Velarium, An Airxcel Brand
Velarium, an Airxcel brand, designs and manufactures RV awnings and accessories in Elkhart, Indiana, selling through RV OEM partnerships and dealer/service center networks across North America.
- Company typePrivate
- Founded2022
- HeadquartersElkhart, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Velarium, An Airxcel Brand does
Velarium, An Airxcel Brand, designs and manufactures RV awnings and awning accessories from its headquarters in Elkhart, Indiana. The product portfolio spans vertical arm awnings, slide-out toppers, lateral arm box awnings, and powered (motorized) awnings, supplemented by replacement canopies, cut-to-fit awning tubes, and accessories. Technical differentiators include the Velocity Switch rapid deployment system (advertised at nearly twice the speed of conventional systems), a patent-pending pitch-locking latch, modular arm configurations, integrated LED lighting, and tri-weave canopy fabric with rip-stop technology. A smartphone app-control feature is offered for motorized variants.
Velarium operates as a B2B supplier serving two primary commercial channels: OEM partnerships with RV builders (a relationship cited as in place since 1991, originating under Airxcel) and dealer/service center networks for aftermarket sales and installation. The company does not sell directly to end consumers; RV owners are directed to the dealer/service network via an online locator tool. Pricing is not publicly disclosed.
Velarium is a privately held brand wholly positioned within the Airxcel family of brands, with Airxcel headquartered in Wichita, Kansas and operating facilities across the U.S. and Europe. Velarium leverages Airxcel's distribution, marketing (Airxcel News, Airxcel Blog), and customer service infrastructure, and is referenced alongside sister brands such as Aqua-Hot, Coleman-Mach, Dicor, Maxxair, Suburban, and others. Operating geographies are concentrated in North America (USA).
Velarium, An Airxcel Brand firmographics
Firmographics- Name
- Velarium, An Airxcel Brand
- Legal name
- Velarium Awnings, An Airxcel Brand
- Website
- https://velariumawnings.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Velarium, an Airxcel brand, designs and manufactures RV awnings and accessories in Elkhart, Indiana, selling through RV OEM partnerships and dealer/service center networks across North America.
- Ownership category
- akta.pro rank
Velarium, An Airxcel Brand industry classification
Industry- Product category
- RV Awnings and Components
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)
Keywords
Where Velarium, An Airxcel Brand is headquartered
LocationHeadquarters
- HQ city
- Elkhart
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Velarium, An Airxcel Brand business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- RV Awning Sales: Velarium generates revenue through the sale of RV awnings and accessories. The company sells to OEM RV builders, dealers, and service centers rather than directly to end consumers.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Velarium, An Airxcel Brand product offering
Product offeringCore offering
Velarium designs and supplies vertical arm awnings and awning accessories for the recreational vehicle industry. The product portfolio includes Vertical Arm Awnings, Slide-Out Toppers, Lateral Arm Box Awnings, Powered Awnings, Replacement Canopies, Cut-To-Fit Awning Tubes, and accessory items such as the Velocity Switch. Products are sold B2B to RV OEMs, dealers, and service centers rather than directly to end consumers.
Product overview
Velarium offers a comprehensive portfolio of RV awning solutions consisting of seven product categories: Vertical Arm Awnings, Slide-Out Toppers, Lateral Arm Box Awnings, and Powered Awnings as core product lines, supplemented by Replacement Canopies and Cut-To-Fit Awning Tubes for aftermarket needs, plus a full range of Accessories including the Velocity Switch feature. The product line serves three primary customer segments: RV owners seeking comfort and protection, dealers and service professionals requiring reliable aftermarket solutions, and OEM manufacturers needing integrated awning components for new RV builds. All products are engineered and manufactured in Elkhart, Indiana, and backed by the Airxcel family of brands network.
Differentiator
Problem solved
Functional benefit
Products and services
- Vertical Arm Awning A premium RV awning with vertical arm design that provides shade and weather protection, engineered for durability and modern aesthetics. Sold to OEMs for new builds and to dealers/service centers for aftermarket installation.
- Slide-Out Toppers Awning solutions designed specifically for RV slide-out sections, protecting them from sun and debris while maintaining smooth slide-out operation.
- Lateral Arm Box Awning Box-style awning with lateral arm design providing reliable shade and a modern look for RV exteriors.
- Powered Awning Motorized RV awning featuring app control and rapid deployment capabilities for effortless operation.
- Replacement Canopies Direct-fit replacement canopy fabrics for existing Velarium and other major RV awning brands, featuring tri-weave construction with rip-stop technology.
- Cut-To-Fit Awning Tubes Customizable awning tubes that can be cut to specific lengths for precise fitment across various RV awning applications.
- Accessories (Velocity Switch, light rail assemblies, mounting hardware) Comprehensive selection of awning accessories including the Velocity Switch rapid deployment switch, light rail assemblies, and mounting hardware for enhanced RV awning functionality.
Quantifiable outcome
- Nearly twice-as-fast awning deployment and retraction with Velocity Switch
- +1 more outcomes
Companies that use Velarium, An Airxcel Brand
Customer profileSegments3 records
Ideal customer profiles2 records
Velarium, An Airxcel Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Velarium, An Airxcel Brand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AirxcelcoreVelarium is proudly part of the Airxcel family of brands. Airxcel is a leading designer, manufacturer, and distributor of critical RV components, headquartered in Wichita, Kansas with facilities across the U.S. and Europe. Airxcel provides national service network support, decades of RV expertise, and resources including Airxcel News and Airxcel Blog for marketing support.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Velarium, An Airxcel Brand competitors and assessment
Company assessmentRegional players
- Shade Pro: Shade Pro is an aftermarket-focused RV awning and replacement-canopy specialist selling direct to RV owners and dealers — comparable to Velarium's aftermarket channel mix but operating without the OEM embedded-partnership motion.
Direct peers
- Carefree of Colorado: Carefree of Colorado is one of the most established manufacturers of RV awnings, producing manual and powered lateral arm and vertical arm awnings sold to RV OEMs, dealers, and aftermarket consumers — directly competing with Velarium's core product lines.
- Girard Systems: Girard Systems manufactures powered and manual RV awnings, including lateral arm and vertical arm designs, and sells to RV builders and the aftermarket — a close product-and-channel competitor to Velarium.
- Fiamma: Fiamma is a European-headquartered specialist in RV awnings, roof racks, and accessories, selling manual and motorized awnings to RV OEMs and aftermarket customers globally — directly comparable to Velarium's product and channel mix.
- MCD Innovations (Airxcel sibling brand): MCD Innovations is an Airxcel-family brand specializing in RV window and awning shade products, including powered retraction systems — competing with Velarium in OEM awnings while sharing parent resources and channels.
- United Shade (Airxcel sibling brand): United Shade is another Airxcel-family brand producing RV window shades and awning products, sharing the same parent distribution network and OEM customer base as Velarium — making it the closest internal comparable and a direct competitor in the OEM awnings space.
Emerging players
- Maxxair (Airxcel sibling brand): Maxxair is another Airxcel-family brand focused on RV ventilation fans and accessories; while not an awning competitor directly, it shares the same OEM and dealer channels as Velarium, illustrating how Airxcel deploys multiple focused RV brands into the same customer base.
Broad incumbents
- Lippert Components: Lippert is a leading supplier of RV chassis, slide-outs, awnings, and a wide range of other RV components, serving OEMs and aftermarket with a portfolio that overlaps Velarium's awning category as part of a much broader offering.
- Thule Group: Thule designs and distributes outdoor and mobility products including RV awnings, tow bars, and roof systems, with strong brand recognition among RV owners — overlapping Velarium's aftermarket positioning from a broader outdoor-products vantage.
- Dometic: Dometic supplies RV appliances, climate control, sanitation, and exterior products including awnings through its heritage A&E / Dometic awning line, overlapping with Velarium's OEM and aftermarket channels as part of a diversified RV portfolio.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Velarium, An Airxcel Brand social profiles
Digital presenceVelarium, An Airxcel Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velarium, An Airxcel Brand leadership team
Management profileNumber of profiles
Velarium, An Airxcel Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velarium, An Airxcel Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velarium, An Airxcel Brand
What does Velarium, An Airxcel Brand do?
Velarium designs and supplies vertical arm awnings and awning accessories for the recreational vehicle industry. The product portfolio includes Vertical Arm Awnings, Slide-Out Toppers, Lateral Arm Box Awnings, Powered Awnings, Replacement Canopies, Cut-To-Fit Awning Tubes, and accessory items such as the Velocity Switch. Products are sold B2B to RV OEMs, dealers, and service centers rather than directly to end consumers.
Is Velarium, An Airxcel Brand a public or private company?
Velarium, An Airxcel Brand is a private company. It is classified as corporate owned and is currently operating.
When was Velarium, An Airxcel Brand founded?
Velarium, An Airxcel Brand was founded in 2022. It employs 11 to 50 people.
Where is Velarium, An Airxcel Brand based?
Velarium, An Airxcel Brand is headquartered in Elkhart, United States, in the North America region.
How does Velarium, An Airxcel Brand make money?
One revenue line is on record: RV Awning Sales.
Who are Velarium, An Airxcel Brand's main competitors?
Shade Pro is listed as a regional player. Direct peers are Carefree of Colorado, Girard Systems, Fiamma, MCD Innovations (Airxcel sibling brand) and United Shade (Airxcel sibling brand). Maxxair (Airxcel sibling brand) is listed as an emerging player. Broad incumbents are Lippert Components, Thule Group and Dometic.
Does Velarium, An Airxcel Brand have an API?
No public API is recorded for Velarium, An Airxcel Brand.
What industry is Velarium, An Airxcel Brand in?
Velarium, An Airxcel Brand's product category is RV Awnings and Components. Its primary akta.pro industry code is IMACAGAJ, Recreational Vehicle (RV) Bodies & Towables Manufacturing. Its SIC code is 3714.