What MCD Innovations does

MCD Innovations is a McKinney, Texas-based manufacturer of custom motorized and manual roller shade systems for the recreational vehicle market, founded in 2003 by Dave and Carla Townsley and operating since 2016 as a division of Airxcel Inc. Its core products are the American Duo® Day-Night Roller Shades (dual-roller configuration pairing a Clearview II™ solar day screen with a blackout night shade), the Impulse All-In-One Roller Shades, RV windshield shades with the proprietary Dual-Range™ safety feature, screen door shades, and a line of installation accessories (Magnetic Hold Add-On, Multi-Purpose Tool, Adventure Ready Kit). All products are custom-fabricated to individual vehicle dimensions in a 56,000 sq. ft. climate-controlled manufacturing facility and incorporate patented and patent-pending electromechanical features including GlideRise IV™ touch-and-release retraction, AutoStop™ height setting, and 12V DC tubular motors with remote or switch control.

The business operates through a three-channel go-to-market model. As an OEM partner since 2003, MCD supplies shades embedded in new RVs built by roughly ten major manufacturers including Winnebago, Thor, Newmar, Jayco, Forest River, Foretravel, Keystone, Coach House, Heartland, and Entegra Coach. The aftermarket is served through a nationwide certified dealer and service-center network across 16 US states, direct e-commerce ordering through the company website and etrailer.com, factory-direct installation at the McKinney campus (with on-site RV hookups for customers), and mobile service within 50 miles via the Adventure Ready Service Center. Distribution outside the US is handled by Atlas Trailer Coach Products in Canada.

Revenue is generated primarily through one-time unit sales of custom shades priced between $120 and $600 for standard systems and $580 to $1,150 for motorized windshield shades, plus accessories and service revenue. The company also serves select commercial customers (notably over 8,000 Dunkin' Donuts locations and STIHL installations), demonstrating a small but meaningful non-RV revenue diversifier. Headcount is in the 11-50 range, financial details are not publicly disclosed, and the company is positioned as a high-share niche specialist ("the #1 roller shades manufacturer") within the Airxcel portfolio of RV component brands.

Name

MCD Innovations

Legal name

MCD Innovations

Website

https://mcdinnovations.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

MCD Innovations, founded in 2003 and based in McKinney, Texas, is a custom manufacturer of motorized and manual roller shade systems for recreational vehicles, serving RV OEMs, a nationwide certified dealer network, and commercial customers such as Dunkin' Donuts.

Ownership category

akta.pro rank

Product category

RV Window Shades

NAICS

Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Accessories & Utility Attachments Manufacturing (Racks/Baskets/Child Seats/Trailers) (IMACAOAK)

akta.pro secondary industry

Micromobility Electrical/Electronic Components Manufacturing (Wiring/Displays/Telematics/IoT) (IMACAOAI)

Keywords

• RV roller shades
• Custom window shades
• Motorized shade systems
• Windshield shade manufacturing
• RV OEM components

Headquarters

HQ city

Mckinney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom RV Roller Shades: MCD manufactures and sells custom window shades for RVs including day/night shades, windshield shades, and screen door shades. Products are custom-made to fit individual RV dimensions and sold as finished products with optional professional installation.
2. Accessories and Parts: Sale of accessories including Magnetic Hold Add-On kits, Multi-Purpose Tools, and Adventure Ready repair kits. Replacement parts for shade repairs and maintenance.
3. RV Service and Installation: The Adventure Ready Service Center provides mobile and on-site RV maintenance including shade installation and repair, roof inspection, wheel bearing repack, electrical/plumbing diagnostics, appliance repair, and specialty services for Aqua-Hot hydronic heating systems.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

MCD Innovations manufactures and sells custom-made roller shades for recreational vehicles, including day/night shades, windshield shades, and screen door shades. All products are custom-fabricated to individual RV dimensions in both manual (GlideRise IV™) and motorized (12V DC) configurations, distributed through OEM partnerships with RV manufacturers, certified dealer/installer networks, and direct-to-consumer aftermarket channels.

Product overview

MCD Innovations is a custom roller shade manufacturer for the RV industry, producing physical window treatment products rather than software. The product portfolio centers on the American Duo® Day-Night Roller Shade system as the flagship offering, combined with the Impulse All-In-One Roller Shades for customizable styling. These core shade systems are complemented by specialized products including Screen Door Shades for motorhome entry doors, RV Windshield Shades with Dual-Range™ safety technology for cockpit applications, and various accessories (Magnetic Hold Add-On, Multi-Purpose Tool, Adventure Ready Kit). All products are custom-manufactured to fit individual RV dimensions and are available in manual or motorized configurations. The company operates the Adventure Ready Service Center for installation and repair services.

Differentiator

Problem solved

Functional benefit

Brands

• American Duo®: Flagship day-night roller shade system for RVs featuring two roller shades with day solar screen and night blackout options.
• Impulse
• Clearview II™
• GlideRise IV™
• Dual-Range™

Products and services

• American Duo® Day-Night Roller Shades Flagship dual-roller shade system providing combined day and night functionality in one unit. Day shades use Clearview II™ solar screen for visibility and UV protection; night shades provide 100% blackout privacy. Available in manual, switch-electric, or remote-controlled models and custom-built to individual RV dimensions.
• Impulse All-In-One Roller Shades One-piece roller shade with built-in valance allowing customization of both valance fabric and roller materials. Offers choice of sunscreen and/or privacy/light blocking materials with manual operation only, custom-manufactured to fit individual RV dimensions.
• Screen Door Shades Pull-up roller shade designed for motorhome, fifth wheel, or pull-behind trailer screen doors. Features black aluminum housing and choice of Clearview day screen or privacy/night shade materials, custom-fit to individual RV entrance doors.
• RV Windshield Shades State-of-the-art roller shade system functioning as a full side-to-side visor while driving and complete coverage while parked. Features Dual-Range™ safety system with separate ignition ON/OFF set limits that prevent lowering past the driver's line of sight. American Duo Day/Night version priced at $1,150; American Solo Night Shade at $580.
• American Series Day/Night Roller Shade Systems Configured pricing for American Duo™ (two roller shades) and American Solo™ (single roller shade) systems with width tiers ranging from 13" to 80" and drop lengths up to 65". Day shades offered in Clearview II™, Coffee, and White Linen Solar Screen materials; night shades in 100% privacy/light-blocking vinyl or decorator fabric. Power options include remote control motorized ($225/motor), switch control motorized ($155/motor), and Bluetooth remote ($265).
• Magnetic Hold Add-On Kit Accessory using magnets in the hem rail to eliminate movement and noise from rattling hem rails while the RV is in motion. Holds the shade close to the window for curved wall applications. Sold as Solo Magnetic Kit ($16) or Duo Magnetic Kit ($21).
• Multi-Purpose Tool Compact tool kit for MCD roller shade adjustments including MCD-specific bits, LED lights (100 lumens), and a non-slip handle. Includes extension, flathead bits, hex head bit, Phillips head bit, and a telescopic magnetic extension. Priced at $29.99.
• Adventure Ready Kit Comprehensive all-in-one shade repair solution containing all necessary components for professional repair. Includes various kits for remote motors, switch motors, bracket kits, and spring kits in multiple sizes (28mm and 17mm).
• Adventure Ready Service Center (Mobile and On-Site RV Service) The Adventure Ready Service Center provides mobile and on-site RV maintenance for customers visiting the McKinney, Texas facility, including shade installation and repair, roof inspection, wheel bearing repack, electrical/plumbing diagnostics, appliance repair, soft start installation, and specialty services for Aqua-Hot hydronic heating systems. Mobile service provided within 50 miles of McKinney.

Quantifiable outcome

• More patented design features than any other shade manufacturer
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core, primary and minor.

• AirxcelcoreOthers · 1 January 2016MCD Innovations joined the Airxcel family of brands in 2016. Airxcel is a portfolio company of RV component brands including Coleman-Mach, Maxxair, Dicor Products, Aqua-Hot, United Shade, and others. MCD operates as an Airxcel Brand while maintaining its identity.
• Atlas Trailer Coach ProductsprimaryChannel Partner/ Reseller/ DistributorCanadian distributor with locations in Calgary (Head Office), Montreal, Vancouver, and London Ontario. Distributes MCD products throughout Canada.
• Land 'N' Sea Distributing, Inc.primaryChannel Partner/ Reseller/ DistributorMajor RV parts distributor serving as authorized MCD distributor.
• etrailer.comprimaryChannel Partner/ Reseller/ DistributorE-commerce distributor and retailer of RV parts and accessories with location in Wentzville, MO.
• Tampa Super ShowminorGTM or Marketing PartnerConsumer RV show where MCD showcases products (January 2025)
• Alliance RV RallyminorGTM or Marketing PartnerRV rally event where MCD exhibits products (May 2025, Goshen, IN)

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Suburban: Airxcel sister brand manufacturing RV cooking, heating, and water systems. Comparable as another Airxcel-owned RV component platform leveraging the same parent distribution, dealer, and OEM ecosystem.
• Thetford: Global RV sanitation, refrigeration, and cooking appliance OEM with deep relationships with the same RV manufacturers MCD serves. Comparable as a broad incumbent competing for OEM design wins and dealer mindshare.
• Camco: Major RV accessories and parts manufacturer covering a broad portfolio (plumbing, electrical, cleaning, comfort) with strong distribution via dealers, distributors, and e-commerce. Comparable business model — branded RV accessories sold through the same multi-channel aftermarket ecosystem.
• Valterra Products: Established RV parts and accessories manufacturer with broad aftermarket distribution. Comparable on channel and customer (RV owners and dealers) but operates in adjacent categories like plumbing, electrical, and sanitation rather than window treatments.
• Dometic: Global RV and outdoor appliance/accessory manufacturer supplying OEMs and aftermarket channels across HVAC, awnings, sanitation, and interior solutions. Comparable as a broad incumbent sharing the same OEM customer base and dealer distribution model.
• Lippert Components: The largest RV component manufacturer in North America, supplying thousands of OEM parts across interiors, chassis, and accessories including window treatments. Comparable because it competes for OEM design wins across the same RV manufacturers MCD serves, even though shades are a small part of its portfolio.

Emerging players

• Cleer Vision Windows: Airxcel sister brand supplying RV windows and tempered glass. Comparable because it is sold into the same OEM window openings where MCD's shades are installed, making it both a complement and potential bundling/competitive vector.
• Velarium: Airxcel sister brand specializing in RV awnings. Comparable as an adjacent Airxcel-owned RV exterior treatment platform that competes for the same OEM bundle slots and dealer attention.

Direct peers

• Carefree of Colorado: Long-standing RV awning and exterior shade manufacturer serving OEMs and aftermarket. Directly comparable on product category (RV exterior and interior window/awning treatments) and customer overlap with MCD's OEM and dealer channels.
• United Shade: Sister Airxcel brand and the most direct competitor to MCD Innovations, also manufacturing OEM and aftermarket roller and windshield shades for RVs. Same parent ownership makes it the most natural head-to-head comparable for product line and channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@mcdinnovations3063
• Facebookfacebook.com/MCDInnovationsbyAirxcel
• LinkedInlinkedin.com/company/mcd-innovations-an-airxcel-brand
• Instagraminstagram.com/mcdinnovations
• Xx.com/mcdinnovations

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MCD Innovations