simPAL Solutions

What simPAL Solutions does

simPAL Solutions is a private US healthcare technology company headquartered in Miami that develops MARly, a healthspan companion app powered by Caregiver OS — an integrated care-coordination layer that unifies medications, symptoms, daily check-ins, appointments, tasks, caregiver communication, journals, and wearables data into a single platform. The product is sold direct-to-consumer and to family caregivers, with MARly's Brain providing longitudinal AI-driven analysis intended to detect subtle health deterioration between clinical visits and feed the MARly-To-Go provider-sharing feature. The company is also positioning the platform for enterprise deployments in serious-illness and home-based care, Medicare Advantage plans, ACOs, value-based care organizations, senior living communities, employer benefits programs, and wellness/longevity providers.

The business model is a consumer/SMB subscription with an early-access, waitlist-driven signup flow rather than published pricing. Distribution combines product-led growth for individuals with a planned enterprise field-sales motion, supported by content marketing (blog, resource library) and conference presence at RISE National 2026 and the ELEVATE Hospice and Palliative Care Conference. In April 2026, simPAL Solutions expanded its scope via the acquisition of Hospice Analytics through its wholly-owned subsidiary 1520ai, bringing roughly two decades of hospice market intelligence and AI development capability into the corporate family while retaining the Hospice Analytics brand and founder Cordt Kassner.

No disclosed revenue, funding, headcount, or named enterprise customers exist in the available sources. The company appears to be at an early-commercialization stage, with go-to-market activity concentrated in 2026 across both consumer and enterprise channels.

Name

simPAL Solutions

Legal name

simPAL Solutions

Website

https://marly.health

Company type

Private

Operating status

Operating

Short description

simPAL Solutions is a Miami-based healthcare technology company that operates MARly, a healthspan companion app powered by Caregiver OS that unifies medications, symptoms, check-ins, appointments, and AI-driven longitudinal health tracking for individual consumers, family caregivers, and enterprise care organizations.

Ownership category

akta.pro rank

Product category

Care Coordination Software

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Home Health Care Services (8082), Services-Prepackaged Software (7372)

akta.pro primary industry

Care Management & Coordination Platforms (case/disease management workflows) (HLACAHAD)

akta.pro secondary industries

Chronic Care & Complex Care Management (HSABAIAD), Hospice & Palliative Care Care Coordination / Navigation (HLADAHAK), Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

Keywords

• Care coordination software
• Home health monitoring
• Family caregiver platform
• Healthspan companion app
• Hospice market analytics

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer/SMB Subscription: Direct-to-consumer and family caregiver subscription model through early access release, likely tiered based on features and family size.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

simPAL Solutions develops and operates MARly, a healthspan companion app powered by Caregiver OS that connects medications, symptoms, daily check-ins, appointments, tasks, caregiver communication, journals, wearables, and AI guidance into one platform for individuals, families, and caregivers managing health at home. The company also operates Hospice Analytics, a hospice market intelligence offering integrated following a strategic combination with 1520ai.

Product overview

simPAL Solutions operates as a health technology company with MARly as its primary consumer-facing product. MARly is a healthspan companion app powered by Caregiver OS, an intelligent coordination layer that connects medications, symptoms, daily check-ins, appointments, tasks, caregiver communication, journals, and wearables data. Caregiver OS includes multiple integrated feature modules: Medication Management, Daily Check-ins, Caregiver Coordination, MARly's Brain (AI analysis), Journals & Life Stories, and Appointments & Tasks. The company has also expanded through strategic combinations, acquiring Hospice Analytics to integrate hospice market intelligence with AI capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MARly: Healthspan companion app powered by Caregiver OS that helps families organize care at home, notice changes earlier, and keep everyone connected between healthcare visits.

Products and services

• MARly Healthspan companion app powered by Caregiver OS that helps individuals, families, and caregivers organize daily care, notice meaningful changes earlier, reduce caregiver burden, and keep everyone connected between healthcare visits. Built for individuals, family caregivers, and care teams navigating health at home.
• Hospice Analytics Hospice market intelligence offering bringing nearly two decades of hospice market data and analytics to help providers improve care delivery, operations, and decision-making.

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

One partnership is on record.

• Hospice AnalyticscoreStrategic or Co-development Partner · 29 April 2026Strategic combination in which Hospice Analytics became part of 1520ai and the broader simPAL Solutions family, integrating Hospice Analytics' nearly two decades of hospice market intelligence with simPAL's AI development capabilities. Hospice Analytics retains its core branding, products, and services, with founder Cordt Kassner continuing to lead operations. The combined organization focuses on advancing hospice-specific analytics and AI tools to help providers improve care delivery, operations, and decision-making.

Scale indicators2 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Cleo: Cleo is a family benefits platform combining caregiver support, parental leave, and back-up care for employers. Overlaps with MARly on family caregiver coordination sold through employer benefits channels.
• Ianacare: Ianacare is a caregiver benefits platform sold to employers and health plans to support working family caregivers. It directly parallels MARly's caregiver coordination, employer benefits, and payer GTM motions.
• Wellthy: Wellthy delivers family caregiver support as a benefit, working with employers and health plans to coordinate care for employees' loved ones. Directly competes for the employer and payer contracts MARly targets.
• Homethrive: Homethrive combines a family caregiver platform with care guides, serving employers, health plans, and providers. Closely mirrors simPAL's family-facing coordination, AI assistance, and enterprise buyer focus.
• CarePredict: CarePredict uses wearables and AI to detect early signs of health change in older adults. Comparable on the longitudinal AI, early-deterioration-detection thesis that MARly's Brain pursues.
• Medisafe: Medisafe is a medication adherence and care management platform for patients and caregivers. Overlaps with MARly's medication management and adherence modules within Caregiver OS.

Emerging players

• Duos: Duos combines a personal care assistant with a tech platform to help older adults age at home, with payer and provider partnerships. Comparable on the hybrid human-plus-software caregiver support model.
• Intuition Robotics (ElliQ): Intuition Robotics builds ElliQ, an AI companion for older adults that supports independence and caregiver connection. Comparable as an AI-driven companion for the same aging-at-home population.

Broad incumbents

• Honor Technology: Honor operates a national home care network and care platform combining professional caregivers with software. A broader incumbent in the home-based care coordination space simPAL serves.
• Papa: Papa connects older adults and families with companion caregivers and provides family caregiver support, often through health plan and employer partnerships. Adjacent incumbent in the same family caregiver and senior care market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about simPAL Solutions