ANTONINI MILANO

What ANTONINI MILANO does

ANTONINI MILANO is a family-owned Italian high jewelry house founded in 1919 in Milan, currently operating as Milano 1919 S.r.l under three generations of Antonini family stewardship. The company designs and produces fine jewelry entirely in Italy under the creative direction of Sergio Antonini, offering 14+ named collections (including Anniversary100, Amalfi, Siracusa, Extraordinaire, Etna, Matera, Atolli, Vulcano, Positano, Cortina, Limited Editions, Troi et Moi, Lucca, Aurea, and Black and White) across rings, bracelets, necklaces, earrings, and pendants, working in yellow, white, and rose gold with white, black, champagne, and cognac diamonds, emeralds, sapphires, rubies, baroque pearls, and colored gemstones.

The core technology is traditional Italian goldsmithing craftsmanship, with every piece personally overseen by Sergio Antonini from concept to completion; the brand's Extraordinaire haute joaillerie line represents one-of-a-kind high jewelry featuring exceptional precious stones. Distribution operates through a selective global network spanning approximately 15 countries: a flagship showroom in Milan's historic Palazzo Borromeo (15th-century frescoes) by appointment, branded corners in Smolensky Passage (Moscow) and Bols (Nagoya), a New York office, and authorized luxury retailers including Bergdorf Goodman (New York), Palmerio (Turin), Russotti at Four Seasons Taormina, Lido (Puerto Rico), and Montres & Bijoux (Genoa). E-commerce operates via antonini.it.

Revenue is generated through unit-priced one-time sales at price points ranging from approximately $2,600 (entry pendants) to over $47,000 (Extraordinaire haute joaillerie), plus bespoke design services commissioned directly through the Milan showroom. Customer segments are sophisticated high net worth individuals seeking Italian luxury jewelry with cultural depth and collectors of one-of-a-kind pieces, served both directly and via luxury retail partners. The brand invests in a sustained cultural program anchored by annual MIART contemporary art exhibitions at Palazzo Borromeo in collaboration with galleries and partners such as LCA Studio Legale, ARTE Generali, and AXA XL Art & Lifestyle, reinforcing its positioning as a heritage Italian maison bridging jewelry and contemporary art.

Name

ANTONINI MILANO

Legal name

Milano 1919 S.r.l

Website

https://antonini.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

ANTONINI MILANO is a family-owned Italian high jewelry house founded in 1919 in Milan, designing and producing handcrafted gold and diamond jewelry across 14+ named collections, including the Extraordinaire haute joaillerie line, distributed through a Milan flagship, branded international corners, and selective luxury retailers serving high net worth individuals globally.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry

NAICS

Jewelry and Silverware Manufacturing (33991), Jewelry Retailers (458310), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394)

SIC

Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944)

akta.pro primary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

akta.pro secondary industries

Designer/Artisan Fashion Jewelry (Independent Brands) (CRAKABAC), Precious Metal Jewelry (Gold/Platinum/Silver) (CRAKAAAD)

Keywords

• Fine jewelry collections
• Haute joaillerie pieces
• Italian gold craftsmanship
• Diamond and gemstone jewelry
• Bespoke jewelry design

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ready-to-Wear Jewelry Collections: Standard jewelry collections (Anniversary100, Amalfi, Etna, Matera, Siracusa, Atolli, Cortina, Vulcano, Positano, Troi et Moi, Limited Editions) sold at fixed price points through boutiques and the website. These are recurring product lines with seasonal updates.
2. Extraordinaire Bespoke High Jewelry: One-of-a-kind haute joaillerie pieces commissioned or purchased directly from the Milan showroom, featuring rare precious stones and exceptional craftsmanship. These represent the highest price tier and often appear in editorial features.
3. Custom Design Services: Bespoke jewelry design services where clients work with the head designer in Milan to create unique pieces tailored to their specifications, often for significant life moments.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

ANTONINI MILANO designs, manufactures, and sells handcrafted Italian fine jewelry and haute joaillerie in gold with diamonds, precious stones, and baroque pearls. The brand offers named themed collections (Amalfi, Anniversary100, Etna, Siracusa, Vulcano, Extraordinaire, etc.) across rings, bracelets, necklaces, earrings, and pendants, distributed through its Milan showroom at Palazzo Borromeo, branded corners in international department stores, authorized retailers, and its e-commerce site.

Product overview

ANTONINI MILANO is a prestigious high jewelry company founded in 1919 in Milan, Italy, creating timeless jewelry using top-quality craftsmanship and sophisticated designs. The company operates as a single unified luxury jewelry brand with two primary offering categories: ready-to-wear fine jewelry collections and haute joaillerie through the Extraordinaire line. The product portfolio consists of 14 named jewelry collections (Amalfi, Anniversary100, Anniversary, Atolli, Cortina, Etna, Extraordinaire, Limited Editions, Matera, Positano, Siracusa, Troi et Moi, Vulcano, Lucca, Aurea, Black and White) organized across five product types (Rings, Bracelets, Necklaces, Earrings, Pendants), ranging from everyday elegant pieces to one-of-a-kind haute couture creations. The brand distributes through its Milan flagship showroom at Palazzo Borromeo, branded corners in Nagoya and Moscow, and authorized retailers worldwide including Bergdorf Goodman in New York.

Differentiator

Problem solved

Functional benefit

Brands

• Extraordinaire: High jewelry one-of-a-kind pieces collection featuring precious stones.

Products and services

• Amalfi Collection A jewelry collection inspired by the Amalfi Coast, featuring pieces in gold and diamonds with shades including white, champagne, cognac and black, and using pearls or precious stones. Targeted at luxury consumers.
• Anniversary100 Collection Centennial collection designed by Sergio Antonini to celebrate 100 years of brand history (1919-2019), made in gleaming yellow or white gold embellished with subtle waves of diamonds, recalling the iconic 2009 Anniversary collection. Targeted at luxury consumers.
• Anniversary Collection Iconic 2009 collection designed for the brand's 90th anniversary, featuring soft and supple shapes with very long chains, rings and earrings. Targeted at luxury consumers.
• Atolli Collection Jewelry collection featuring pendants and other pieces crafted in gold with diamonds, with price points ranging from $2,600 to $31,680. Targeted at luxury consumers.
• Cortina Collection Jewelry collection named after Cortina d'Ampezzo, featuring pieces in gold and diamonds. Targeted at luxury consumers.
• Etna Collection Jewelry collection inspired by Mount Etna, featuring pendants and rings in gold with diamonds. Targeted at luxury consumers.
• Extraordinaire Haute Joaillerie Haute joaillerie line featuring one-of-a-kind pieces made exclusively with precious stones including emeralds, rubies, sapphires and diamonds. Represents the pinnacle of the brand's artisan craftsmanship, with pieces ranging from $14,400 for rings to over $47,000 for elaborate pendants. Targeted at collectors and ultra-high-net-worth individuals.
• Limited Editions Collection Collection of limited edition jewelry pieces featuring rings and other items with diamonds in various gold colors. Targeted at luxury consumers seeking exclusive pieces, with rings starting at $7,780.
• Matera Collection Jewelry collection named after the city of Matera in Italy, featuring pendants and other pieces in gold with diamonds. Targeted at luxury consumers.
• Positano Collection Jewelry collection inspired by Positano, featuring pieces in gold and diamonds. Targeted at luxury consumers.
• Siracusa Collection Jewelry collection named after Syracuse in Sicily, featuring earrings and other pieces in gold with diamonds. Winner of the 2017 Palladio International Jewelry Award for Best Italian Brand Collection. Earrings range from $11,520 to $33,120. Targeted at luxury consumers.
• Troi et Moi Collection Jewelry collection featuring pieces in gold and diamonds. Targeted at luxury consumers.
• Vulcano Collection Jewelry collection named after Vulcano island, featuring statement rings in gold with diamonds starting at $11,810. Targeted at luxury consumers.
• Lucca Collection Jewelry collection featuring pendants with colored gemstones such as blue topaz, smoky quartz, and green amethyst in various gold colors. Targeted at luxury consumers.
• Aurea Collection Jewelry collection featuring pieces in gold with diamonds. Targeted at luxury consumers.
• Black and White Collection Jewelry collection featuring contrasting black and white elements with diamonds. Targeted at luxury consumers.
• Rings High jewelry rings in yellow, white, or pink gold with diamonds, available across multiple collections including Anniversary100, Extraordinaire, Etna, Matera, Siracusa, Vulcano, and Limited Editions. Targeted at luxury consumers.
• Bracelets High jewelry bracelets crafted in gold with diamonds, featured in collections such as Etna and Extraordinaire. Targeted at luxury consumers.
• Necklaces High jewelry necklaces in gold with diamonds, featuring across multiple collections. Targeted at luxury consumers.
• Earrings Versatile high jewelry earrings designed to be worn every day, at work or for evening occasions, featuring simple lines with bright diamonds, finest baroque pearls, and natural precious stones in white, yellow, or pink gold. Targeted at luxury consumers.
• Pendants Small wearable sculptures for everyday wear: creations in gold and diamonds with different shades (white, champagne, cognac and black), pearls, and precious stones (sapphires and emeralds). Targeted at luxury consumers.
• Bespoke Custom Design Service Bespoke jewelry design service where clients work with the head designer in Milan to create unique pieces tailored to their specifications, often for significant life moments. Targeted at high-net-worth individuals seeking one-of-a-kind creations.

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

19 partnerships are on record, tiered minor and core.

• ArtNoble GalleryminorStrategic or Co-development Partner · 1 January 2026Collaboration for the MIART 2026 exhibition 'Polysemie del Visibile' by Giulia Mangoni at Palazzo Borromeo.
• Progetto LudovicominorStrategic or Co-development Partner · 1 January 2025Collaboration for 'Biospheric City' exhibition by Belgian artist Xavier Mary (September 2025), with support from Groupe Dumarey.
• Galleria MazzoleniminorStrategic or Co-development Partner · 1 January 2025Collaboration for MIART 2025 exhibition by Rebecca Moccia.
• Larry's ListminorGTM or Marketing Partner · 1 January 2025Organized aperitivo event at Palazzo Borromeo to preview Spark Art Fair Vienna (March 2026), engaging collectors and press.
• Groupe DumareyminorGTM or Marketing Partner · 1 January 2025European manufacturer of high-precision automatic gearboxes for luxury vehicles supporting the Xavier Mary 'Biospheric City' exhibition at Antonini.
• N.51 GalleryminorStrategic or Co-development Partner · 1 January 2024Collaboration for 'DA359D' exhibition featuring Mandalaki light installation and Xinhan Yú artwork (2024).
• Galleria P420 (Bologna)coreStrategic or Co-development Partner · 1 January 2023Ongoing collaboration since 2021 for solo exhibitions including Pieter Vermeersch (2023) and Shafei Xia (2021). The gallery brings contemporary artists to create site-specific installations in Antonini's Palazzo Borromeo showroom.
• AXA XL Art & LifestylecoreStrategic or Co-development Partner · 1 January 2023Long-standing collaboration since 2016 for art exhibitions at Palazzo Borromeo, supporting the cultural program alongside LCA Studio Legale and other partners.
• Galleria Raffaella CorteseminorStrategic or Co-development Partner · 1 January 2022Collaboration for Francesco Arena exhibition at MIART 2022, represented by the gallery.
• Peres ProjectsminorStrategic or Co-development Partner · 1 January 2022Collaboration for Richard Kennedy exhibition 'Libretto accidentale' (October 2022).
• Galleria Minini (Brescia)coreStrategic or Co-development Partner · 1 January 2021Collaboration for exhibitions featuring Letizia Cariello (2016, 2018) and Sabrina Mezzaqui (MIART 2021). The gallery represents artists for Antonini's cultural program.
• Cardi GalleryminorStrategic or Co-development Partner · 1 January 2021Collaboration for Claudio Verna exhibition 'La geometria dei colori' (2021) at Antonini showroom.
• Galleria Fumagalli (Milan)coreStrategic or Co-development Partner · 1 January 2019Collaboration for MIART 2019 exhibition by Mattia Bosco ('Il tempo è un bambino che gioca') and 2023 exhibition by Anne & Patrick Poirier ('Hommage à Dante').
• N.51minorStrategic or Co-development Partner · 1 January 2019Creative agency for Antonini's advertising campaigns, including nature-inspired campaigns for Anniversary100, Matera, and Limited Edition collections (2018, 2023, 2024).
• Galleria ContinuaminorStrategic or Co-development Partner · 1 January 2018Collaboration for MIART 2024 exhibition by Loris Cecchini ('The air between the leaves').
• LCA Studio LegalecoreStrategic or Co-development Partner · 1 January 2016Ongoing collaboration since 2016 for the 'Law is Art!' project, bringing contemporary art exhibitions to Palazzo Borromeo during MIART. LCA Studio Legale sponsors MIART and collaborates with Antonini to host annual artist installations in the historic showroom.
• ApicecoreStrategic or Co-development Partner · 1 January 2016Ongoing collaboration since 2016 for MIART exhibitions, part of the core exhibition team with LCA Studio Legale and AXA Art.
• ARTE GeneralicoreStrategic or Co-development Partner · 1 January 2016Collaboration since 2016 for art exhibitions at Palazzo Borromeo, supporting the cultural programming.
• AIRC (Associazione Italiana Ricerca sul Cancro)minorOthers · 1 January 2015Antonini supports AIRC with annual Christmas cocktail events, donating to cancer research.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Damiani Group: Italian family-controlled fine jewelry group (parent of Damiani, Salvini, Alfieri & St. John, Bliss) with multi-brand portfolio, Italian craftsmanship, and global wholesale distribution — closely comparable in family-owned Italian heritage fine jewelry positioning and multi-brand strategy.
• Pomellato: Italian fine jewelry maison founded in 1967, now part of Richemont, known for handcrafted Milan-made jewelry blending traditional craftsmanship with contemporary design — directly comparable Italian heritage, Milan-based production, and HNW customer base.
• Vhernier: Italian contemporary fine jewelry brand headquartered near Milan, emphasizing sculptural design in gold with gemstones and selective global distribution — closely comparable as a niche Italian fine jewelry house with artisanal positioning and limited retail footprint.
• Buccellati: Italian high jewelry maison founded in 1919 with family heritage, handcrafted goldsmithing, and global distribution through luxury department stores and own boutiques — directly comparable in heritage, Italian craftsmanship positioning, and haute joaillerie focus to Antonini Milano.
• Marco Bicego: Italian family-owned fine jewelry brand from Valenza known for hand-engraved gold techniques, Italian heritage collections, and global wholesale distribution — comparable as an independent Italian artisan fine jewelry brand with similar price points and channel mix.
• Roberto Coin: Italian designer fine jewelry brand founded in 1996 with signature handcrafted collections, global department-store and boutique distribution, and high-end price positioning — directly comparable as an independent Italian fine jewelry house targeting HNW consumers worldwide.

Broad incumbents

• Bulgari: Italian-founded global luxury jewelry and watches maison (LVMH-owned) offering high jewelry, fine jewelry, and watches with global flagship network — operates in the same Italian-heritage fine jewelry category but at vastly larger scale with broader portfolio.
• Cartier: Global luxury jewelry and watch maison (Richemont-owned) operating in fine and high jewelry across global flagships — competes in the same high jewelry consumer segment as Antonini but at massively larger scale and broader category coverage.

Emerging players

• Giovanni Raspini: Italian silver and bronze jewelry brand from Tuscany producing handcrafted artisan jewelry with distinctive design language — adjacent peer in Italian artisanal fine jewelry craftsmanship and independent family heritage positioning.
• Crivelli Gioielli: Independent Italian fine jewelry maison from Marche producing handcrafted gold and diamond jewelry with haute joaillerie pieces — comparable as a smaller Italian heritage fine jewelry competitor in similar price tier and craftsmanship positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/antoninimilano
• LinkedInlinkedin.com/company/antonini-milano

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANTONINI MILANO