What Nerdvana does

Nerdvana is a privately held, single-location brick-and-mortar retail business operating in Jackson, Tennessee since 2010, serving local hobbyist, gamer, and consumer-electronics repair customers. The store's core offering spans four product categories: used and new video games and consoles across multiple hardware generations (NES through PS5/Xbox Series), Magic: The Gathering singles (sold through an in-store kiosk inventory of roughly 100,000 unique cards) and weekly organized-play events, tabletop hobby products (Dungeons & Dragons, Warhammer/Games Workshop including the complete Citadel Paints line, and board games), and walk-in iPhone screen and battery repair services covering iPhone 6 through iPhone 17.

The business is operated from a 67-hours-per-week storefront at 1923 Emporium Dr Ste F and augments its retail footprint with a Discord community, daily automated trade-inventory email notifications, an online presence on TCG Player for MTG singles, and a Square-based e-commerce checkout used for pre-release event kits. The technology stack is conventional retail (POS, inventory management, automated email compilation); no AI/ML capabilities, no proprietary software platform, and no unified software modules are disclosed.

Revenue is generated through transactional sales across the four product lines plus iPhone repair fees (screen repairs from $79 to $289 depending on device tier; battery replacements starting at $59.99), with demand supported by an event-driven marketing motion (weekly Magic tournaments, D&D sessions, and Warhammer community play), email-list engagement, and organic social media on Facebook and Instagram. No external funding, parent company, enterprise customers, or geographic expansion beyond online channels has been disclosed.

Name

Nerdvana

Legal name

Nerdvana

Website

https://nerdvana.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Nerdvana is a single-location brick-and-mortar hobby shop in Jackson, TN, founded in 2010, selling new and used video games, Magic: The Gathering singles and event play, tabletop games (D&D, Warhammer, board games), and offering walk-in iPhone screen and battery repair services to local gaming and consumer customers.

Ownership category

akta.pro rank

Product category

Gaming Retail Store

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Physical Game Retailers (Online/Brick-and-Mortar) (MPAFACAI)

akta.pro secondary industries

Collectible Card Games (CCG/TCG) Retail (CRALAGAC), Retro & Pre-Owned Gaming Retail (Used Games, Consoles, Trade-In) (CRACAFAH), Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH), Board Game & Puzzle Specialty Retailers (CRALALAA)

Keywords

• Video game retail
• Trading card games
• Tabletop hobby shop
• IPhone screen repair
• Used game trade-in

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Video Game Resale: Buying and selling used video games and consoles. Offers trade-in value for customers selling games and consoles. Carries latest generation (Xbox Series, PS5, Nintendo Switch) as well as retro systems (NES, SNES, Gameboy).
2. Magic: The Gathering Singles and Events: Sales of individual Magic: The Gathering cards through in-store kiosk system. Revenue from weekly events including Commander/EDH, FNM (Friday Night Magic), pre-release events, sealed, and draft tournaments. Pre-release kits sold via Square checkout.
3. Tabletop Games (D&D, Warhammer, Board Games): Sales of D&D products, Warhammer miniatures and Citadel Paints, and board games. Weekly D&D sessions and Warhammer product availability.
4. iPhone Repair Services: Screen repair and battery replacement services for iPhone models from iPhone 6 through iPhone 17 series. Repair fees vary by model. 'No Fix, No Fee' guarantee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nerdvana operates a brick-and-mortar geek hobby retail store in Jackson, TN selling new and used video games and consoles across all generations, Magic: The Gathering singles and event entries, board games, D&D products, and Warhammer/Games Workshop miniatures and Citadel Paints. The store also provides walk-in iPhone screen and battery repair services with a 'No Fix, No Fee' guarantee, and runs weekly organized play events for MTG, D&D, and Warhammer. Customers can trade in games and consoles for cash or store credit, with daily email notifications of new trade inventory.

Product overview

Nerdvana is a brick-and-mortar retail geek shop operating since 2010 in Jackson, TN, offering a unified multi-category product portfolio centered on gaming and collectibles. The core offering combines video games and console sales (newest to vintage), Magic: The Gathering singles and events, board games, iPhone repair services, and tabletop gaming (D&D and Warhammer). The business model integrates retail sales with community events (weekly MTG tournaments, D&D sessions) and trade-in/buyback services. All products and services are accessed through their physical retail location and Square-based e-commerce checkout, with no unified software platform or modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Video Games & Consoles Retail sales of new and used video games and game consoles spanning multiple generations from retro (NES, SNES, Gameboy) to current (Xbox Series, PS5, Nintendo Switch), targeted at gamers and collectors in Jackson, TN.
• Magic: The Gathering Singles & Weekly Events Sale of individual Magic: The Gathering cards (nearly 100,000 singles in the in-store kiosk) plus entry to weekly organized play events including Commander/EDH (Thursdays and Saturdays), Friday Night Magic rotation, pre-release, sealed, and draft tournaments, targeted at MTG players in the Jackson, TN area.
• Board Games Selection of board games available for retail purchase alongside video games and trading card games, targeted at hobbyists and family gamers.
• iPhone Repair Services Walk-in iPhone screen and battery repair service for models from iPhone 6 through iPhone 17 series, with transparent per-model screen pricing ($79-$289), battery replacements starting at $59.99, a 'No Fix, No Fee' guarantee, and typical 15-minute turnarounds. Targeted at iPhone owners in Jackson, TN.
• Dungeons & Dragons Weekly Sessions Weekly organized D&D gaming sessions facilitated by in-store Dungeon Masters for new and experienced players, targeted at tabletop RPG hobbyists in Jackson, TN.
• Warhammer / Games Workshop Products Retail of Games Workshop Warhammer miniatures and the complete extended line of Citadel Paints, with special ordering available for hard-to-find items, targeted at Warhammer hobbyists and painters in Jackson, TN.
• Trade-In / Buyback Services Cash payment to customers trading in video games and consoles, with daily email notifications to subscribers listing items received in trade the previous day, targeted at gamers in Jackson, TN looking to monetize used inventory.
• MTG Pre-release Kits Pre-release kits for upcoming Magic: The Gathering sets (e.g., Lorwyn Eclipsed) sold via online Square checkout for in-store event pickup, targeted at MTG players planning to participate in pre-release tournaments.

Quantifiable outcome

• Over 27,000 iPhone screen repairs completed since 2015
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TCG PlayercoreTechnology or IntegrationNerdvana's Magic: The Gathering singles are searchable through TCG Player's online marketplace. Customers unable to find specific singles in the in-store kiosk can purchase them through Nerdvana's TCG Player storefront.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• uBreakiFix: National chain specializing in smartphone, tablet, and computer repair including iPhone screens and batteries — directly comparable to Nerdvana's iPhone screen/battery repair service line with similar pricing tiers and walk-in model.
• Star City Games: Major online TCG retailer and event organizer focused on Magic: The Gathering singles, sealed product, and tournament play — directly comparable to Nerdvana's Magic singles kiosk, weekly FNM/Commander events, and pre-release offerings.
• CPR Cell Phone Repair: Franchised smartphone and electronics repair chain offering iPhone screen and battery replacements with similar unit pricing and walk-in service model — directly comparable to Nerdvana's iPhone repair revenue line.
• DKOldies: Specialty retailer of retro and pre-owned video games, consoles, and accessories across classic Nintendo, Sega, PlayStation, and Xbox generations — directly comparable to Nerdvana's retro gaming trade-in and sales segment.
• Card Kingdom: Online Magic: The Gathering singles retailer with deep inventory, buylist services, and event coverage that directly parallels Nerdvana's Magic singles kiosk and trade-in model — same TCG category, same singles/buylist mechanics.
• Cool Stuff Inc. Online hobby games retailer selling Magic singles, board games, and tabletop gaming products with broad multi-category assortment — directly comparable to Nerdvana's combination of MTG singles, board games, and tabletop hobby inventory.
• Lukie Games: Online retailer specializing in used and new video games and consoles across all generations — directly comparable to Nerdvana's used video game resale business spanning retro NES/SNES to current PS5/Xbox Series.
• Miniature Market: Tabletop games and miniatures retailer carrying Warhammer, D&D, board games, and card games — directly comparable to Nerdvana's D&D events, Warhammer/Citadel paint inventory, and board game selection.

Others

• TCGplayer: Online Magic: The Gathering and Pokémon TCG marketplace and price-guide platform that is also a Nerdvana sales/distribution partner; not a direct retail competitor but the dominant infrastructure layer for online singles trade.

Broad incumbents

• GameStop: National specialty video game retailer with new/used game and console trade-in model that closely mirrors Nerdvana's video game resale business, but operates hundreds of stores and competes primarily on used-game trade-in pricing and selection.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nerdvanastore
• Instagraminstagram.com/nerdvanajackson
• LinkedInlinkedin.com/company/nerdvanastore

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nerdvana