RG Live

What RG Live does

RG Live (legal entity Raymond Gubbay Ltd) is a UK-registered live entertainment producer and promoter founded in 1966, now operating as a wholly owned division of Sony Music Masterworks. The company produces, promotes, and delivers concerts, classical and orchestral performances, ballet, festivals, immersive exhibitions, and seasonal illuminated light trails, operating across 55 global locations in the UK, USA, Australia, Europe, the Middle East, and Asia. Its product portfolio includes a proprietary five-orchestra network (London, Manchester, Scottish, Welsh, and Mozart Festival Concert Orchestras), IP-led immersive experiences such as the Mundo Pixar Experience, the Varna International Ballet touring partnership, the Backyard Cinema immersive cinema subsidiary, and the Culture Creative Ltd majority-owned subsidiary for site-specific illuminated trails. In 2025, RG Live delivered over 925 nights of live entertainment and sold more than 3.2 million tickets.

The business generates revenue primarily through direct-to-consumer ticket sales via its website (rg.live) and a network of third-party ticketing partners including See Tickets, Universe, Skiddle, and Ticketmaster Universe, with additional revenue from orchestral hire, event production services, and venue partnership management. Pricing is unit-based and event-specific, with VIP upgrade tiers offered at flagship festivals. Marketing runs through owned digital channels — website, email newsletter with genre and country preferences — supplemented by social media and partner venue reach. The company's core customers are general consumer audiences across four personas: classical music enthusiasts, families, festival and live music fans, and the broader general public; the customer base is horizontally segmented with no enterprise B2B anchor contracts disclosed. Underlying technology is conventional event production and ticketing infrastructure with no proprietary platform disclosed.

RG Live's competitive position rests on nearly 60 years of operating history, long-tenured venue relationships (Royal Albert Hall, Kew, Blenheim Palace, National Trust, English Heritage, Forestry England), access to world-class performers through the Sony Music ecosystem, and a vertically integrated production stack spanning creative installations, orchestral talent, and immersive IP licensing. Strategic priorities evident from recent activity include international geographic expansion, diversification into IP-led immersive experiences and film/TV concert formats, and festival production — all supported by Sony Music Masterworks' capital backing.

Name

RG Live

Legal name

Raymond Gubbay Ltd

Website

https://rg.live

Company type

Private

Founded year

1966

Operating status

Operating

Short description

RG Live is a UK-based live entertainment producer and promoter, wholly owned by Sony Music Masterworks, producing concerts, ballet, festivals, immersive experiences, and seasonal light trails across 55 global locations for mass-market consumer audiences.

Ownership category

akta.pro rank

Product category

Live Entertainment and Event Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)

Keywords

• Live event production
• Concert promotion
• Immersive experiences
• Orchestral performances
• Light trail installations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Live Event Tickets: RG Live generates revenue primarily through ticket sales for live entertainment events including concerts, festivals, ballets, immersive experiences, and light trails across UK and international venues.
2. Event Production Services: The company produces and delivers world-class live events and immersive experiences, including orchestral concerts, festivals, and IP-led experiences such as the Mundo Pixar Experience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

RG Live produces, promotes and delivers live entertainment events spanning orchestral concerts, ballet, rock and pop tours, festivals, immersive exhibitions and illuminated light trails. Operated as a wholly owned division of Sony Music Masterworks, the company manages a portfolio of owned orchestras and subsidiaries that deliver turnkey event production at heritage venues, concert halls and outdoor locations across 55 global markets.

Product overview

RG Live is a leading global live entertainment company and a wholly owned division of Sony Music Masterworks. The company operates as a multi-product entertainment platform producing, promoting, and delivering world-class live events, concerts, festivals, and immersive experiences. Its portfolio includes: orchestral touring productions (London Concert Orchestra, Manchester Concert Orchestra, Scottish Concert Orchestra, Welsh Concert Orchestra, Mozart Festival Orchestra); immersive exhibitions (Mundo Pixar Experience, Backyard Cinema); illuminated light trails and seasonal events (via Culture Creative subsidiary); ballet touring (Varna International Ballet); classical concert productions (The Music of Zimmer vs Williams, Ministry of Sound Classical, Alex James' Britpop Classical); and rock/pop concert tours. The company serves audiences across the UK and international markets including USA, Australia, Europe, Middle East and Asia.

Differentiator

Problem solved

Functional benefit

Products and services

• Mundo Pixar Experience The world's largest immersive Pixar exhibition featuring life-size scenes from Toy Story, Finding Nemo, Inside Out and Coco, spanning over 3,500 m² of photo-ready spaces with a London-exclusive room, presented under a licensed partnership with Mundo Pixar.
• London Concert Orchestra A world-class orchestral ensemble available for hire, offering flexible line-ups from string quartets to full symphony orchestras for concerts, tours, recordings and bespoke performances.
• RG Live Orchestra Network A family of owned UK orchestras including London Concert Orchestra, Manchester Concert Orchestra, Scottish Concert Orchestra, Welsh Concert Orchestra and Mozart Festival Orchestra, delivering orchestral talent for concerts, tours, recordings and bespoke performances.
• Backyard Cinema An immersive indoor cinema experience operating across the UK that transports audiences into fully themed worlds, from candlelit churches to magical Christmas wonderland settings.
• Culture Creative Ltd A creative-installation subsidiary specialising in site-specific installations and the creators of RG Live's globally successful illuminated light trails, operating across the UK, USA, Australia and Europe.
• The Music of Zimmer vs Williams A concert production featuring film music from Hans Zimmer and John Williams, performed by a 70-piece orchestra with music from Star Wars, Harry Potter, Dune and other iconic films.
• Varna International Ballet A critically acclaimed ballet company presenting Swan Lake, The Nutcracker, Cinderella and Snow White with award-winning dancers and live orchestra, presented as an annual UK touring partnership.
• Live at Melbourne Hall A three-day outdoor festival at Crow Park, Melbourne Hall in South Derbyshire featuring UK headline artists including Jo Whiley, Lightning Seeds, The Shires and Maxïmo Park, with standard tickets and VIP upgrade options.
• The Feeling 'Twelve Stops and Home' 20th Anniversary Tour A UK tour celebrating the 20th anniversary of The Feeling's debut album 'Twelve Stops and Home', performing the album in full across multiple UK venues.
• The View 'Hats Off To The Buskers' 20th Anniversary Tour A UK tour celebrating The View's #1 2007 album 'Hats Off To The Buskers', with performances across Newcastle, Leeds, Nottingham, Manchester, Sheffield, Bristol, Norwich, Coventry, London, Oxford, Southampton and Cardiff.
• Babyshambles at Dreamland, Margate A summer concert event at Dreamland, Margate featuring Babyshambles with special guests Big Special, Warmduscher, GANS and Pregoblin on Bank Holiday Sunday 30 August 2026.
• Immersive Light Trails and Illuminated Walks Immersive light trails and illuminated walks transforming outdoor spaces including gardens, historic estates and woodland locations into magical after-dark experiences across the UK, Australia and the United States.
• Halloween Light Trails and Immersive Walks Spooky Halloween light trails and immersive events featuring eerie light installations and ghostly scenes at Kew, Blenheim Palace, Forestry England and National Trust sites.
• Ministry of Sound Classical An innovative concert production touring globally that blends popular music with full orchestral performance, including a sold-out four-show residency at the Royal Albert Hall.
• Alex James' Britpop Classical A unique fusion of Britpop nostalgia and classical arrangements led by Blur's Alex James, celebrating iconic music with orchestral performance.
• Christmas Events Magical Christmas experiences including immersive light trails, candlelit carols, and Christmas pop concerts and theatre at major heritage venues.
• The Nutcracker (Varna International Ballet) The famous fantasy ballet performed by Varna International Ballet, touring UK venues with live orchestra from January to February 2027.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Royal Albert HallcoreStrategic or Co-development PartnerLong-standing relationship with London's most iconic concert venue. Host to Ministry of Sound Classical sold-out residencies and major orchestral productions.
• Royal Botanic Gardens KewcoreStrategic or Co-development PartnerPartnership for Christmas and seasonal illuminated light trail experiences at the world-famous botanical gardens.
• Blenheim PalacecoreStrategic or Co-development PartnerHeritage venue partnership for illuminated light trails and seasonal events at the historic palace.
• National TrustmajorStrategic or Co-development PartnerPartnership for events at National Trust properties including Stourhead, Dunham Massey, and Belton House.
• English HeritagemajorStrategic or Co-development PartnerPartnership for events at English Heritage historic sites and properties.
• Forestry EnglandmajorStrategic or Co-development PartnerPartnership for illuminated light trails and outdoor events at Forestry England woodland locations including Bedgebury Pinetum.
• BBCmajorStrategic or Co-development PartnerCollaboration with BBC for broadcast and cultural programming events.
• Live NationmajorChannel Partner/ Reseller/ DistributorCollaboration across live music tours, festivals and cultural events in UK and internationally.
• Luna Entertainment GroupmajorStrategic or Co-development PartnerPartnership for expanding reach across live music tours, festivals and cultural events.
• SenblamajorStrategic or Co-development PartnerPartnership for live music tours, festivals and cultural events in UK and internationally.
• Metropolis MusicmajorStrategic or Co-development PartnerPartnership for live music tours and cultural events.
• KilimanjaromajorStrategic or Co-development PartnerPartnership for live music tours and cultural events.
• TEG EuropemajorStrategic or Co-development PartnerPartnership for live music tours, festivals and cultural events.
• London Philharmonic OrchestramajorStrategic or Co-development PartnerCollaboration with leading ensemble for orchestral performances and concert productions.
• Philharmonia OrchestramajorStrategic or Co-development PartnerCollaboration with leading ensemble for orchestral performances and concert productions.
• Royal Philharmonic OrchestramajorStrategic or Co-development PartnerCollaboration with leading ensemble for orchestral performances and concert productions.
• Royal Scottish National OrchestramajorStrategic or Co-development PartnerCollaboration with leading Scottish ensemble for orchestral performances.
• Varna International BalletmajorStrategic or Co-development PartnerAnnual UK touring partnership presenting Swan Lake, The Nutcracker, Cinderella, and Snow White with live orchestra.
• Mundo PixarcoreStrategic or Co-development PartnerLicensed partnership for the Mundo Pixar Experience - the world's largest immersive Pixar exhibition featuring life-size scenes and over 3,500 m² of photo-ready spaces.
• Culture Creative LtdcoreStrategic or Co-development PartnerMajority-owned subsidiary specializing in site-specific creative installations and creators of RG Live's globally successful illuminated light trails, operating across UK, USA, Australia and Europe.
• Backyard CinemamajorStrategic or Co-development PartnerSubsidiary operating the UK's best immersive indoor cinema experience with themed worlds including candlelit churches and Christmas wonderland settings.
• Hope SolutionsminorImplementation/ SI/ Consulting PartnerSustainability consultancy engaged to conduct full sustainability audits for light trails including measurement and capture of scopes 1, 2 and 3 emissions data.

Scale indicators4 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• CTS Eventim: European live entertainment and ticketing group operating across Germany, Italy, UK and broader Europe. Comparable to RG Live in concert promotion, classical programming, and live event ticketing infrastructure.
• Live Nation Entertainment: World's largest live entertainment company operating Ticketmaster, concert promotion (over 500 festivals globally), and venue management. Direct competitor in UK touring and festivals and listed as a channel partner of RG Live, making it the closest comparable by scale, vertical integration and touring production model.
• Kilimanjaro Live: UK-based concert promoter producing festivals and tours across the UK (Download, Bloodstock, Latitude co-promote). Direct competitor and listed RG Live partner; comparable in mid-tier UK touring, festival production, and artist booking activities.
• Metropolis Music: UK concert promoter working across tours and festivals (Resident Music). Listed as an RG Live partner and a direct competitor for UK touring acts, festival co-productions, and concert venues.
• TEG (Ticketeer Entertainment Group): Asia-Pacific focused live entertainment and ticketing group with strong presence in Australia. Listed as RG Live partner and directly comparable as a multi-territory promoter with classical and crossover concert capabilities.
• Senbla: UK concert promoter specializing in orchestral, classical and crossover productions. Listed as an RG Live partner and a direct competitor in UK orchestral concert touring and classical event production.
• AEG (Anschutz Entertainment Group): Second-largest global concert promoter and venue operator (The O2, Coachella, Goldenvoice). Directly comparable to RG Live in concert promotion, festival production, and large-scale orchestral/classical crossover programming across multiple geographies.

Others

• National Trust / English Heritage (Programming): Heritage property owners and programming partners at RG Live's light trail venues. Comparable in delivering scheduled heritage-site programming and seasonal events to consumers at iconic UK locations.

Broad incumbents

• Disney Live Entertainment / Disney Immersive: Owns Pixar and broader Disney IP and runs large-scale immersive touring exhibitions. Comparable to RG Live's Mundo Pixar Experience; a licensor/competitor in the licensed immersive exhibition category.

Emerging players

• Fever Labs: Global platform for immersive experiences (Candlelight concerts, branded pop-ups). Increasingly competing with RG Live's immersive, light trail and themed-entertainment categories, especially for heritage venue partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RGLiveTickets

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RG Live