All Those
- Company typePrivate
- Founded2014
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
All Those firmographics
Firmographics- Name
- All Those
- Legal name
- All Those
- Website
- https://allthose.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
All Those industry classification
Industry- Product category
- Event Production and Curation Services
- NAICS
- Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- akta.pro primary industry
- Food, Wine & Beverage Festivals/Expos (MPAGAFAE)
- akta.pro secondary industries
- Festival & Event Producers/Organizers (MPAIAFAC), Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)
Keywords
Where All Those is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
All Those business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Production Services: All Those is described as a production company that organizes events both for themselves and for third parties. Revenue is generated through organizing their own food market festivals and potentially through fee-for-service event production work.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
All Those product offering
Product offeringCore offering
All Those is an event production company that organizes and curates artisan food market festivals in Barcelona, Spain. Founded in 2014 by Viqui Sanglas and Santi García, the company produces All Those Food Market, a traveling festival connecting food artisans, small producers, and culinary entrepreneurs with audiences at iconic Barcelona venues. The company also operates a professional segment (All Those Pro) targeting hospitality industry professionals and runs a production arm that organizes events for third parties.
Product overview
All Those is an event production company that operates a portfolio of food market festivals in Barcelona. Its primary product is the All Those Food Market, a traveling artisan food market that has been held since 2014. The company also runs Taste All Those (a farmer's market variant focused on local/seasonal products), All Those Pro (a professional industry event), and collaborative events such as All Those x Fango. All events share a focus on artisan producers, sustainable food, and community building within the gastronomic sector.
Differentiator
Problem solved
Functional benefit
Products and services
- All Those Food Market A traveling food market festival that connects artisan food producers, culinary entrepreneurs, chefs, and enthusiasts in a festive, family-friendly environment. The event features vendor stalls, street food, workshops, and activities across iconic Barcelona venues; attendance is free for the public while artisans and vendors pay to participate.
- Taste All Those A farmer's market-style event that promotes local and seasonal products, combining a Farmer's Market with street food offerings. Focuses on sustainability, local producers, and food education with hands-on activities.
- All Those Pro A professional-focused event within the All Those ecosystem, designed to generate synergies between restaurateurs, artisans, and culinary entrepreneurs while promoting sustainable local food consumption in the hospitality sector. Targets food industry professionals for B2B networking.
- All Those x Fango A joint event combining All Those's gastronomic focus with Fango's music festival, creating a hybrid culinary and musical experience at outdoor venues in Barcelona.
Quantifiable outcome
- More than 20,000 attendees at recent editions
- +1 more outcomes
Companies that use All Those
Customer profileSegments4 records
Ideal customer profiles4 records
All Those technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
All Those partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Quesos de Suiza (Swiss Cheese Association)coreQuesos de Suiza has been a recurring partner at All Those events, providing cheese tastings and sponsoring activities. They organized cheese-making workshops for children and adults, and provided cheese sampling at multiple editions (2019-2025). Their presence includes a cheese shop-at-the-cut counter at the 2025 spring edition.
- MammaproofcoreMammaproof has been a consistent collaborator across virtually all editions, providing family chill-out zones and children's play areas. Their partnership includes coordinating baby and family rest areas at events, making the festival family-friendly.
- Ajuntament de BarcelonacoreThe Barcelona City Council has supported All Those Food Market throughout its history, providing venue access and promotional support. Multiple editions acknowledge Ajuntament de Barcelona's support for the festival.
- El BandarraminorEl Bandarra has been a recurring sponsor providing artisanal vermouth at multiple editions of the festival, present in the beverages section alongside natural wines and craft beers.
- DaslercoreDasler has been acknowledged as a supporter across numerous editions of All Those Food Market, providing event support and sponsorship throughout the festival's history.
- Sal MaldoncoreSal Maldon has been a recurring sponsor acting as a thread connecting various workshops and culinary activities across multiple editions. They organized salt-focused workshops and demonstrations.
- VallformosaminorVallformosa has been present as a wine and sparkling wine sponsor at multiple editions, providing wines and cavas for the event.
- Nueces de California (California Walnuts)minorNueces de California has partnered with All Those to promote plant-based eating, creating limited-edition dishes featuring walnuts at multiple editions (2023-2025).
- Fango FestivalcoreAll Those partnered with Fango festival for the first time in September 2025, combining gastronomy with music at Plaza Monumental. This collaboration represents a strategic expansion into cultural events beyond pure food markets.
- DeLaCremminorDeLaCrem has been a recurring participant at All Those events, offering artisanal ice cream. They have also collaborated on plant-based initiatives including DelaTerra line featuring local ingredients.
- BWT (Best Water Technology)minorBWT has partnered with All Those across multiple editions, promoting sustainable water solutions at the festival.
- BeMyDjminorBeMyDj collective has provided music curation for multiple All Those events, creating the festival atmosphere through DJ sets.
- Veritas/Terra VeritasminorTerra Veritas, the healthy living space of Veritas supermarket chain, has collaborated on healthy eating workshops and activities at multiple editions, promoting local and seasonal products.
- Uber EatsminorUber Eats was present at the 2023 spring edition with Uber Live service, allowing attendees to order food during the event while enjoying craft beers and specialty coffee.
- CabifyminorCabify has supported All Those events as a mobility partner, acknowledged in multiple editions.
- La VanguardiaminorMajor Spanish newspaper La Vanguardia has covered All Those events as media partner, featuring articles and event listings.
- Finca PareraminorFinca Parera has been present with natural wines at All Those events, including the 2025 x Fango collaboration. They have also led wine tasting sessions.
- D.O. CavaminorD.O. Cava organized artisan cava tastings at the 2022 autumn edition, featuring 10 local cava producers selected by the appellation.
- BumbleminorDating app Bumble sponsored music at the 2022 autumn edition of All Those Food Market.
- ViolifeminorViolife offered plant-based cheese tastings at the 2025 x Fango event, expanding the plant-based offerings.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
All Those competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights7 records
Customer concentration
All Those social profiles
Digital presenceAll Those financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Those leadership team
Management profileNumber of profiles
Profiles2 records
All Those funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Those M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Those
What does All Those do?
All Those is an event production company that organizes and curates artisan food market festivals in Barcelona, Spain. Founded in 2014 by Viqui Sanglas and Santi García, the company produces All Those Food Market, a traveling festival connecting food artisans, small producers, and culinary entrepreneurs with audiences at iconic Barcelona venues. The company also operates a professional segment (All Those Pro) targeting hospitality industry professionals and runs a production arm that organizes events for third parties.
Is All Those a public or private company?
All Those is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Those founded?
All Those was founded in 2014. It employs 1 to 10 people.
Where is All Those based?
All Those is headquartered in Barcelona, Spain, in the Europe region.
How does All Those make money?
One revenue line is on record: event Production Services.
Does All Those have an API?
No public API is recorded for All Those.
What industry is All Those in?
All Those's product category is Event Production and Curation Services. Its primary akta.pro industry code is MPAGAFAE, Food, Wine & Beverage Festivals/Expos, with a secondary code of MPAIAFAC, Festival & Event Producers/Organizers. Its NAICS code is 56192.