Fango
Fango is an influencer marketing marketplace that connects brands and advertisers with a network of over 40,000 social media creators, enabling targeted influencer campaigns at scale. The platform monetizes via commission on transactions between brands and its influencer network.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Fango does
Fango is an influencer marketing marketplace that connects brands and advertisers with a network of social media creators for the purpose of running targeted marketing campaigns at scale. The company operates a self-serve platform where brands can discover, engage with, and manage influencers across major social media channels. Fango's customer base is composed of brands and advertisers seeking to reach consumers through influencer-driven campaigns, with a horizontal segmentation approach targeting companies of varying sizes that need to coordinate multi-influencer campaigns.
The platform's core differentiator is the scale of its network, which includes over 40,000 member influencers with more than 1.2 billion combined social media followers. Fango earns revenue through a platform commission model, taking a percentage of campaign spend transacted between brands and influencers. The company is headquartered at 934 Howard St in San Francisco, CA, and operates with a small team of 2-10 employees.
Fango was founded in 2015 and has received a single seed funding round from Techstars, though the source data records this round as occurring in June 2010, which predates the stated founding year and appears to be a data inconsistency. The company does not publicly disclose pricing, named customer logos, app store presence, or API/SDK documentation. No product launches, M&A activity, leadership changes, or other strategic actions are documented in the available source material beyond the initial founding and seed financing.
Fango firmographics
Firmographics- Name
- Fango
- Legal name
- Fango
- Website
- https://fango.me
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fango is an influencer marketing marketplace that connects brands and advertisers with a network of over 40,000 social media creators, enabling targeted influencer campaigns at scale. The platform monetizes via commission on transactions between brands and its influencer network.
- Ownership category
- akta.pro rank
Fango industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Other Services Related to Advertising (541890)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer/Creator Marketplaces & Brand Deal Platforms (MPACABAI)
Keywords
Where Fango is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Fango business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Influencer Marketing Platform Services: Platform enabling brands to run targeted influencer marketing campaigns at scale through connection with influencers
Distribution channels1 record
Fango product offering
Product offeringCore offering
Fango operates an influencer marketing marketplace that connects brands and advertisers with a network of over 40,000 member influencers across major social media platforms. Brands use the platform to discover, engage, and run targeted influencer marketing campaigns at scale, leveraging more than 1.2B in combined social media reach. The company functions as a platform intermediary that aggregates third-party creators and enables scalable brand-influencer collaboration.
Product overview
Fango is a single, unified influencer marketing platform that allows brands to discover, manage, and scale targeted influencer marketing campaigns. The platform centers on its network of over 40,000 member influencers and provides access to more than 1.2B combined social media reach across major social platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Fango Influencer Marketing Platform A self-serve influencer marketing marketplace that connects brands and advertisers with a network of over 40,000 member influencers spanning major social media platforms, with more than 1.2B combined social media reach. Brands use the platform to discover, engage, and run targeted influencer marketing campaigns at scale.
Companies that use Fango
Customer profileSegments1 record
Ideal customer profiles1 record
Fango technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Fango partnerships and signals
Strategic signalScale indicators4 records
Recent moves2 records
Expansion highlights1 record
Fango competitors and assessment
Company assessmentDirect peers
- Grin: Grin is a leading creator management platform that connects brands with influencers for campaign management, gifting, and affiliate programs — directly overlapping Fango's influencer marketplace offering for brand customers.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, CRM, and analytics — a direct competitor serving the same brand advertisers with similar marketplace-plus-workflow functionality.
- Aspire (formerly AspireIQ): Aspire is an influencer marketing platform combining a creator marketplace with campaign management and creator payments — competing head-to-head with Fango for brand budgets seeking scaled influencer campaigns.
- Upfluence: Upfluence offers an influencer search, outreach, and analytics platform serving brands and agencies — closely comparable in offering to Fango's marketplace and discovery capabilities.
- Later (formerly Mavrck): Later's Influencer platform (built on the Mavrck acquisition) provides creator discovery, campaign management, and affiliate tools — directly competing with Fango in the brand-to-influencer workflow space.
- Traackr: Traackr is an influencer marketing platform focused on creator discovery, relationship management, and performance measurement — serving the same brand advertisers and competing on workflow depth.
- Klear (Meltwater): Klear, now part of Meltwater, is an influencer marketing platform offering creator discovery, campaign management, and analytics — overlapping Fango's core marketplace and campaign-execution value proposition.
Broad incumbents
- IZEA Worldwide: IZEA is a publicly traded influencer marketing company operating its own creator marketplace plus managed services — a broader incumbent in the same category that competes for the same brand customers with a deeper services overlay.
- Impact: Impact operates a broader partnership and creator economy platform with affiliate, influencer, and brand-deal workflows — adjacent to Fango's marketplace model but operating at significantly larger enterprise scale.
Emerging players
- Lumanu: Lumanu is a creator payments and brand-deal platform serving influencers and brands — an emerging player with partial overlap to Fango's marketplace focus on connecting creators with brand opportunities.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Fango social profiles
Digital presenceFango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fango leadership team
Management profileNumber of profiles
Profiles3 records
Fango funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fango
What does Fango do?
Fango operates an influencer marketing marketplace that connects brands and advertisers with a network of over 40,000 member influencers across major social media platforms. Brands use the platform to discover, engage, and run targeted influencer marketing campaigns at scale, leveraging more than 1.2B in combined social media reach. The company functions as a platform intermediary that aggregates third-party creators and enables scalable brand-influencer collaboration.
Is Fango a public or private company?
Fango is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fango founded?
Fango was founded in 2015. It employs 1 to 10 people.
Where is Fango based?
Fango is headquartered in San Francisco, United States, in the North America region.
How does Fango make money?
One revenue line is on record: influencer Marketing Platform Services.
Who are Fango's main competitors?
Direct peers on record are Grin, CreatorIQ, Aspire (formerly AspireIQ), Upfluence, Later (formerly Mavrck), Traackr and Klear (Meltwater). Broad incumbents are IZEA Worldwide and Impact. Lumanu is listed as an emerging player.
Does Fango have an API?
No public API is recorded for Fango.
What industry is Fango in?
Fango's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 541890 and its SIC code is 7310.