foolish tree films
Foolish Tree Films is a home-based San Francisco Bay Area video production and editing studio that produces business profile, testimonial, business aspect, and educational videos for small and mid-sized businesses across multiple local industries.
- Company typePrivate
- Founded2021
- HeadquartersSouth San Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What foolish tree films does
Foolish Tree Films is a privately held, home-based video production company operating from South San Francisco (280 Granada Ave, Apt 2, San Francisco, CA 94112). The firm produces and edits promotional and educational web videos for small and mid-sized businesses, with four documented service categories: Business Profile Videos (showcasing a company's essence for social media and website use), Testimonial Videos (customer stories designed to amplify word-of-mouth), Business Aspect Videos (coverage of the full range of business services or products), and Educational Videos (script writing, actor hiring, and staff coaching included). The underlying capability is conventional video production and editing rather than a software platform or proprietary technology stack — no API, proprietary features, patents, integrations, or software products are disclosed. The company is co-owned by Ian Carruthers (Owner / Chief Filmmaker / Sales), Betty Carruthers (Co-owner / Editor), and Jo Nemoyten (Co-owner / Chief Officer of Everything Else), with stated headcount of 2–3 personnel.
The business operates on a professional services, project-based revenue model. Pricing is not published; the Terms and Conditions reserve the right to set fees at the company's discretion, and customers are expected to call 415.722.3713 to discuss project specifics. The go-to-market is direct-to-consumer within the San Francisco Bay Area, acquired primarily through the company website, a single phone contact, and organic social presence on LinkedIn and YouTube. The customer book spans roughly a dozen named SMB and a few larger clients across automotive (Toole's Garage, Towne Ford), healthcare, real estate, financial services, nonprofits (Hiller Aviation Museum, PNPC), food and beverage, pet services, and sports/fitness — indicating a diversified but small and SMB-weighted client base with no disclosed enterprise contracts. There are no funding rounds, no parent company, no subsidiaries, no patents, no certifications, no partnerships, and no expansion beyond the Bay Area. The website currently states "At present, we are available for editing work only," which is an operational signal worth flagging for any investor evaluating capacity and intent to scale.
foolish tree films firmographics
Firmographics- Name
- foolish tree films
- Legal name
- foolish tree films
- Website
- https://foolishtreefilms.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Foolish Tree Films is a home-based San Francisco Bay Area video production and editing studio that produces business profile, testimonial, business aspect, and educational videos for small and mid-sized businesses across multiple local industries.
- Ownership category
- akta.pro rank
foolish tree films industry classification
Industry- Product category
- Video Production Services
- NAICS
- Motion Picture and Video Production (512110)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Training, Safety & Compliance Video (MPADAEAM)
Keywords
Where foolish tree films is headquartered
LocationHeadquarters
- HQ city
- South San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
foolish tree films business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Video Production Services: Professional video production and editing services for small businesses, including business profile videos, testimonial videos, business aspect videos, and educational content. Currently offering editing services with project-based engagement through direct consultation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
foolish tree films product offering
Product offeringCore offering
Foolish Tree Films is a San Francisco-based video production and editing studio that creates business promotional videos and educational web videos for small and mid-sized businesses, especially in the San Francisco Bay Area. It offers four core video products — business profile videos, testimonial videos, business-aspect videos, and educational videos — and is presently accepting editing-only engagements for outside clients while redirecting new production inquiries.
Product overview
Foolish Tree Films is a San Francisco Bay Area video production company offering four distinct video service categories: Business Profile Videos (showcasing business essence for social media and websites), Testimonial Videos (customer stories leveraging word-of-mouth marketing), Business Aspect Videos (covering full range of business services/products), and Educational Videos (engaging educational content with script writing and talent). The company serves small businesses and organizations throughout the Bay Area, currently available for editing work only.
Differentiator
Problem solved
Functional benefit
Products and services
- Business Profile Videos A short web video showcasing a client's business — its services and the people behind it — designed to be featured on the client's website and on social-media platforms so that visitors can get a feel for the company before reaching out.
- Testimonial Videos A web video featuring client customers sharing their experience with the client's business, used on the client's site and social channels to provide third-party validation and explain how the business is experienced from the outside.
- Business Aspect Videos A short web video that highlights a specific aspect of the client's business in greater depth — for example, a particular service, approach, or distinguishing capability — used to give prospects more substantive context about the company.
- Educational Videos A web video in which a client teaches a topic in which they are knowledgeable, used to demonstrate expertise and give visitors and prospects a reason to engage with the business around its area of specialization.
Companies that use foolish tree films
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles1 record
foolish tree films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
foolish tree films partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
foolish tree films competitors and assessment
Company assessmentDirect peers
- Demo Duck: Explainer and brand video production studio serving B2B and B2C clients with promotional, testimonial, and animated explainer videos. Closely mirrors Foolish Tree Films' SMB-to-enterprise product categories and target customer profile.
- Lemonlight: National video production agency producing branded, promotional, testimonial, and educational video content for businesses of all sizes. Directly comparable service mix to Foolish Tree Films, though at a larger scale and broader geographic reach.
- Ydraw: Animated explainer video studio serving SMBs with promotional and educational video content. Comparable SMB target segment and educational video offering.
- Wyzowl: Specialized explainer video production agency producing promotional, testimonial, and educational content for SMB and mid-market clients. Same product categories (profile, testimonial, business aspect, educational) overlap directly with Foolish Tree Films' lineup.
- Sandwich Video: Culver City-based creative video agency producing promotional, brand-story, and educational content for businesses. Comparable creative-led positioning and SMB-to-enterprise client mix as Foolish Tree Films.
- Epipheo: Explainer video studio producing promotional and educational video content for SMBs and enterprise clients. Overlaps with Foolish Tree Films' educational video and business aspect video product lines.
- Vidico: Video production agency producing brand videos, product explainers, testimonials, and educational content for tech and SMB clients. Directly comparable service categories and similar SMB-focused positioning.
- Casual Films: Global video production agency producing brand, testimonial, and educational videos for businesses. Same core categories as Foolish Tree Films with a much larger delivery footprint.
Regional players
- Coolfire Studios: St. Louis-based video production studio serving SMB and enterprise clients with brand, testimonial, and educational content. Comparable SMB-focused video service model but operates primarily in the Midwest rather than the Bay Area.
Emerging players
- Explainly: Smaller explainer and promotional video production shop serving SMB clients. Directly comparable boutique service model to Foolish Tree Films with similar product categories (promotional, testimonial, educational).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
foolish tree films social profiles
Digital presencefoolish tree films financial estimates
Financial estimateRevenue estimate
Valuation estimate
foolish tree films leadership team
Management profileNumber of profiles
Profiles3 records
foolish tree films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
foolish tree films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about foolish tree films
What does foolish tree films do?
Foolish Tree Films is a San Francisco-based video production and editing studio that creates business promotional videos and educational web videos for small and mid-sized businesses, especially in the San Francisco Bay Area. It offers four core video products — business profile videos, testimonial videos, business-aspect videos, and educational videos — and is presently accepting editing-only engagements for outside clients while redirecting new production inquiries.
Is foolish tree films a public or private company?
foolish tree films is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was foolish tree films founded?
foolish tree films was founded in 2021. It employs 1 to 10 people.
Where is foolish tree films based?
foolish tree films is headquartered in South San Francisco, United States, in the North America region.
How does foolish tree films make money?
One revenue line is on record: video Production Services.
Who are foolish tree films's main competitors?
Direct peers on record are Demo Duck, Lemonlight, Ydraw, Wyzowl, Sandwich Video, Epipheo, Vidico and Casual Films. Coolfire Studios is listed as a regional player. Explainly is listed as an emerging player.
Does foolish tree films have an API?
No public API is recorded for foolish tree films.
What industry is foolish tree films in?
foolish tree films's product category is Video Production Services. Its primary akta.pro industry code is MPADAEAM, Training, Safety & Compliance Video. Its NAICS code is 512110 and its SIC code is 7812.