Willow Floral Design

What Willow Floral Design does

Willow Floral Design is a bespoke floral design studio founded in 2011 in Modesto, California, serving the Central Valley and broader Northern California region. The studio creates custom floral arrangements for weddings, corporate events, galas, seasonal celebrations, and styled photoshoots, with a specialization in hanging installations, cascading bouquets, and delicate bud vase arrangements. Its accompanying mobile flower truck, branded "Ferdi," generates retail bouquet sales and bookable experiential offerings at local coffee shops, yoga studios, and markets, and provides interactive stations for private events such as baby showers.

The studio's product surface consists of two core service lines—Wedding Floral Design and Event Floral Design—priced via custom quotes rather than published rates, with pricing varying by event scale, flower selection, and design complexity. The technology stack is minimal: a Squarespace-hosted website serves as the primary discovery and intake channel, supported by a Honeybook inquiry form, and an active Instagram presence (@willow_floral_design) functions as the main content marketing channel. A sister operating company, The Event Collection, supplies curated furniture, tableware, and decor rentals that can be bundled with Willow's florals for full-service event execution.

Revenue derives from one-time project engagements (weddings and events) plus incidental retail flower sales through Ferdi. The go-to-market is sales-led and quote-based, with venue co-marketing partnerships (Rush Creek Lodge Yosemite, Pageo Lavender Farm, Quincy Lake Farms) and customer referrals contributing to mid-funnel demand. The company operates as a privately held, independently owned business with 11-50 employees and no disclosed institutional funding, parent entity, or public-market exposure.

Name

Willow Floral Design

Legal name

Willow Floral Design

Website

https://willowfloraldesign.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Willow Floral Design is a Central Valley, California-based bespoke floral studio founded in 2011 that designs custom floral arrangements for weddings and events across Northern California, complemented by a mobile flower truck (Ferdi) and a sister rental company.

Ownership category

akta.pro rank

Product category

Floral Design Services

NAICS

Florists (459310)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Floral & Event Installations (HSACAAAC)

Keywords

• Bespoke floral design
• Wedding florals
• Event floral design
• Mobile flower truck
• Bridal bouquets

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Floral Design Services: The company generates revenue through custom floral design services for weddings and events. Pricing is quote-based and varies by event size, complexity, and flower selections. The studio has been providing these services since 2011.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Willow Floral Design creates bespoke, custom floral arrangements for weddings and events, specializing in bold, organic, floral-forward designs including hanging installations, cascading bouquets, bud vase arrangements, and full wedding floral design. The studio also operates Ferdi, a mobile flower truck that pops up at local coffee shops, yoga studios, and markets, and offers bouquet-making stations for events such as baby showers and weddings.

Product overview

Willow Floral Design is a bespoke floral design studio offering wedding and event floral services since 2011. Their core offerings include Wedding Floral Design Services and Event Floral Design Services, which specialize in unique, floral-forward, bold and organic designs featuring hanging installations, cascading bouquets, and delicate arrangements in bud vases. The studio also operates Ferdi the Mobile Flower Truck, a mobile unit that provides bouquet-making experiences at local venues and events. Through their sister company The Event Collection, they offer curated event rentals and decor to complement their floral designs, allowing clients to create comprehensive event experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Ferdi: Mobile Flower Truck that pops up at local coffee shops, Yoga Studios, and Markets. Offers bouquet making stations for events such as baby showers and weddings.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• The Event CollectioncoreGTM or Marketing PartnerThe Event Collection is Willow Floral Design's sister company, offering curated rentals and decor for weddings and events. The two companies collaborate to provide full-service event design, with the Event Collection's rental inventory complementing Willow's floral designs. The partnership allows clients to book both services together to 'bring their vision to life.'
• BEISminorGTM or Marketing PartnerWillow Floral Design participated as a florist vendor at the BEIS Yosemite 2024 event, setting up a popup for national park meets Boy Scouts themed celebrations.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FTD: Long-established floral network connecting consumers to local florists for delivery and events — broader incumbent whose florist-partner network overlaps with Willow's category, though FTD operates at national scale.
• 1-800-Flowers: National floral gifting and delivery conglomerate — broader incumbent offering mass-market and customizable floral products online, representing the scale end of the floral retail category Willow competes within.
• The Bouqs Co: Online floral delivery company with farm-direct sourcing and event offerings — broader incumbent in the floral category, contrasting Willow's bespoke in-person service model with a tech-enabled national delivery approach.
• Teleflora: National floral delivery service operating through a network of independent local florists — broader incumbent in the same retail florist category as Willow but serving a mass-market gifting use case.

Direct peers

• Putnam & Putnam: NYC-based bespoke floral design studio specializing in weddings and editorial events with bold, modern aesthetics — directly comparable in business model (custom, quote-based) and customer segment to Willow.
• Saipua: Brooklyn-based floral design studio known for weddings, events, and education — comparable as a craft-driven, design-led florist serving a regional luxury wedding market.
• Floret Flowers: Washington-based flower farm and design studio producing seasonal, farm-grown florals for weddings and events — comparable as a floral-forward brand emphasizing seasonal sourcing and bespoke design.
• Archive Rentals: Los Angeles-based curated event rental house serving weddings and luxury events — comparable to The Event Collection as an adjacent peer offering furniture, tabletop, and décor rentals to the same wedding customer.
• Bows + Arrows Flowers: Dallas-based bespoke wedding and event floral design studio with a similar focus on organic, design-forward installations and a quote-based engagement model serving regional clientele.
• Casa de Perrin: Curated event rental and tabletop décor company for weddings and high-end events — directly comparable to Willow's sister company, The Event Collection, in product category and customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/willow_floral_design
• LinkedInlinkedin.com/company/willow-floral-design

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Floral Design