mjam / Delivery Hero AT

What mjam / Delivery Hero AT does

mjam, now operating under the foodora brand in Austria, is the Austrian subsidiary of Delivery Hero SE, the publicly listed (Frankfurt: DHER) global online food ordering and delivery marketplace headquartered in Berlin. The Austrian business was founded in 2008 and is operated out of Vienna, providing a consumer-facing marketplace that connects individual consumers across more than 30 Austrian cities with a broad base of restaurant and retail partners. The service was previously branded mjam before being consolidated under the foodora identity, which Delivery Hero also operates in Norway, Finland, Sweden, Hungary, and the Czech Republic.

The platform's core products are a web ordering interface at foodora.at and native iOS/Android mobile applications, both supporting delivery and pickup (Abholung) across all 23 Vienna districts and major Austrian cities including Graz, Linz, Salzburg, Innsbruck, Klagenfurt, Villach, Wels, and Sankt Pölten. The product ecosystem extends beyond restaurant delivery to foodora Market, a grocery and convenience retail offering with partners including BP Billa Now, Spar express, Shell shops, and pharmacies, plus a restaurant partner onboarding program (partner.foodora.at) and a rider workforce program (rider.foodora.at). Cuisine coverage spans Austrian, Italian, Asian, Mexican, Turkish, American, vegetarian/vegan, halal, sushi, Indian, and French categories, with payment options including cash, credit card, PayPal, and Sofortüberweisung.

The revenue model is a commission-based marketplace: foodora charges restaurants a take-rate on orders fulfilled through the platform, with a transaction-based service fee (Servicegebühr) applied to consumers. Distribution is direct-to-consumer via owned web and app channels with no disclosed third-party reseller or enterprise channel. Marketing is driven by SEO-optimized city- and cuisine-specific landing pages and self-serve app acquisition. The Austrian subsidiary is non-reporting within the Delivery Hero group, with a disclosed headcount band of 11-50 employees consistent with a lean local operations footprint that draws on group-level technology and logistics capabilities.

Name

mjam / Delivery Hero AT

Legal name

Delivery Hero SE

Website

https://mjam.at

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

mjam / Delivery Hero AT, operating as foodora, is the Austrian arm of Delivery Hero SE running a marketplace platform for restaurant and grocery delivery across 30+ Austrian cities.

Ownership category

akta.pro rank

Product category

Online Food Delivery

akta.pro primary industry

Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Online food delivery
• Food delivery marketplace
• Grocery delivery service
• Restaurant delivery platform
• Food ordering service

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Marketplace Commission: Platform charges restaurants a commission for listing and fulfilling delivery orders through the marketplace. Revenue generated from transaction-based fees on completed orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

foodora Austria (formerly mjam) operates an online food and grocery delivery marketplace that connects consumers with partner restaurants and retail shops across 30+ Austrian cities. The platform supports both restaurant meal delivery and grocery/convenience delivery through a website, mobile app, and restaurant pickup option, with payments via cash, credit card, PayPal, and Sofortüberweisung. Revenue is generated through commissions charged to restaurant partners on orders fulfilled through the marketplace.

Product overview

foodora (formerly mjam) is a food and grocery delivery platform operated by Delivery Hero in Austria. The service operates as a multi-channel platform combining a mobile application and website, connecting customers with partner restaurants and retail shops across Austrian cities. The platform covers food delivery from multiple cuisine categories (Pizza, Burger, Sushi, Asian, Italian, Turkish, Vegetarian/Vegan, Mexican, American, Indian, and Austrian cuisine) and retail delivery from convenience stores, supermarkets, pharmacies, and fuel stations. foodora's product ecosystem consists of the consumer-facing ordering platform (available as app and website), the partner restaurant onboarding program, the rider delivery network, and the foodora Market retail delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• foodora App

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• PedidosYa: PedidosYa is Delivery Hero's leading food delivery platform in Latin America, operating across multiple countries. It is a sister brand under the same parent with an analogous marketplace model, providing relevant peer benchmarks for unit economics despite different geography.
• Talabat: Talabat is Delivery Hero's food and grocery delivery platform operating across the Middle East. It is a sister brand under the same parent using a similar marketplace delivery model, useful as a comparable for vertical expansion and multi-product strategy.

Direct peers

• Glovo: Glovo is a multi-category on-demand delivery platform operating across Europe, Africa, and other regions, owned by Delivery Hero. It is a sister brand under the same parent with a similar multi-vertical marketplace delivery model and comparable technology stack.
• Wolt: Wolt is DoorDash's European food and grocery delivery platform, operating across the Nordics, Central Europe, and other markets including Austria. It directly competes with foodora AT in the same geographies with a comparable restaurant marketplace and courier model.
• Uber Eats: Uber Eats is Uber's global food delivery marketplace operating in major cities worldwide, including Vienna and other Austrian cities. It competes directly with foodora AT for both restaurant partnerships and consumer mindshare in the Austrian food delivery category.
• Lieferando: Lieferando is Just Eat Takeaway's online food delivery marketplace in Austria, offering restaurant meal delivery through web and mobile platforms. It is the most direct head-to-head competitor to foodora AT in the Austrian market with the same three-sided marketplace model.

Broad incumbents

• Just Eat Takeaway.com: Just Eat Takeaway.com is a leading European online food delivery marketplace and parent of Lieferando. It competes broadly in the same category as foodora AT through its Austrian subsidiary and represents a larger incumbent with overlapping capabilities.
• DoorDash: DoorDash is the leading US-based online food ordering and delivery platform and parent of Wolt. It operates broadly in the same industry as foodora AT and competes indirectly through Wolt's Austrian operations as part of a wider global portfolio.
• Delivery Hero SE: Delivery Hero SE is the Berlin-headquartered parent company of foodora, operating food and grocery delivery marketplaces across Europe, MENA, Asia-Pacific, and the Americas. As the direct parent of foodora AT, it provides strategic, operational, and capital backing to the Austrian operation.

Emerging players

• Bolt Food: Bolt Food is the food delivery arm of Estonian ride-hailing company Bolt, operating in select European and African markets. While smaller and not currently a major force in Austria, it represents a comparable marketplace delivery model with potential to enter overlapping markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mjam.at
• LinkedInlinkedin.com/company/delivery-hero-austria-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mjam / Delivery Hero AT