Solar Run

What Solar Run does

Solar Run is an Australian privately-held solar photovoltaic and battery storage installation company, founded in 2017 and headquartered in Mount Waverley, Victoria, with 51–100 employees. It sells and installs residential and commercial solar panel systems, inverters, and battery storage products from a broad supplier roster that includes Tesla Powerwall 3, Sigenergy, Alpha ESS, GoodWe, Sungrow, Solax, SunPower, JinkoSolar, LONGi Solar, SolarEdge, Q CELLS and others. The company operates through a franchise model with active locations across Adelaide, Canberra, Newcastle, Queensland, Sydney and Victoria, supplemented by direct phone and website sales nationally.

The business model is centred on one-time installation revenue from hardware markup and professional installation labour, with supplementary streams from battery and EV-charger attachments, franchise licence fees, interest-free financing arrangements, and facilitation of government rebates and incentives. Pricing varies materially by system size, panel tier (premium vs. value brands) and inverter specification, with indicative 6.6kW–9.9kW system prices ranging from approximately A$5,000 for value panels to A$13,500 for premium panels, and Tesla Powerwall battery installations adding roughly A$10,000–A$14,000. Complementary product lines include HyperVolt EV chargers, hot water heat pumps, Victorian rebated hot water systems and swimming pool heat pumps.

Marketing and customer acquisition rely on a multi-channel approach: location-specific landing pages for SEO, an inbound phone sales line (1300 076 527), educational content and free e-books, the franchise network for in-person consultations, and earned media coverage in News.com.au, Yahoo7 and 9News. The company self-describes as "Victoria's #1 Solar Installer" and cites 5.0-star Google and 4.6-star product-review ratings, though no third-party verified awards, certifications, or disclosed financial metrics were available in the source data. No institutional funding rounds, mergers and acquisitions, leadership changes, or regulatory actions are disclosed.

Name

Solar Run

Legal name

Solar Run

Website

https://www.solarrun.com.au/solar-battery/goodwe/

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Solar Run is an Australian privately-held solar photovoltaic and battery storage installation company that sells and installs residential and commercial systems through a franchise model spanning multiple Australian states.

Ownership category

akta.pro rank

Product category

Residential and Commercial Solar Installation Services

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

PV Balance of System (BOS) & Electrical Infrastructure (Inverters, Transformers, Cabling, Substations) (EUACAGAC), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO), Solar Inverters, Power Electronics & MLPE (String/Central Inverters, Optimizers, Microinverters) (EUAMABAE)

Keywords

• Solar panel installation
• Battery storage systems
• Residential solar energy
• Commercial solar power
• EV charger installation

Headquarters

HQ city

Carrum Downs

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Solar Panel Sales and Installation: One-time sales and professional installation of solar panel systems for residential and commercial customers. Revenue generated from hardware markup and installation service fees. Systems range from 6.6kW to 15kW+ for residential and commercial applications.
2. Battery Storage Installation: Sales and installation of solar battery storage systems including Tesla Powerwall, Alpha ESS, GoodWe, Sungrow, Sigenergy, and Solax. Additional revenue stream from upselling batteries to existing solar customers.
3. Solar Rebates and Government Incentives: Company facilitates customer access to solar rebates and government incentives as part of the sales process, making systems more affordable and driving adoption.
4. Interest-Free Financing: Partnership with financing providers to offer interest-free loan options for solar installations, expanding customer base to those who cannot pay upfront.
5. Franchise Revenue: Revenue generated from franchisees who pay for the Solar Run brand, systems, and operational framework to operate solar installation businesses in their areas.
6. EV Charger Installation: Additional revenue stream from HyperVolt EV charger installations, often bundled with solar and battery systems.
7. Hot Water and Pool Heating Systems: Victorian hot water systems and swimming pool heat pump installations, including rebated hot water systems for Victorian homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Solar Run sells and installs residential and commercial solar photovoltaic (PV) panel systems, solar inverters, and battery storage solutions from brands such as Tesla, Sigenergy, Alpha ESS, GoodWe, Sungrow, and Solax. The company also installs HyperVolt EV chargers, hot water heat pumps, Victorian hot water systems, and swimming pool heat pumps, operating through a franchise model across multiple Australian states with assistance accessing solar rebates and interest-free financing.

Product overview

Solar Run is an Australian award-winning solar and battery installation company offering a comprehensive portfolio of residential and commercial solar solutions. The core offering consists of solar panels (from brands like Aiko, Risen, Trina, Jinko, LONGi, SunPower), solar inverters (ABB, Fronius, Goodwe, Huawei, SMA, SolarEdge, Sungrow), and solar battery storage systems (Tesla Powerwall 3, Sigenergy, Alpha ESS, GoodWe, Sungrow, Solax). The company also provides complementary services including HyperVolt EV chargers, commercial solar installations, hot water heat pumps, Victorian hot water systems, and swimming pool heat pumps. Solar Run operates through a franchise model across Australian locations including Adelaide, Canberra, Newcastle, Queensland, Sydney, and Victoria.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panels Wide selection of rooftop solar photovoltaic (PV) panels installed by Solar Run for residential and commercial customers, sourced from top brands including Aiko, Risen Energy, Trina Solar, JinkoSolar, SUNTECH, Jolywood, JA Solar, LONGi, SunPower, and Tongwei for residential and commercial energy generation systems ranging from 6.6kW to 15kW+.
• Solar Inverters Inverters that convert solar-generated DC electricity into usable AC electricity for homes and businesses, sourced from ABB, Fronius, GoodWe, Huawei, SMA, SOFAR, SolarEdge, and Sungrow, supplied and installed by Solar Run as part of complete solar systems.
• Tesla Powerwall 3 Battery Installation Installation of Tesla Powerwall 3 home battery systems that store excess solar energy for use during power outages or peak tariff periods, with installation, integration, and after-sales support handled by Solar Run.
• Sigenergy Battery Installation Installation of Sigenergy scalable, AI-driven battery storage systems with intelligent load management for residential customers seeking flexible home energy storage capacity.
• Alpha ESS Battery Installation Installation of Alpha ESS compact battery storage systems, including Storion SMILE5 models (2.9kWh–60.6kWh), for residential and commercial customers needing everyday home energy storage.
• GoodWe Battery Installation Installation of GoodWe modular and reliable battery storage systems with flexible capacity options for Australian residential solar installations.
• Sungrow Battery Installation Installation of Sungrow trusted and efficient energy storage battery systems for residential solar customers across Australia.
• Solax Battery Installation Installation of Solax ESS (Energy Storage System) battery solutions as a reliable home energy storage offering for residential solar installations.
• HyperVolt EV Charger Installation Installation of HyperVolt home EV chargers for residential electric vehicle owners, integrated with the customer's existing or new solar and battery systems for complete home energy solutions.
• Commercial Solar Power Systems Larger-scale solar PV design and installation service for commercial businesses to reduce operating energy costs and meet sustainability goals through on-site solar generation.
• Hot Water Heat Pump Installation Installation of efficient, low-cost hot water heat pump systems for residential properties as an upgrade over conventional electric or gas hot water systems.
• Victorian Hot Water Systems Installation of rebated hot water systems tailored for Victorian homes, leveraging state-specific Victorian government rebates available to residential customers.
• Swimming Pool Heat Pump Installation Installation of swimming pool heat pump systems that efficiently heat residential swimming pools year-round with reduced energy consumption compared to conventional pool heaters.
• Solar Run Franchise Opportunity Solar Run franchise offering that allows independent entrepreneurs to own and operate a Solar Run solar installation business in local areas across Australia, providing them the brand, systems, and operational framework in exchange for franchise fees.

Quantifiable outcome

• Customers can save up to $3,600 annually on electricity bills
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• TeslacoreTechnology or IntegrationSolar Run is an authorized installer of Tesla Powerwall 3 battery systems. Tesla provides the battery hardware while Solar Run handles installation, integration, and after-sales support for residential energy storage solutions.
• SigenergycoreTechnology or IntegrationSigenergy provides AI-driven battery storage technology that Solar Run installs and integrates for residential customers seeking scalable energy storage solutions.
• Alpha ESScoreTechnology or IntegrationAlpha ESS supplies compact, everyday battery systems including Storion SMILE5 models (2.9kWh-60.6kWh) that Solar Run installs for residential and commercial applications.
• GoodWecoreTechnology or IntegrationGoodWe provides solar inverters including Smart DT Series, MS Series, NS DNS Series, SDT G2 Series, and SMT Series that Solar Run installs as part of complete solar systems.
• SungrowcoreTechnology or IntegrationSungrow supplies residential inverters and commercial string inverters (SG10RT, SG30CX, SG50CX, SG110CX) that Solar Run installs across residential and commercial solar projects.
• SolaxcoreTechnology or IntegrationSolax provides ESS (Energy Storage System) battery solutions that Solar Run installs as part of their battery storage offerings for customers seeking reliable home energy storage.
• Q CELLScoreTechnology or IntegrationQ CELLS supplies solar panels including Q.MAXX-G2 (350W), Q.PEAK DUO G5+ (330W), Q.PEAK DUO G6+ (350W), and Q.HOME+ESS hybrid battery systems that Solar Run installs.
• SunPowercoreTechnology or IntegrationSunPower supplies premium solar panels including SPR-P3-370-BLK (370W), SPR-MAX3-395 (395W), SPR-MAX5-415 (415W), and SPR-P3-480-UPP (480W) Maxeon technology panels for high-efficiency installations.
• SolarEdgecoreTechnology or IntegrationSolarEdge provides power optimizers and inverters (SE5000H, SE10000H, SE5K-AU, SE8K-AU, SE27.6K, SE50K, SE82.8K) for residential and commercial solar installations with monitoring capabilities.
• JinkoSolarcoreTechnology or IntegrationJinkoSolar supplies solar panels including JKM370M-66H, JKM375-6RL3 (375W-395W), JKM440M-6TL4-V (440W), and JKM370N-6TL3 (370W) Tiger Neo series panels.
• LONGi SolarcoreTechnology or IntegrationLONGi Solar supplies LR4-60HPH-370M (370W) panels featuring Hi-MO technology for cost-effective solar installations.
• Risen EnergycoreTechnology or IntegrationRisen Energy supplies RSM132-6-350M-370M (370W) solar panels for residential installations.

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• AGL Energy: One of Australia's largest energy retailers with a solar and battery installation arm serving residential customers. Competes with Solar Run for the same homeowner segment but as part of a much broader utility portfolio.
• Tesla Energy: Tesla's energy division (Powerwall, Solar Roof) operates in Australia both directly and via authorized installer networks — Solar Run is one such authorized Tesla Powerwall 3 installer. Overlaps in battery storage and full-home energy offerings.
• Origin Energy: Major Australian energy retailer offering solar and battery solutions to residential customers. Comparable end-customer segment and bundled energy offering, though much larger and broader in scope.
• EnergyAustralia: Major Australian energy retailer that offers solar and battery solutions to residential customers through partnerships and direct channels. Serves the same end-customer with bundled energy propositions.
• Sunrun: Largest US residential solar installer with a similar franchise/installer-partner and direct installation model. Comparable business model, customer segment, and bundled solar+battery+EV approach, though operating in a different geography.

Direct peers

• ShineHub: Australian residential solar and battery installer with subscription and ownership models. Directly competes for the same homeowner customer with a similar battery-led value proposition.
• Reposit Power: Australian battery and virtual power plant (VPP) company focused on residential energy storage. Comparable in the battery attachment and energy-management layer where Solar Run also plays, particularly in VPP-eligible installations.
• Natural Solar: Australian residential and commercial solar installer with multi-state presence and a similar product portfolio of panels, inverters, and batteries. Closely mirrors Solar Run's GTM and product bundling strategy.
• Solar Choice: Australian solar comparison and installation marketplace operating nationally. Directly comparable as a residential solar lead-generation and installer serving Australian homeowners across multiple states.

Others

• Enphase Energy: Global microinverter and battery supplier whose products are installed in many Australian residential solar systems. Functions as an ecosystem supplier/adjacent participant rather than a direct installer competitor, but materially shapes the residential solar stack Solar Run delivers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solar Run