Up North Sports

What Up North Sports does

Up North Sports is a privately held, multi-brand specialty retailer of powersports and outdoor recreation gear, headquartered in Bemidji, Minnesota. The company sells snowmobile, dirt bike/motocross, motorcycle street, ice fishing, and camping/outdoor equipment and apparel from premium brands including KLIM, FXR, 509, Castle X, CKX, Striker Ice, BCA, and Otter Outdoors, with SKUs priced from roughly $10 to $999.

The business operates a dual-channel model: a Shopify-based direct-to-consumer e-commerce storefront that ships across the continental United States, paired with a physical showroom at 345 Bentley Dr SW in Bemidji where customers can try on gear and consult with staff who are themselves riders. The retailer competes on price via a match-or-beat guarantee and on convenience with free shipping on orders over $100, and reaches buyers through an active organic presence on Facebook, Instagram, Pinterest, X, YouTube, an email newsletter, and a content blog. Product lines are organized by activity and gender (men's, women's, youth), and new-season launches (e.g., FXR 2026 Snow, Klim 2026 Off Road) indicate ongoing assortment refresh tied to brand-partner cycles.

The company employs between 1 and 10 people, does not disclose revenue, has no institutional funding, and operates without a parent company or subsidiaries. It is privately owned, likely founder-led, and serves a long-tail consumer base of recreational and competitive riders and outdoor enthusiasts rather than enterprise or B2B customers. The core revenue mechanic is one-time unit-priced retail transactions across multiple product categories, with the showroom providing an experiential anchor and the e-commerce site providing national reach.

Name

Up North Sports

Legal name

Up North Sports

Website

https://upnorthsports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Up North Sports is a privately held, multi-brand specialty retailer selling snowmobile, dirt bike, motorcycle, ice fishing, and outdoor gear from premium brands via a Shopify e-commerce site and a Bemidji, MN showroom to individual recreational and competitive riders across the continental US.

Ownership category

akta.pro rank

Product category

Powersports and Outdoor Gear Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Protective Gear Retail (Helmets, Goggles, Pads, Back Protectors) (CRAMAJAC), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)

Keywords

• Powersports apparel
• Snowmobile gear retail
• Ice fishing equipment
• Motorcycle riding apparel
• Outdoor recreation retail

Headquarters

HQ city

Bemidji

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail e-commerce sales: Up North Sports generates revenue through direct retail sales of powersports gear, apparel, and equipment via their e-commerce website and physical showroom. The business operates as a multi-brand retailer, selling products across several powersports categories including snowmobile, dirt bike, motorcycle, ice fishing, and camping gear. Revenue is generated through one-time product transactions at retail prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Up North Sports is a multi-brand retailer that sells snowmobile, dirt bike, motorcycle, and ice fishing apparel, gear, and equipment through a Shopify-based e-commerce store and a physical showroom in Bemidji, Minnesota. The company carries premium brands such as KLIM, FXR, 509, Castle X, CKX, Striker Ice, and Otter, and serves individual recreational and competitive powersports enthusiasts across the continental United States.

Product overview

Up North Sports is a multi-channel e-commerce retailer and physical showroom specializing in powersports and outdoor recreation gear. The company operates both an online store (built on Shopify) and a showroom in Bemidji, Minnesota. Their product portfolio spans five core categories: (1) Snowmobile Clothing & Gear featuring KLIM, FXR, 509, Castle X, and CKX Helmets brands with helmets, jackets, bibs, gloves, boots, goggles, and monosuits; (2) Dirt Bike/Motocross Gear with helmets, jerseys, pants, and protective equipment; (3) Motorcycle/Street Gear including street-riding apparel, boots, suits, and luggage; (4) Ice Fishing Gear & Equipment with Striker Ice apparel, Otter ice shelters, augers, and fishing accessories; and (5) Camping/Outdoors with tents, electric bikes, and water sports gear. Additional categories include everyday casual apparel and heated gear for cold-weather activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Snowmobile Clothing & Gear
• Dirt Bike / Motocross Gear
• Motorcycle / Street Gear
• Ice Fishing Gear & Equipment
• Camping / Outdoors
• Casual Apparel
• Heated Gear
• Showroom
• Avalanche & Survival Gear

Quantifiable outcome

• 100 miles south of Canadian border - ideal location for testing snowmobile gear

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• KLIMcoreOthersPremium snowmobile and powersports apparel brand. Up North Sports is an authorized retailer offering full KLIM product lines including jackets, bibs, helmets, gloves, and boots. KLIM products are featured prominently on the website with dedicated sections.
• FXR RacingcoreOthersMajor powersports gear manufacturer offering snowmobile, dirt bike, and casual apparel. Featured brand with extensive product offerings including FXR's racing and performance gear lines.
• 509coreOthersPremium goggle and helmet manufacturer specializing in snowmobile and powersports optics and head protection. Major brand presence on the website.
• Castle XmajorOthersPowersports apparel and helmet brand offering snowmobile and motorsports gear. Carried across multiple categories including helmets, suits, and casual wear.
• CKX HelmetsmajorOthersHelmet manufacturer specializing in dual-sport and powersports helmets. Products featured include Mission AMS, Titan Carbon, and Tranz modular helmets.
• Striker IcemajorOthersLeading ice fishing apparel and equipment brand. Featured prominently with dedicated sections for ice fishing jackets, bibs, gloves, and equipment.
• Otter OutdoorsmajorOthersIce fishing shelter and equipment brand. Products include Otter Vortex Pro Lodge thermal pop-up ice shelters.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• House of Powersports: House of Powersports is an online specialty retailer focused on snowmobile, ATV, and dirt bike apparel and parts from brands like KLIM, FXR, and 509. It is a similarly sized specialty retailer competing in the same niche categories as Up North Sports.
• Cycle Gear: Cycle Gear is a multi-channel motorcycle and powersports apparel retailer with both online and physical storefronts, offering helmets, jackets, gloves, and boots across entry-to-premium price points. It overlaps with Up North Sports on motorcycle/dirt bike apparel and the omnichannel retail model.
• RevZilla: RevZilla is one of the largest online specialty retailers of motorcycle and powersports gear and apparel in the US, carrying many of the same premium brands (e.g., KLIM, Alpinestars). It is a direct competitor to Up North Sports in motorcycle, dirt bike, and snowmobile apparel, with broader scale and a national brand.
• Tackle Warehouse: Tackle Warehouse is one of the largest online retailers of fishing tackle and ice fishing equipment in the US. It directly overlaps with Up North Sports on the ice fishing gear category and shares the model of authorized-dealer pricing on premium brands.
• Rocky Mountain ATV/MC: Rocky Mountain ATV/MC is a major online powersports retailer specializing in dirt bike, ATV/UTV, and snow gear and apparel, with competitive pricing and free-shipping thresholds. It directly competes with Up North Sports in dirt bike and snowmobile categories and overlaps on premium brand distribution.
• MotoSport: MotoSport is an online retailer of dirt bike, ATV, snowmobile, and street motorcycle gear and parts, carrying premium brands and offering competitive pricing and free-shipping promotions. It competes head-to-head with Up North Sports in snowmobile and motocross apparel.

Broad incumbents

• Scheels: Scheels is a large US sporting goods and outdoor retailer with a strong powersports and hunting/fishing assortment across dozens of physical superstores. It carries many of the same premium brands as Up North Sports and competes on selection, though it is a much broader generalist.
• Summit Racing Equipment: Summit Racing is a large established retailer of performance automotive and powersports parts and gear, including snowmobile and ATV categories. While broader in scope (heavier on auto racing), it overlaps with Up North Sports on powersports apparel and accessories via catalog and online channels.
• Bass Pro Shops: Bass Pro Shops (including Cabela's) is a large outdoor recreation retailer with a strong hunting, fishing, and powersports assortment. It overlaps with Up North Sports on ice fishing apparel and equipment (e.g., Striker Ice) and snowmobile gear, but as a much broader generalist.

Others

• Polaris Inc. Polaris is the dominant US manufacturer of snowmobiles (and other powersports vehicles) and operates an extensive dealer network plus direct-to-consumer channels for branded apparel and accessories. It is a supplier-adjacent participant whose branded apparel competes with third-party retailers like Up North Sports and whose dealer network shapes the competitive landscape.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/upnorthsports
• YouTubeyoutube.com/c/UpNorthSports
• Facebookfacebook.com/UpNorthSports
• Instagraminstagram.com/up_north_sports
• Pinterestpinterest.com/upnorthsports
• LinkedInlinkedin.com/company/up-north-sports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up North Sports