Blue Blazer Events Group

What Blue Blazer Events Group does

Blue Blazer Events Group is a privately held, Providence, Rhode Island-based sports event management and travel planning agency founded by Jim McGuire, who previously led corporate event departments at KPMG and CVS Health and ran Alcatel-Lucent's global sports sponsorship strategies. The firm operates four core service lines: Sports Hospitality (VIP guest programs, premium tickets, private homes, and branded experiences at major sporting events including the Masters, Kentucky Derby, Olympics, FIFA World Cup, NBA, NFL, MLB, NHL, and US Open), Team Travel (complimentary hotel and charter sourcing for youth and collegiate sports teams via an RFP process), Event Housing (tournament and room block management), and Corporate Events (full-service meeting planning, venue sourcing, registration, and logistics). The company has no proprietary technology platform; delivery is services-based and relationships-driven, supported by intake forms and direct outreach.

The firm serves a heterogeneous client base spanning Fortune 500 corporations seeking sports hospitality and sponsorship activation, youth and collegiate club sports programs (notably ACHA hockey teams and the University of Georgia Ice Dawgs), professional sports organizations (Toronto Six, NWHL), and event organizers. The business model is dual: team travel is offered at no cost to clients with revenue generated through supplier commissions and referral fees, while sports hospitality and corporate events are delivered on a quote-based professional services basis. Pricing is not publicly disclosed for the hospitality and corporate work, and there is no publicly disclosed revenue, headcount, or external funding. Go-to-market is sales-led and event-driven, combining direct outreach, industry association involvement (HPIB, IATAN, MPI), referral networks, and content marketing through the company blog.

Name

Blue Blazer Events Group

Legal name

Blue Blazer Events Group

Website

https://blueblazereventsgroup.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Blue Blazer Events Group is a Providence-based sports event management and travel planning agency serving Fortune 500 corporations, youth and collegiate sports teams, and professional sports organizations through sports hospitality, team travel, event housing, and corporate event services.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industries

Sports Team, Tournament & Training Travel (THAKAGAI), Event & Tournament Sponsorship (Title/Presenting Sponsors, Official Suppliers) (MPAKALAB), Sports Events & Match Tickets (THAJAFAE), Sports Community Relations & Grassroots Program Management (MPAKAKAJ)

Keywords

• Sports hospitality services
• Team travel sourcing
• Event housing management
• Corporate event planning
• Tournament logistics

Headquarters

HQ city

North Kingstown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Team Travel Sourcing Services: The company offers complimentary hotel and charter sourcing for sports teams, negotiating with suppliers on behalf of clients at no direct charge. Revenue is generated through commissions or referral fees from hotels, charter companies, and travel suppliers who compete for client business through their Request for Proposal process.
2. Sports Hospitality Services: Customized sports hospitality experiences for corporate clients hosting customers and activating sponsorships at major sporting events. Services include VIP access, private homes, tickets to events like the Masters and Kentucky Derby, and branded hospitality experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Blue Blazer Events Group is a sports-minded event management agency that plans, sources, and executes sports hospitality experiences, team travel logistics, tournament housing, and corporate events. Its services include VIP hospitality packages at major sporting events (Masters, Kentucky Derby, Olympics), complimentary hotel and charter bus sourcing for youth and collegiate sports teams via an RFP process, tournament room-block management, and full-service corporate meeting and event planning. Revenue is generated primarily through service fees for corporate events and commissions from travel suppliers for team travel sourcing.

Product overview

Blue Blazer Events Group offers a unified platform of event management and travel planning services organized around four core product areas: Sports Hospitality, Team Travel, Event Housing, and Corporate Events. The Sports Hospitality product delivers VIP guest programs and branded experiences at major sporting events; Team Travel provides complimentary hotel and charter sourcing for sports teams through a proprietary Request for Proposal process; Event Housing manages tournament accommodations connecting organizers with hotels and attendees; and Corporate Events offers full-service meeting management including venue sourcing, registration, and logistics. A Trip Request form serves as the intake mechanism for travel services. The company, founded by Jim McGuire, primarily serves youth and collegiate sports teams, corporate clients, and Fortune 500 businesses seeking sports hospitality experiences and travel coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Hospitality Premium sports hospitality experiences for corporate groups and sponsors at major sporting events worldwide. Services include VIP guest programs, ticket acquisition, hotel sourcing, and branded hospitality events at the Masters Tournament, Kentucky Derby, Super Bowl, Olympics, FIFA World Cup, US Open Tennis, NBA, NFL, MLB, NHL, and MLS games, among others. Designed for Fortune 500 businesses seeking to entertain clients and activate sponsorships.
• Team Travel Complimentary hotel and charter bus sourcing service for youth sports teams, student groups, and collegiate club sports programs. Uses a proprietary Request for Proposal process to make travel suppliers compete for client business, securing competitive rates for hotels, charter buses, vans, and flights. Revenue is generated through commissions or referral fees from the travel suppliers who win the business.
• Event Housing Housing management and tournament solutions that connect event organizers, destinations, hotels, teams, families, and businesses through customized lodging programs. Includes room block management, attendee support, hotel partnerships, and reporting and analytics for tournament and athletic event organizers.
• Corporate Events Full-service event management for internal corporate meetings, client events, and special events. Includes hotel and venue sourcing and contracting, event design, budget management, online registration, housing management, transportation and logistics, speaker sourcing, run-of-show management, and post-event reporting. Designed for corporate meeting planners and businesses needing external event management expertise.

Quantifiable outcome

• Clients save more than $80 per night on hotel rooms
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Toronto SixcoreStrategic or Co-development Partner · 23 December 2020Official Travel Planning Partner of the Toronto Six professional women's hockey team (NWHL). Blue Blazer manages all travel logistics including cross-border transportation between US and Canada, accommodation booking, and event planning. This is a flagship partnership for the company's sports team travel division, managing the team's inaugural season travel including the Lake Placid Isobel Cup bubble tournament during the Covid-19 pandemic.
• IATAN (International Airlines Transport Association)minorOthersTravel industry accreditation organization. IATAN membership provides access to airline and travel industry networks and credibility in the travel planning sector.
• MPI (Meeting Professionals International)minorOthersLeading global association for meeting and event professionals. MPI membership provides industry networking, education, and resources for corporate events business.
• MarriottminorOthersHotel partner displayed on website, indicating preferred relationship for hotel room blocks and group rates for client events and team travel.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Anthony Travel: Specialized sports team travel agency providing hotel, charter, and air sourcing for collegiate and professional athletic programs — directly comparable to Blue Blazer's Team Travel offering and the same no-cost RFP-based sourcing model.
• HelmsBriscoe: Global hotel sourcing and event housing management firm managing room blocks for sporting events, tournaments, and group bookings — directly comparable to Blue Blazer's Event Housing and team hotel RFP services.
• QuintEvents: Premium sports hospitality provider offering official travel packages, VIP access, and ticket-inclusive experiences for events including the Masters, Kentucky Derby, and major championships — competing head-to-head for corporate hospitality budgets.
• Prestige Travel: Corporate hospitality and event management agency curating premium sports experiences and incentive travel programs for Fortune 500 clients — directly comparable to Blue Blazer's enterprise hospitality practice.
• Team Travel Source: Sports-specific travel agency focused on collegiate and youth team hotel, charter bus, and air sourcing with a no-cost service model — near-identical business model to Blue Blazer's Team Travel offering.
• Short's Travel Management: Corporate and sports travel management firm with a dedicated collegiate athletics division handling team hotel, charter, and air logistics — overlapping directly with Blue Blazer's team travel services and ACHA/campus customer base.
• Conventions Sports & Leisure (CSL): Sports hospitality and corporate event agency that packages VIP access, premium tickets, and branded experiences at major sporting events — directly comparable to Blue Blazer's Sports Hospitality product for Fortune 500 client entertainment.

Emerging players

• SuiteHop: Online marketplace for premium suite and ticket hospitality at sporting events; overlaps with Blue Blazer's hospitality sourcing for corporate clients but delivers via a tech-enabled platform rather than bespoke service.

Broad incumbents

• WME Sports (Endeavor): Division of global entertainment and sports agency WME focused on sports marketing, hospitality, and athlete representation; a much larger incumbent with overlapping capabilities in corporate sports hospitality and sponsorship activation.
• On Location Experiences: Large-scale premium experiences provider offering official hospitality packages for NFL, NCAA, and major sporting events; broader portfolio and scale make it a dominant incumbent in sports hospitality versus Blue Blazer's boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blueblazereventsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Blazer Events Group