What Warrington Town FC does

Warrington Town Football Club is a privately-held semi-professional football club founded in 1949, based in Warrington, England, competing in the Northern Premier League Premier Division (Step 3 of the National League System) at the Cal.Delivery Stadium (Cantilever Park). The club operates a four-tier competitive structure spanning the men's first team, women's team, Under-21s, and Under-18s, with additional grassroots pathways through Warrington Town FC Juniors, walking football, and community programmes including Andy's Man Club mental health support.

Revenue is generated across five streams: ticket sales (season tickets £49-£229 covering 21 home league games, plus individual match tickets £3-£15), merchandise retail via a Shopify-powered online shop and physical outlet at 665 Knutsford Road, sponsorship packages (kit sponsor Capelli Sport and main sponsor Novelis, plus dugout, hospitality, stadium, digital, and player sponsorships with local businesses), hospitality and venue hire (matchday packages, Sports & Social Club, function room, 3G pitch hire), and community programmes (mascots, lottery, walking football). Distribution is omnichannel: online ticketing via Zeffy, cash-only turnstile sales, an e-commerce store, and a dedicated ticketing office. The club employs between 11-50 people and is led by manager Paul Carden, with Stuart Monteith newly appointed permanent Women's Team Manager (July 2026) and James Gordon serving as Media and Commercial Director. The 2025/26 season ended with a 14th-place league finish, the club's lowest since winning the NPL Division 1 North title in 2016, though the U21 squad won the U21 League Cup and the Easter Monday derby versus Rylands drew 1,946 spectators, demonstrating strong local demand for the product.

Name

Warrington Town FC

Legal name

Warrington Town Football Club

Website

https://warringtontownfc.co.uk

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

11–50 employees

Short description

Warrington Town FC is a privately-held semi-professional football club founded in 1949 in Warrington, England, operating men's, women's, U21, and U18 teams in the Northern Premier League, generating revenue through matchday tickets, merchandise, local sponsorships, and venue hire.

Ownership category

akta.pro rank

Product category

Non-League Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Sports Events & Match Tickets (THAJAFAE), Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Semi-professional football
• Matchday ticketing
• Football club operations
• Youth football development
• Sports sponsorship packages

Headquarters

HQ city

Warrington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from matchday tickets sold online and at turnstiles, plus season ticket sales providing access to all home league fixtures.
2. Merchandise and Retail: Club shop sales including replica shirts, clothing, accessories, and merchandise both in-store and online through the club's Shopify-powered shop.
3. Sponsorship: Kit sponsorship, stadium naming rights, dugout sponsorship, and club sponsorship partnerships with local businesses including main sponsors Capelli Sport and Novelis.
4. Hospitality and Functions: Matchday hospitality packages, social club access, and function room rentals for events.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Warrington Town FC operates competitive football teams (men's first team in the Northern Premier League Premier Division, women's team, Under-21s and Under-18s) and sells live matchday football entertainment via season tickets and individual match tickets at Cantilever Park. The club also retails replica kits, clothing and accessories, and offers corporate sponsorship packages, hospitality, 3G pitch hire and function room rentals.

Product overview

Warrington Town FC is a non-league football club competing in the Northern Premier League Premier Division. The club operates a multi-team structure including men's first team, women's team, U21s, and U18s. The club's product offering centers on live football entertainment through matchday attendance (season tickets and individual match tickets) at Cantilever Park (Cal.Delivery Stadium), complemented by merchandise retail via the Shopify-powered club shop. Additional revenue streams include sponsorship packages, venue hire (3G pitch and function rooms), and community programmes. The club provides digital engagement through Yellows TV video content and Yellows Radio audio commentary for remote supporters.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's First Team Football (Northern Premier League) The club's senior men's football team competing in the Northern Premier League Premier Division at Step 3 of the non-league football pyramid, providing competitive home league matches at Cantilever Park.
• Women's Team Football The club's women's football team managed by Stuart Monteith, providing competitive playing opportunities for female players in Warrington with connections to grassroots clubs. Open training sessions attract around 34 players.
• Under-21s Team Football The club's development squad for players aged 21 and under, which won the U21 League Cup in 2025/26 by defeating FC United of Manchester U21s in the final.
• Under-18s Team Football The club's youth team for players aged 18 and under, providing competitive football for academy-level players.
• Season Tickets 2026/27 Annual membership providing access to all 21 home league matches. Adults £229, Concessions £149 (students, over-65s, ages 16-18), Juniors £49 (under 16). Benefits include 10% discount voucher for club shop and Iceland stores, bring-a-friend voucher, priority cup and away match access, and matchday programme subscription. Reserved seat in the Main Stand available as a £50 add-on. Klarna installment payment offered.
• Individual Match Tickets Single-match admission sold online via Zeffy (Adults £13, Concessions £9, Under 16s £3 with £1 booking fee per transaction) and at the turnstile cash (Adults £15, Concessions £10, Under 16s £3). Online tickets are cheaper than turnstile prices.
• Club Shop Merchandise Online and physical merchandise store selling replica kits (Capelli Sport), clothing, accessories and memorabilia. Operated on the Shopify e-commerce platform, accepting American Express, Apple Pay, PayPal, Mastercard, Visa, and Google Pay. Click and collect is available.
• Matchday Hospitality Packages Matchday hospitality offering including reserved seating and access to social club bars and function room facilities during home fixtures at Cantilever Park.
• Social Club and Function Room Hire The Warrington Town Sports & Social Club at Cantilever Park with main bar, pool table, dart board and private function room. Open Monday to Sunday with extended hours on match days. Shows live sport via Sky Sports and TNT Sport and is available for private events.
• 3G Pitch Hire Artificial 3G pitch at Cantilever Park available for hire to community groups, teams and organisations for training and matches.
• Corporate Sponsorship Packages Modular sponsorship opportunities for local businesses including dugout sponsorship (e.g. Lumisi, renewed for a third consecutive season as of 2026-06-25), match hospitality, stadium advertising, digital advertising, business club membership, player sponsorship and women's team sponsorship. Main kit sponsor is Capelli Sport alongside Novelis.
• Yellows Radio (Live Audio Commentary) Live audio commentary service accessible via the Mixlr streaming platform at theyellows.mixlr.com, providing matchday coverage for supporters who cannot attend fixtures.
• Yellows TV (Video Content) Official YouTube channel featuring match highlights, manager reactions, player interviews and behind-the-scenes content for supporters and the wider public.
• Away Travel Supporters' Coach Coach travel to away matches priced at £10 per seat for up to 53 supporters, operated in partnership with Orion Travel.
• Club Lottery and Prize Raffles Club-run lottery and prize raffles providing supporters with opportunities to win prizes while raising revenue for the club. Raffles are operated through the Raffall platform.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• LumisicoreGTM or Marketing Partner · 25 June 2026Lumisi, a Chester-based IT services company, has renewed its dugout sponsorship partnership with Warrington Town FC for a third consecutive season. The partnership demonstrates Lumisi's commitment to supporting local sport and community organisations. Managing director Si Barnard, who grew up in Stockton Heath, is personally passionate about supporting the local football club.
• Capelli SportcoreGTM or Marketing PartnerCapelli Sport is the club's main kit sponsor, providing replica and matchday kits for all teams.
• NoveliscoreGTM or Marketing PartnerNovelis is listed as a main sponsor of the club alongside Capelli Sport.
• IcelandminorGTM or Marketing PartnerIceland offers 10% discount on all shopping at Iceland and The Food Warehouse stores for season ticket holders. Valid only in Warrington stores and cannot be combined with other discounts. Partnership provides additional season ticket benefits.
• Orion TravelminorChannel Partner/ Reseller/ DistributorOfficial travel partner providing supporters' coach transport to away matches.
• Village HotelminorGTM or Marketing PartnerPartner offering season ticket holders free day pass and £5 per month off new memberships as part of season ticket benefits package.
• Various Club SponsorsminorGTM or Marketing PartnerMultiple local businesses sponsor the club including Sterling PVCU, Lumisi, John Chorley, JDG Media, Chambers Fletcher, and others.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Stockport County: Larger established Greater Manchester club operating at a higher tier; provides a regional benchmark for commercial scale, sponsorship depth, and fan engagement achievable from the North West non-league base.
• Salford City: Greater Manchester club that progressed rapidly from Step 3 non-league into the EFL. Illustrative of the upside trajectory from Warrington's current tier, though with materially greater resources and profile.
• Wrexham AFC: Welsh/Northern England club that rapidly climbed from non-league to the EFL on the back of high-profile investment and commercial growth. Relevant as a comparable North Wales/Northern England non-league success template.

Direct peers

• Chester FC: North West-based non-league club also operating in the lower tiers of the National League System with similar matchday ticketing, merchandise, and community-driven commercial models.
• Altrincham FC: Greater Manchester non-league club with a similar multi-team structure, modest Moss Lane ground, and reliance on local sponsorship and matchday revenue streams.
• AFC Fylde: North West non-league club with established community programmes, commercial sponsorship tiers, and a comparable Step 1–3 trajectory relevant to Warrington's promotion ambitions.
• FC United of Manchester: Fan-owned semi-professional club competing in the Northern Premier League at a comparable Step 3/4 level. Direct sporting peer — Warrington's U21s defeated FC United U21s in the 2025/26 League Cup final, confirming head-to-head competition.
• Marine FC: Merseyside-based non-league club operating a similar matchday and community model, including youth sections and a Social Club-style venue offering.
• Macclesfield FC: Recently reformed phoenix club from the same North West footprint, competing at a similar non-league tier with a comparable mix of ticketing, merchandise, and local sponsorship revenue.
• Curzon Ashton: Tameside-based non-league club in the same Northern Premier League ecosystem, with a comparable operating model around ticketing, hospitality, and small-scale sponsorship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/theyellows
• YouTubeyoutube.com/channel/UCuJtu1BX2ZISz1ekKEG746A
• Facebookfacebook.com/warringtontownfc
• Instagraminstagram.com/warringtontownfc
• LinkedInlinkedin.com/company/warrington-town-fc-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warrington Town FC