What Mable (Better Caring) does

Mable is a Sydney-based online marketplace that connects Australians seeking disability or aged care support with verified independent local support workers. Founded in 2014 and operating as Mable Technologies Pty Ltd under parent company Attain Healthtech, the platform facilitates direct relationships between clients and independent workers, with Mable providing the matching, booking, payment processing, insurance, and compliance tooling that underpins each session. The platform reports 32M+ care hours delivered, 31K+ NDIS and aged care clients, and 23K+ verified support workers, operating across six Australian states and territories.

The core product is a cloud-based two-sided marketplace accessible via web and dedicated iOS and Android apps for both clients and workers. Around the marketplace, Mable has built an ecosystem including a 170+ course Learning Hub for worker development, Tax and Super Sync tools, 24/7 mental health support, Mable Last Minute for urgent bookings, Mable Direct for consumables, and Business Solutions by Mable, which extends the platform with account management tooling for NDIS coordinators and aged care providers managing multiple clients. Trust infrastructure includes ISO 27001 certification, human-confirmed worker verification, and insurance coverage on every booking.

Mable monetizes via transaction fees on bookings facilitated through the platform; specific take rates are not publicly disclosed and the company emphasizes that its fees are lower than competitors. Its primary customer segments are individuals with disabilities (often funded through NDIS) and older Australians (funded through aged care programs), with a secondary B2B segment of NDIS coordinators and aged care providers. Distribution is primarily self-serve digital, supplemented by SEO-led location pages and app store presence, with the Business Solutions arm providing a more direct enterprise motion.

Name

Mable (Better Caring)

Legal name

Mable Technologies Pty Ltd

Website

https://bettercaring.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

Mable is an Australian online marketplace that connects people with disability or aged care support needs to a network of 23,000+ verified independent support workers, with 31,000+ clients and 32M+ care hours delivered across the NDIS and aged care sectors.

Ownership category

akta.pro rank

Product category

Disability and Aged Care Marketplace

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ)

Keywords

• Disability support services
• Aged care marketplace
• Support worker matching
• NDIS platform
• Independent care providers

Headquarters

HQ city

City Of Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Commission/Transaction Fees: Mable charges fees for bookings made through the platform. The platform facilitates payments between clients and support workers, with Mable retaining a commission from each transaction. Support workers set their own rates and clients mutually agree on terms, while Mable takes a platform fee from the transaction.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mable operates a two-sided online marketplace that connects Australians seeking disability or aged care support with verified independent local support workers. The platform enables clients to search, post jobs, mutually agree on rates, and book support sessions that include built-in insurance coverage, while support workers access tools for client management, invoicing, payments, training, and tax/super handling.

Product overview

Mable operates as a two-sided online platform connecting people seeking disability and aged care support with verified independent support workers. The core Mable Platform enables direct matching, booking, and payment management. Business Solutions by Mable extends the platform with dedicated tools for Aged Care Providers and NDIS Coordinators. The product suite includes dedicated mobile applications for both clients (Mable Client App) and support workers (Mable Support Worker App). Additional offerings include the Learning Hub with 170+ free courses, Mable Direct for consumables, Mable Last Minute for urgent bookings, and Tax & Super Sync tools for worker financial management. All bookings include built-in insurance coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Mable Platform Cloud-based two-sided marketplace platform that connects people seeking disability or aged care support with 23,000+ verified independent local support workers. It enables clients to post jobs, search and book workers, mutually agree on rates, and manage ongoing bookings and payments, with insurance included on every booked session.
• Business Solutions by Mable Suite of tools and account management services for NDIS support coordinators and aged care providers to source, book and manage support workers for multiple clients at scale, including downloadable incident and support notes for compliance.
• Mable Client App Native iOS and Android app for individuals seeking disability or aged care support to find local support workers, book sessions, and manage their care arrangements from a mobile device.
• Mable Support Worker App Native iOS and Android app for independent support workers to manage their client roster, track sessions, invoice for work performed, and receive payments through the Mable platform.
• Learning Hub Self-serve online library of 170+ free training courses available to approved support workers on the Mable platform, intended to build skills and qualifications needed for disability and aged care support work.
• Mable Direct Online shop for everyday support consumables used during disability and aged care sessions, allowing Mable clients and support workers to purchase supplies through a dedicated e-commerce site.

Quantifiable outcome

• 32M+ care hours delivered
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Attain HealthtechcoreOthersMable is a part of Attain Healthtech, a health technology company dedicated to helping people attain better outcomes. Attain Healthtech is the parent company operating Mable as its flagship platform for connecting people with disability and aged care support workers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Honor Technology: US-based home care marketplace and care management platform matching seniors with professional caregivers. Operates a near-identical two-sided model with verification, insurance, and enterprise tools, providing a direct international comp for Mable's model.
• Hireup: Australian online marketplace connecting people with disability to verified independent support workers. Operates in the same NDIS-funded segment with a near-identical self-serve matching and booking model, making it Mable's closest direct competitor.
• Papa: US-based platform connecting older adults and families with 'Papa Pals' for in-home companionship and support. Closely comparable gig/marketplace model targeting the same end-user demographic (seniors needing non-medical in-home support) and payer mix (payers/health plans).
• Home Care Heroes: Australian platform connecting older Australians with independent helpers for everyday support. Closely overlaps Mable's aged-care use cases (housework, transport, companionship) with a similar two-sided marketplace model.
• Five Good Friends: Australian in-home aged care and disability platform that matches clients with support workers and helpers. Targets the same older-Australian and NDIS participant segments as Mable with a comparable marketplace-plus-coordination offering.

Broad incumbents

• WellSky: Established US health and community care software provider offering care coordination, home health, and post-acute solutions. Competes indirectly with Mable's Business Solutions tier for NDIS coordinator and provider workflows at the enterprise level.
• Care.com: Global consumer marketplace for caregivers across child, senior, and pet care. Has overlapping marketplace mechanics and customer base but operates a much broader, less specialized portfolio than Mable's disability/aged care focus.

Regional players

• Silverchain Group: Large Australian in-home health and aged care provider delivering nursing and personal care services. Competes for the same aged-care and NDIS clients via a traditional employed-caregiver model rather than marketplace; relevant as a regional incumbent shaping customer expectations.

Emerging players

• Homethrive: US-based caregiver support platform combining digital tools with concierge services for family caregivers and their aging loved ones. Overlaps Mable's aged-care customer base but focuses on family caregiver enablement rather than direct support-worker matching.
• ianacare: US family caregiver benefits platform supporting employed caregivers with backup care, coaching, and resources. Partial overlap with Mable's audience (older Australians and families) but approaches the problem from the family-caregiver rather than direct-worker matching angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mableaustralia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mable (Better Caring)