Vanilla in Allseasons

What Vanilla in Allseasons does

Vanilla in Allseasons is a family-run, bespoke event catering business headquartered in Congleton, Cheshire, serving weddings, corporate events, and private parties across the North West of England (Cheshire, Manchester, Staffordshire, Derbyshire) and North Wales. The company offers a full-service catering proposition that includes bespoke menu design (plated, family-style, street-food evening receptions, canapés, bowl food, formal lunches and dinners), professional waiting staff trained to exacting standards, table linen, crockery, glassware, cutlery, and full bar services delivered in partnership with Vivid Bar Services. Menus span British, Mediterranean, Mexican, Asian, and Caribbean cuisines with seasonal adaptation, drawing on a curated local supplier network in North Wales and Cheshire (Naturally Best, Cheshire Farm Ice Cream, The Cheese Yard, The Beer Trading Company, J & B Wilde, JJJ Heathcotes). The operational core is culinary craftsmanship and event execution rather than technology; the company website is a standard WordPress site, with no proprietary technology, apps, APIs, or AI capabilities disclosed.

The business model is direct-to-consumer, quote-based, and project-based (each event is a one-time engagement), with pricing tailored to event type, guest count, menu selection, and service level. The go-to-market motion relies on a referral-driven ecosystem: recommended caterer status at 18+ prestigious venues (Jodrell Bank, Trentham Estate, Sandon Hall, Victoria Baths, Capesthorne Hall, Tatton Park and others), a 'Friends of Vanilla' network of 30+ wedding industry partners (planners, photographers, florists, entertainers, marquee providers, stylists), and a multi-channel digital presence across Facebook, Instagram, TikTok, Pinterest, YouTube, and X. The company is privately held, led by owner Adam Evanson (35+ years of international 5-star hospitality experience; previously co-led with Simon Bailey), with 51-100 employees and no disclosed funding, revenue figures, or institutional investment.

Name

Vanilla in Allseasons

Legal name

Vanilla in Allseasons

Website

https://vanillainallseasons.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Vanilla in Allseasons is a family-run, bespoke event caterer based in Congleton, Cheshire, providing wedding, corporate, and private party catering with seasonal local ingredients across the North West of England and North Wales.

Ownership category

akta.pro rank

Product category

Event Catering Services

NAICS

Caterers (722320), Caterers (72232), Special Food Services (7223)

akta.pro primary industry

Full-Service Catering (Off-Premise) (HSACAGAA)

akta.pro secondary industry

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI)

Keywords

• Wedding catering services
• Corporate event catering
• Bespoke event catering
• Outside catering Cheshire
• Private party catering

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Event Catering Services: Bespoke catering services for weddings, corporate events, and private parties. Services range from full wedding breakfast catering with plated or family-style dining to evening receptions with street food options, corporate lunches, and party catering. Pricing is quote-based, tailored to each event's specific requirements, guest count, menu selection, and service level needed.
2. Corporate Catering: Business event catering including formal board meetings, team-building events, conferences, seminars, product launches, and company anniversary celebrations. Offerings include canapes, bowl foods, formal lunches and dinners tailored to corporate requirements.
3. Bar Services: Full bar service provision for events, from understated bar services to comprehensive beverage packages, including partnership with Vivid Bar Services
4. Equipment Rental: Provision of table linen, crockery, glassware, and cutlery as part of comprehensive catering packages

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Vanilla in Allseasons is a family-run catering company that provides bespoke wedding, corporate, private party and outside catering services across Cheshire and the North West of England. The business delivers full-service event catering including bespoke menu design, fresh locally sourced seasonal ingredients, professional waiting staff, table linen, crockery, glassware, cutlery, and bar services, executing events at client-chosen or partnered venues.

Product overview

Vanilla in Allseasons is a bespoke event catering company offering a unified suite of catering services. The core offerings include Wedding Catering Services (wedding breakfast catering with plated and family-style options), Business Catering Services (corporate events), Party Catering Services (birthdays and celebrations), and Outside Catering (events at external venues). These services are complemented by specific menu offerings (Wedding Menu, Corporate Menu, Party Menu) and add-on services such as Bar Services. The company provides complete event solutions including food preparation, professional waiting staff, and equipment hire (table linen, crockery, glassware, cutlery).

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Catering Services Full-service bespoke wedding catering including wedding breakfast (plated or family-style), evening catering, menu design, table presentation, and professional waiting staff. Targeted at couples planning wedding celebrations at venues such as Rowton Hall, Capesthorne Hall, Coleslaw Hall, Mottram Hall, Willington Hall, Crewe Hall, and Tatton Park.
• Business Catering Services Corporate event catering for board meetings, conferences, seminars, product launches, team-building events, and company anniversaries, with canapés, bowl foods, formal lunches and dinners tailored to corporate requirements. Targeted at businesses in Cheshire, Manchester and surrounding areas.
• Party Catering Services Personalised party catering for birthdays, anniversaries and social gatherings with custom menus, dietary accommodations, and professional service staff. Targeted at individuals hosting private celebrations.
• Outside Catering Bespoke outside catering for events at external venues, including provision of table linen, crockery, glassware and cutlery. Allows clients to bring the full Vanilla in Allseasons catering experience to any chosen location.
• Bar Services Full bar service for weddings and events, ranging from simple bar service to comprehensive beverage packages, delivered in partnership with Vivid Bar Services.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

58 partnerships are on record, tiered minor and core.

• Lucy Wright Weddings & EventsminorStrategic or Co-development PartnerWedding and events planner providing planning services. Partners with Vanilla in Allseasons to provide catering services for wedding clients.
• Toast (Celebrant)minorStrategic or Co-development PartnerWedding celebrant service. Works with Vanilla in Allseasons on wedding ceremonies and receptions.
• Vivid Bar ServicescoreStrategic or Co-development PartnerProfessional bar services provider. Provides beverage and bar services for events catered by Vanilla in Allseasons.
• James Tracey (Videographer)minorStrategic or Co-development PartnerWedding and event videographer. Referrals and collaboration with Vanilla in Allseasons for event coverage.
• Jonny Draper PhotographyminorStrategic or Co-development PartnerWedding photographer. Works with Vanilla in Allseasons on wedding events.
• Paul Joseph PhotographyminorStrategic or Co-development PartnerWedding photographer. Collaborates with Vanilla in Allseasons on wedding events.
• Damian Brandon PhotographyminorStrategic or Co-development PartnerWedding photographer. Partner with Vanilla in Allseasons for wedding coverage.
• Stephen McGowan (Weddings)minorStrategic or Co-development PartnerWedding photographer/videographer. Works with Vanilla in Allseasons on wedding events.
• YSD MediaminorStrategic or Co-development PartnerMedia production company. Collaborates with Vanilla in Allseasons.
• The FrosteryminorStrategic or Co-development PartnerBakery providing sweet treats. Works with Vanilla in Allseasons for wedding and event desserts.
• Chelsea Shoesmith PhotographyminorStrategic or Co-development PartnerWedding photographer. Collaborates with Vanilla in Allseasons on wedding events.
• Tom Harrington (Filmmaker)minorStrategic or Co-development PartnerWedding filmmaker. Works with Vanilla in Allseasons on wedding events.
• Slice of Pie PhotographyminorStrategic or Co-development PartnerWedding photographer. Partners with Vanilla in Allseasons for wedding coverage.
• Red FloralminorStrategic or Co-development PartnerFlorist providing wedding flowers and arrangements. Works with Vanilla in Allseasons on wedding events.
• Love Lights the WayminorStrategic or Co-development PartnerWedding lighting service. Collaborates with Vanilla in Allseasons on wedding events.
• Living Colour Floral DesignminorStrategic or Co-development PartnerFlorist providing wedding flowers. Works with Vanilla in Allseasons on events.
• The Flower Lounge DidsburyminorStrategic or Co-development PartnerFlorist. Partners with Vanilla in Allseasons for event decorations.
• The Soiree StylistsminorStrategic or Co-development PartnerEvent styling company. Collaborates with Vanilla in Allseasons on event design.
• Andy Murphy DJminorStrategic or Co-development PartnerDJ and entertainment provider. Works with Vanilla in Allseasons on wedding and party events.
• Whitfield and WardminorStrategic or Co-development PartnerBand/entertainment. Partners with Vanilla in Allseasons for events.
• The Rush BandminorStrategic or Co-development PartnerBand providing live music. Works with Vanilla in Allseasons on wedding events.
• Band TubeminorStrategic or Co-development PartnerBand/musical entertainment. Collaborates with Vanilla in Allseasons.
• Hipswing EntertainmentminorStrategic or Co-development PartnerEntertainment provider. Works with Vanilla in Allseasons on events.
• Didsbury String QuartetminorStrategic or Co-development PartnerString quartet for weddings and events. Partners with Vanilla in Allseasons.
• LightechminorStrategic or Co-development PartnerLighting and technical services. Works with Vanilla in Allseasons on event lighting.
• Melody CorporationminorStrategic or Co-development PartnerEntertainment/music services. Collaborates with Vanilla in Allseasons.
• All About Me Marquees And EventsminorStrategic or Co-development PartnerMarquee hire company. Provides temporary structures for events catered by Vanilla in Allseasons.
• White Marquee CompanyminorStrategic or Co-development PartnerMarquee hire provider. Works with Vanilla in Allseasons for outdoor events.
• Marquees.comminorStrategic or Co-development PartnerMarquee hire company. Partners with Vanilla in Allseasons for event venues.
• Sarah Meredith Make-up & Hair StylingminorStrategic or Co-development PartnerHair and makeup artist. Works with Vanilla in Allseasons on wedding events.
• Fabulous TogetherminorStrategic or Co-development PartnerWedding services provider. Collaborates with Vanilla in Allseasons.
• Cherry Blossom BakeryminorStrategic or Co-development PartnerBakery providing wedding cakes and baked goods. Works with Vanilla in Allseasons.
• The Tall ToastmasterminorStrategic or Co-development PartnerToastmaster for weddings and events. Works with Vanilla in Allseasons on event coordination.
• Victoria BathscoreStrategic or Co-development PartnerHistoric Manchester venue for weddings and events. Vanilla in Allseasons is a recommended caterer for events at this venue.
• Jodrell BankcoreStrategic or Co-development PartnerIconic Cheshire venue and UNESCO World Heritage Site. Vanilla in Allseasons is a recommended caterer for weddings and events.
• Trentham EstatecoreStrategic or Co-development PartnerPremium wedding venue in Staffordshire. Vanilla in Allseasons provides catering services for events at this venue.
• Sandon HallcoreStrategic or Co-development PartnerHistoric wedding venue in Staffordshire. Vanilla in Allseasons is a recommended caterer for events.
• Cheshire WoodlandcoreStrategic or Co-development PartnerWoodland wedding venue in Cheshire. Vanilla in Allseasons provides catering for woodland wedding events.
• Owen House Wedding BarncoreStrategic or Co-development PartnerBoutique wedding barn venue. Vanilla in Allseasons is a recommended catering partner.
• Devonshire DomecoreStrategic or Co-development PartnerUnique wedding venue in Buxton. Vanilla in Allseasons provides catering services for events.
• People's History MuseumcoreStrategic or Co-development PartnerManchester city centre venue for events. Vanilla in Allseasons is a recommended caterer.
• Hazel Grove Golf ClubcoreStrategic or Co-development PartnerGolf club venue for weddings and events. Vanilla in Allseasons provides catering services.
• The Orangery at IngestrecoreStrategic or Co-development PartnerWedding venue in Staffordshire. Vanilla in Allseasons is a recommended caterer.
• Lady Grey FarmcoreStrategic or Co-development PartnerFarm wedding venue. Vanilla in Allseasons provides catering for farm wedding events.
• Upper HousecoreStrategic or Co-development PartnerHayfield wedding venue. Vanilla in Allseasons is a recommended catering partner.
• National Football MuseumcoreStrategic or Co-development PartnerManchester venue for events. Vanilla in Allseasons provides catering services.
• Torrvale MillcoreStrategic or Co-development PartnerMill wedding venue in Stockport. Vanilla in Allseasons is a recommended caterer.
• The Oak TreecoreStrategic or Co-development PartnerWedding venue in Peover. Vanilla in Allseasons provides catering for events.
• Chethams LibrarycoreStrategic or Co-development PartnerHistoric Manchester venue. Vanilla in Allseasons is a recommended catering partner.
• Eyam HallcoreStrategic or Co-development PartnerHistoric Derbyshire wedding venue. Vanilla in Allseasons provides catering services.
• Swanley MeadowscoreStrategic or Co-development PartnerWedding venue in Cheshire. Vanilla in Allseasons is a recommended caterer.
• Cheshire Farm Ice CreamcoreOthersLocal ice cream supplier providing premium ice cream for events, including vanilla and maple flavors.
• The Cheese YardcoreOthersArtisan cheese supplier providing quality cheese for catering events.
• The Beer Trading CompanycoreOthersCraft beer supplier providing beverages for events and bar services.
• J & B WildeminorOthersLocal supplier providing ingredients for Vanilla in Allseasons catering.
• JJJ HeathcotesminorOthersLocal supplier providing ingredients for Vanilla in Allseasons catering.
• Cheshire Elite LaundryminorOthersLinen and laundry service provider for table linens and staff uniforms.
• Naturally BestcoreOthersFresh produce supplier providing locally sourced seasonal ingredients.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Social Pantry: London-based bespoke catering company focused on weddings, corporate events and private parties with seasonal, ingredient-led menus. Comparable on bespoke customisation, premium positioning and direct-to-consumer catering model.
• Kalm Kitchen: UK bespoke event and wedding caterer providing custom menus, professional staff and equipment hire for weddings and corporate events. Closely mirrors Vanilla in Allseasons' full-service bespoke proposition and event-led revenue model.
• The Recipe: UK bespoke wedding and event caterer offering tailored menus, full-service event delivery and venue partnerships. Directly comparable to Vanilla in Allseasons in customer segment (wedding couples, corporates), bespoke service model and premium positioning.

Regional players

• Byrom Kitchen: Manchester-based wedding and event caterer serving the North West of England. Directly comparable on geography and customer base, with overlapping venue partnerships in the Greater Manchester / Cheshire region.

Others

• The Frostery: Cheshire-based bakery providing wedding cakes and desserts. Listed as a documented supplier partner of Vanilla in Allseasons and operates in the same North West wedding ecosystem with overlapping customers.

Broad incumbents

• Rhubarb Food Design: UK luxury event caterer serving corporate, private and sporting events for premium clients. Overlaps with Vanilla in Allseasons on bespoke high-end event catering and corporate clientele, but operates at significantly larger scale with broader service lines.
• Searcys: Long-established UK upscale caterer and hospitality group operating restaurants, bars and event catering across premium venues. Comparable on event catering and premium positioning, but at materially larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/VinAcatering
• YouTubeyoutube.com/shorts/5U-oruOEOxs
• Facebookfacebook.com/vanillainallseasons
• Instagraminstagram.com/vanillainallseasons
• Pinterestpinterest.co.uk/teamvina
• TikToktiktok.com/@vanillacatering
• LinkedInlinkedin.com/company/vanilla-in-allseasons

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vanilla in Allseasons