ThreeSixty

What ThreeSixty does

ThreeSixty (legal entity 360 PSG, Inc.) is a full-service marketing and advertising agency headquartered in Tonawanda, New York, founded in 2005 by Joel Colombo and Matthew Whelan. The firm was formed through the August 2023 merger of 360 PSG and Manzella Marketing and operates today under the ThreeSixty brand, employing roughly two-dozen named staff spanning creative, technical, and account management functions.

The agency delivers integrated marketing across four service pillars — Strategy (market research, competitive analysis, campaign strategy, performance audits), Identity (branding, web design, content, social, tradeshow), Lead Generation (SEM, SEO, paid social, Connected TV, direct mail, email, reputation management), and Technology Solutions (custom programming, hosting/security, branded email, system integration). Underlying these services are two proprietary platforms — the Fission Web System and 360 CMS — developed in-house and used as differentiators over agencies dependent on third-party CMS stacks. The firm also operates a vertical-specific dispensary website product with POS integration, and has introduced Generative Engine Optimization (GEO) services aimed at AI-driven search visibility.

ThreeSixty serves primarily mid-market companies generating $5M–$100M in annual revenue alongside owner-led small businesses, with engagements ranging from one-time project fees ($5K–$100K for website design packages) to annual strategic retainers and recurring managed services for hosting and security. Customers span healthcare, legal, manufacturing, cannabis dispensaries, hospitality, banking, home services, and B2B industrial clients, with no single customer appearing to dominate revenue. The firm markets itself consultatively through its website, content/blog, SEO, paid media, PR/awards, and speaking engagements, and has earned consecutive Inc. 5000 listings (2024 #8 regional, 2025) plus a #4 position on Buffalo Business First's 2025 Largest Advertising/Marketing Communications Agencies list.

Name

ThreeSixty

Legal name

360 PSG, Inc.

Website

https://three-sixty.agency

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ThreeSixty is a full-service marketing agency in Tonawanda, NY serving mid-market companies ($5M–$100M revenue) and SMBs with strategy, branding, lead generation, and technology services across healthcare, cannabis, legal, manufacturing, and hospitality verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tonawanda

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategy Services: Market research, competitive analysis, campaign strategy, and performance audit services provided as consulting engagements. Long-term strategic partnerships with growth companies generating measurable performance insights.
2. Identity/Branding Services: Logo design, branding, website design, content/copywriting, social media management, and tradeshow marketing. One-time project fees and ongoing retainers.
3. Lead Generation Services: SEM, SEO, social media advertising, CTV, local reach advertising, direct mail, email marketing, reputation management, and conversion rate optimization. Ongoing campaigns with performance-based metrics.
4. Technology Solutions: Custom programming, hosting, security, and company-branded email services. Ongoing managed services for hosting and security with monthly/annual billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

ThreeSixty is a full-service marketing agency that delivers integrated marketing solutions across four service pillars: Strategy (market research, competitive analysis, campaign strategy, performance audits), Identity (branding, website design, content/copywriting, social media, tradeshow display), Lead Generation (SEM, SEO, social advertising, CTV, direct mail, email, reputation management), and Technology Solutions (custom programming, hosting, security, branded email). It also offers industry-tailored solutions such as compliance-built cannabis dispensary websites with POS integration.

Product overview

ThreeSixty is a full-service marketing agency providing integrated marketing solutions organized around four core service areas: Strategy (market research, competitive analysis, campaign strategy, performance audit), Identity (branding, website design, content/copywriting, social media, tradeshow marketing), Lead Generation (SEM, SEO, social ads, CTV, direct mail, email, reputation management), and Technology Solutions (system integration, custom programming, hosting, security, branded email). The company also offers specialized dispensary website solutions with POS integration and compliance features. Internally, ThreeSixty developed proprietary technologies including the Fission Web System and 360 CMS. The agency serves established growth companies ($5M-$100M revenue) and owner-led small businesses across industries including healthcare, legal, manufacturing, hospitality, banking, and home services.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Increased top-line revenue for established growth companies
• +3 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles9 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• Manzella MarketingcoreStrategic or Co-development Partner · 14 August 2023360 PSG and Manzella Marketing united in August 2023 to create one of the largest, most comprehensive creative agencies in Western New York. Jim Manzella joined ThreeSixty as Director of Agency Accounts bringing decades of marketing expertise and existing client relationships. The merger brought creative, strategic, and account management talent that expanded agency capabilities and market position.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WebFX: Full-service digital marketing agency headquartered in Pennsylvania, serving mid-market and enterprise clients with SEO, web design, PPC, and content marketing. Closely comparable to ThreeSixty in integrated service mix and mid-market focus.
• SmartSites: New Jersey-based full-service digital agency serving SMB and mid-market clients with web design, SEO, PPC, and branding. Comparable to ThreeSixty in service breadth and target customer profile.
• Scorpion: SMB-focused marketing technology and services company combining proprietary SaaS platform with agency services. Comparable to ThreeSixty in vertical integration and SMB/mid-market target segment.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market clients. Overlaps with ThreeSixty's Lead Generation Services in SEM, paid social, and conversion optimization.
• LYFE Marketing: Digital marketing agency focused on social media, SEO, and PPC for small and mid-sized businesses. Comparable to ThreeSixty's SMB/owner-led business segment and integrated digital service model.
• Power Digital Marketing: Full-service performance marketing agency serving mid-market and enterprise clients with SEO, paid media, content, and analytics. Comparable in integrated digital marketing service mix and growth-stage positioning.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, SEO, social media, and PPC for SMBs and mid-market clients. Operates as a direct competitor to ThreeSixty in the integrated-services SMB/mid-market segment.

Regional players

• Eric Mower + Associates (Mower): Established Buffalo/NY-based advertising agency offering integrated marketing, branding, and digital services. Direct regional competitor in the Western New York market where ThreeSixty is headquartered.
• Pinckney Hugo Group: Buffalo/NY-based advertising and public relations agency serving regional and national clients. Competes with ThreeSixty in the same Western New York ad/marketing agency landscape.
• The Martin Group: Buffalo/NY-based integrated marketing agency serving consumer, healthcare, and B2B clients. Direct regional competitor in the Western New York market where ThreeSixty operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/threesixtymktg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ThreeSixty