What Blooms Today does

Bloomstoday.com is operated by Flowers Today, Inc., a privately held Virginia corporation headquartered at 7371 Atlas Walk Way, Unit 811, Gainesville, VA 20155. The company runs a direct-to-consumer e-commerce platform that sells cut flower arrangements, potted plants, and sympathy florals for occasions including birthdays, anniversaries, romance, get-well, new baby, thank-you, and condolences. Founded in 2009 (originally as discountblooms.com and later rebranded to Blooms Today), the firm employs 11-50 people and leverages a network of local florists to hand-deliver orders rather than operating an owned last-mile delivery fleet. The company also sells an optional identity-theft protection add-on through IDWorldwide at checkout.

The platform targets the long tail of individual consumer gift buyers across the continental United States, Alaska, Hawaii, Puerto Rico, the US Virgin Islands, and Canada, with same-day delivery available on orders placed by 12:00 P.M. Monday-Friday and earlier cutoffs on weekends, plus timed delivery slots. All listed prices include delivery and service fees, and orders are backed by a 100% money-back guarantee within three days of delivery. The company supplements product sales with a subscription loyalty program called Blooms Rewards (operated by Flashfirst, LLC, which shares the Gainesville, VA address), priced at $10 per month in exchange for $25 in savings per order, plus access to restaurant, retail, and travel discounts.

Revenue is generated primarily through transactional e-commerce sales (one-off gift purchases) and recurring subscription fees from the Blooms Rewards program. The company does not disclose revenue, has no disclosed outside funding, and operates standard e-commerce infrastructure with SSL-encrypted checkout. There are no disclosed proprietary technology components, AI/ML features, patents, or third-party integrations beyond payment options (credit card and Amazon Pay). Marketing is concentrated on the company's owned website and direct email communications, with no disclosed social-media or paid acquisition channels.

Name

Blooms Today

Legal name

Flowers Today, Inc.

Website

https://bloomstoday.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Blooms Today is a direct-to-consumer e-commerce flower and gift delivery service operated by Flowers Today, Inc., serving individual consumer gift buyers in the United States and Canada through a network of local florists for hand-delivery.

Ownership category

akta.pro rank

Product category

Online Flower Delivery

NAICS

Florists (4593)

akta.pro primary industry

Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

akta.pro secondary industries

Event Floral Design & Arrangements (HSACAOAA), Floral & Event Installations (HSACAAAC)

Keywords

• Flower delivery
• Online florist
• Sympathy flowers
• Plant gifts
• Flower subscription

Headquarters

HQ city

Haymarket

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: Blooms Today generates revenue primarily through direct sales of flowers, plants, and gift arrangements. Products are sold at fixed price points that include delivery and service fees. Orders are placed through the company's e-commerce website and fulfilled by a network of local florists.
2. Blooms Rewards Membership: The company operates a subscription membership program called Blooms Rewards, operated by Flashfirst, LLC. Members pay $10 per month for benefits including $25 savings on each order. The initial membership offer provides $25 savings applicable to the first order and can be combined with other discounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Blooms Today is an online retailer that sells cut flower arrangements, sympathy and funeral flowers, and live plants to individual consumers for occasions such as birthdays, anniversaries, romance, get-well, congratulations, and condolences. Orders are taken through the company's website and phone line and are hand-delivered by a national network of affiliated local florists across the US, Canada, Puerto Rico, and the US Virgin Islands, typically with same-day delivery options. Pricing is all-inclusive (product plus delivery) and the company also offers a recurring Blooms Rewards membership for repeat customers.

Product overview

Blooms Today is an online flower and gift delivery service operated by Flowers Today, Inc., offering hand-delivered arrangements through a network of local florists. The core product portfolio includes cut flower arrangements organized by occasion (birthday, anniversary, romance, get well, congratulations, just because, new baby, thank you), sympathy flowers (home, funeral, cremation), and potted plants (basket gardens, dish gardens, peace lilies, mixed plant baskets). The company operates a Blooms Rewards subscription program ($10/month) providing $25 savings on orders and access to additional coupons and discounts. Simple product pricing includes delivery and service fees, with same-day, next-day, timed, and special date delivery options available. All orders are backed by a 100% money-back guarantee within three days of delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Cut Flower Arrangements Designer and seasonal floral arrangements sold by occasion (birthday, anniversary, romance, get well, congratulations, thank you), priced with delivery included and hand-delivered by a local florist. For individual consumers purchasing gifts for personal and family occasions.
• Sympathy and Funeral Flowers Standing sprays, wreaths, casket arrangements, and sympathy bouquets designed for funeral homes and memorial services, with delivery coordinated to service locations. For bereaved family members and friends arranging condolence tributes.
• Live and Gift Plants Live green and blooming potted plants offered as gift alternatives to cut arrangements, suitable for home, office, and sympathy occasions. For individual consumers seeking longer-lasting gift options.
• Blooms Rewards Membership Recurring paid membership program that provides members with discounts and benefits on flower and plant orders. For repeat individual consumers who want a standing discount and benefit relationship with the retailer.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Flashfirst, LLCcoreOthersFlashfirst, LLC operates the Blooms Rewards membership program for Blooms Today. Located at the same corporate address (7371 Atlas Walk Way, Unit 811, Gainesville, VA 20155). The membership program provides $25 savings on orders for $10/month subscribers and is marketed alongside Blooms Today products.
• Local FloristscoreChannel Partner/ Reseller/ DistributorBlooms Today partners with local florists across delivery areas to hand-deliver orders. The company identifies local florists who meet quality and freshness standards and matches them with customer orders. Florists deliver by 5:00 P.M. for businesses and as late as 7:00 P.M. for residential locations.

Recent moves5 records

Expansion highlights5 records

Direct peers

• From You Flowers: Online flower and gift marketplace using local florist fulfillment with a budget-to-mid-tier positioning. Closely comparable in price points, occasion structure, and local-florist hand-delivery model.
• ProFlowers: Online-direct flower and plant retailer (part of FTD/1-800-Flowers family) with a similar DTC gifting and occasion-based catalog, though it skews more toward ship-direct rather than local hand-delivery.
• 1-800-Flowers.com: The largest publicly traded direct-to-consumer flower and gift delivery retailer in the US. Operates a multi-brand portfolio (1-800-Flowers, Harry & David, Shari's Berries) with a comparable occasion-based, multi-channel e-commerce model and nationwide fulfillment network.
• Teleflora: Florist cooperative network that hand-delivers arrangements via local member florists. Closely comparable fulfillment and product mix (hand-arranged bouquets delivered same-day by affiliated local shops).
• FTD (now part of Reserve Holdings): Historic nationwide floral delivery network using a florist-to-florist fulfillment model nearly identical to Blooms Today's local-florist hand-delivery approach. Direct competitor for sympathy, anniversary, and occasion-based orders.

Broad incumbents

• Edible Arrangements: Nationwide franchised fruit-arrangement delivery brand. Competes with Blooms Today for the same occasion-based gift dollars (birthdays, get well, thank you) at the same price tiers, though with a different product.
• Harry & David: Established catalog and online gift retailer (part of 1-800-Flowers) selling flowers, plants, fruits, and gourmet gifts. Adjacent competitor for plant and gift purchases overlapping with Blooms Today's plant collection.

Emerging players

• UrbanStems: Digital-native DTC flower and gift brand with curated designer partnerships. Targets the same millennial gift-buyer persona with a more brand-led experience; partial overlap with Blooms Today's occasion-based gifting catalog.
• The Bouqs Co. Venture-backed farm-direct online florist delivering bouquets via ship-direct nationwide. Competes with Blooms Today for online gift occasions but lacks the local-florist hand-delivery same-day capability.
• Farmgirl Flowers: Online florist built around signature burlap-wrapped bouquets sourced from a curated grower network. Competes primarily for online gift-buyer share with a differentiated design aesthetic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BloomsToday
• Facebookfacebook.com/130196770373151
• LinkedInlinkedin.com/company/blooms-today

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blooms Today