Wijnhandel CRU68

What Wijnhandel CRU68 does

Wijnhandel CRU68 is a privately-held Dutch beverage wholesaler founded in 2009 by Johannes van der Wal and Douwina de Boer, operating from a single warehouse facility on Wettermunt 3 in Burgum, Friesland, Netherlands. The company supplies a curated multi-category assortment — international and Dutch regional wines, Frisian and specialty craft beers, sustainable soft drinks, fresh-pressed juices, and mineral water — to HORECA (hotels, restaurants, cafés) businesses and specialty retailers across the Netherlands, with a regional concentration in Friesland. CRU68 positions itself as an advisory-led distributor, leveraging personal contact, curated selection, and a certified Vinoloog on the team, rather than self-service e-commerce. Customers place orders via phone (0511 474 543, 06 446 163 47), email ([email protected]), or pre-scheduled warehouse visits; pricing is quote-based with no public list.

The product portfolio draws from an extensive supplier ecosystem: international wines from Torres, E. Guigal, Louis Roederer, Bertani, Trimbach, Fonseca, AIX, Frescobaldi, Joseph Drouhin, and Marqués de Riscal; Dutch regional wines from Wijngoed Wolf, Wijngaard De Linie, Wijngaard Ludique, and an aggregated 400+ bottle assortment via Nederlandse Streekwijnen; craft and Frisian beers from De Grutte Pier Brouwerij, La Trappe, BrewDog, Weihenstephan, St. Bernardus, Uiltje, De Molen, Brouwerij Kees, Van Moll, DAVO Bieren, and additional Friesland producers; soft drinks from Lemonaid & ChariTea, Franklin & Sons, Amsterdamse Frisdrank Fabriek, fritz-kola, and Hi-Five; juices from Van Kempen and Fryske Frucht; and EARTH Water from the Hunzedal reserve in Drenthe.

The business is bootstrapped and founder-owned with a headcount of 1–10 employees, no institutional investors, no parent company, no subsidiaries, no funding rounds, and no M&A activity disclosed. There is no proprietary technology platform, public API, mobile application, or AI/ML infrastructure — operations rely on a basic website, organic social media (Facebook, Instagram, Twitter), and direct customer interaction. CRU68's competitive positioning rests on a curated multi-category assortment, regional local-producer emphasis (particularly Friesland heritage beers and Dutch wineries), and advisory-led customer relationships rather than technology, scale, or cost advantages.

Name

Wijnhandel CRU68

Legal name

Wijnhandel CRU68

Website

https://cru68.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Wijnhandel CRU68 is a Dutch B2B beverage wholesaler founded in 2009, supplying wines, Frisian and craft beers, soft drinks, juices, and water to HORECA businesses and retailers, primarily across the Friesland region.

Ownership category

akta.pro rank

Product category

Beverage Wholesale

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL)

Keywords

• Wine wholesale
• Beverage distribution
• Specialty beer supply
• HORECA beverage supplier
• Craft beverage wholesale

Headquarters

HQ city

Bergum

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Beverage Wholesale: CRU68 operates as a beverage wholesaler, selling wines, specialty beers, soft drinks, juices, and water to B2B customers (HORECA, retailers) and potentially end consumers. Revenue is generated through product sales at wholesale pricing. The company provides advisory services and curated assortment selection as part of the sales process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Wijnhandel CRU68 is a Dutch B2B beverage wholesaler based in Burgum, Friesland, supplying international and Dutch regional wines, Frisian craft beers, specialty beers, sustainable soft drinks, fresh-pressed juices, and mineral water to HORECA (hotels, restaurants, cafés) businesses and retailers. The company pairs its product portfolio with an advisory and curation service to help buyers assemble suitable beverage assortments.

Product overview

Wijnhandel CRU68 is a beverage wholesale merchant operating for over 15 years from Burgum, Friesland. The company offers a curated portfolio of wines (international and Dutch regional), specialty beers (both Frisian and broader European craft), soft drinks, fruit juices, and mineral water. The offering is structured as a multi-category assortment: wine (including Dutch regional wines), Frisian beers (Fries Bier), specialty beers (Speciaalbier), soft drinks (Frisdranken), juices (Sappen), and water/lemonades. Founded on passion for beverages, the company provides advice and knowledge to customers in the hospitality sector to help them select appropriate drinks.

Differentiator

Problem solved

Functional benefit

Products and services

• International and Dutch regional wine assortment A curated assortment of international wines together with Dutch regional wines, supplied wholesale to HORECA operators (hotels, restaurants, cafés) and retailers in the Netherlands.
• Frisian and specialty/craft beer range A range of Frisian craft beers and other specialty/craft beers from independent brewers, supplied wholesale to HORECA and retail customers seeking distinctive local and craft beer options.
• Sustainable soft drinks A selection of sustainable soft drinks supplied wholesale to HORECA operators and retailers as a non-alcoholic alternative within the beverage portfolio.
• Fresh-pressed juices A range of fresh-pressed juices supplied wholesale to HORECA and retail buyers for on-premise service or resale to consumers.
• Mineral water Mineral water supplied wholesale to HORECA and retail customers as a staple non-alcoholic category within the beverage range.
• Beverage advisory and assortment curation service An advisory service in which Wijnhandel CRU68 helps HORECA and retail buyers select and curate a suitable beverage assortment from its wine, beer, soft drink, juice, and water portfolio, provided as part of the wholesale relationship.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

38 partnerships are on record, tiered core and minor.

• Van Kempen FruitsappencoreOthersVan Kempen Fruitsappen supplies pressed juices made from carefully selected fruit. The family (Lenie, Jan, and Jan Willem van Kempen) has over 20 years of experience making fruit juice. Their assortment consists of eight different juices, pressed from whole fruit without concentrates or additives.
• Fryske FruchtcoreOthersFryske Frucht collects apples from Friesland that would otherwise go to waste and produces apple juice. Focuses on preserving Friesian heritage by collecting from old apple trees in the Friese Wouden. A sustainable local product made by and with the community.
• EARTH WatercoreOthersEARTH Water is a pure Dutch mineral-rich water bottled at the small-scale water source of Anl'eau, located in the protected green nature reserve 'Het Hunzedal' in Drenthe province. Considered one of Europe's best water sources, pumped from approximately 150 meters depth.
• AIX RosécoreOthersAIX rosé is made by Eric Kurver, a Dutchman who moved to France 10 years ago and purchased Domaine Saint AIX. The wine has become one of the most popular and award-winning Provence rosé wines in recent years.
• BertanicoreOthersItalian wine producer founded in 1857 by Giovanbattista and Gaetano Bertani. Located in Villa Novare in Valpolicella region north of Verona. Named 'Winery of the Year 2018' by Doctor Wine. Owns approximately 130 hectares of vineyards in all important DOC zones around Verona.
• E. GuigalcoreOthersE. Guigal was founded in 1946 and has grown to become a world-famous winery from the Rhône region under Marcel Guigal's leadership. Owns vineyards in Condrieu and Côte-Rôtie including prestigious parcels like La Mouline, La Turque, La Landonne, and Hermitage Ex-voto. Named 'Best Winery of The World' in 2017.
• FonsecacoreOthersPort house founded in 1815, famous for consistently high-quality vintage ports made by the same family for five generations. One of the top 3 vintage port specialists worldwide. The only port producer to have achieved four times the maximum 100 Parker points for vintage ports.
• Louis RoederercoreOthersOne of the most successful independent Champagne houses, founded in 1760. Owns three-quarters of the grapes harvested from vineyards long held in family hands. Named #1 Most Admired Champagne Brand 2018. All champagnes mature for at least 4 years in bottle.
• TorrescoreOthersSpanish wine house founded in 1870 by Miguel & Jaime Torres. Currently managed by 5th generation, owns approximately 2400 hectares of vineyards, nearly 40% organically certified. Named Most Admired Wine Brand of the World by Drinks International for multiple years.
• TrimbachcoreOthersMaison Trimbach has been active in winemaking for over 375 years since the family settled in Alsace in 1626 as Huguenots. Produces wines for twelve generations characterized by originality and purity. The only wines found on the wine lists of all French three-star Michelin restaurants.
• Franklin & Sons TonicsminorOthersArtisanal tonics and mixers first produced in 1886 by three Franklin brothers. All drinks contain only natural aromas, extracts, and colorings. No preservatives or sweeteners. Designed to complement premium spirits.
• Lemonaid & ChariTeaminorOthersStarted the #drinkinghelps revolution in 2009 in Hamburg, offering a better and more social alternative to major soft drink companies. Invested over €5,000,000 in more than 40 different local projects. All ingredients are organic. Products support social projects in ingredient origin countries.
• Hi-Five Ice TeaminorOthersThe only craft ice tea from Dutch soil, developed by the makers of YAYA Kombucha. Fully handmade with natural ingredients such as tea, fresh juices, and botanicals. Packaged in cans to better protect aromas and flavors from light and oxygen.
• Amsterdamse Frisdrank FabriekminorOthersPremium soft drinks made in the Netherlands. Located in Amsterdam Noord, the factory produces soft drinks with biological juices and homemade extracts of flowers and herbs. Offers six Originals plus five special sugar-free variants.
• Wijngoed WolfcoreOthersDutch winery founded in 2016 by Laura de Hollander and Bas Klerx. Located in Gestel with approximately 20,000 grape plants on 5.5 hectares. Produces wines from varieties including Pinot Gris, Souvignier Gris, Johaniter, Cabernet Cortis, Cabernet Noir, Sauvignac, Solaris, and Pinot Noir.
• Wijngaard De LiniecoreOthersDutch vineyard with over 4,000 plants on more than one hectare. Founded in 1977 when Marius van Stokkom selected 40 classic grape varieties from a study of 400 species. Produces De Linie white Cuvee and warm Pinot Noir-based red wine.
• Wijngaard LudiquecoreOthersDutch vineyard active for about 15 years, started by Luud Paulissen in 1999. Located on fertile river clay along the IJssel opposite Deventer. Produces biological wine with grape varieties including Pinotin, Cabernet Cortis, and Johanniter. Vinification takes place at Neerlands Wijnmakerij in Bentelo.
• Restaurant ODE (Dokkum)coreStrategic or Co-development PartnerRestaurant ODE in Dokkum provided CRU68 with the last set of local wines for their local wines collection. Represents a collaborative relationship in building the local wine assortment.
• Nederlandse Streekwijnen (Patrick van der Fits)coreOthersPatrick van der Fits of Nederlandse Streekwijnen provides CRU68 with B2B services including an assortment of more than 400 bottles, experience, and knowledge in Dutch regional wines.
• Jever (Friesisches Brauhaus zu Jever)minorOthersGerman brewery near the Dutch border, close to Groningen. Produces Jever Pilsener which has been brewed for over 80 years. Combines rich brewing tradition with latest technologies.
• Weihenstephan (Bayerische Staatsbrauerei Weihenstephan)minorOthersThe world's oldest brewery, located in Freising. Benedictine monks received the right to brew beer in 1040. Since 1803, the brewery has been owned by the Free State of Bavaria.
• Brouwerij St. BernardusminorOthersBrewery in Watou, West Flanders, Belgium. Has been brewing noble St. Bernardus beer since 1946 in the heart of the West Flanders hop region.
• Brouwerij De MolenminorOthersDutch brewery known for wide and varied collection of beers, often with special names like 'Hel & Verdoemenis', 'Bloed, Zweet & Tranen'. Sets high quality standards and wants to create original and progressive beers.
• Uiltje Brewing CompanyminorOthersBrewery founded in 2015 in Haarlem, funded by 300+ crowdfunders and a bank. Ranked in top 100 best breweries in the world by RateBeer. Known for extreme and outspoken beer styles including Imperial Stouts and barley wines aged in bourbon, whisky, or wine barrels.
• Brouwerij KeesminorOthersBrewery founded in 2015 in Middelburg by former chef Kees Bubberman who became an acclaimed master brewer. Started homebrewing in 1996.
• La Trappe (Bierbrouwerij de Koningshoeven)minorOthersOne of few Trappist breweries in the world authorized to use the 'Authentic Trappist Product' logo. La Trappe Trappistenbier has been brewed since 1884 by Bierbrouwerij de Koningshoeven with patience, love, passion, and traditional craftsmanship.
• BrewDogminorOthersScottish brewery founded in April 2007 by Martin Dickie and James Watt. Started with hardcore beers, filling bottles by hand and selling from a van at local markets. Mission to inspire others to become passionate about craft beers.
• Van MollminorOthersDutch brewpub opened in 2013 in Eindhoven. A taste lab where everyone can taste. Experiments with new flavors daily, balancing daring and creativity. Offers a fixed core range plus rotating special beers.
• DAVO BierenminorOthersDutch brewery founded in 2012 by four friends from Deventer. Name derived from historical figure Davo who accompanied monk Lebuïnus. Opened as city brewery with tasting room in 2016.
• De Grutte Pier BrouwerijcoreOthersFrisian brewery founded in 2015 by Frans Filius and Renze Bil in Leeuwarden. First beer Grutte Pier Tripel won WBA award for best tripel in the Netherlands. Expanded to 7 beers in 2017.
• BonifatiusbierminorOthersDokkum beer revived after 140 years. Originally brewed by monks of the Bonifatius Abbey at the Markt after Bonifatius's death in 754. Water came from the Bonifatius spring. The last brewery closed in 1876.
• Admiraal BierminorOthersUnique brewery on the edge of clay and sandy soil in northern Friesland. Produces beers that honor the picturesque village of Aldtsjerk and its beautiful surroundings.
• Het BrouwdokminorOthersIndependent brewery with 20HL brewery and large tasting room with views over UNESCO World Heritage Wadden Sea. Located in old warehouse in Harlingen harbor. Produces Porters, Stouts, Ales and limited editions.
• Tsjerkebier (Brouwerij Tjerkebier)minorOthersBrewery founded in 2018 by two cousins Dotinga. Family has centuries-old roots around the shores of the old Middelzee. Located in old carpenter's factory in Easterwierrum, in the heart of Friesland.
• Kald KletskeminorOthersBeer brewed by Brouwerij Dockum, created as tribute to Sytze Hoogstins who started homebrewing in 2012 and dreamed of having a real brewery. His dream was fulfilled after his passing in 2017.
• Kleine Beer BrouwerijminorOthersBrewery run by Bernd Beersma since 2013. Develops beers in small pilot brewery, then has them brewed at partner breweries. Focus on beer and food pairing.
• GudzekopminorOthersCraft beers made in small batches. Recipes developed locally in Goingarijp, scaled up for commercial brewing with regional contract brewers.
• Sneker PypkeminorOthersSneek specialty beers named after the historic Waterpoort of Sneek. City known for the original Hoog Ender pyp from the 15th century that guarded the city's prosperity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mitra Dranken: Mitra is a Dutch retail chain specializing in beverages, with both consumer-facing stores and HORECA delivery services across the Netherlands. Comparable to CRU68 in B2B beverage distribution to hospitality and retailers, with multi-category assortment (wine, beer, soft drinks) and similar Dutch regional HORECA customer base, though Mitra operates at significantly larger scale.
• Okhuysen Wijnkopers: Okhuysen is an established Dutch wine merchant based in the northern Netherlands (Groningen region) supplying wines to consumers and HORECA. Comparable to CRU68 as a regional Dutch wine specialist with HORECA focus, though Okhuysen is more wine-only and operates without the multi-category (beer, soft drinks, juices) breadth that distinguishes CRU68.
• De Bierkoning: De Bierkoning is a leading Dutch specialty beer retailer and distributor offering an extensive assortment of craft, Trappist, and specialty beers to consumers and HORECA customers. Comparable to CRU68 on the specialty beer category, with overlapping international craft producer partnerships (La Trappe, St. Bernardus, BrewDog, De Molen) and similar HORECA customer orientation.

Broad incumbents

• Sligro Food Group: Sligro is the largest Dutch foodservice wholesaler, serving HORECA operators across the Netherlands with a broad assortment including wines, beers, and soft drinks. Comparable to CRU68 in supplying HORECA beverage needs but operating at vastly larger scale, broader product breadth beyond beverages, and more standardized logistics rather than curated advisory service.
• Gall & Gall: Gall & Gall is the largest Dutch liquor retail chain, owned by Ahold Delhaize, with both consumer stores and a HORECA wholesale service supplying wines, beers, and spirits to hospitality operators. Comparable to CRU68 as a Dutch beverage distributor serving HORECA, though at vastly greater scale, broader assortment depth, and lower curation intensity.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CRU68BURGUM
• Facebookfacebook.com/WijnhandelCru68?ref=hl
• Instagraminstagram.com/cru68burgum
• LinkedInlinkedin.com/company/wijnhandel-cru68

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wijnhandel CRU68