Psych Foundations

What Psych Foundations does

Psych Foundations is a family-owned outpatient psychiatry practice headquartered at 1392 High St., Suite 205, Wadsworth, Ohio, operating under the legal entity Psych Foundations LLC. Co-founded by Andrew Sellers (Managing Director) and Aricka Kesic-Sellers (Clinical Director, PMHNP-BC with 13 years of clinical experience from Case Western Reserve University), the practice delivers personalized mental health care to adults in Northeast Ohio across conditions including depression, anxiety, bipolar disorder, schizophrenia, PTSD, OCD, and postpartum depression. Services are delivered through a four-provider clinical team via in-person visits at the Wadsworth office and telehealth, using NexHealth for online appointment booking. The practice generates revenue through insurance reimbursement (Aetna, Anthem, United Healthcare, Humana, Cigna, Medicaid) plus transparent cash-pay pricing ($75–$175 per session depending on visit type and duration).

The practice operates four core service lines: standalone Medication Management, standalone Therapy (cognitive behavioral therapy with skill-building exercises), a combined Medication + Therapy offering, and a dedicated Nursing Home Services line that extends its behavioral health expertise to skilled nursing and long-term care facility residents. The nursing home segment is anchored by an integration with PointClickCare, the dominant EHR in long-term care, enabling bidirectional sync of patient demographics and insurance data and automated upload of clinical progress notes. Growth is driven by direct-to-consumer acquisition through the website, local SEO, educational blog content, primary care and therapist referrals, and a base of 50 five-star Google reviews. The practice is privately held, founder-controlled, with no external institutional investors, no funding history, and no M&A activity disclosed.

Name

Psych Foundations

Legal name

Psych Foundations LLC

Website

https://psychfoundations.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Psych Foundations is a family-owned outpatient psychiatry practice in Wadsworth, Ohio, with four PMHNP-BC providers delivering medication management, CBT therapy, and nursing home behavioral health services to adult patients across Northeast Ohio via in-person and telehealth visits.

Ownership category

akta.pro rank

Product category

Outpatient Psychiatric Services

NAICS

Offices of Physicians, Mental Health Specialists (621112), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLALAEAB

Psychiatry & Medication Management Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Psychiatric medication management
• Cognitive behavioral therapy
• Outpatient mental health services
• Telemental health psychiatry
• Nursing home behavioral health

Headquarters

HQ city

Wadsworth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Payments: Accepts multiple insurance plans including Aetna, Anthem, United Healthcare, Humana, Cigna, Medicaid, and others. Collects copays and deductibles from insured patients.
2. Self-Pay / Cash Pay: Offers cash pay options for patients without insurance coverage or those preferring to pay out-of-pocket. New patient consults $175, existing patient medication management $75.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Psych Foundations is a family-owned outpatient psychiatry practice delivering personalized psychiatric medication management, evidence-based cognitive behavioral therapy, and a combined medication + therapy program for adults with depression, anxiety, bipolar disorder, schizophrenia, PTSD, OCD, and related conditions. It also partners with skilled nursing and long-term care facilities to provide behavioral health services, staff training, and EHR-integrated documentation to facility residents.

Product overview

Psych Foundations is a family-owned mental health practice offering three interconnected service lines: Medication Management (standalone psychiatric medication services), Therapy (cognitive behavioral therapy), and their combined Medication + Therapy offering. Their fourth service line, Nursing Home Services, extends their psychiatric expertise to long-term care facilities. All services are available in-person at their Wadsworth, Ohio office or via telehealth. They use NexHealth for online appointment booking and maintain an EHR system that integrates with PointClickCare for nursing home services.

Differentiator

Problem solved

Functional benefit

Products and services

• Medication Management Personalized psychiatric medication management service providing customized medication plans, 1-on-1 psychiatric provider consultations, prescriptions sent directly to the patient's pharmacy of choice, and ongoing progress tracking with follow-up appointments. Targeted at adults with depression, anxiety, bipolar disorder, schizophrenia, PTSD, OCD, and other mental health conditions.
• Therapy Evidence-based cognitive behavioral therapy (CBT) integrated with skill-building exercises, designed to help adult patients achieve long-lasting improvements and sustain progress in mental health treatment.
• Medication + Therapy Combined treatment program bundling medication management with therapy, featuring a Psychiatric Provider and Therapist working collaboratively to provide comprehensive care for depression, anxiety, and other mental health conditions. Over 50% of Psych Foundations patients receive this integrated approach.
• Nursing Home Services Behavioral health care services delivered to long-term care facility residents, including psychiatric medication management, staff training and education, PointClickCare EHR integration with automated progress note uploads, and regulatory compliance support for skilled nursing and long-term care facilities.

Quantifiable outcome

• Over 50% of patients receive integrated CBT with medication management
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• PointClickCarecoreTechnology or IntegrationPointClickCare is an EHR platform used by long-term care facilities. Psych Foundations has an EHR that integrates seamlessly with most Long Term Care Facilities. Patient demographics and insurance can be imported, and patient progress notes can be automatically uploaded into sections of PointClickCare.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cerebral: Online mental health platform offering medication management and therapy for anxiety, depression, and related conditions. Comparable in integrated medication + therapy delivery model and DTC acquisition approach, though operating at much larger national scale.
• Done: Online psychiatry platform focused on ADHD and related conditions with subscription-based medication management. Comparable direct-to-consumer psychiatry model with cash-pay and insurance options targeting similar adult patient populations.
• Brightside Health: Telehealth psychiatry and therapy provider for depression and anxiety with a medication-plus-therapy care model. Closely mirrors Psych Foundations' integrated clinical approach and the same target conditions.
• Talkiatry: In-network psychiatric practice providing medication management and therapy via telehealth and in-person across multiple states. Comparable in that it is a psychiatrist-led practice combining medication management with therapy for conditions like depression, anxiety, and bipolar disorder.
• Encounter Telehealth: Telepsychiatry provider partnering with skilled nursing and assisted living facilities. Highly comparable to Psych Foundations' LTC channel, including EHR partnerships and behavioral health staffing for underserved facility residents.
• Forefront Telecare: Provides telepsychiatry and behavioral health services to skilled nursing facilities and long-term care operators nationally. Closely comparable to Psych Foundations' nursing home services channel, including EHR integration and 24/7 coverage, but operates at significantly larger scale.

Broad incumbents

• Talkspace: National online therapy and psychiatry platform serving individuals and employers. Comparable in providing medication management and therapy for depression, anxiety, and related conditions, but at much greater scale and with a fully virtual delivery model.
• LifeStance Health: Large national outpatient mental health platform offering psychiatry and therapy across dozens of states. Operates a much broader portfolio than Psych Foundations but addresses the same core outpatient psychiatric and therapy needs for similar patient populations.
• Hims & Hers (Hims & Hers Health): Consumer telehealth platform that has expanded aggressively into mental health and psychiatry services. Comparable in serving cash-pay DTC patients seeking psychiatric care for depression and anxiety, but operating across many conditions beyond mental health.

Others

• Headway: Provider-network and practice-management platform that helps independent therapists and psychiatrists accept insurance and run their practices. Comparable in supporting small outpatient mental health practices with insurance billing and operations, though Headway itself is not a clinical provider.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/psych-foundations

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Psych Foundations