Bluebird Sky Yoga

What Bluebird Sky Yoga does

Bluebird Sky Yoga is a privately held, women-owned yoga studio and rotating art gallery operating as Head Over Heels Yoga LLC from a single flagship location at 3101 12th Street NE in the Brookland neighborhood of Northeast Washington DC. The studio serves individual practitioners across all experience levels with over 15 yoga styles — including Vinyasa, Yin, Restorative, Prenatal, Ashtanga, Rocket, Power Flow, Hatha, and beginner classes — delivered through in-studio, seasonal outdoor, and 24/7 on-demand online formats, supplemented by a traditional Mysore Ashtanga self-practice program, private instruction, workshops, and community events. Its product portfolio spans the New Student Offer ($45 for 2 weeks), monthly memberships at three tiers ($104/$134/$194), an annual at $1,469, 10-class packs ($259), drop-ins ($28-29), and a sliding-scale membership tier prioritizing marginalized communities. The studio differentiates through an integrated rotating gallery that has featured 50+ local DC artists since opening, with a current show by Angelique Raptakis and Zeynep Uruc and an online Art Shop with pieces ranging from $15 to $1,300.

The underlying technology stack is intentionally lean and entirely outsourced: class registration, scheduling, payments, gift cards, and the on-demand video library are operated through the Momence platform, while newsletters are distributed via Constant Contact and the public website runs on Squarespace. There is no proprietary software, no native mobile application, and no disclosed AI/ML capability. The studio's intellectual property is concentrated in its teacher roster — including E-RYT 500 certified instructors and a Mysore lead, Janet Walkoe, practicing Ashtanga since 2004 — and in its community-facing brand, evidenced by six consecutive Nextdoor Neighborhood Favorite awards (2019-2024) and Washington Citypaper Best of DC recognition through 2025.

The business model is a hybrid of subscription recurring revenue (memberships with 12-month auto-renewing commitments), unit-priced pay-as-you-go class access, and ancillary transactional revenue from local art sales. Go-to-market is community-led, relying on neighborhood recognition, email/newsletter communications, organic social media, free community events (Art Shows, Wine Tastings, Community Day Picnic), and press features in outlets such as Washington Post, Business Insider, DCist, Washingtonian, and Yoga Journal International. The studio is co-owned by Kristine and Kris Erickson, who transitioned ownership from founder Jennie Light; the entity is bootstrapped with no disclosed institutional capital, parent company, or acquisition activity.

Name

Bluebird Sky Yoga

Legal name

Head Over Heels Yoga LLC

Website

https://bluebirdskyyoga.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bluebird Sky Yoga is a privately held, women-owned yoga studio and rotating local-art gallery in Brookland, Northeast Washington DC, offering 15+ yoga styles via in-studio, outdoor, and 24/7 on-demand formats, alongside memberships, workshops, private instruction, and art sales.

Ownership category

akta.pro rank

Product category

Yoga Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF), Power Yoga & Athletic Yoga Conditioning (HSADACAG), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Yoga studio
• Ashtanga mysore program
• Yoga class memberships
• On-demand yoga videos
• Private yoga instruction

Headquarters

HQ city

S Central Washington Co

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Class-based Instruction: Revenue from individual drop-in classes at $28-29 per session, 10-class packs at $259, and workshops. Classes include Vinyasa, Yin, Restorative, Prenatal, Ashtanga, Rocket, and beginner yoga styles.
2. Membership Subscriptions: Monthly recurring revenue from three membership tiers: Unlimited ($134/month), Mysore Unlimited ($194/month), and Monthly 5 ($104/month). All require 12-month commitment with auto-renewal. Annual upfront payment option at $1,469.
3. Art Sales: The studio operates an art gallery featuring local DC artists with artwork available for purchase through their Art Shop. Current exhibition features works by Angelique Raptakis and Zeynep Uruc with pieces ranging from $15 (cards) to $1,300 (large paintings).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Bluebird Sky Yoga is a community-rooted yoga studio in Brookland, Northeast Washington, DC offering in-studio, outdoor, and on-demand online yoga classes across 15+ styles including Vinyasa, Yin, Restorative, Prenatal, Ashtanga, Rocket, Power Flow, Hatha, Meditation, and beginner yoga. The studio also operates a traditional Mysore Ashtanga program with individualized teacher assistance, a 24/7 prerecorded on-demand video library, private instruction sessions, and specialized workshops. The space doubles as a rotating local art gallery showcasing DC artists with works available for purchase through an online art shop.

Product overview

Bluebird Sky Yoga is a women-owned community yoga studio in Brookland, Washington DC, combining yoga instruction with a local art gallery. The core product is a diverse yoga class program offering over 15 styles including Vinyasa, Yin, Restorative, Prenatal, Ashtanga, Rocket, and Hatha through in-studio, outdoor, and on-demand formats. The service portfolio includes the traditional Mysore Ashtanga Program (self-practice with teacher assistance), On Demand recorded class library (24/7 access), Private Instruction sessions, and special Workshops & Events. Class access is available through multiple pricing tiers: New Student Offer ($45 for 2 weeks), Unlimited Membership ($134/month), Mysore Unlimited Membership ($194/month), Monthly 5 Subscription ($104/month), Annual Membership ($1,469/year), and Class Packs. The studio also operates a Local Art Gallery and Art Shop featuring rotating exhibitions of local artists with pieces available for purchase. The business integrates Momence for booking and payments, and Constant Contact for newsletter communications.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes (In-Studio, Outdoor, On-Demand) Regularly scheduled yoga classes across 15+ styles—Vinyasa, Yin, Restorative, Prenatal, Ashtanga, Rocket, Power Flow, Slow Flow, Sunrise Vinyasa, Hatha, Meditation, and beginner yoga—available in-studio at the Brookland location, as seasonal outdoor classes, and as on-demand recordings; intended for adults of all skill levels from beginner to advanced.
• Mysore Ashtanga Program Traditional self-practice Ashtanga yoga taught in a dedicated Mysore room with individualized teacher assistance, plus weekly Ashtanga Led Full Primary sessions; intended for practitioners with an existing Mysore practice or those completing an introductory workshop.
• On-Demand Recorded Class Library 24/7-accessible library of prerecorded live-streamed yoga classes delivered via the Momence video plugin, with new classes added daily; included with membership for at-home and travel practice.
• Private Yoga Instruction One-on-one or small-group private yoga sessions booked by email inquiry, covering Prenatal, Baby and Me, Kids, Partner yoga, Thai massage, Vinyasa, Power, Fundamentals, Alignment-based, Rocket, Ashtanga, Yin, Restorative, and Meditation styles; intended for individuals, couples, and families seeking customized instruction.
• Workshops & Community Events Specialized workshops (e.g., Intro to Mysore, Song Bath) and community gatherings including Art Shows with wine tastings, seasonal exhibitions, and free community events; intended for members and the broader Brookland community.
• Gift Cards Digital and in-person gift cards available at preset amounts (e.g., New Student Offer $50, 10-Class Pack $250) or custom amounts, redeemable for yoga classes, workshops, and membership payments; sold through Momence and in-studio.
• Yoga Membership Subscriptions Recurring monthly and annual yoga memberships including Unlimited ($134/month, excludes Mysore), Mysore Unlimited ($194/month, includes all classes plus Mysore Ashtanga), Monthly 5 ($104/month, five in-studio/outdoor classes per month with rollover), and the Annual Membership ($1,469 one-time); each tier includes a 12-month commitment, monthly guest pass, workshop discounts, mat storage (where applicable), and access to the on-demand library.
• New Student Offer (Introductory 2-Week Pass) One-time introductory offer providing two weeks of unlimited yoga classes for $45, including in-studio, seasonal outdoor, and on-demand library access; non-auto-renewing and excludes Mysore Ashtanga, intended to convert first-time visitors into regular members.
• Class Packs & Drop-In Classes A la carte yoga access options including a 10-class pack for $259 and single drop-in classes priced at $28 (standard) and $29 (Mysore Ashtanga); intended for non-members and occasional practitioners who cannot commit to a membership.
• Local Art Gallery & Art Shop Rotating on-site gallery exhibitions and online art shop featuring original works by local DC artists such as Angelique Raptakis (photography) and Zeynep Uruc (acrylic paintings), with pieces for sale ranging from $15 (cards) to $1,300 (large paintings) and complementary art show and wine tasting events.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MomencecoreTechnology or IntegrationBluebird Sky Yoga uses Momence as their primary booking, scheduling, and payments platform. This platform handles class registration, membership purchases, gift card sales, and hosts their on-demand video library. All online transactions and class sign-ups flow through Momence.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tranquil Space: Multi-location DC yoga studio offering group classes, memberships, and teacher training. Most comparable direct competitor — similar class variety, DC urban footprint, and community-driven brand.
• Flow Yoga Center: Washington DC yoga studio offering Vinyasa, Yin, Restorative and other styles with membership options. Comparable on class variety and DC community positioning.
• Mind the Mat: DC yoga and pilates studio offering group classes, workshops, and teacher training. Comparable mix of class styles and community-focused positioning in the DC market.
• Yoga District: DC-based yoga studio chain with multiple locations offering diverse styles at accessible price points. Direct competitor for membership-based students in DC neighborhoods.
• Past Tense Yoga: Independent yoga studio offering diverse class styles with a strong community focus. Comparable as a small, neighborhood-rooted studio with similar programming philosophy.
• Y7 Studio: Multi-location hot yoga studio with strong brand identity and membership model. Comparable in style of practice, membership tiering, and community events approach.

Emerging players

• Glo: Digital yoga and meditation platform with thousands of on-demand classes. A direct substitute for the on-demand component of Bluebird's offering, especially for travel/at-home practice.
• Down Dog Yoga: App-based yoga platform offering customizable on-demand classes. Competes with Bluebird's on-demand library at a much lower price point for at-home practitioners.

Broad incumbents

• CorePower Yoga: National yoga studio chain with hundreds of locations and a strong digital platform. Comparable on class variety and membership model, but operates at much greater scale and serves a broader market.
• Peloton: Connected fitness platform with daily yoga classes and a subscription model. Comparable on the on-demand/digital library component of Bluebird's offering, but operates at vastly different scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bluebirdskyyoga
• Instagraminstagram.com/bluebirdskyyoga
• LinkedInlinkedin.com/company/bluebird-sky-yoga

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluebird Sky Yoga