Yoga District

What Yoga District does

Yoga District is a nonprofit-affiliated yoga studio network founded in 2006 and headquartered in Washington, DC. It operates seven physical studios (six across DC neighborhoods — H Street, 14th Street, Bloomingdale, Petworth, Glover Park, Dupont Circle, Union Market — and one in Durham, NC) and is owned and operated by Yoga Activist, a 501c3 nonprofit whose mission is to make yoga accessible regardless of income, background, or physical ability. The company is led by founder Jasmine Chehrazi and serves a base of individual students, corporate clients, and underserved community members reached through free outreach programs.

The core product is in-person yoga and meditation instruction offered at price points approximately half the DC market average ($14 single class, $98 monthly membership for up to 20 classes), supplemented by a sliding-scale program ($5-$7), a work-study volunteer pipeline, private sessions ($100-$200/hour), and gift certificates. A proprietary mobile app, "Yoga District DC," delivers 20+ daily live-streaming interactive classes globally, and online booking runs on the MindBody platform. A 200-hour Yoga Teacher Training program runs three times annually at $1,900, and a B2B Workplace Yoga channel serves enterprise and government clients including Deloitte, Morgan Stanley, Smithsonian, UN World Food Programme, Howard University, and the DC Department of Corrections.

The business model is a hybrid of consumer subscription/unit-pricing for classes, B2B professional services for workplace programs, and one-time fees for teacher training. The nonprofit ownership structure constrains commercial ambition by design; class proceeds fund outreach to shelters, prisons, public schools, libraries, and survivor support organizations rather than equity returns. The only disclosed external capital event is a $10,000 Comcast RISE grant in November 2021. No revenue figures are disclosed, and the operation is supported by over 100 contracted teachers and 100+ volunteers.

Name

Yoga District

Legal name

Yoga District LLC

Website

https://yogadistrict.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

Yoga District is a nonprofit yoga studio network operating seven locations across Washington DC and Durham, NC, offering affordable in-person and live-streamed classes, teacher training, and workplace yoga programs, with proceeds funding outreach through its 501c3 parent, Yoga Activist.

Ownership category

akta.pro rank

Product category

Yoga Studio and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Yoga Teacher Training (YTT) & Pilates Instructor Training (HSADACAL), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

Keywords

• Yoga studio classes
• Live-streaming yoga
• Yoga teacher training
• Workplace wellness programs
• Private yoga sessions

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Class Passes: Single drop-in classes, monthly memberships, and multi-class passes. Single class at $14, monthly membership at $98 for up to 20 classes, 8-class pass at $99.
2. Teacher Training: 200-hour Yoga Teacher Training programs offered three times per year, priced at $1900 with payment plans. Work study reduced fee available.
3. Private Yoga Sessions: One-on-one instruction on sliding scale basis, approximately $100-$200 per hour, with financial assistance available for low-income students.
4. Workplace Yoga Programs: Corporate yoga programs provided at workplaces in DC or online, with pricing customized per client organization.
5. Gift Certificates: Gift certificates sold at customizable values for studio classes, park-based classes, and online classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yoga District is a nonprofit yoga studio network that sells affordable in-person yoga and meditation classes across 7 studio locations in Washington DC and Durham NC, live-streamed interactive classes through its mobile app, and a 200-hour Yoga Teacher Training certification. It supplements classes with B2B workplace yoga programs, private one-on-one sessions, workshops, gift certificates, and sliding-scale/work-study pricing tiers designed to keep classes at $14 or less per class.

Product overview

Yoga District is a nonprofit yoga studio network offering accessible yoga education through a multi-channel approach. The core offerings include in-person studio classes at 7 locations (6 in Washington DC and 1 in Durham NC), live-streaming online classes via their mobile app, and a 200-hour Teacher Training program. Additional services include Workplace Yoga for corporate wellness, Private Yoga sessions, Workshops & Retreats, Gift Certificates, Sliding Scale passes for financial assistance, and a Work Study volunteer program. The studio network is owned and operated by Yoga Activist, a 501c3 nonprofit organization focused on making yoga accessible to underserved communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Yoga Classes In-person yoga and meditation classes across 7 studio locations in Washington DC and Durham NC, featuring styles from beginner to advanced for adult students.
• Live-Streaming Online Yoga Classes Live-streaming interactive yoga classes delivered via the proprietary Yoga District DC mobile app, with over 20 classes daily from beginner to advanced levels for remote students globally.
• 200-Hour Yoga Teacher Training 200-hour Yoga Teacher Training certification covering Vinyasa, Dharma, Ashtanga, Restorative, Prenatal, Chair, and Trauma-Sensitive Yoga, priced at $1,900 with payment plans and work-study discounts.
• Workplace Yoga Programs B2B corporate yoga and meditation programs delivered on-site at employer workplaces or online via Zoom, Teams, or FB Live, with customized pricing for organizations such as Deloitte, Morgan Stanley, Smithsonian, and Holy Cross Hospital.
• Private Yoga Sessions One-on-one yoga instruction with personalized sequences, breathing exercises, and meditation tailored to individual wellness goals, priced on a sliding scale of approximately $100-$200 per hour with financial assistance available.
• Workshops and Retreats Specialized workshops and retreats taught by expert teachers for deepening yoga practice, connecting with nature, and community building.
• Gift Certificates Digital gift certificates for yoga classes valid at DC studio locations, park-based classes, and online classes, available at customizable values.
• Yoga Activist Outreach Programs 501c3 nonprofit arm coordinating free yoga programs for communities experiencing homelessness, trauma survivors, youth, incarcerated individuals, veterans, and those in addiction treatment.

Quantifiable outcome

• Classes cost about half what many studios in the city charge
• +3 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered minor and core.

• UN World Food ProgrammeminorGTM or Marketing PartnerCorporate yoga wellness program provider for UN World Food Programme employees in DC area
• DeloitteminorGTM or Marketing PartnerWorkplace yoga program provider for Deloitte employees as part of corporate wellness initiatives
• D.C. Department of CorrectionscoreStrategic or Co-development PartnerYoga outreach program providing classes to incarcerated individuals at DC prison facilities
• Feldesman Tucker Leifer Fidell LLPminorGTM or Marketing PartnerLegal firm workplace yoga wellness program for employees
• DC Public LibrariescoreStrategic or Co-development PartnerCommunity yoga outreach program at public library locations across DC
• Howard UniversityminorGTM or Marketing PartnerCampus yoga program for students and faculty at Howard University
• Unity Health CareminorGTM or Marketing PartnerHealth and wellness yoga program for patients and staff at Unity Health Care facilities
• Capitol Area Food BankminorGTM or Marketing PartnerEmployee wellness yoga program at the food bank organization
• Holy Cross HospitalminorGTM or Marketing PartnerEmployee wellness yoga program at healthcare facility
• Morgan StanleyminorGTM or Marketing PartnerCorporate yoga wellness program for Morgan Stanley employees in DC
• Phillips CollectionminorGTM or Marketing PartnerWorkplace wellness yoga program for museum staff
• SmithsonianminorGTM or Marketing PartnerEmployee wellness yoga program across Smithsonian Institution locations
• Yoga ActivistcoreStrategic or Co-development PartnerYoga Activist is the 501c3 nonprofit that owns and operates Yoga District. Coordinates yoga outreach to underserved communities including homeless shelters, trauma survivor organizations, detention centers, schools, and other public service nonprofits. Also runs national yoga mat donation program.
• Christ HousecoreStrategic or Co-development PartnerHomeless shelter providing free yoga classes through Yoga Activist outreach program
• Trafficking Survivor Support OrganizationscoreStrategic or Co-development PartnerPartnership with organizations supporting trafficking survivors to provide trauma-sensitive yoga programs

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Modo Yoga: International hot yoga studio franchise with multi-location studios, teacher training, and a community/mission orientation. Closely comparable in studio format, YTT offering, and values-driven positioning.
• CorePower Yoga: Largest US yoga studio chain operating multi-location studios with memberships, teacher training, and digital content. Most directly comparable to Yoga District in business model (multi-studio, membership-based, drop-in plus subscription) and product breadth.
• YogaWorks: Multi-location yoga studio operator offering classes, teacher training programs, and digital streaming. Highly comparable in product mix (studio classes, YTT, online) and target demographic to Yoga District.
• Y7 Studio: Boutique yoga chain with multiple studios, hip-hop influenced heated yoga classes, and a brand-driven community identity. Comparable to Yoga District in studio-chain model and lifestyle-oriented brand positioning.
• Hot 8 Yoga: Multi-location heated yoga studio chain with subscription memberships and digital content. Directly comparable in studio-chain format, pricing structure, and consumer target.

Emerging players

• Glo: Subscription digital yoga and meditation platform with thousands of on-demand classes. Directly competes with Yoga District's live-streaming app and is comparable as a digital-first yoga content offering.
• Alo Moves: Digital yoga, fitness, and mindfulness platform from lifestyle brand Alo. Directly comparable to Yoga District's online/app offering and increasingly competitive in the digital yoga subscription space.

Broad incumbents

• Peloton: Connected fitness incumbent with broad yoga, meditation, and strength programming alongside its core cycling/strength products. A broad incumbent that competes for both the consumer's workout time and corporate wellness dollars Yoga District targets.
• Equinox: Premium fitness club operator that includes yoga as part of a broader wellness portfolio. Comparable as a higher-end alternative competing for the same DC-area premium wellness consumer.

Others

• Mindbody: Yoga District uses Mindbody Online for scheduling and booking. Not a direct competitor but the dominant scheduling/SaaS infrastructure provider in the yoga studio category and a key ecosystem partner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/yogadistrict
• Facebookfacebook.com/Yoga-District-14th-Street-Studio-100069665727138
• Instagraminstagram.com/yogadistrict
• LinkedInlinkedin.com/company/yoga-district-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yoga District