someform
someform Studio is a Berlin-based 3D design studio that builds automated design systems, simulated photography, virtual animations, and generative software tools for global enterprise brands including Google DeepMind, Nike, Samsung, BCG, and Polaroid.
- Company typePrivate
- Founded2021
- HeadquartersBerlin-müggelheim, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What someform does
someform Studio GmbH is a Berlin-based creative studio specializing in the conceptual development of complex 3D design systems, simulated photography, virtual animations, and generative software tools for global enterprise brands. The studio's core technical foundation is real-time rendering on Unreal Engine (versions 4 and 5), combined with procedural content generation, hardware-accelerated path tracing, and weighted randomization algorithms. Its proprietary tools include Rachael (a self-initiated fully-automated 3D design system that has autonomously posted to Instagram daily since May 2020), the BCG Image Generator (a standalone Unreal Engine 5 application enabling Boston Consulting Group to produce brand visuals on demand in under a minute), and the DeepMind Image Tool (a custom creative application for Google DeepMind's in-house design team). Beyond software, someform delivers commissioned services covering product photography and animation, brand identity systems, product launch films, and interactive installations.
The studio serves a diversified enterprise client base across technology (Google DeepMind, Microsoft, IBM, Motorola, Maxon), consumer electronics and audio (Samsung, Beats by Dre, Polaroid), sports and health (Nike, Hyperice), consulting (BCG), beverages (Absolut Vodka), cryptocurrency (LEDGER), automotive (Honda), and materials (Covestro, Karst Stone Paper, NEW TENDENCY). Revenue is generated primarily through project-based professional services engagements, with a growing component of productized, client-licensed software. Distribution is exclusively direct: clients commission the studio through enterprise field sales relationships, and the company's portfolio website and Instagram presence function as its primary top-of-funnel marketing channels.
The business is founder-led and privately held with no disclosed external investment, funding history, or parent company. Helge Kiehl is the legal representative of the GmbH entity. Operations are run from a single Berlin headquarters (Eisenbahnstrasse 5, 10997 Berlin), with no documented satellite offices despite a globally distributed client base, implying a remote-delivery operating model. The firm has been operationally active since at least 2017 (the earliest documented project is the Covestro material-world collaboration) and continues to ship new product launches annually, most recently the Hyperice x Nike Hyperboot campaign (2025) and the Polaroid Now & Now+ launch (2025).
someform firmographics
Firmographics- Name
- someform
- Legal name
- someform Studio GmbH
- Website
- https://someform.studio
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- someform Studio is a Berlin-based 3D design studio that builds automated design systems, simulated photography, virtual animations, and generative software tools for global enterprise brands including Google DeepMind, Nike, Samsung, BCG, and Polaroid.
- Ownership category
- akta.pro rank
someform industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Software Publishers (513210)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF)
- akta.pro secondary industry
- Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking) (MPADAHAB)
Keywords
Where someform is headquartered
LocationHeadquarters
- HQ city
- Berlin-müggelheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
someform business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Creative Design Services: someform Studio generates revenue through commissioned creative design projects for enterprise clients. Projects include brand identity development, product photography/rendering, campaign asset creation, animated films, and interactive installations. Revenue is project-based, typically large-scale engagements with major global brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
someform product offering
Product offeringCore offering
someform Studio is a Berlin-based design studio that creates complex 3D design systems, simulated product photography, virtual animations, and interactive installations for global brands. The studio also develops proprietary generative software tools (e.g., BCG Image Generator, DeepMind Image Tool, Rachael) that enable clients to produce brand visuals on demand using real-time rendering on Unreal Engine.
Product overview
someform is a Berlin-based design and branding studio specializing in conceptual and creative development of complex 3D design systems. The studio creates unique imagery, speaks multiple visual languages, thrives in simulated photography, tells stories in virtual animations, and builds innovative generative software solutions for clients worldwide. Their core products include proprietary automated design system software: the BCG Image Generator (for Boston Consulting Group), the DeepMind Image Tool (for Google DeepMind), and Rachael (a self-initiated automated CG visual generator). Beyond software products, the studio offers services including product photography and animation, brand imagery, visual identity design, interactive installations, and design system development. The studio works with leading global brands including Google DeepMind, Polaroid, Hyperice, Nike, Beats by Dre, Samsung, Microsoft, BCG, Absolut Vodka, LEDGER, Motorola, Honda, IBM, and Polaroid.
Differentiator
Problem solved
Functional benefit
Brands
- Rachael: A proof-of-concept automated 3D design system that creates CG visuals in real-time using Unreal Engine. Since May 2020, Rachael has been autonomously posting one new image per day to Instagram @rachaellic.
Products and services
- BCG Image Generator An automated design system and standalone software application based on Unreal Engine 5 that generates unique, fully rendered, high-resolution 3D commercial brand visuals within seconds. Built for Boston Consulting Group to enable on-demand brand imagery generation for marketing needs.
- DeepMind Image Tool An intuitive standalone application for Google DeepMind based on Unreal Engine 5, enabling the design team to create complex imagery using a progressive hardware-accelerated path tracer within a consistent visual language.
- Rachael A proof-of-concept fully-automated algorithm creating CG visuals in real-time using Unreal Engine. Since May 2020, it has been autonomously posting one new image per day to Instagram without human intervention.
- 3D Design Systems Conceptual and creative development of complex 3D design systems for clients, creating unique visual languages and design systems that can be used across various brand applications.
- Product Photography & Animation Simulated product photography, rendering, and animation services for product campaigns, creating stills and motion assets for e-commerce, social media, and marketing materials.
- Interactive Installations Creation of procedural interactive installations using real-time rendering technology, allowing audience interaction with generated environments.
- Visual Identity & Branding Brand identity development, rebrand design, and visual identity systems for global brands across corporate, product, and conference identities.
- Design Automation Services Creation of complex automated design systems that enable clients to generate their own imagery on demand. These systems are implemented into sophisticated software running on Unreal Engine, creating unique visuals within seconds.
Quantifiable outcome
- Over 500 images and 40 animations created for Absolut Vodka redesign
- +3 more outcomes
Companies that use someform
Customer profileNamed customers14 records
Segments3 records
Ideal customer profiles3 records
someform technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
someform partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- PanoplycoreCo-directed the Hyperboot launch film with someform Studio for the Hyperice x Nike campaign. Panoply provided creative direction and animation expertise for the 30-second film connecting Normatec legacy with Hyperboot reveal.
- SixNFivecoreCollaborated on the Artificial Spaces interactive installation for the Digital Impact exhibition at Disseny Hub Barcelona. SixNFive contributed to the procedural installation that generates architectural spaces in real-time.
- MultiAdaptorcoreBranding agency partner for Google DeepMind visual identity rebrand. MultiAdaptor collaborated with someform on the ambitious endeavour to redefine DeepMind's visual identity for AGI.
- Dreamloop GamescoreDevelopment partner for the DeepMind Image Tool standalone application. Dreamloop Games contributed developer expertise for building the Unreal Engine 5-based creative application.
- Space10 (IKEA Future-Living Lab)minorResearch collaboration for Spaces on Wheels project. Seven concept studies of futuristic autonomously driving vehicles challenging traditional car concepts and exploring repurposed vehicle interiors.
- MaxonminorCommissioned film showcasing Cinema 4D capabilities. The Influencers film was a creative exploration to put the latest Cinema 4D release through its paces.
- B-Reel NYCminorAgency partner for Beats by Dre product photography project. B-Reel NYC facilitated the collaboration for Beats Studio Buds+ and Beats Studio Pro campaign.
- KarmaramaminorBranding agency partner for Honda Keep Moving campaign. Karmarama collaborated on the UK market campaign that ran for 2 years across multiple versions.
- Athletics NYCminorPartner agency for IBM Think 2018 conference identity. Developed creative interpretations of the Think wordmark for event identity system.
- HelloMecoreVisual identity partner and design collaborator. HelloMe worked with someform on LEDGER crypto-security rebrand and provides ongoing visual identity design services.
- Lars WagnerminorCreative leadership on BCG automated design system project. Contributed to the conceptual development of the BCG Image Generator.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
someform competitors and assessment
Company assessmentBroad incumbents
- Pentagram: Pentagram is the world's largest independently owned design firm, delivering brand identity and design systems across virtually every major industry. It is comparable as a brand-systems incumbent, though its model is partner-led strategy rather than CGI-driven execution.
- MediaMonks: MediaMonks (S4 Capital) is a large-scale global production and creative studio offering content, CGI, and campaign production for enterprise brands. It is comparable as a scaled incumbent competing for the same enterprise CGI and content production budgets someform serves.
- B-Reel: B-Reel is a Stockholm- and NYC-based creative studio producing digital experiences, films, and campaigns for global brands such as Google and Beats by Dre. It is comparable as a broader creative-services incumbent with overlapping CGI and campaign capabilities, and notably partnered with someform on Beats work.
Direct peers
- Ordinary Folk: Ordinary Folk is a design and motion studio known for branding systems, 3D imagery, and campaign work for consumer and tech brands. The studio's combination of identity design and CGI output for global brands is closely comparable to someform's positioning.
- Buck: Buck is a New York and Los Angeles-based design and motion studio producing brand identities, CG campaigns, and design systems for global brands. Like someform, Buck blends creative direction with technical execution in CGI and animation for enterprise clients.
- Athletics: Athletics is a New York-based design and branding studio that has partnered with someform on IBM Think 2018. It is comparable as a brand-systems-led studio that frequently collaborates with CGI specialists to deliver identity work for global brands.
- Manual: Manual is a San Francisco creative studio focused on brand identity, motion, and design systems for tech-forward clients. Like someform, Manual builds enduring visual systems that clients reuse across products and campaigns.
- DIA Studio: DIA Studio is a Brooklyn-based design and creative technology studio producing motion graphics, 3D imagery, and visual identities for brands and agencies. Its craft-led, technology-forward brand work for enterprise clients is highly analogous to someform.
- Tendril: Tendril is a Toronto-based CGI, design, and animation studio building brand-driven 3D content and design systems for global clients. Its focus on photoreal CG, generative design, and real-time pipelines directly parallels someform's Unreal Engine-based approach.
- Already Alive: Already Alive is a design and motion studio producing CG campaigns, brand films, and interactive experiences for global brands. Its mix of CGI, animation, and brand system work overlaps directly with someform's service offering.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
someform social profiles
Digital presencesomeform financial estimates
Financial estimateRevenue estimate
Valuation estimate
someform leadership team
Management profileNumber of profiles
Profiles1 record
someform funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
someform M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about someform
What does someform do?
someform Studio is a Berlin-based design studio that creates complex 3D design systems, simulated product photography, virtual animations, and interactive installations for global brands. The studio also develops proprietary generative software tools (e.g., BCG Image Generator, DeepMind Image Tool, Rachael) that enable clients to produce brand visuals on demand using real-time rendering on Unreal Engine.
Is someform a public or private company?
someform is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was someform founded?
someform was founded in 2021. It employs 1 to 10 people.
Where is someform based?
someform is headquartered in Berlin-müggelheim, Germany, in the Europe region.
How does someform make money?
One revenue line is on record: creative Design Services.
Who are someform's main competitors?
Broad incumbents on record are Pentagram, MediaMonks and B-Reel. Direct peers are Ordinary Folk, Buck, Athletics, Manual, DIA Studio, Tendril and Already Alive.
Does someform have an API?
No public API is recorded for someform.
What industry is someform in?
someform's product category is Creative Design Services. Its primary akta.pro industry code is BPAFAAAF, Content Production (Video, Design, Copy, Studio), with a secondary code of MPADAHAB, Virtual Production & LED Volume Services (Stage Ops, ICVFX, Real-Time Camera/Tracking). Its NAICS code is 51219 and its SIC code is 7812.