klees golf shop

What klees golf shop does

Lee's Pro Shop is a family-owned athletic lettering and sporting goods business founded in 1970 by Leroy and Millie Samuelson in Pine City, Minnesota, and transferred in 1990 to their four children (Loren, Yvonne, Jay, and Brad), who continue to operate it today. The company runs a single retail showroom at 625 Henriette Road N.W., stocking approximately $250,000 in inventory across brands such as Asics, Bauer, Wilson, Holloway, Russell, Easton, New Era, Worth, and Dudley, and serving team sports including baseball, softball, hockey, basketball, soccer, wrestling, football, golf, and tennis.

The core of the business is an integrated custom-decoration operation: silk screening, computerized embroidery, tackle twill lettering, custom chenille manufacturing, and computerized engraving of trophies and plaques are all performed in-house under one roof. Orders are accepted via walk-in showroom, toll-free phone (800-328-4611), and an online Live Designer tool, with extended product reach provided through partner platforms (Company Casuals, PromoPlace, SanMar, Badger Sport, Pennant Sports Wear, Richardson Headwear, Pacific Headwear). The company employs 37 local people and serves sports teams, schools, organizations, and individual athletes primarily in Minnesota.

Revenue is generated through one-time transactions: custom lettering service orders, trophy and plaque sales, athletic apparel and equipment retail, and pass-through promotional product sales via marketplace integrations. No pricing is publicly disclosed, no funding has been raised, and there is no parent company or external ownership. The business operates as a stable, privately held, multi-generational regional operation with limited geographic ambition evidenced in the data.

Name

klees golf shop

Legal name

Lees Pro Shop

Website

https://leesproshop.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Lee's Pro Shop is a family-owned athletic lettering and sporting goods business in Pine City, Minnesota, offering in-house silk screening, tackle twill, chenille, embroidery, and trophy services plus athletic equipment for teams and individuals.

Ownership category

akta.pro rank

Product category

Custom Apparel Decoration Services

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Sporting and Athletic Goods Manufacturing (33992)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAMACAK

Sportswear Customization & Printing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYCRAMABAE

Team Sports Equipment & Uniforms Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAFADAJ

Sporting Goods & Outdoor Inventory-led Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

Keywords

• Custom garment lettering
• Athletic apparel decoration
• Sporting goods retail
• Trophy and plaque engraving
• Team uniform customization

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Lettering Services: Provides tackle twill, silk screening, chenille, embroidery, and digitizing services for garment lettering and customization
2. Trophy and Plaque Sales: Trophy parts purchasing and assembly, computerized engraving, trophy and plaque sales
3. Athletic Apparel and Equipment Retail: Full line of athletic supplies and sporting goods including protective equipment and uniforms for various sports
4. Promotional Products: Promotional products through external platform (promoplace.com/leesproshop)

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Lee's Pro Shop is a full-service custom lettering and athletic supply retailer. It produces tackle twill, silk screening, chenille, embroidery, and digitizing decoration on garments, assembles and engraves trophies and plaques, and retails athletic apparel, equipment, and protective gear from brands such as Asics, Bauer, Wilson, Holloway, Russell, Easton, New Era, Worth, and Dudley. Customers include sports teams, schools, and individual athletes served through a physical showroom in Pine City, Minnesota, phone orders, and an online design tool.

Product overview

Lee's Pro Shop is a full-service athletic lettering and sporting goods company operating as a single unified business with multiple service divisions under one roof. The core offerings include tackle twill lettering, silk screening, chenille patch manufacturing, computerized embroidery, and trophy/plaque engraving services. The company also retails athletic equipment and supplies for team sports (baseball, softball, hockey, basketball, soccer, wrestling, football, golf, tennis) and offers apparel products through supplier partnerships with SanMar, Badger Sport, Pennant Sports Wear, Richardson Headwear, and Pacific Headwear. Additionally, promotional products are available via Promoplace marketplace. All lettering and manufacturing operations are consolidated in one facility, enabling streamlined order fulfillment for teams and individuals.

Differentiator

Problem solved

Functional benefit

Products and services

• Silk Screening

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor.

• SanMarminorChannel Partner/ Reseller/ DistributorApparel supplier brand featured on Lee's Pro Shop website. Customers can browse and order SanMar products through Lee's Pro Shop's Company Casuals storefront link.
• Badger SportminorChannel Partner/ Reseller/ DistributorAthletic apparel brand supplier linked through Lee's Pro Shop website for product ordering.
• Pennant Sports WearminorChannel Partner/ Reseller/ DistributorSports apparel brand available through Lee's Pro Shop product catalog links.
• Richardson HeadwearminorChannel Partner/ Reseller/ DistributorHeadwear supplier linked through Lee's Pro Shop website for cap and headwear products.
• Pacific HeadwearminorChannel Partner/ Reseller/ DistributorHeadwear brand available through Lee's Pro Shop product ordering system.
• Company CasualsminorChannel Partner/ Reseller/ DistributorBranded storefront platform (companycasuals.com/leesproshop) used by Lee's Pro Shop to offer apparel products to customers.
• PromoPlaceminorChannel Partner/ Reseller/ DistributorPromotional products platform linked through Lee's Pro Shop website for expanded product catalog.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Custom Ink: Custom Ink is an online custom apparel and decoration platform for teams, schools, and groups, offering screen printing and embroidery. Comparable to Lee's tackle twill, embroidery, and silk-screening services, but operating at national scale with a fully digital ordering experience.
• Plaques and Plaques.com / TrophyDeals: Online trophy and plaque retailers like TrophyDeals offer customizable engraved awards at price points competing with Lee's computerized engraving services, addressing the same sports tournament and team recognition use cases via e-commerce.
• Epic Sports: Epic Sports is an online retailer specializing in custom team uniforms, jerseys, and decorated apparel for youth and adult leagues. It directly competes with Lee's custom apparel decoration services by offering national online ordering and design tools.

Direct peers

• Stahls': Stahls' is a leading direct-to-business provider of custom apparel decoration equipment, heat-transfer materials, and decoration services. Like Lee's Pro Shop, it operates in custom garment decoration (heat press, embroidery, screen printing), serving team and individual apparel needs, but at a much larger national scale.
• ChalkTalk Sports: ChalkTalk Sports specializes in custom decorated team apparel, uniforms, and screen-printed/embroidered sportswear for schools and clubs. Comparable niche to Lee's custom team lettering and athletic apparel retail, though primarily operating online and serving broader regions.
• Awards.com: Awards.com sells customizable trophies, plaques, and engraved recognition products with online configuration. Directly overlaps with Lee's trophy and plaque engraving service line, particularly for team and individual sport awards.
• Crown Awards: Crown Awards is a major online and direct retailer of trophies, plaques, medals, and engraved awards across sports and academic categories. Comparable to Lee's trophy and plaque division, but operating nationally with broader catalog and faster fulfillment.

Broad incumbents

• Riddell: Riddell is a major manufacturer and supplier of football protective equipment, uniforms, and team athletic gear. Comparable to Lee's protective-equipment and team-uniform retail lines, though Riddell is a brand-level incumbent rather than a local multi-sport retailer.
• 4imprint: 4imprint is a national promotional products distributor offering custom-decorated apparel, awards, and engraved items. Overlaps with Lee's Promoplace-linked promotional product offering and trophy/plaque services, but at significantly larger scale with corporate buyers.
• BSN Sports: BSN Sports is one of the largest U.S. distributors of team sports equipment, apparel, and uniforms, serving schools, leagues, and athletic programs. It competes with Lee's Pro Shop on the team athletic equipment and uniform side, but at a national wholesale scale rather than local retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/lees-pro-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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