Bingham Cyclery Inc

What Bingham Cyclery Inc does

Bingham Cyclery Inc is a privately held, Utah-based specialty bicycle retailer founded in 1962, operating three brick-and-mortar locations across the Wasatch Front (Salt Lake City's Sugar House neighborhood, Park City, and Sandy) alongside a Shopify-based e-commerce storefront. The company sells non-electric bicycles and a broad assortment of electric bicycles spanning urban, mountain, cargo, and e-trike categories, carrying authorized dealer brands including Trek, Aventon, Electra, Riese & Müller, Tern, and Catrike. Its assortment also extends into apparel, components, tires, and accessories priced from approximately $15 for entry-level accessories up to $10,199 for premium e-bikes such as the Riese & Müller line, with HSA/FSA eligibility via Flex and 0% interest financing on 6-12 month terms broadening payment accessibility.

The business operates two revenue models: hardware/merchandise sales (bikes, apparel, parts, accessories) and professional services (tune-ups, the MVP maintenance program, and bike trade-in). Distribution is omnichannel — three physical retail locations, an online storefront, and a dedicated 'Bikes for Businesses' enterprise motion covering employer commuter programs and corporate e-bike fleets. Primary customers are individual Utah riders using bikes for commuting, recreation, fitness, and cargo transport, plus a secondary segment of businesses procuring fleets and benefit programs.

The company derives competitive differentiation from over six decades of local brand equity, in-house mechanics, an embedded community ecosystem (sponsorships of the Utah High School Cycling League, Women MTB, Utah's Every Kid Outdoors, and the Utah Department of Air Quality eBike Voucher Program), and the population-density coverage of its three Wasatch Front stores. It is founder/privately owned with no disclosed funding rounds, investor backing, parent company, or management team roster in the source data.

Name

Bingham Cyclery Inc

Legal name

Bingham Cyclery Inc

Website

https://binghamcyclery.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

Bingham Cyclery Inc is a privately held Utah bicycle and e-bike retailer founded in 1962, operating three Salt Lake City-area stores plus e-commerce, selling bikes, e-bikes, apparel, parts, and repair services to individual Wasatch Front riders and select B2B fleet customers.

Ownership category

akta.pro rank

Product category

Specialty Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Bike Service, Repair & Maintenance Shops (CRAMAHAH), Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

Keywords

• Bicycle retail
• E-bike sales
• Bike repair service
• Cycling accessories
• Bike parts

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bicycle and E-Bike Sales: One-time sales of bicycles, e-bikes, and tricycles. Products range from entry-level bikes (~$629.99) to premium e-bikes (up to $10,199.99).
2. Parts and Components Sales: One-time sales of bike parts including brakes, chains, cassettes, derailleurs, wheels, tires, and accessories.
3. Apparel and Accessories Sales: One-time sales of cycling apparel including helmets, shoes, gloves, jerseys, shorts, socks, sunglasses, and rider accessories.
4. Bike Service and Repair: Professional bike service including tune-up packages, MVP program, and maintenance services performed by local mechanics.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bingham Cyclery is a specialty bicycle and e-bike retailer that sells new bicycles, e-bikes, tricycles, cycling apparel, accessories, and replacement parts from premium brands (Trek, Aventon, Electra, Riese & Müller, Tern, Catrike). It complements retail with in-store professional services including tune-up packages, MVP maintenance plans, and bike repair performed by local mechanics, supported by flexible financing and HSA/FSA-eligible purchasing options.

Product overview

Bingham Cyclery is a Utah-based bicycle and e-bike retail store offering a comprehensive portfolio of cycling products across multiple categories. Their product lineup includes E-Bikes (urban, mountain, cargo, and trikes from brands like Aventon, Trek, Electra, Riese & Müller, and Catrike), traditional Bicycles (mountain, road, gravel, hybrid, cruiser, kids, and trikes), Apparel & Accessories (helmets, shoes, jerseys, gloves, sunglasses), Bike Accessories (racks, lights, locks, fenders, child carriers), Tires (tubeless, mountain, road, gravel, e-bike specific), Bike Parts (brakes, drivetrain, suspension, wheels), and professional Bike Service. The company operates three physical locations in Utah (Salt Lake City, Park City, and Sandy) and sells products eligible for HSA/FSA purchasing. The business positions itself as the Wasatch Front's leading commuter e-bike authority with 60+ years of local service since 1962.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes

Quantifiable outcome

• Serving Utah riders for over 60 years

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• TrekcoreChannel Partner/ Reseller/ DistributorTrek is one of Bingham Cyclery's key brand partners, offering a wide range of bicycles and e-bikes including road bikes (Domane, Checkpoint), mountain bikes (Marlin), commuter e-bikes (Allant+, FX+, Charter+, Verve+), and mountain e-bikes (Marlin+, Rail, Powerfly). Bingham Cyclery is an authorized Trek dealer.
• AventoncoreChannel Partner/ Reseller/ DistributorAventon is a key e-bike brand partner, providing urban e-bikes (Pace series), cargo e-bikes (Abound), and adventure e-bikes (Level, Aventure). Bingham Cyclery carries the full Aventon lineup including accessories and parts.
• ElectracoreChannel Partner/ Reseller/ DistributorElectra provides cruiser bicycles and e-bikes known for comfort and style. Bingham Cyclery offers Electra products including the Vale Go! series and various accessories.
• Riese & MüllercoreChannel Partner/ Reseller/ DistributorPremium German e-bike manufacturer. Bingham Cyclery carries Riese & Müller products including the Nevo4 GT Vario HS and Tinker2 Vario, representing their high-end e-bike offerings.
• TerncoreChannel Partner/ Reseller/ DistributorTern specializes in compact utility bikes and e-bikes. Bingham Cyclery offers Tern products including the GSD (compact cargo) and various accessories like the Sidekick seat belt, Valo headlight, and RidePouch.
• CatrikecoreChannel Partner/ Reseller/ DistributorCatrike is a manufacturer of recumbent trikes and e-trikes. Bingham Cyclery carries Catrike products including the eCat MAX e-trike, Pocket trike, and related accessories and parts.
• Utah High School Cycling LeagueminorStrategic or Co-development PartnerCommunity partnership supporting youth cycling through the Utah High School Cycling League, promoting cycling among high school students.
• Utah Department of Air QualitycoreGTM or Marketing PartnerBingham Cyclery participates in the Utah DAQ eBike Voucher Program, helping customers pair state vouchers with quality e-bikes. This partnership positions them as an authorized retailer for the state's e-bike incentive program.
• Utah's Every Kid OutdoorsminorStrategic or Co-development PartnerCommunity partnership supporting outdoor recreation access for Utah youth.
• Women MTBminorStrategic or Co-development PartnerCommunity partnership supporting women's mountain biking in Utah through programs and events.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• REI Co-op: Large U.S. outdoor and cycling co-op that sells bikes, e-bikes, apparel, and accessories across many stores and online. Comparable as a broad incumbent in the same category, though REI operates nationally across many outdoor verticals rather than specializing in cycling like Bingham.
• Sun & Ski Sports: Multi-store sporting goods retailer carrying bikes, e-bikes, and outdoor gear across multiple U.S. regions. Comparable as a broader sporting goods incumbent with overlapping cycling category exposure and physical retail footprint.
• Backcountry: Large online outdoor and active-lifestyle retailer that sells bikes, e-bikes, apparel, and accessories. Comparable as a broad incumbent competing in the same cycling and outdoor gear categories via direct-to-consumer channels.
• Trek Bicycle Superstores: Trek operates its own retail stores and is one of Bingham's key brand partners. Comparable as a vertically integrated bike retailer carrying Trek and partner brands, though at significantly larger national scale.

Direct peers

• Worldwide Cyclery: Online specialty bicycle retailer focused on mountain bikes, parts, and apparel with strong content/community marketing. Comparable as a digital-first cycling specialist with overlapping brand partnerships and customer segments.
• Mike's Bikes: Multi-location independent bicycle retailer on the U.S. West Coast with full-service bike shops, premium brand mix, and omnichannel operations. Highly comparable as a regional multi-store bike retailer with similar service and sales model.
• Jenson USA: Online-direct and physical-store bicycle retailer carrying major bike brands, parts, apparel, and accessories. Closely comparable as a multi-channel bike retailer with overlapping brand portfolio and category coverage.
• Competitive Cyclist: Long-standing premium online bicycle, parts, and apparel retailer (now owned by Backcountry). Comparable as a high-touch specialist cycling retailer with overlapping brand mix and direct-to-consumer expertise.
• Contender Bicycles: Independent specialty bicycle retailer with both a flagship showroom and e-commerce storefront carrying premium road, mountain, and e-bike brands. Comparable as a high-service independent bike shop competing for the same premium cycling customer.

Emerging players

• Pedego Electric Bikes: Specialty e-bike brand and dealer-franchise network focused exclusively on electric bicycles. Comparable as an e-bike-led retail concept overlapping in the commuter e-bike niche that Bingham has positioned around.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@binghamcycleryandelectricbikes
• Facebookfacebook.com/bingham.cyclery.1
• Instagraminstagram.com/binghamcyclery
• LinkedInlinkedin.com/company/bingham-cyclery-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bingham Cyclery Inc