3 Cricketeers

What 3 Cricketeers does

3 Cricketeers is a Minneapolis-based, family-owned food and agricultural company that operates a single urban cricket farm at 3260 Gorham Ave and produces cricket-based food products alongside an organic fertilizer byproduct. The company farms food-grade crickets using a proprietary finishing feed developed with Chef Gustavo Romero, then processes them in an on-site licensed commercial kitchen into roasted whole crickets, finely milled cricket powder, seasoned snack mixes, chocolate bars and toffees, caramel crunch products, and a newer line of gluten-free baking mixes. Byproduct frass is sold as a 4-2-2 NPK organic fertilizer for indoor, outdoor, and hydroponic use.

The product line spans roughly 20 SKUs priced from $2.99 for a single snack pack to $54.99 for a curated gift box, with Pure Cricket Powder available at $14.95 for 4oz or $49.95 for 1lb, plus a subscription option at $12.71 every 30 days (~15% discount). Revenue mechanics combine direct-to-consumer e-commerce on Shopify, local pickup at the farm and Twin Cities delivery, a subscription portal, wholesale distribution through the Faire marketplace and direct B2B outreach, and 30+ physical retail locations spanning specialty food stores, gift shops, co-ops, nature centers, and educational venues.

The company serves health-conscious consumers seeking sustainable protein (cricket powder, gut-health prebiotic fiber, B12, complete amino acids), families with children, dietary-restricted buyers (gluten-free, lactose-free via dark chocolate), home gardeners purchasing cricket frass fertilizer, and wholesale retailers. Marketing emphasizes entomophagy education through a recipe blog, social media, Minnesota State Fair demonstrations, and significant earned media (PBS, The New York Times, Woman's Day, Apple TV, Fox9, Star Tribune). Research partnerships with the University of Minnesota (Entomology, Agricultural Marketing, Food Science) and culinary collaboration with Chef Gustavo Romero underpin product development, while membership in Minnesota Grown and Department of Agriculture certification frame the regulatory standing.

Name

3 Cricketeers

Legal name

3 Cricketeers, LLC

Website

https://3cricketeers.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

3 Cricketeers is a Minneapolis-based family-owned urban cricket farm that produces and sells cricket snacks, chocolate, protein powder, gluten-free baking mixes, and cricket frass organic fertilizer direct-to-consumer, via subscription, wholesale, and 30+ retail locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Direct Product Sales: E-commerce sales of cricket snacks, chocolate products, baking mixes, and cricket powder directly to consumers through their Shopify storefront.
2. Subscription Orders: Recurring subscription orders for Pure Cricket Powder with 30/60/90 day delivery options, offering discount vs one-time purchase.
3. Wholesale Distribution: B2B wholesale sales to retailers through Faire marketplace and direct outreach to gift shops, co-ops, and specialty stores.
4. Cricket Frass Sales: Sale of cricket frass organic fertilizer as agricultural byproduct, available in individual and bulk wholesale quantities.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

3 Cricketeers farms and processes crickets in Minneapolis, MN, manufacturing cricket-based food products including whole roasted crickets, snack mixes, chocolate bars, toffee, caramel crunch, baking mixes, and cricket protein powder, as well as cricket frass organic fertilizer. The company operates a vertically integrated urban farm and commercial kitchen to convert farm-raised crickets into finished consumer goods and a soil amendment by-product.

Product overview

3 Cricketeers is a cricket protein food company offering a diverse portfolio of edible cricket products and agricultural solutions. The core offering centers on cricket-based protein foods including Pure Cricket Powder (finely milled protein for baking/smoothies), Simply Roasted Crickets (whole roasted crickets), and Cricket Snack Mixes in various flavors (BBQ, Chili Lime, Taco, Fire). Their chocolate line includes Dark and Milk Chocolate Cricket Crunch Bars and Dark/Milk Chocolate Cricket Toffee. The Caramel Crunch line features caramel corn with crickets. They also offer a newer line of Gluten-Free Cricket Baking Mixes including Protein Pancake & Waffle, Chocolate Brownie, and Muffin mixes. Complementary products include variety packs, gift boxes, and gift cards for gifting. Their agricultural by-product is Cricket Frass Organic Fertilizer. The company operates their own urban cricket farm in Minneapolis and sells direct-to-consumer through their Shopify platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Pure Cricket Powder Finely milled cricket powder sold as a protein ingredient for consumers to add to smoothies, recipes, and home cooking; available direct-to-consumer via the company website.
• Simply Roasted Crickets Whole farm-raised crickets that are roasted and seasoned as a ready-to-eat crunchy snack for adventurous eaters and curious consumers.
• Cricket Snack Mixes Crunchy seasoned snack mixes combining roasted crickets with complementary ingredients in flavors such as BBQ, Chili Lime, and Taco, sold to general consumers as an everyday high-protein snack.
• Dark Chocolate Cricket Crunch Bar Chocolate bar embedding roasted crickets in dark chocolate, marketed as a sustainable, allergen-friendly alternative to traditional nut-based chocolate bars.
• Milk Chocolate Cricket Crunch Bar Milk chocolate bar with embedded roasted crickets, positioned as a family-friendly introduction to edible insect protein.
• Dark Chocolate Cricket Toffee Toffee confection combining crickets with dark chocolate, sold as a premium novelty sweet.
• Milk Chocolate Cricket Toffee Toffee confection combining crickets with milk chocolate, sold as a premium novelty sweet.
• Cricket Caramel Crunch Bagged caramel-and-cricket cluster confection, a sweet, crunchy snack for individual consumers.
• Cricket Caramel Crunch Jar To Share Large share-sized jar of Cricket Caramel Crunch intended for gifting, family sharing, or office/breakroom consumption.
• Cricket Protein Pancake & Waffle GF Baking Mix Gluten-free baking mix incorporating cricket protein, formulated for making pancakes and waffles at home.
• Cricket Chocolate Brownie GF Baking Mix Gluten-free baking mix incorporating cricket protein, formulated for making chocolate brownies at home.
• Cricket Muffin GF Baking Mix Gluten-free muffin baking mix incorporating cricket protein for home baking.
• Cricket Frass Organic Fertilizer Organic soil amendment made from cricket excrement (frass) harvested from the farm, sold to home gardeners and small-scale growers.
• Starter Cricket Snack Pack Multi-item bundled sampler of cricket snack products designed as an entry point for first-time buyers.
• Variety Pack of 3 Cricket Snack Mixes Three-flavor assortment of Cricket Snack Mixes packaged together as a single retail bundle.
• Cricket Mini Bags 4 Pack Four-pack of small-format cricket snack bags, sized for lunches, samplers, or on-the-go consumption.
• Daringly Delicious Gift Box Curated multi-product gift box of cricket snacks and confections intended for gifting and corporate gifting occasions.
• 3 Cricketeers Gift Card Stored-value digital gift card redeemable on the company's website in $25, $50, and $100 denominations.

Quantifiable outcome

• Crickets have twice the protein of beef
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and major.

• Chef Gustavo RomerocoreStrategic or Co-development Partner · 1 January 2019World-renowned Mexican chef who grew up eating insects. Assisted with cricket finishing feed development and created spice blends for Seasoned Roasted Crickets. Joined team after initial meeting at Cafe Blanca Bistro and working at Travail restaurant.
• University of Minnesota - Entomology DepartmentcoreStrategic or Co-development Partner · 1 January 2018Ongoing research partnership with Dr. Sujaya Rao, Head of Entomology. Conducted 'Jiminy Cricket' study at MN State Fair 2018. Collaboration on grant applications, product testing with students and faculty. Partnership with Agricultural Marketing and Food Science departments.
• Lidia BastianichmajorStrategic or Co-development PartnerRenowned chef featured 3 Cricketeers Cricket Arugula Pesto on PBS 'Lidia Celebrates America: Changemakers'. Customer review mentions TV appearance and ordering afterward.
• Minnesota Grown / Department of AgriculturecoreStrategic or Co-development PartnerOfficial member of Minnesota Grown collective of state producers. Department of Agriculture licensing and certification for commercial kitchen and food production.

Scale indicators4 records

Recent moves9 records

Expansion highlights3 records

Broad incumbents

• Ÿnsect: Industrial-scale insect protein producer (mealworm) for animal feed and pet food. Broader incumbent in the insect protein category with significantly larger scale and capital base.
• Impossible Foods: Plant-based alternative protein leader with national retail presence. Broad incumbent in alternative protein; competing for the same health/eco-conscious consumer as cricket protein.

Direct peers

• Aspire Food Group: US-based cricket protein farming and food products company. Direct competitor in edible cricket snacks and powders with vertically integrated farming operations.
• Don Bugito: Pre-Hispanic-inspired edible insect snack company offering cricket-based products. Comparable as a DTC insect protein brand with similar ethnobotanical and sustainability storytelling.
• Crunchy Critters: Edible insect snack company offering flavored crickets and mealworms. Direct competitor in flavor-positioned roasted cricket snacks (BBQ, chili lime, etc.).
• Entomo Farms: Canada's largest cricket farm, supplying cricket powder to food manufacturers globally. Comparable as a vertically integrated cricket producer with B2B and consumer product lines.
• Chirps Chips (Six Foods): Cricket-based snack chip company selling through DTC and retail. Comparable as a CPG cricket snack brand targeting mainstream consumers with alternative protein positioning.
• Hotlix: Pioneer of cricket-containing candy (lollipops with embedded crickets). Comparable as a confectionery-grade insect snack brand with established retail distribution.
• Seek Foods: Insect-based snack brand offering chocolate-dipped crickets and cricket protein bars. Direct competitor in the cricket snack and chocolate category that 3 Cricketeers serves.

Emerging players

• Hoppy Planet Foods: Small-batch cricket protein producer selling cooking-grade cricket powder. Comparable emerging player in the DTC cricket powder category with similar flour-substitute positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EatCrickets
• Instagraminstagram.com/3cricketeers
• LinkedInlinkedin.com/company/3-cricketeers

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Cricketeers