QueerWell

What QueerWell does

QueerWell LLC is an online counseling platform serving LGBTQ+ adults in Virginia, operated as a privately held LLC headquartered at 2920 West Broad Street, Suite 71, Richmond, VA. The company's sole product is individual online therapy delivered via video sessions by a team of LGBTQ+-identifying therapists who combine lived community experience with clinical training. The service targets a single, well-defined vertical segment — LGBTQ+ adults in Virginia seeking affirming mental health care — and addresses the common pain point of finding therapists with genuine community connection rather than only formal "affirming" credentials. Onboarding is self-serve through a free 15-minute phone consultation, after which clients are matched with a therapist and typically scheduled within one week; the company offers a first-session refund if the match is unsatisfactory.

The business model is a subscription-style recurring therapy fee paid monthly, structured under a three-tier equity pricing system: Standard Plus (full fee plus a contribution subsidizing others), Standard (full fee), and Equity (50% discount). At least 50% of services are delivered at the equity rate or below, and the Community Care Fund layers additional subsidy on top for clients experiencing financial hardship. This blended pricing materially compresses average revenue per session and ties the unit economics to community contributions. Distribution is direct-to-consumer via the QueerWell website, with no external marketing channels beyond organic site presence and word-of-mouth within Virginia LGBTQ+ networks. As of the latest available data, the waitlist has been temporarily closed due to demand exceeding therapist capacity, and the company has no disclosed funding, headcount, or revenue figures.

Name

QueerWell

Legal name

QueerWell LLC

Website

https://queerwell.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

QueerWell is an online LGBTQ+-affirming therapy platform serving LGBTQ+ adults in Virginia through video sessions delivered by LGBTQ+-identifying therapists, using a three-tier equity pricing model and a Community Care Fund subsidy program.

Ownership category

akta.pro rank

Product category

Online Mental Health Therapy Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Social Services (8300)

akta.pro industry

PRIMARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAAAH

Membership/Subscription Concierge Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

Keywords

• Online therapy services
• LGBTQ+ counseling
• Virtual mental health
• Affirming therapy practice
• Queer mental wellness

Headquarters

HQ city

University Of Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Therapy Session Fees: QueerWell generates revenue through therapy session fees using an equity pricing model with three tiers: Standard Plus (pays full fee plus extra to support others), Standard (full fee), and Equity (50% discounted rate). At least 50% of services are offered at the equity pricing rate. The Community Care Fund further subsidizes fees for those experiencing financial hardship.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

QueerWell provides online LGBTQ+-affirming individual therapy and counseling services to LGBTQ+ adults in Virginia, delivered via video sessions by a team of LGBTQ+-identifying therapists. The offering is structured around a three-tier equity pricing model (Standard, Standard Plus, and Equity) with a Community Care Fund subsidizing therapy for clients experiencing financial hardship, alongside shared queer & trans wellness resources and social support opportunities.

Product overview

QueerWell is an online LGBTQ+-affirming therapy platform offering individual counseling services to LGBTQ+ adults in Virginia. The company operates a tiered pricing model with three pricing options: Standard Pricing (full fee), Standard Plus Pricing (full fee plus contribution for others), and Equity Pricing (50% discounted rate). QueerWell also maintains a Community Care Fund to further subsidize therapy costs for those experiencing financial hardship. At least 50% of counseling services are provided at the equity pricing rate or below. Services are delivered via online video sessions by LGBTQ+-identifying therapists who combine lived and learned experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Counseling Services Online LGBTQ+-affirming individual therapy sessions delivered via video by LGBTQ+-identifying therapists to LGBTQ+ adults in Virginia.
• Community Care Fund Subsidy program enabling discounted or free therapy for LGBTQ+ individuals in Virginia facing financial hardship, funded through community contributions, wellness services, community events, and partnerships.

Quantifiable outcome

• First session typically scheduled within one week of matching
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Calm StripsminorGTM or Marketing PartnerCalm Strips is listed as a contributing partner to the QueerWell Community Care Fund. The partnership appears to involve mutual promotion through the fund's contributor acknowledgments.
• Chandler ScribnerminorGTM or Marketing PartnerChandler Scribner is listed as a contributing partner to the QueerWell Community Care Fund. The partnership appears to involve mutual promotion through the fund's contributor acknowledgments.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Established online therapy platform with subscription pricing and therapist matching across a broad population including LGBTQ+ clients. Comparable in delivery (video teletherapy) and subscription model, but a generalist incumbent rather than LGBTQ+-specialized.
• BetterHelp: The largest D2C online therapy platform, offering general talk therapy with filters for LGBTQ+ issues. Competes with QueerWell for the same client wallet but lacks QueerWell's mandated lived-experience therapist requirement and equity pricing structure.
• Headspace (Mental Health Care): Digital mental health company offering therapy and coaching via subscription. Comparable D2C subscription virtual care model, though broader in scope and not LGBTQ+-specialized.
• Cerebral: Subscription-based virtual mental health provider offering therapy and medication management. Competes for the same monthly-subscription virtual mental health wallet, though primarily focused on anxiety, depression, and ADHD rather than LGBTQ+ specialization.

Emerging players

• Alma: A therapist-matching and practice-management platform helping clinicians accept insurance and grow practices. Comparable to QueerWell in enabling therapist discovery, though Alma is a broader marketplace rather than an LGBTQ+-specialized provider.
• Open Path Psychoeducational Network: A nonprofit collective connecting clients with therapists for sessions at $30–$80, addressing affordability barriers. Comparable to QueerWell's equity-pricing and Community Care Fund ethos of subsidized access to therapy.

Direct peers

• Pride Counseling: A direct-to-consumer online therapy platform exclusively serving the LGBTQ+ community with affiliated counselors. Closest direct competitor to QueerWell in niche, mission, and delivery model, though operating nationally rather than Virginia-only.
• Therapy for Queer People: An online directory of LGBTQ+ affirming therapists with filtering by identity and concern. Directly comparable in serving the same community via therapist matching, though operates as a referral directory rather than an employed-clinician practice.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/queerwell
• LinkedInlinkedin.com/company/va-affirming-counseling

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about QueerWell