goMENTAL

What goMENTAL does

goMENTAL (legal entity: gomental AG) is a Zürich-based digital mental health training company founded in 2022 that delivers live, facilitator-led online group programs for Gen-Z and young Millennials aged 14-29. Its core offering, the STABIL Basistraining, is a 6-week curriculum of weekly 90-minute sessions integrating techniques from Motivational Interviewing, Schema Therapy, Cognitive Behavioral Therapy (CBT), Mindfulness-Based Stress Reduction (MBSR), Acceptance and Commitment Therapy (ACT), and neuroscience. Each session is co-led by a psychologically trained expert and a young peer moderator (aged 25-35), with psychiatrist supervision; five Fokus training modules (Stress, Growth Mindset, Self-Worth, Body Neutrality, Self-Care) can be layered on top. Post-training, participants may join a moderated community on Threema (end-to-end encrypted messaging) for ongoing peer support.

The technology stack is intentionally lean and non-proprietary: Zoom Meetings for live training delivery, Threema for community chat, Umso for the website, and Google Analytics for web analytics. goMENTAL monetizes primarily through enterprise "as-a-service" contracts sold to companies, vocational training organizations, and health institutions, with quote-based fixed pricing for defined engagement periods (e.g., 6 months), payment split 60% at signing / 40% at completion. A secondary B2C stream offers direct individual training at approximately CHF 50/hour (roughly CHF 450 per ~9-hour program, with a 10-participant minimum), and a low-friction CHF 8/month community subscription. The company serves a diverse Swiss enterprise base (BKW, Swiss Post, Flughafen Zürich, ZHAW, PUK Zürich, KJPP, ST Konrad, Berufsbildnerverband Schweiz) plus individual consumers, and was acquired by SalutaCoach in 2024 to embed its youth offering within a broader corporate health management (BGM) and 1:1 coaching portfolio.

Name

goMENTAL

Legal name

gomental AG

Website

https://gomental.health

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

goMENTAL (gomental AG), founded in 2022 in Zürich, delivers live online group mental health training programs for Gen-Z and young Millennials aged 14-29, sold to Swiss enterprises and directly to individuals, with post-training peer community support.

Ownership category

akta.pro rank

Product category

Mental Health Training Services

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Online mental health training
• Youth mental health programs
• Corporate mental health prevention
• Peer-led therapy training
• Group mental health coaching

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Enterprise B2B Training as a Service: goMENTAL sells mental health training packages to enterprises (companies, training organizations, health institutions) on a subscription-like 'as a service' model for a fixed price per defined period (e.g., 6 months). Pricing covers a bandwidth of participants and a set number of group training sessions. This is the primary revenue stream.
2. Direct Individual Training (B2C): goMENTAL offers paid individual training for people aged 14-29 at CHF 50 per hour (approximately CHF 450 per full training). Offered when at least 10 participants are gathered. Occasional free trainings are provided for moderator training, scientific studies, or new program development.
3. Community Membership (Post-Training): Post-training community membership on Threema is offered at cost (CHF 8.00 software license fee) as a voluntary add-on for continued peer support and mental health journey accompaniment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

goMENTAL provides online group-based mental health training programs and a moderated peer community for Gen-Z and young Millennials, combining expert-led therapeutic sessions with peer facilitation. Offerings include the STABIL Basistraining foundation program, Fokus Trainings for specific topics, and a continuing moderated community, available to both individual consumers and enterprise customers.

Product overview

gomental is a digital mental health training platform offering live, facilitator-led online group programs for youth (Gen-Z and young Millennials aged 14–29). The core offering is the STABIL Basistraining, a 6-week foundational program delivered via weekly 90-minute Zoom sessions with a qualified professional and a peer moderator, supplemented by a moderated peer chat (Threema) and at-home exercises. This is supplemented by a series of Fokus (focus) training modules — including Druck & Stress, Unsicherheit & Growth Mindset, Selbstwert, Body Neutrality, and Self Care – Friends Care — which can be added individually to address specific mental health topics. Post-training, participants may join the optional gomental Community on Threema for continued peer support. The company also offers SalutaCoach, a sub-brand providing corporate health management (BGM) services and individual 1:1 coaching, enabling an integrated employer-facing offering. gomental serves both direct consumers (at approximately CHF 50/hour, ~CHF 450 per training) and corporate clients (on a subscription 'as a service' model).

Differentiator

Problem solved

Functional benefit

Brands

• SalutaCoach: A corporate health management (BGM) and individual coaching brand under the SalutaCoach parent company, which acquired gomental.

Products and services

• STABIL Basistraining

Quantifiable outcome

• 91% of participants would recommend goMENTAL to others
• +3 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SalutaCoachcoreStrategic or Co-development PartnergoMENTAL was acquired by and joined the SalutaCoach family in 2024. SalutaCoach provides holistic occupational health management (BGM) and 1:1 coaching services. The acquisition enables goMENTAL to scale its mission by combining its youth-focused mental health training with SalutaCoach's broader corporate health offerings, creating a comprehensive suite of mental health solutions for organizations.
• ZHAW (Zurcher Hochschule für Angewandte Wissenschaften) - Institut für VersorgungsforschungcoreStrategic or Co-development PartnerZHAW's Institute for Health Services Research conducted scientific evaluation of goMENTAL's STABIL base training (REBEL MIND study, Oct–Dec 2023) using standardized questionnaires. This partnership provides academic credibility and outcome measurement for goMENTAL's programs.
• Psychiatrische Universitätsklinik Zürich (PUK Zürich)minorStrategic or Co-development PartnerPUK Zürich partnered with goMENTAL for the STABIL pilot project (Jan–March 2024), offering free mental health training to people on the PUK Zürich waiting list. The training was free for participants, contingent on completing all sessions and evaluations.
• ensa (Erste Hilfe für psychische Gesundheit)minorStrategic or Co-development Partnerensa is a Swiss mental health first aid organization. Nadia Pernollet, a key expert at goMENTAL, was formerly an ensa trainer. goMENTAL and ensa share content collaboration and mutual reference relationships in the mental health space.
• Stiftung Pro Mente SanaminorStrategic or Co-development PartnerStiftung Pro Mente Sana is a Swiss foundation for mental health. Nadia Pernollet works as a psychosocial consultant at Pro Mente Sana and serves as goMENTAL's expert advisor. An expert testimonial from Nadia appears on goMENTAL's website.
• Berufsbildnerverband Schweiz (Swiss Vocational Trainers Association)minorGTM or Marketing PartnerThe Swiss Vocational Trainers Association partners with goMENTAL to strengthen mental health among apprentices. René Marques, a board member, provides testimonials endorsing goMENTAL's impact on young apprentices and vocational trainers.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Selfapy: German digital mental health company offering online courses and self-guided programs, often prescribed via the German healthcare system. Comparable to goMENTAL because it sells structured digital mental health programs rather than 1:1 therapy, though primarily serving the German market rather than Switzerland.

Broad incumbents

• Modern Health: Global mental health platform for employers offering therapy, coaching, and digital programs across a global workforce. Comparable to goMENTAL as a broader incumbent competing for the same enterprise mental health budgets with a more comprehensive (therapy + coaching + digital) stack.
• Spring Health: Enterprise mental health benefits provider combining precision matching, therapy, coaching, and digital tools for global employers. Comparable to goMENTAL as a broader incumbent targeting the same corporate mental health buyer, though with a much wider service portfolio and US-centric footprint.
• Calm: Global meditation and mental wellness app with a large content library, employer benefit partnerships, and broad consumer reach. Comparable to goMENTAL as a broader incumbent occupying the mindfulness/mental wellness category that goMENTAL targets with a narrower, youth-focused, live training wedge.
• Headspace: Global mental health platform combining a consumer app, mindfulness content, and an enterprise B2B arm (Headspace for Work). Comparable to goMENTAL as a broad incumbent whose enterprise offering competes for the same corporate mental health budgets.
• Lyra Health: US-headquartered mental health benefits platform providing therapy, coaching, and self-guided digital content to enterprise customers. Comparable to goMENTAL as a broader incumbent operating in the same employer-funded mental health category, though with a clinical therapy-led model rather than preventive training.

Direct peers

• Mindgram: Workplace mental health platform operating in Poland and broader Europe, bundling therapy, coaching, and educational content for enterprise clients. Comparable to goMENTAL in employer-funded mental health delivery with a youth-skewed member base and a preventive training/coaching layer.
• OpenUp: European B2B mental health platform offering preventive sessions, coaching, and therapy to employees. Comparable to goMENTAL because both sell preventive, employer-funded mental health support rather than crisis therapy, and both target younger employee cohorts via group formats.
• 7Mind: German-language meditation and mindfulness app with strong B2B distribution in DACH via employer partnerships. Comparable to goMENTAL because it sits in the same DACH-region mental wellness category, uses MBSR-style content, and sells both consumer and corporate subscriptions.
• Earkick: AI-powered mental health platform focused on real-time mood tracking and B2B distribution. Highly comparable to goMENTAL because it targets the same Gen-Z/enterprise mental health space, and its COO (Karin Andrea Stephan) sits on goMENTAL's board, signaling direct competitive and ecosystem overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gomental
• Instagraminstagram.com/gomental.health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goMENTAL