Behind The Design Llc

Name

Behind The Design Llc

Legal name

Behind The Design LLC

Website

https://gobehindthedesign.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Consulting for Window Treatment and Interior Design Trades

NAICS

Interior Design Services (54141)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPAHAKAB

Interior Design Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services

Keywords

• Recruiting services
• Training programs
• Process development
• Window treatment consulting
• Interior design consulting

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Recruiting Services: Retained recruiting agreements with flat fee structure for talent acquisition. Services include ad writing, candidate sourcing, screening, interviewing, background checks, and reference checks. No additional commissions on top of base fee.
2. Training Services: Onsite and online training programs delivered in individual or group settings. Training topics include new hire training, sales systems, project management, business development, HR management, and window covering fundamentals. Includes 90-minute training sessions with downloadable recruiting guides.
3. Process Development Consulting: Business consulting engagements using a flat fee monthly model in 6-month increments. Includes discovery workshops, 3x/month consulting meetings, implementation support, and shared Google Drive for real-time progress tracking. Most clients work with the firm for 3+ years.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Behind The Design provides specialized recruiting, training, and process development consulting exclusively to businesses in the window treatment and interior design trades. The firm helps owners attract and hire industry talent, train employees through hands-on onsite and online programs, and document scalable operating procedures. Engagements are sold as flat-fee retained agreements, with typical client relationships spanning multiple years.

Product overview

Behind The Design offers a unified consulting service combining recruiting, training, and process development for window treatment and interior design trades. The core offering consists of three integrated service pillars: Recruiting Services (handling talent acquisition from job ads through onboarding), Training Services (onsite and online courses covering new hire training, sales systems, project management, and window covering product knowledge), and Process Development Services (business process documentation and technology integration consulting). Supplementary offerings include Rockstar DIY Recruiting Guides (purchasable digital resources with training sessions) and a Complimentary Assessment tool to diagnose business problems. The company operates on a flat-fee retained service model, typically working with clients for 6-month increments over multi-year engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Recruiting Services Full-cycle retained recruiting for window treatment and interior design businesses, including job ad writing, candidate sourcing across 30+ sites, screening, interviewing, background checks, and reference checks; sold under a flat-fee agreement with a 120-day prorated guarantee and 60-day no-cost replacement.
• Training Services Hands-on practical training programs for window treatment and interior design trades, available onsite or online to individuals or groups, covering new hire onboarding, Rockstar 12 Step Sales System, project management, business development, HR management, Window Covering 101, and Drapery 101.
• Process Development Services Business consulting engagements using a flat-fee monthly model in 6-month increments, including discovery workshops, 3x/month consulting meetings, implementation support, and a shared Google Drive workspace for tracking; most clients work with the firm for 3+ years.
• Rockstar DIY Recruiting Guides Self-paced downloadable recruiting guides and 90-minute training sessions for window treatment and interior design business owners who want to run their own recruiting rather than retain full-service recruiting.

Quantifiable outcome

• Revenue growth from $2.5M to $6M, net profit from 8% to 22%, 35 people hired and trained within 4 years
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Glory & BrandminorImplementation/ SI/ Consulting PartnerWeb design and development partner responsible for the company's website design and development. Listed in the website credits section.
• Window Fashion Vision MagazineminorStrategic or Co-development PartnerIndustry publication that featured Jessica Harling's articles and awarded her the Top 20 Under 40 recognition. Published multiple articles by Jessica Harling including 'OMG! I have to STOP THE BLEEDING!', 'The Right Way to Let Employees Go', 'How to Lose a Candidate in 10 Days', and 'The First 90 Days'.
• SolatechminorGTM or Marketing PartnerReferral partner and raving fan of Behind the Design. Solatech is a window treatment industry supplier. Ray Soltis of Solatech is also part of the Leading Edge Designers Alliance, a partner network.
• WCAA (Window Covering Association of America)minorOthersJessica Harling was named Director at Large on the WCAA National Board. WCAA is the primary industry association for the window covering trade.
• Leading Edge Designers AllianceminorGTM or Marketing PartnerIndustry network/association for window covering dealers. Ray Soltis of Solatech is affiliated with this alliance.
• ASID (American Society of Interior Designers)minorOthersIndustry association featured in the company's partner/clients logo section on the website.
• AWDBminorOthersIndustry association featured in the company's partner/clients logo section on the website.
• Exciting WindowsminorStrategic or Co-development PartnerJessica Harling was named Partner at Exciting Windows. Steve Bursten and team at Exciting Windows have been a support partner for over 10 years. The company was referenced as 'Best operations and training expert we know at Exciting Windows!'

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• Hireology: Hiring and retention platform purpose-built for multi-location SMBs across service industries. Directly overlaps with Behind the Design's recruiting pillar with a more productized, technology-led approach at adjacent verticals.
• Profit First Professionals: Network of coaches and consultants implementing the Profit First methodology with small businesses across many verticals. Mirrors Behind the Design's small-business consulting/coaching model but without the window treatment/interior design specialization.
• Workyard: Workforce management and operations platform for contractors and trades, including time tracking, project management, and HR. Overlaps with Behind the Design's process development pillar as a technology alternative for trade SMBs.

Broad incumbents

• ServiceTitan: Large SaaS platform serving home service businesses (HVAC, plumbing, electrical, etc.) with operations, dispatch, and training tooling. While broader than window treatment, its customer base overlaps with Behind the Design's SMB clientele and increasingly competes in the recruiting/training/workflow space.
• Buildertrend: Construction and remodel project management SaaS used by residential contractors, including window treatment and interior design build partners. Represents a broader incumbent that touches the same SMB segment with operational tooling rather than human consulting.
• Houzz Pro: All-in-one business management software for interior designers, architects, and home professionals, including project management, client collaboration, and lead generation. Serves the same designer and trade professionals as Behind the Design but as a software incumbent rather than a consulting firm.

Others

• American Society of Interior Designers (ASID): National professional association for interior designers, providing education, research, and industry resources. An adjacent ecosystem participant serving the same designer customer base as Behind the Design.
• Window Covering Association of America (WCAA): Primary industry association for the window covering trade, offering education, certification, and member resources. Adjacent ecosystem participant whose training and education programs partially overlap with Behind the Design's training pillar and with which the founder holds a board seat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=reazsH1mSGk
• Instagramgobehindthedesign.com/insta
• LinkedInlinkedin.com/company/behindthedesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Behind The Design Llc