shapez.me

What shapez.me does

Shapez.me operates a no-code app builder platform that enables non-technical users to create personalized Progressive Web Apps (PWAs) without programming knowledge. The platform supports custom branding (app name, icon, color scheme), content feeds, custom spaces, unlimited media uploads, 1:1 chat, calendar integration, push notifications, and a tracking dashboard, with apps deployable cross-platform (iOS, Android, Windows) without App Store review processes. Infrastructure is hosted on AWS in Germany and Google Firebase in Ireland, with data encryption designed to support GDPR compliance. The company also offers bespoke custom feature, interface, and extension development on request.

The platform serves three primary customer segments: individual coaches (fitness, swimming, personal trainers) who use the apps for client interaction and content delivery; content creators who need direct audience reach and unrestricted media uploads; and companies, therapy centers, and fitness studios that deploy branded apps for employee onboarding, training programs, and corporate wellness. Select customers include personal trainer Leyonikafit and swimming trainer Alexandra Wenk. Marketing runs primarily through the shapez.me website, Instagram, LinkedIn, and customer testimonials, with onboarding handled through the dedicated Welcome App (welcome.shapez.me).

Monetization combines a usage-based subscription ('pay-as-you-grow') with fees charged only when an app is actively used, and a professional-services revenue stream from custom feature development. PayPal is the exclusive payment processor, supporting wallet, credit card, direct debit, invoice, and installment payments. The legal entity is Shapez UG (haftungsbeschränkt), registered in Höhr-Grenzhausen, Germany, with Matthias Remy and Tobias Simon as managing directors. Operations are bootstrapped with no disclosed funding, revenue, or headcount, serving primarily the DACH region with stated intent to expand across the broader EU.

Name

shapez.me

Legal name

Shapez UG (haftungsbeschränkt)

Website

https://shapez.me

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shapez.me is a German no-code app builder that lets coaches, content creators, and small businesses create and deploy branded Progressive Web Apps without programming, monetizing via a pay-as-you-grow subscription and bespoke feature development primarily across the DACH and EU markets.

Ownership category

akta.pro rank

Product category

No-Code App Development Platform

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Low-Code/No-Code Application Development & Modernization (BPAEAFAF)

Keywords

• No-code app builder
• Progressive web apps
• White-label app platform
• App development platform
• Creator economy software

Headquarters

HQ city

Höhr-grenzhausen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription/Usage-Based: Pay-as-you-grow model with no upfront costs. Fees are charged only when the app is actually used by users. This aligns costs with business growth and customer value realization.
2. Custom Feature Development: Revenue from developing custom features, interfaces, and extensions on request for clients with specific needs beyond standard offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Shapez.me operates a no-code SaaS platform that lets non-technical users build and deploy personalized Progressive Web Apps (PWAs) through a four-step web-based configuration (App Settings, Design, Content, Go Live). The platform supports custom branding, content feeds, chat, calendars, push notifications, analytics, and unlimited media uploads, with apps published instantly without App Store review. Revenue is generated through a pay-as-you-grow subscription and on-request custom feature development.

Product overview

shapez.me is a no-code app builder platform that enables users to create personalized progressive web apps without programming skills. The core product is the shapez.me App Builder, which supports individual branding (custom app name, icon, and color scheme), content feed management, user-defined spaces, unlimited media uploads, chat functionality, calendar features, push notifications, and analytics dashboard. The platform operates on a 'pay as you grow' pricing model with no setup costs. Apps are delivered as progressive web apps (PWAs) that work cross-platform without App Store review processes. The company also offers a Welcome App (welcome.shapez.me) for onboarding and customer support.

Differentiator

Problem solved

Functional benefit

Products and services

• shapez.me App Builder
• Welcome App (welcome.shapez.me) An onboarding and customer support app that helps new users get started with the shapez.me platform and provides chat-based support. Accessible via QR code and at welcome.shapez.me.
• Custom Feature Development Professional service where shapez.me develops bespoke features, interfaces (APIs), and extensions for customers whose needs go beyond the standard platform offering. Customers can request this via the contact form or the Welcome App chat.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayment processor for all transaction handling. Supports PayPal, credit card via PayPal, direct debit via PayPal, and optionally purchase on invoice or installment payments. PayPal also performs credit checks for payment method approval.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure provider. All customer data stored on AWS servers located in Germany. Data is encrypted so neither AWS nor Google can view the information.
• Google FirebasecoreTechnology or IntegrationMobile and web application development platform used as server infrastructure. Servers located in Ireland. Data encrypted so Google cannot access.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Adalo: No-code platform for publishing native iOS, Android, and web apps with custom branding, push notifications, and content feeds — closely comparable product set for shapez.me's coach and creator segments.
• Bubble: Visual no-code web-application builder enabling creation of complex apps without code; a direct alternative for non-technical users building branded apps, with a much larger user base and feature set.
• Glide: No-code platform for building apps from spreadsheets (Airtable/Google Sheets), producing PWAs and mobile apps without coding — directly overlapping shapez.me's core offering for non-technical creators and SMBs.
• Thunkable: No-code platform for building native iOS and Android apps with drag-and-drop interface, push notifications, and content components — directly comparable in the SMB and creator segment.
• Shoutem: No-code mobile app builder focused on content-driven apps with native iOS/Android/PWA delivery; comparable positioning for creators and small businesses.
• GoodBarber: No-code app builder for native iOS/Android apps and PWAs with content management, push notifications, and e-commerce features — comparable product for SMBs and content creators.
• Softr: No-code platform for building custom web apps and PWAs from Airtable/Google Sheets data, targeting SMBs and creators — directly comparable to shapez.me's positioning.

Broad incumbents

• AppSheet (Google): Google-owned no-code app-builder platform with broad enterprise capabilities and deep Google Workspace integration; a much larger incumbent offering overlapping functionality for business users.

Emerging players

• Draftbit: No-code tool for building React Native mobile apps with exportable source code, overlapping shapez.me's PWA/cross-platform delivery angle with a developer-leaning twist.
• Bildr: Visual no-code web app builder enabling non-developers to create custom applications with integrations and responsive design — adjacent competitor in the no-code app builder space.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/shapez-me
• Instagraminstagram.com/shapez.me

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about shapez.me