Proxidom Services

What Proxidom Services does

Proxidom Services is a French private personal-services company founded in 2006 and headquartered in Venelles (Bouches-du-Rhône), operating a network of 9 physical agencies across the PACA and Hauts-de-France regions. The company delivers in-home personal assistance and care services including housekeeping, meal preparation, gardening, childminding, daily-living assistance, day and night home guardianship, and escorted transportation, serving elderly persons, people with disabilities, active individuals, families, and family caregivers. Services are offered under three operating models (prestataire, mandataire, and gré à gré) and financed through a mix of private payment, the 50% personal-services tax credit (with immediate advance via Urssaf), and public funding streams including APA, PCH, CARSAT, MSA, RSI, CPAM, CESU, and AGIRC-ARRCO programs, with authorizations held from six departmental councils and MDPH offices.

Its operational technology stack centers on a remote time-tracking/clocking system for transparent billing, integrated with Domiphone (Groupe Accor Services) and DOMATEL LIVE (Groupe UP) for telephone-based intervention tracking in APA-covered departments. The company has built ProxiNeo, a 24/7 telepresence service based on the Ubbo robot from partner Axyn Robotique, which combines video, audio, IoT sensors, and algorithmic anomaly detection to support remote wellness checks and alert human caregivers when intervention is needed. Distribution is direct through the agency network, 24/7 phone line, website quote requests, and inbound referrals from departmental councils, MDPH, CARSAT, mutuals (IMA, Mondial Assistance, Séréna, MGEN, Crédit Agricole Via-Vita), and healthcare partners. Proxidom's growth since 2018 has been driven primarily by acquisitions of distressed or smaller operators (Générale des Services d'Aix-en-Provence in 2018, Corail Services Pays d'Aix in 2019, Aix Emploi Service Proximité, OVALIA-DOM in 2020, and Cristal Line Services in 2020).

Name

Proxidom Services

Legal name

PROXIDOM SERVICES

Website

https://proxidom-services.fr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Proxidom Services is a French private home care operator founded in 2006, running 9 agencies across PACA and Hauts-de-France to deliver housekeeping, daily-living assistance, childcare, gardening, and senior/disability care funded through APA, PCH, tax credits, and private pay.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

Keywords

• Home care services
• Elderly assistance services
• Disability support services
• Housekeeping services
• Telepresence monitoring

Headquarters

HQ city

Venelles

HQ country

France

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Prestataire Services (Provider Model): Proxidom Services acts as the employer of caregivers, directly providing services to clients. Clients pay for services and Proxidom handles all payroll, training, and management of care staff.
2. Mandataire Services (Mandate Model): Proxidom Services provides administrative support and supervises caregivers hired directly by private individuals, facilitating APA and PCH funding access.
3. Gré à Gré (Direct Hire): Direct arrangement between client and caregiver with administrative support from Proxidom Services.
4. Tax Credit Benefit: Clients benefit from 50% tax credit on services. Company also offers immediate tax credit advance through Urssaf system, reducing clients' upfront costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Proxidom Services is a French personal and home care services company headquartered in Venelles that delivers in-home support to elderly persons, disabled persons, active individuals, families and family caregivers across the PACA and Hauts-de-France regions. It operates 9 physical agencies and runs three service delivery models (prestataire, mandataire, and gré à gré). Its portfolio spans housekeeping, daily activity assistance, day/night home guardianship, escort/transport, gardening, shared housing (habitat partagé) and the ProxiNeo telepresence service.

Product overview

Proxidom Services is a personal assistance company operating since 2006, offering a comprehensive portfolio of home care services in PACA and Hauts-de-France regions. The company provides aide ménagère (housekeeping), assistance services for daily activities, garde à domicile (day/night home care), accompagnement (transportation/escort services), and gardening. A key innovation is ProxiNeo, a video telepresence service using the Ubbo robot from partner Axyn Robotique for 24/7 remote monitoring and social connection for seniors. The company manages 9 agency locations and serves clients through various financing arrangements including APA, PCH, and tax credits. Core operations are supported by Domiphone and DOMATEL LIVE software for intervention tracking and management.

Differentiator

Problem solved

Functional benefit

Brands

• ProxiNéo: Robot de téléprésence seniors - innovative 24/7 prevention telepresence service for seniors

Products and services

• Aide ménagère (Housekeeping) In-home housekeeping and household maintenance services provided to individuals, families, and elderly or disabled clients across the PACA and Hauts-de-France regions.
• Assistance aux activités quotidiennes In-home daily activity assistance supporting elderly persons, disabled persons, and families with everyday living tasks.
• Garde de jour et de nuit (Day and night home guardianship) Day and night in-home guardianship service providing continuous presence and supervision for dependent persons at home.
• Accompagnement et transport Escort and transportation service assisting clients with medical appointments, errands, and outside activities.
• Jardinage (Gardening services) Gardening and outdoor maintenance service offered to individuals as part of the household services portfolio.
• Habitat partagé (Shared housing) Shared housing arrangement providing a coordinated living environment with care services for dependent persons.
• ProxiNeo (Telepresence service) Telepresence service providing remote monitoring and support for clients at home, complementing in-person care.

Quantifiable outcome

• 50% tax credit on all home care services
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Partnerships

32 partnerships are on record, tiered core and minor.

• Cristal Line Services (Isle sur la Sorgue)coreStrategic or Co-development Partner · 1 November 2020Acquisition of Cristal Line Services agency at Isle sur la Sorgue, bringing approximately 40 home care assistants and 200 clients into the Proxidom network. Former owner Mme Christiane Girbau's team and premises integrated into Proxidom.
• OVALIA-DOMcoreStrategic or Co-development Partner · 1 May 2020Proxidom Services selected by the Commercial Court of Aix-en-Provence to take over OVALIA-DOM's client and employee base, ensuring service continuity for affected clients.
• Corail Services (Pays d'Aix)coreStrategic or Co-development Partner · 1 February 2019Acquisition of Corail Services Pays d'Aix home care business, bringing gardening services and household maintenance for active individuals under the Aix-en-Provence agency.
• La Générale des Services (Aix-en-Provence)coreStrategic or Co-development Partner · 1 October 2018Takeover of La Générale des Services d'Aix-en-Provence client base to ensure service continuity for existing clients seeking 'Du temps pour Vivre' services.
• Domiphone (Groupe Accor Services)coreTechnology or IntegrationProxidom uses Domiphone telemanagement software from Groupe Accor Services for APA management in Bouches-du-Rhône and Vaucluse. The telephone-based clocking system tracks home interventions and enables efficient service management.
• DOMATEL LIVE (Groupe UP)coreTechnology or IntegrationProxidom uses DOMATEL LIVE software from Groupe UP for home intervention tracking, providing telephone-based clocking and intervention management.
• AGIRC-ARRCO (Sortir Plus)minorGTM or Marketing PartnerSortir Plus program providing up to 3 checkbooks of €150/year for senior outings and social activities, cumulative with other assistance programs.
• CARSAT Sud-Est / CARSAT Nord-Picardie (ARDH)coreGTM or Marketing PartnerCARSAT-funded ARDH (Aide au Retour à Domicile après Hospitalisation) program providing 3-month home care coverage for hospitalized patients transitioning home.
• Inter Mutuelles Assistance (IMA)minorGTM or Marketing PartnerIMA mandates Proxidom Services for home care following hospitalization of insured members.
• Mondial AssistanceminorGTM or Marketing PartnerMondial Assistance mandates Proxidom Services for home care after hospitalization of policyholders.
• Mutuaide Assistance / Séréna (MAIF, MACIF, Caisse d'Epargne, MGEN)minorGTM or Marketing PartnerSéréna platform coordinates assistance services for sociétaires affected by accident or illness, with ARCADE Assistances Services providing SAP services.
• Via-Vita (Crédit Agricole)minorGTM or Marketing PartnerCrédit Agricole's home services program providing home care services to members.
• Conseil Départemental des Bouches-du-Rhône (13)coreGTM or Marketing PartnerAuthorized provider for APA services in Bouches-du-Rhône. Department council sets tariffs and approves providers for elderly care coverage.
• Conseil Départemental du Var (83)coreGTM or Marketing PartnerAuthorized provider for APA services in Var department.
• Conseil Départemental du Vaucluse (84)coreGTM or Marketing PartnerAuthorized provider for APA services in Vaucluse department.
• Conseil Départemental du Pas-de-Calais (62)coreGTM or Marketing PartnerAuthorized provider for APA services in Pas-de-Calais department.
• Conseil Départemental du Nord (59)coreGTM or Marketing PartnerAuthorized provider for APA services in Nord department.
• Conseil Départemental de la Somme (80)coreGTM or Marketing PartnerAuthorized provider for APA services in Somme department.
• CARSAT (Caisse d'Assurance Retraite)coreGTM or Marketing PartnerCARSAT evaluates elderly beneficiaries' needs and proposes personalized assistance plans. Proxidom Services implements these plans with qualified caregivers.
• MDPH (Maison Départementale des Personnes Handicapées)coreGTM or Marketing PartnerPartnership with MDPH offices in 13, 83, 84, 62, 59, and 80 for PCH (Prestation de Compensation du Handicap) services for adults and children with disabilities.
• CPAM (Caisse Primaire d'Assurance Maladie)coreGTM or Marketing PartnerPartnership with CPAM du Var and CPAM du Vaucluse for palliative care at home services. Also provides exceptional social assistance for insured persons after hospitalization.
• RSI (Régime Social des Indépendants)minorGTM or Marketing PartnerConventionné with RSI Provence Alpes and RSI Côte d'Azur for home care services to independent workers and retirees.
• CNRACL (Retraite des fonctionnaires)minorGTM or Marketing PartnerFAS home help funding for CNRACL pensioners covering household maintenance, shopping, cooking, hygiene care, and accompaniment.
• CNMSS (Caisse Nationale Militaire de Sécurité Sociale)minorGTM or Marketing PartnerCNMSS convention for home help services to military personnel and dependents affected by illness, age, or disability.
• MSA (Mutuelle Sociale Agricole)minorGTM or Marketing PartnerMSA helps agricultural and rural retirees access home care services, with Proxidom assisting with financial aid applications.
• MGENminorGTM or Marketing PartnerPartnership with MGEN through Ressources Mutuelles Assistances platform for home care coverage.
• Pôles Infos SeniorsminorGTM or Marketing PartnerCoordination with Pôles Infos Seniors (formerly CLIC) for information and coordination of services for persons over 60, their families, and professionals.
• Pôle Services à la Personne PACAminorGTM or Marketing PartnerRegional organization bringing together health, social, medico-social, and home services organizations to build coordinated care pathways.
• CNSA (Caisse Nationale de Solidarité pour l'Autonomie)minorGTM or Marketing PartnerNational agency responsible for financing assistance for dependent elderly and disabled persons, ensuring equal treatment across all disabilities.
• Cosima (Shared Habitat)minorStrategic or Co-development PartnerPartnership with Cosima for shared habitat solutions for seniors, offering warm, secure, and adapted living spaces.
• Horizon Bleu (Aubagne & La Ciotat)minorChannel Partner/ Reseller/ DistributorReferral partner for home care, housekeeping, and gardening services in Aubagne and La Ciotat areas.
• Institut des Sciences du Mouvement (Aix-Marseille Université)minorStrategic or Co-development PartnerResearch partnership for Active Aging 2.0 program studying physical activity for seniors aged 65-80, in collaboration with AG2R-La Mondiale, SMUC, and AP-HM.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• O2 Care Services: One of the largest French personal services groups, offering housekeeping, childcare, and elderly care across France. Larger scale and broader service portfolio than Proxidom but with significant overlap in personal assistance and eldercare services.
• Shiva: Leading French household services franchise focused on housekeeping and home maintenance, with extensions into eldercare. Larger scale and broader geographic reach than Proxidom; overlaps primarily in housekeeping segment.

Direct peers

• Axeo Services: French multi-service franchise providing household services, gardening, childcare, and elderly assistance. Comparable service portfolio to Proxidom with similar pricing points and SAP business model.
• Free Dom: French home care services company providing personal assistance, housekeeping, and accompaniment for elderly and disabled persons. Operates in similar regulatory environment with comparable agency footprint.
• AD Seniors: French network specializing in in-home assistance for elderly persons, including personal care, housekeeping, and accompaniment. Direct competitor in the same APA/PCH-funded elderly home care segment with similar agency-based operating model.
• Domidom: National French home care services franchise network specializing in elderly and disabled personal assistance. Operates multi-service SAP offerings across many of the same French regions as Proxidom, directly competing for APA-funded clients through a franchise model.
• Générale des Services: National franchise network of multi-service home care providers; Proxidom literally took over Générale des Services' Aix-en-Provence branch in 2018. Operates comparable services including housekeeping, gardening, childcare, and elderly assistance under the same regulatory framework.
• Petits-Fils: National French network focused exclusively on elderly home care (aide aux personnes âgées). Competes directly with Proxidom in the senior assistance segment with comparable service offerings and pricing structure.

Regional players

• Centre Services: French personal services franchise providing housekeeping, ironing, and home care. Overlaps with Proxidom on housekeeping and home help segments but with less emphasis on elderly/disability care specialization.

Emerging players

• Vitalliance: French specialist in disability home care services with PCH funding expertise. Smaller scale and narrower focus than Proxidom but directly comparable in the disability personal assistance segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/proxidom-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proxidom Services