What Sloane Tea Company Ltd does

Sloane Tea Company Ltd, operating as Sloane Fine Tea Merchants, is a Canadian luxury tea company founded in 2008 and headquartered in Toronto. The company hand-blends whole leaf loose leaf teas, sachets, microground teas, and matcha in a nut-free, organic, and kosher-certified facility, applying a proprietary three-note blending methodology (top, heart, and base notes) inspired by perfumery and fine wine. Products are sourced through direct trade relationships with farmers across India, China, Japan, and Taiwan, enabling full provenance tracking and above fair-trade wage payments.

The product portfolio spans Signature Caddies ($24.95-$43.95), medium and large loose leaf pouches (priced up to $126.95 for premium Darjeeling and Jasmine Snow Dragon), biodegradable pyramid sachet formats in multiple pack sizes ($1.95 single envelopes to $69.95 70-sachet bulk boxes), Matcha Premium Grade, and Microground Tea instant latte mixes. Differentiated features include biodegradable Non-GMO sugarcane pyramid sachets with 1,200 weaves per square inch calibrated for water flow, and Microground Tea technology that dissolves directly in milk or plant-based alternatives.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce (sloanetea.com, Shopify-powered, free shipping over $60 CAD in Canada), a dedicated wholesale portal (wholesale.sloanetea.com) for hospitality businesses, retail distribution through 100+ Canadian establishments, and luxury partnerships including St. Regis Toronto, Holt Renfrew, and co-branded activations with Guerlain. Revenue streams include one-time product purchases, corporate gifting, and e-gift cards ($10-$100 CAD). US e-commerce is temporarily suspended due to border restrictions. The company operates with 1-10 employees and remains privately held with no disclosed institutional funding.

Name

Sloane Tea Company Ltd

Legal name

Sloane Tea Company Ltd

Website

https://sloanetea.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Sloane Tea Company Ltd is a Canadian luxury tea company that hand-blends loose leaf, sachet, microground, and matcha teas using a perfumery-inspired three-note methodology, sold direct-to-consumer online, through 100+ Canadian wholesale accounts, and via luxury hospitality and retail partnerships.

Ownership category

akta.pro rank

Product category

Premium Loose Leaf Tea

NAICS

Coffee and Tea Manufacturing (311920)

akta.pro primary industry

Tea Blending & Flavoring (AFAFADAG)

akta.pro secondary industries

Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH)

Keywords

• Loose leaf tea
• Tea sachets
• Matcha powder
• Tea accessories
• Wholesale tea

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer online sales through sloanetea.com. Products include loose leaf tea in various formats (samples, medium pouches, large pouches), sachets, signature caddies, matcha, microground teas, and accessories. Free shipping on orders over $60 in Canada.
2. Wholesale B2B Sales: Wholesale program for hospitality businesses including hotels, restaurants, cafes, and retailers. Custom menu development with complementary training support for partners.
3. Corporate Gifts: Corporate gifting program with volume and price point options, customizable based on client requirements.
4. E-Gift Cards: Digital gift cards available in denominations of $10, $25, $50, and $100, redeemable on the online store.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sloane Tea hand-blends, packages, and sells premium whole leaf loose leaf teas, biodegradable pyramid sachets, microground instant tea lattes, ceremonial-grade matcha, and tea accessories. Products are blended in small batches at the company's Toronto facility and sold direct-to-consumer online, through Canadian retail partners, and via a wholesale program for hospitality businesses.

Product overview

Sloane Tea Company Ltd is a Canadian luxury tea company offering a diversified portfolio of whole leaf loose leaf teas and tea-related products. The core product line includes Signature Caddies (premium tea tins), various Loose Leaf Pouches (medium and large formats), and biodegradable pyramid sachet options (single envelopes, 15ct boxes, 50-sachet pouches, and 70-sachet bulk envelopes). Specialty offerings include Matcha Premium Grade (organic Japanese stone-ground powder), Microground Tea (instant tea latte mixes), and seasonal blends like Summer Peach. The company also sells tea accessories and gift items. All teas are hand-blended in small batches using a methodology of top, heart, and base notes, sourced through direct trade relationships with farms in India, China, Japan, and Taiwan. Products are manufactured in a nut-free, organic, and kosher certified facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Caddy Custom airtight tea tin filled with whole leaf loose leaf tea, sealed with an airtight plug and lid to maintain freshness. Available in 18 flavors including Bold Breakfast, Classic Green, Earl Grey Classic, and Darjeeling 2nd Flush. Targeted at tea enthusiasts and gift buyers.
• Loose Leaf Samples 3-serving resealable pouches of loose leaf tea in over 35 flavors including regular and Microground varieties. Designed for solo sampling or sharing with others. Targeted at consumers exploring new flavors.
• 15ct Sachet Boxes Box containing 15 individually wrapped biodegradable pyramid sachets filled with whole leaf tea. Crafted from Non-GMO sugarcane with 1,200 weaves per square inch for optimal water flow, no glue, staples, or wire. Gift-ready with gold detailing and pastel colors.
• Large Loose Leaf Pouch Largest loose leaf format packaged into 180-450 gram resealable pouches, the most cost-effective option with the widest variety of flavors. Targeted at regular tea drinkers seeking value.
• 50 Sachet Pouch Pre-filled whole leaf biodegradable pyramid sachets in a resealable pouch containing 50 sachets calibrated for optimal water flow and consistent infusion. Targeted at consumers preferring convenient sachet format.
• Medium Loose Leaf Pouch Loose leaf tea packaged in 90-225 gram resealable pouches balancing quantity and freshness for regular consumers.
• 70 Sachet Envelopes Bulk packaging of 70 individually wrapped biodegradable pyramid sachets enclosed in luxury envelopes with tasting notes and steeping instructions, packaged in kraft boxes. Targeted at gifting and events.
• Single Envelope Sachets Individually wrapped biodegradable pyramid sachets sold as single envelopes with tasting notes and steeping instructions. Targeted at sampling and on-the-go consumption.
• Matcha Premium Grade Extra fine ceremonial grade organic Japanese green tea from Shizouka, Japan, stone ground into a super fine powder. 100 gram format suitable for traditional preparation or lattes. Targeted at premium tea enthusiasts.
• Microground Tea Premium quality raw ingredients manufactured into a microground format that dissolves effortlessly in milk and non-dairy alternatives for instant tea lattes without equipment. All natural and sugar free. Flavors include Blonde Chai, Heavenly Cream, Masala Chai Classic, and Pumpkin Spice.
• Summer Peach Seasonal Blend Fresh Assam black tea blended with natural sweetness of ripened summer peaches. Limited-time seasonal offering ideal for iced tea but can also be steeped hot.
• Tea Accessories & Gifts Teaware essentials including pots, cups, and infusers, plus specialty items suited for wedding favors, corporate gifts, or personal gifting occasions.
• Sloane E-Gift Card Electronic gift cards redeemable on the Sloane online store in denominations of $10, $25, $50, or $100 CAD.
• Sloane Tea Wholesale Program Dedicated wholesale program for hospitality businesses including hotels, restaurants, cafés, and retailers. Includes custom menu development and complementary training support for staff. Targeted at foodservice operators.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Holt RenfrewflagshipStrategic or Co-development Partner · 1 May 2024Luxury department store partnership featuring Sloane Tea in their in-store cafés at locations including Holt Renfrew Square One and Holt Renfrew Vancouver. Sloane Tea is featured in the revamped men's concept store and new in-house café.
• GuerlainflagshipGTM or Marketing Partner · 1 May 2024Collaborative event partnership for the launch of Guerlain's L'Art de Vivre collection at Holt Renfrew Square One. Sloane Tea paired their signature extracts with bespoke blends for bespoke tea ceremony experiences.
• St. Regis TorontocoreStrategic or Co-development PartnerLuxury hotel partnership providing teas for the contemporary afternoon tea service. Featured in Forbes Travel Guide as one of the best afternoon tea experiences in Toronto.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mariage Frères: Iconic French luxury tea blender blending proprietary recipes and selling loose-leaf and gift sets globally. Comparable to Sloane in premium blending heritage, gift-led merchandising, and luxury hospitality/hotel partnerships.
• T2 Tea: Australian premium tea retailer/wholesaler globally recognized for brand-led tea retail and luxury gift formats. Direct competitor on DTC tea gifting, premium pricing, and hospitality wholesale with a comparable packaging-led brand aesthetic.
• Kusmi Tea: French-Russian premium tea brand operating DTC and retail locations with a strong hospitality and gifting presence. Comparable on premium price positioning, blender-led flavor storytelling, and gifting seasonality.
• Adagio Teas: US-based DTC online tea retailer with strong sampler, sachet, and subscription programs. Comparable on DTC-first distribution, sample-led customer acquisition, and broad menu-style tea categorization.
• Republic of Tea: US premium tea brand offering loose leaf, sachet, and tea latte products via DTC and wholesale. Closely comparable on premium positioning, multiple format offerings (loose leaf, sachet, RTD), and hospitality channel presence.
• Tea Forté: Premium US tea brand with iconic pyramid sachets, gifting, and luxury hotel partnerships. Highly comparable on biodegradable pyramid sachet format, premium hotel channel penetration, and giftable packaging.
• DAVIDsTEA: Canadian specialty tea retailer (now DTC-led) known for loose leaf, matcha, and sachet formats. Sleeper comparable for Sloane's home market on consumer demographics, format mix, and Canadian/Holiday gifting seasonality.
• Harney & Sons: Premium US family-owned tea blender and wholesaler serving luxury hotels and DTC consumers. Closely comparable to Sloane in blending-led premium positioning, broad luxury hospitality distribution, and direct-trade sourcing narrative.

Emerging players

• Tenzo Tea: Specialty matcha brand extending into instant tea lattes and DTC gifting. Comparable on the Microground tea latte proposition and the ability to scale a premium tea format through DTC and foodservice.

Regional players

• Stash Tea: Established US premium tea company with broad foodservice and grocery distribution. Comparable on B2B hospitality/wholesale play and multiple format offerings, though priced more accessibly than Sloane's luxury tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sloane.tea
• Instagraminstagram.com/sloanetea
• Pinterestpinterest.ca/sloanetea
• TikToktiktok.com/@sloanefinetea
• LinkedInlinkedin.com/company/sloane-fine-tea-merchants

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sloane Tea Company Ltd