OPA Winning Teams

What OPA Winning Teams does

OPA Winning Teams, operating as Optimal Performance Associates, LLC, is a privately held, founder-led professional services firm headquartered in Cherry Hill, New Jersey. Founded by Keith Waldman (MA, MSW) around 2004, the company delivers customized team building workshops, seminars, retreats, and stress management programs across four primary customer segments: corporate organizations, athletic teams and coaches, K-12 schools, and colleges and universities. Its core offering is experiential, facilitator-led learning rather than a software product; notable proprietary methodologies include the "Raising The Bar" program and a "12 core building blocks of high-performing teams" framework, with the latter also packaged into a published book, the Team Chemistry Playbook (retailed at $30).

The business operates a direct enterprise sales motion, with proposal-based pricing and on-site or virtual delivery. Over 20 years it has served 1,000+ clients and claims 500,000+ virtual team members across 200+ virtual sessions, indicating an established but small-scale operation with a regional Mid-Atlantic concentration and national reach via its virtual channel. Long-tenured client relationships (e.g., 15 years with Esperanza, 15+ years with Moorestown Friends School, 10 years with Burlington County Institute of Technology) and a 12+ year strategic sponsorship of the NFHCA High School National Academic Squad anchor its brand within the niche.

The firm is bootstrapped with no disclosed funding, acquisitions, parent entity, or technology platform. Distribution runs through direct outreach, content marketing, NFHCA convention presence, earned media, and book sales. Headcount is reported at 51-100 employees, and there are no disclosed financial figures, AI/ML capabilities, or productized software assets, leaving the business model dependent on the continued availability of its founder and skilled facilitators.

Name

OPA Winning Teams

Legal name

Optimal Performance Associates, LLC

Website

https://opawinningteams.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

OPA Winning Teams is a Cherry Hill, NJ-based professional services firm delivering customized team building workshops, seminars, retreats, and stress management programs to corporate, athletic, K-12, and college clients across the United States.

Ownership category

akta.pro rank

Product category

Corporate Training & Team Building Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Team-Building & Offsite Services (HSACADAF)

akta.pro secondary industries

Collaboration, Teamwork & Conflict Resolution (EDAAAKAF), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI), Employee Recognition, Awards & Incentive (Internal) Events (THAHAIAM)

Keywords

• Team building services
• Corporate training
• Leadership development
• Experiential learning
• Performance coaching

Headquarters

HQ city

Cherry Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Team Building Workshops and Seminars: Customized team building workshops, seminars, and retreats delivered to corporate organizations, schools, athletic teams, and colleges. Revenue is generated through professional service fees for program delivery.
2. Team Chemistry Playbook Sales: Sale of the Team Chemistry Playbook book authored by Keith Waldman. The book is sold at $30.00 plus shipping. This is a one-time license/one-time purchase model for the published work.
3. Virtual Team Building Programs: Virtual team building sessions for remote teams. The company conducted over 200 virtual sessions and served over 500,000 virtual team members, indicating ongoing demand for virtual delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Optimal Performance Associates, LLC (OPA Winning Teams) delivers customized team building workshops, seminars, and retreats to corporate organizations, K-12 schools, colleges/universities, and athletic programs. Programs are facilitated in-person on-site at client locations and virtually, with revenue generated primarily through professional service fees. The company also sells the Team Chemistry Playbook, a published resource authored by founder Keith Waldman.

Product overview

Optimal Performance Associates, LLC (OPA Winning Teams) is a service-based company providing innovative and exciting team building workshops, seminars, and retreats. The company offers a comprehensive portfolio of team development programs including core offerings such as Corporate Team Building, Athletics Team Building, K-12 Schools Team Building, and College Groups Team Building. Additional services include Virtual Team Building, Corporate Retreats, Stress Management programs, and Student Leadership Programs. The company also offers specialized programs like the Raising The Bar Program, Team Olympics, and Adventure Education. A notable product is the Team Chemistry Playbook, a practical resource book authored by Keith Waldman containing 12 core building blocks for high-performing teams. The portfolio spans in-person and virtual delivery formats, serving corporate organizations, educational institutions, and sports teams at all levels.

Differentiator

Problem solved

Functional benefit

Brands

• Team Chemistry Playbook: A practical guide for building stronger teams, athletes, and championship culture, authored by Keith Waldman

Products and services

• Corporate Team Building Programs Customized team building workshops, retreats, scavenger hunts, team olympics, kickoff events, and stress management programs for corporate organizations, office teams, and sales teams. Includes sub-programs such as Custom Team Building, Team Scavenger Hunt, Team Expedition, Team Olympics, Ultimate Team Kickoff, Corporate Stress Management, and Corporate Retreats.
• Athletics Team Building Programs Specialized team development programs for sports teams and coaches at youth, high school, collegiate, and professional levels. Includes Customized Team Building, the Raising The Bar Program, Customized Leadership Workshops, Student-Athlete Orientation, Stress For Success, Athletic Retreats, and Workshops for Coaches & Staff (e.g., Beyond the X's & O's — Building Team Culture).
• K-12 Schools Team Building Programs Comprehensive K-12 programs covering Teacher Staff Team Building (customized, Raising The Bar, Team Expedition, Team Olympics, Team Energizer), Promoting a Positive Classroom Atmosphere, Adventure Education for Physical Education (advanced, fitness, portable in-service, adapted), Student Team Building, Student Leadership Programs, Freshman Orientation, and Anti-Bullying Programs/SEL (anti-bullying and citizenship, good citizen through sportsmanship, navigating transitions).
• College Groups Team Building Programs Programs for colleges and universities covering College Team Initiatives, Raising the Bar, Team Expeditions, College Team Olympics, Ultimate Team Kickoff, Resident Assistant Training, College Stress Management, College Leadership Workshops, and Freshman Orientation.
• Virtual Team Building Programs Remote team building programs for distributed corporate teams, schools, and businesses, enabling engagement across virtual environments. Offered as a delivery format across corporate, athletics, K-12, and college audiences.
• Team Chemistry Playbook A practical resource book authored by Keith Waldman, MA, MSW, containing hands-on team-building activities, step-by-step instructions, debriefing questions, and articles for developing the 'inner athlete' and leading with purpose. Codifies the 12 core building blocks of high-performing teams: self-confidence, mental toughness, resilience, trust, communication, and leadership. Sold for $30.00 plus shipping; intended for coaches, athletes, and teams at every level.

Quantifiable outcome

• Over 500,000 virtual team members served through virtual programs
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NFHCA (National Field Hockey Coaches Association)coreStrategic or Co-development Partner · 12 February 2017Ongoing strategic partnership with NFHCA for the High School National Academic Squad program. OPA sponsors this program which recognizes high school student-athletes with 3.50+ GPA. The partnership has continued for at least 12 years as of the 2017 press release. This partnership provides OPA with access to hundreds of high schools and coaches nationwide.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Living As A Leader: Living As A Leader is a smaller leadership development firm focused on training programs for frontline managers and teams — narrower in scope than OPA but addressing overlapping leadership and team effectiveness needs for corporate clients.

Direct peers

• The Go Game: The Go Game specializes in interactive team building events, scavenger hunts, and virtual experiences for corporate clients, mirroring OPA's experiential, facilitator-led delivery model.
• Outback Team Building: Outback Team Building delivers corporate team building events, virtual programs, and leadership workshops across North America, competing head-to-head with OPA in experiential team building for corporate and education clients.
• Catalyst Global: Catalyst Global is an international team building and experiential learning company with a network of licensed facilitators, competing with OPA in both in-person workshops and virtual team experiences.
• TeamBonding: TeamBonding is one of the largest U.S. providers of corporate team building events and experiences, offering in-person and virtual programs for corporations, schools, and associations — directly overlapping OPA's core service portfolio.
• Wildly Different: Wildly Different provides corporate team building programs, charity team building events, and leadership workshops, targeting the same corporate HR and L&D buyer as OPA.
• Adventure Associates: Adventure Associates delivers corporate team building, leadership retreats, and adventure-based programs, overlapping directly with OPA's retreat and workshop offerings for corporate clients.

Broad incumbents

• Dale Carnegie Training: Dale Carnegie is a long-established global leadership and corporate training franchise offering courses in leadership, communication, and team effectiveness — a broader, more institutional competitor to OPA's leadership development offerings.
• Crucial Learning: Crucial Learning (formerly VitalSmarts) provides corporate training in communication, leadership, and team performance, addressing the same organizational outcomes as OPA but through scalable curricula and certifications.
• FranklinCovey: FranklinCovey delivers enterprise leadership, execution, and trust-building training to large organizations worldwide, competing with OPA for corporate training budgets but at much greater scale and via curriculum licensing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/optimal-performance-associates-llc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPA Winning Teams