What Purearth Organics does

Purearth Organics is a privately held, founder-owned retail and juice-production business headquartered at 110-5589 47th Street in Red Deer, Alberta, Canada. Founded in 2007 by Rebekah and Jeff McDonald, the company operates a single physical storefront that combines a juice bar, organic produce section, herb corner, grocery section, local organic dairy/meat cooler, body care products, and essential oils. The company serves health-conscious consumers, detox/cleanse seekers, and organic food enthusiasts in the Red Deer community through direct-to-consumer sales channels — in-store purchases, phone orders, and an online shop hosted on the OneGroup platform. Its core technology is cold-press juicing, with juices produced and bottled in-store twice weekly (Tuesdays and Fridays) using 3-6 lbs of certified organic fruits and vegetables per bottle with no water added.

The business generates revenue through three streams: (1) retail product sales of cold-pressed juices, organic produce, herbs, supplements, body care, and specialty grocery items; (2) pre-ordered juice cleanse packages offered in Gentle (4 juices/day) and Complete (6 juices/day) tiers, ranging from 1 to 10 days at price points from $46 to $595, with pickup on Tuesdays and Fridays; and (3) wellness education classes, including an online Seasonal Alchemy program priced at $380 with Zoom sessions, video tutorials, recipes, and a private Facebook community. Marketing is primarily organic word-of-mouth, supplemented by blog content, an email newsletter, and a Facebook presence. The company has no disclosed institutional funding, no parent company, and no subsidiary structure — it remains an independently operated family business.

The company maintains a network of complementary local partnerships that reinforce its community-ecosystem positioning, including Inner Glow Nutrition for cleanse coaching, Internal Synergy for colonics support, Dancing Goat Farm for artisanal cheeses, Norseeds for locally adapted garden seeds, and Hop Organic Compost for soil products. Product-line breadth has expanded to 11 named functional cold-pressed juice SKUs (ALKALIZE, CELLULAR REPAIR, BEAUTIFY, DETOX, FOCUS, FORTIFY, GUARDIAN, REBUILD, PROTECT, VIGOR, VITALITY), each targeting a specific functional benefit. The business has no disclosed patents, trademarks, regulatory actions, M&A activity, or external funding events, and is classified by source data as operating at a Local/Regional geographic reach.

Name

Purearth Organics

Legal name

Purearth Organics

Website

https://purearthorganics.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Purearth Organics is a privately held, founder-owned organic retail and cold-pressed juice producer in Red Deer, Alberta, serving local health-conscious consumers with in-store juices, 1-10 day juice cleanse packages, organic groceries, and online wellness education classes.

Ownership category

akta.pro rank

Headquarters

HQ city

Red Deer

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Sale of certified organic cold-pressed juices, produce, grocery items, herbs, supplements, body care products, and specialty items from their physical store location.
2. Juice Cleanses: Pre-ordered juice cleanse packages ranging from 1 to 10 days, with Gentle (4 juices/day) or Complete (6 juices/day) options. Pickup is every Tuesday and Friday.
3. Wellness Classes: Online and in-person wellness education classes including Seasonal Alchemy programs focused on seasonal nutrition and health practices.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Purearth Organics is a family-owned retail storefront in Red Deer, Alberta that produces and sells certified organic cold-pressed juices bottled fresh in-store twice weekly. The company offers customizable juice cleanse programs (Gentle and Complete, ranging from 1 to 10 days) plus a curated selection of organic groceries, bulk herbs, supplements, body care products, local organic dairy, and online wellness education classes.

Product overview

Purearth Organics operates as a retail store and café offering cold-pressed juices, juice cleanses, wellness classes, and organic grocery products. The core product portfolio consists of 11 varieties of certified organic cold-pressed juices (ALKALIZE, CELLULAR REPAIR, BEAUTIFY, DETOX, FOCUS, FORTIFY, GUARDIAN, REBUILD, PROTECT, VIGOR, and VITALITY) available in-store, and customizable Juice Cleanse Programs available in Gentle (4 juices/day) and Complete (6 juices/day) formats ranging from 1 to 10 days with pre-order pickup on Tuesdays and Fridays. The company also offers online wellness education through Seasonal Alchemy classes via Zoom, and operates a retail grocery section featuring certified organic produce and meat, bulk herbs and herbal extracts, superfoods and supplements, body care and essential oils, and local organic dairy and cheeses.

Differentiator

Problem solved

Functional benefit

Products and services

• ALKALIZE Cold-Pressed Juice Cold-pressed green juice featuring cucumber, celery, dandelion, parsley, and romaine for thyroid-safe cleansing and alkalizing mineral support.
• CELLULAR REPAIR Cold-Pressed Juice Antioxidant and vitamin-rich cold-pressed juice with orange, carrot, lemon, and seabuckthorn formulated for cellular protection.
• BEAUTIFY Cold-Pressed Juice Cold-pressed juice with cucumber, orange, grapefruit, lemon, and schisandra berry designed to support vitality, clear skin, strong nails, and healthy joints.
• DETOX Cold-Pressed Juice Cold-pressed juice combining celery, apple, cilantro, and lemon that promotes heavy metal detoxification and supports kidney function.
• FOCUS Cold-Pressed Juice Cold-pressed juice with cucumber, apple, lemon, mint, and E3Live crafted to promote mental wellness, mood, memory, concentration, and acuity.
• FORTIFY Cold-Pressed Juice Cold-pressed juice with carrot, apple, beet, lemon, and ginger that aims to purify blood, replenish iron, and increase stamina.
• GUARDIAN Cold-Pressed Juice Anti-inflammatory cold-pressed juice featuring carrot, apple, sweet potato, ginger, turmeric, and cinnamon.
• REBUILD Cold-Pressed Juice Blood-building cold-pressed juice with apple, lemon, cucumber, and spinach rich in iron and folic acid for cell rejuvenation.
• PROTECT Cold-Pressed Juice Vitamin C-rich cold-pressed juice with orange, grapefruit, lemon, and lemongrass offering anti-viral and anti-inflammatory benefits.
• VIGOR Cold-Pressed Juice Post-workout cold-pressed juice with cucumber, celery, apple, lemon, ginger, and spirulina designed to restore electrolytes and rebuild cells.
• VITALITY Cold-Pressed Juice Cold-pressed juice combining orange, kale, and lemon providing vitamin C, antioxidants, chlorophyll, and alkaline minerals.
• Gentle Juice Cleanse Entry-level juice cleansing program with 4 juices per day plus a protein smoothie or nut milk shake for breakfast and a salad for supper, designed for beginners or those with busy lifestyles.
• Complete Juice Cleanse Full juice cleansing program with 6 juices per day and no solid food, eliminating fiber for deeper cleansing.
• Juice Cleanse Packages (1-10 Days) Pre-orderable juice cleanse packages ranging from 1-day to 10-day durations, available in Gentle or Complete cleanse levels with pickup on Tuesdays and Fridays.
• Seasonal Alchemy Online Class Online wellness course delivered via Zoom with video tutorials, recipes, self-care strategies, private Facebook group, and Zoom check-ins focused on seasonal nutrition and health practices.
• Organic Produce and Meat Certified organic produce and meat, with supporting local options when in season, sold through the retail storefront.
• Bulk Herbs and Herbal Extracts Wide selection of bulk herbs, herbal extracts, tonic herb formulations, and medicinal mushrooms in the herb corner section of the store.
• Superfoods and Supplements Range of superfoods, greens powders, protein powders, and whole food supplements including Vitamineral Green, Tripow, and Sunwarrior products.
• Body Care and Essential Oils Clean and holistic body and face care products, essential oils, and oral care items from various brands.
• Local Organic Dairy and Cheeses Top quality local organic dairy including raw, unpasteurized cheeses from sources like Dancing Goat Farm, and local organic meat.

Quantifiable outcome

• Juice cleanses can increase energy, reduce inflammation, support immune system, clear skin and eyes, increase mental clarity and focus, aid with digestion

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Dancing Goat FarmminorOthersLocal artisan cheese supplier in Red Deer area. Paul and Chris (former Alberta Ballet performers) run the farm and make artisanal cheeses from their goats over a 5-year perfecting process. Cheeses named after dances: waltz, gavotte, two step, and fox trot.
• Inner Glow Nutrition (Kristin Fraser)coreStrategic or Co-development PartnerNutrition practitioner offering free 3-day juice feast coaching experience. Provides free video training on maximizing juicing experience. Hosts online coaching during juice cleanse programs.
• NorseedsminorOthersLocally produced garden seeds from Barrhead, Alberta. Seeds are adapted to grow in the local climate. Offered seasonally at the store.
• Hop Organic CompostminorOthersLocal organic compost supplier that enriches garden soil. Products available at the store for customers.
• Internal Synergy (Jackie)minorStrategic or Co-development PartnerColonics practitioner recommended during juice cleanses to help decrease uncomfortable detox symptoms. Located in the Red Deer area.

Scale indicators2 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Jamba: National publicly traded smoothie and juice chain. Overlaps in the cold-pressed and fresh juice category but focuses on smoothies and broader menu, serving as a broad incumbent benchmark for the juice retail category.
• Organic Garage: Canadian organic-focused discount grocery chain. Comparable in organic-only retail positioning, though competes primarily on price-assortment rather than the integrated juice/cleanse/education offering Purearth provides.
• Whole Foods Market: Largest North American certified-organic and natural foods retailer. Overlaps with Purearth's organic grocery, supplements, and body care assortment; differs as a broad supermarket incumbent rather than a juice/cleanse specialist.
• Planet Organic: Western Canada's largest certified organic retailer, offering organic produce, supplements, body care, and wellness products under one roof. Comparable in organic-only assortment and wellness-focused customer base, though operating a multi-store supermarket format.

Direct peers

• Nekter Juice Bar: Specialty juice and smoothie chain offering cold-pressed juices and multi-day cleanse programs. Directly comparable in product mix and cleanse architecture; differs in being a multi-state franchise rather than single-location.
• Clean Juice: Certified organic juice bar franchise built around USDA-certified organic cold-pressed juices and cleanses. Shares Purearth's organic-only positioning and cleanse-driven retail model, but operates as a multi-unit franchise system.
• Pressed Juicery: National cold-pressed juice chain offering organic juices and cleanse programs. Closest direct comparable to Purearth's core cold-press model, with similar ingredient sourcing and cleanse-tiering approach, but at much larger scale.
• Juice Generation: Urban cold-pressed juice and cleanse concept focused on wellness consumers. Comparable in cold-press method, cleanse SKU structure, and target health-conscious demographic; operates at scale in major US metros.
• Robeks: Franchised juice and smoothie chain with a long-standing retail presence. Comparable in offering fresh juices, smoothies, and wellness-focused products to health-conscious consumers, though broader in menu.

Regional players

• Local Juice / BetterLife Juice Co. Canadian regional cold-pressed juice and cleanse brand serving Western Canada. Comparable in product offering and organic positioning, but operates across multiple cities rather than a single Red Deer storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xfacebook.com/PurearthOrganics
• Facebookfacebook.com/PurearthOrganics
• LinkedInlinkedin.com/company/purearth-organics

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purearth Organics