Providence Integrative Health and Wellness

What Providence Integrative Health and Wellness does

Integrative Health & Wellness, LLC (dba Providence Integrative Health and Wellness) is a privately-held, founder-operated nutrition and wellness practice headquartered in Brookfield, Wisconsin, serving clients primarily in Southeast Wisconsin since its founding in 2017 by Amanda Zagrodnik, MS, CNS. The practice offers a coordinated suite of personalized nutrition services built around lab-based assessment, including body composition analysis, ALCAT food sensitivity testing (covering 200+ common sensitivities), 3x4 genetic testing, comprehensive metabolic panels, detoxification programs, weight loss programming, sports performance nutrition, and supplement recommendations. Service delivery combines in-person consultations at its Waukesha-area office with virtual Zoom sessions, supported by the Practice Better client management platform for scheduling, food journaling, and ongoing client communication. The founder's positioning leverages her personal health journey and credentials (BS Kinesiology from UW-Oshkosh; MS Human Nutrition from University of Bridgeport), and the practice also runs periodic Women's Wellness Retreats targeting perimenopause/menopause audiences.

The business operates a hybrid professional-services and ancillary-retail revenue model: clients receive a free initial consultation, then convert into paid consultations, diagnostic testing services, and nutritional supplements sold based on identified deficiencies. Customer acquisition is sales-led and primarily bottom-of-funnel via word-of-mouth and testimonials, with top-of-funnel activity driven by an active blog (recipe and condition-focused content), organic social media (Facebook/Instagram), and earned-media appearances (notably on Milwaukee's The Morning Blend). The customer base is fragmented across five identified use-case and persona segments — weight loss seekers, food sensitivity sufferers, athletes, general wellness consumers, and women in perimenopause/menopause — all individual SMB/consumer buyers. There is no disclosed institutional funding, no parent company, and the firm is effectively bootstrapped with a stated headcount of 2–5 employees.

Name

Providence Integrative Health and Wellness

Legal name

Integrative Health & Wellness, LLC

Website

https://integrativewi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrative Health & Wellness is a privately-held nutrition practice in Southeast Wisconsin providing personalized, lab-based wellness services including food sensitivity testing, genetic testing, metabolic panels, and body composition analysis to individual consumers seeking weight loss, athletic performance, and chronic symptom relief.

Ownership category

akta.pro rank

Product category

Nutritional Wellness Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Gut Health & Digestive Nutrition (IBS, GERD, Elimination Diets) (HSADAFAH), Wellness Program Design & Accountability Coaching (HSADAGAC), Medical Wellness & Integrative Health Retreats (THAGAMAC)

Keywords

• Nutrition counseling
• Food sensitivity testing
• Body composition analysis
• Wellness coaching
• Genetic testing

Headquarters

HQ city

Waukesha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Consultation Services: Initial free consultations to assess client needs, followed by paid consultation appointments for ongoing nutritional guidance and wellness planning.
2. Diagnostic Testing Services: Revenue from lab tests including food sensitivity testing, genetic testing, metabolic panels, and body composition analysis.
3. Supplement Sales: Recommendations and sales of nutritional supplements based on individual nutrient deficiencies identified through testing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Integrative Health & Wellness is a nutrition and wellness practice that provides personalized nutrition counseling supported by laboratory diagnostics, including ALCAT food sensitivity testing for over 200 sensitivities, 3x4 genetic testing, comprehensive metabolic panels, and body composition analysis. The practice develops individualized menu plans, weight loss programs, sports performance nutrition, detoxification protocols, and supplement recommendations for individual clients in Southeast Wisconsin.

Product overview

Integrative Health & Wellness is a nutrition and wellness practice offering a coordinated suite of services centered on personalized nutrition. The core offerings include Body Composition Analysis, Food Sensitivity Testing (ALCAT testing for 200+ sensitivities), Metabolic Panels, Genetic Testing (3x4 Genetic Test), Detoxification programs, Sports Performance nutrition, Weight Loss programs, and Supplement recommendations. The practice also hosts periodic Women's Wellness Retreats. All services are grounded in a health and science-based approach, using lab work and testing to develop individualized plans for clients, particularly in the Milwaukee area.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Sensitivity Testing

Quantifiable outcome

• 30-40% of population estimated to suffer from food sensitivities
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Practice BettercoreTechnology or Integration · 1 January 2023Practice management platform used for client scheduling, food journaling, and communication. Clients receive free app access and website account for managing appointments and nutritional tracking.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tiny Health: Gut microbiome testing company focused on personalized nutrition and supplement recommendations. Comparable food-sensitivity and gut-health diagnostic overlap with the practice's ALCAT-led testing.

Direct peers

• Viome: Direct-to-consumer gut microbiome and cellular health testing company providing personalized nutrition recommendations. Competes directly with the practice's food sensitivity and gut-health diagnostics via at-home kits.
• Function Health: Membership-based preventive health platform providing comprehensive lab testing with practitioner-led interpretation. Comparable diagnostic-led approach to uncovering food sensitivities, metabolic, and genetic insights for personalized plans.
• Parsley Health: Tech-enabled functional medicine practice offering lab testing, personalized nutrition, and virtual + in-person care. Highly comparable business model and service mix to Integrative Health & Wellness, though operating at much greater scale.
• Everlywell: Direct-to-consumer at-home testing company offering food sensitivity, metabolic, and genetic panels. Represents the consumer self-serve alternative to the practice's practitioner-led testing model.
• InsideTracker: Biomarker-driven personalized nutrition and performance platform using blood testing to generate food and supplement recommendations. Closely comparable model combining diagnostics with practitioner-supported nutrition plans.

Broad incumbents

• Thorne Health Sciences: Vertically integrated supplement and at-home testing brand serving practitioners and consumers. Comparable combination of practitioner-grade supplements, genetic/biomarker testing, and personalized nutrition products.
• Standard Process: Whole-food supplement company selling exclusively through health practitioners. Comparable practitioner-channel supplement model supporting nutritionists delivering personalized wellness plans.
• Metagenics: Practitioner-exclusive nutritional supplement manufacturer and educational resource. Comparable business serving integrative nutritionists who recommend branded supplements as part of personalized protocols.
• Designs for Health: Practitioner-brand supplement and nutrition education company. Comparable model of supplying credentialed nutritionists with branded supplements and clinical protocols for personalized client plans.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Providence Integrative Health and Wellness