What Becky Shea Design does

Becky Shea Design (BS/D), operated through Shea Consulting LLC, is a New York-based full-service interior design studio founded in 2015 by Becky Shea. The studio serves affluent residential clients across the New York metro area, the Hamptons, Long Island, Westchester, upstate New York, Los Angeles, and the Southeast US. Unlike most interior design studios that rely on architects for design elements and drawings, BS/D oversees and designs every detail of a project — from custom millwork, vanities, window and door details, and cabinetry, down to grout color and landscape vegetation surrounding the property — acting simultaneously as designer, owner's representative, and project manager.

The studio operates an organic modernist design philosophy branded as "Sass & Pepper" and is supported by a proprietary suite of project management processes and systems developed by founders Becky Shea and Jake Shea. BS/D offers three primary revenue lines: (1) bespoke full-service interior design under quote-based, multi-year project contracts; (2) a custom artisan-crafted furniture and home decor line featuring walnut desks, dining tables, nightstands, and console pieces; and (3) brand collaborations with furniture, lighting, rug, and appliance partners (KitchenAid, Sixpenny, Loloi, Mitzi, Gray Malin, Thomas Hayes Studio, Ennaia, The Shade Store, Allied Maker, Jenni Kayne, EQ3, Uprise Art, and others).

The firm is privately held, founder-owned, with no disclosed external institutional investment. Go-to-market is direct-to-consumer, driven by organic Instagram presence, earned media in Architectural Digest, Elle Decor, Dwell, LUXE, Domino, House Beautiful, HGTV, and other shelter publications, and client referrals. The studio has been recognized with the HGTV Designer of the Year Award (2020), HGTV Designer of the Year finalist (2023), Luxe Gold List (2023), and Luxe Ones To Watch Hamptons (2024), and is listed as an AD Pro Featured Designer.

Name

Becky Shea Design

Legal name

Shea Consulting LLC

Website

https://beckyshea.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Becky Shea Design is a New York-based, full-service luxury residential interior design studio founded in 2015 by Becky Shea, serving high-net-worth clients with holistic design management from architecture and millwork to custom furniture and landscape.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Interior Design Services: Full-service interior design for luxury residential properties. The studio handles complete project management including gut renovations, custom millwork design, and overseeing every detail of interior and exterior spaces. Clients contact via form to discuss project scope and service costs.
2. Custom Furniture & Home Decor: A line of custom, artisan crafted furniture and home decor. BS/D designs signature furniture pieces including walnut & ebonized oak dining tables, custom floating desks, nightstands with reading detail, base cabinets, and console pieces with inlayed leather drawer bottoms. These pieces appear in their projects and are available for client purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Becky Shea Design provides full-service interior design for luxury residential clients, overseeing every detail of a project from custom millwork, vanities, windows and doors, and grout color to landscape vegetation surrounding the property. The studio also designs and offers a line of custom, artisan-crafted furniture and home decor pieces such as walnut dining tables, floating desks, nightstands, and console tables, available for client purchase.

Product overview

Becky Shea Design (BS/D) is an internationally recognized full-service interior design studio specializing in organic modernist principles across luxury residential projects and a line of custom, artisan-crafted furniture and home decor. The studio provides comprehensive design services, overseeing all aspects from millwork and cabinetry to exterior landscaping, complemented by proprietary furniture designs and brand collaborations with partners such as Sixpenny, Loloi, Mitzi, and Gray Malin.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design Full-service interior design for luxury residential projects, covering every detail from custom millwork and vanities to grout color and exterior vegetation, providing a holistic approach to space design for affluent homeowners.
• Custom Artisan Furniture & Home Decor A line of custom, artisan-crafted furniture and home decor pieces designed by BS/D and available for client purchase, including walnut and ebonized oak dining tables, custom floating desks, nightstands with reading detail, base cabinets, and console pieces with inlayed leather drawer bottoms.

Quantifiable outcome

• Completed 7,500 sq ft gut renovation in 6 months vs typical 12-18 month timeline
• +1 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core and minor.

• KitchenAidcoreGTM or Marketing PartnerBS/D partnered with KitchenAid to sponsor and renovate a couple's kitchen in Chelsea, Manhattan to celebrate the launch of the new KitchenAid Artisan Mini Mixer. This brand collaboration generated press coverage and positioned BS/D within the appliance brand's marketing ecosystem.
• SixpennyminorGTM or Marketing PartnerMultiple product collaborations including the Gabriel Sofa (Midnight Nori color), Loula Swivel Chair (Summer Plum), and Gabriel Daybed (Kiwi Fuzz). Sixpenny is a furniture brand creating pieces that appear in BS/D projects.
• MitziminorGTM or Marketing PartnerLighting collaboration featuring the Slater Plug-In Sconce and Amalia Table Lamp. BS/D styled products from this lighting brand in their projects.
• Gray MalinminorGTM or Marketing PartnerMulti-print collaboration featuring Gray Malin's artwork in BS/D's The More You Knoll project. Photographed for joint promotional use.
• Thomas Hayes StudiominorGTM or Marketing PartnerCollaboration featuring OBJECTS by Lady Hayes from Thomas Hayes Studio. Art pieces styled in BS/D projects.
• LoloiminorGTM or Marketing PartnerRug collaboration featuring the Adrian and Hathaway rugs in BS/D's Upper Pine project. Loloi is a rug manufacturer whose products were featured and linked from BS/D's site.
• EnnaiaminorGTM or Marketing PartnerWall art collaboration featuring Ennaia's Ikona Wall Art. Photographed in BS/D projects.
• Shōto Omakase x Chef EndominorGTM or Marketing PartnerFloral design collaboration for a dining experience. BS/D provided floral design services for this culinary event partnership.
• The Shade StorecoreStrategic or Co-development PartnerPartner in Good Times at Upper Pine project. A window treatment provider whose products are specified in BS/D projects.
• Allied MakercoreStrategic or Co-development PartnerLighting partner in Good Times at Upper Pine project. Custom lighting solutions for BS/D's mountain retreat.
• Jenni KaynecoreStrategic or Co-development PartnerFeatured brand in Good Times at Upper Pine project. Jenni Kayne's Rip & Tan published a feature on Becky Shea's upstate oasis home.
• Danielle TrofeminorStrategic or Co-development PartnerLighting designer whose MushLume pendant (made from live mushrooms, compostable) illuminates the Christmas dinner scene in Upper Pine. Represents BS/D's commitment to sustainable materials.
• EQ3minorStrategic or Co-development PartnerFurniture partner in Good Times at Upper Pine project. Canadian furniture manufacturer featured in the mountain retreat.
• Little Pebble FarmminorStrategic or Co-development PartnerLocal farm neighbor in the Catskills that provides hand-picked floral stems for BS/D's Mountainside Supper events. Represents BS/D's commitment to local sourcing.
• Uprise ArtcoreChannel Partner/ Reseller/ DistributorArt gallery whose artwork by Ashley Peifer is featured in the Hoag Sweet Hoag project. An online art platform connecting artists with interior designers.
• LVWOODminorStrategic or Co-development PartnerLocal family-run wood purveyors who supplied hand-selected 5" American walnut floors, oiled in place for the Bank Street Schoolhouse project.
• Soil & OakminorStrategic or Co-development PartnerArtisan partner who supplied custom walnut shelving for the Bank Street Schoolhouse project.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bobby Berk Home: Bobby Berk Home combines residential interior design with a large furniture and home goods retail line sold through major retailers. Comparable as a celebrity-designer-led interior design and home brand, but operates at significantly larger scale with broader mass-market reach.

Direct peers

• Thom Filicia: Thom Filicia is a celebrity interior designer offering residential design services with a signature traditional-modern aesthetic. Comparable boutique-scale luxury residential design practice with strong personal brand and design media presence.
• Amber Interiors: Amber Interiors is a Los Angeles-based full-service interior design studio targeting high-end residential projects with a complementary product line. Comparable boutique scale, similar residential luxury positioning, and similar earned-media-driven growth model.
• Kelly Wearstler: Kelly Wearstler is a globally recognized interior designer with residential, hospitality, and product lines. Comparable luxury positioning, founder-led brand with signature aesthetic, and a portfolio of licensed products (furniture, lighting, textiles).
• Ken Fulk: Ken Fulk is a celebrity interior designer and creative director known for high-end residential, hospitality, and commercial projects. Comparable as a high-profile, founder-led luxury design practice with a strong personal brand and signature aesthetic.
• Studio McGee: Studio McGee is a full-service interior design studio offering design services, a curated product line, and media presence targeting residential clients. Directly comparable as a luxury-residential design firm with strong PR, a furniture/home product line, and HGTV-driven brand visibility.
• Nate Berkus Associates: Nate Berkus Associates is a high-end residential interior design firm founded and branded around a celebrity designer (Nate Berkus), with residential projects and a product line. Comparable founder-led luxury design positioning with strong media profile.

Emerging players

• Maiden Home: Maiden Home is a direct-to-consumer premium furniture brand with artisan-made upholstery and case goods. Comparable high-end residential customer and emphasis on custom/sustainable craftsmanship, but pure product brand rather than services.
• The Citizenry: The Citizenry is a direct-to-consumer home goods and furniture brand emphasizing artisan craftsmanship and sustainable materials. Comparable premium positioning and aesthetic overlap, but product-only without interior design services.

Others

• Sixpenny: Sixpenny is a DTC furniture brand specializing in slipcovered sofas and seating with a relaxed, artisan aesthetic. Already an active collaboration partner with BS/D (Gabriel Sofa, Loula Chair, Gabriel Daybed), making it a strategic supplier/partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/beckysheadesign
• LinkedInlinkedin.com/company/beckyshea

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Becky Shea Design