Purl

What Purl does

Purl is a privately held, London-based software company founded in 2020 that provides a platform for planning, trading, buying, and reporting out-of-home (OOH) media campaigns. Its positioning spans the full OOH campaign lifecycle — from media planning and inventory trading through to media buying and post-campaign reporting — which suggests the product is aimed at advertisers, media agencies, and OOH media owners operating in the programmatic and direct OOH markets. The platform is delivered as software rather than as a media-buying agency service, implying a SaaS or transaction-fee business model, though no pricing, contract structure, or revenue mechanics are disclosed in the available input.

The company is small by the disclosed headcount band of 1-10 employees, and no funding rounds, investors, customer logos, partnerships, integrations, or management team details are present in the input records. The primary corporate source — purl.app — returns only a "One moment, please…" verification/loading screen with no substantive company, product, or team content, which materially limits the depth of any product, technology, or commercial analysis. Core technology, proprietary features, certifications, app availability, and API/SDK posture are all undocumented in the current data set.

Based on what is available, Purl should be read as an early-stage, under-the-radar UK OOH adtech SaaS vendor whose strategic, financial, and operational profile is largely opaque to public data sources. The functional description in the firmographic record (planning, trading, buying, reporting) is the only firm ground for any claim about the business; everything else — pricing, customers, moat, AI posture, revenue, and growth — is unverified or unknown.

Name

Purl

Website

https://purl.app

Company type

Private

Founded year

2020

Headcount range

1–10 employees

Short description

Purl is a London-based, privately held software company founded in 2020 that provides a platform for planning, trading, buying, and reporting out-of-home (OOH) media campaigns, serving advertisers and agencies operating in OOH media.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Purl provides software platforms for planning, trading, buying, and reporting out-of-home media campaigns. The product is aimed at media professionals and advertisers who need to manage OOH advertising workflows in a single integrated software environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Purl OOH Media Platform A software platform that enables media professionals to plan, trade, buy, and report out-of-home advertising campaigns in a single integrated environment. It is targeted at advertising agencies and brand marketers that run OOH media.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Broad incumbents

• The Trade Desk: The Trade Desk is a leading omnichannel DSP that has expanded into programmatic OOH buying via supply partnerships. It is a broad incumbent that competes for the same agency OOH buying budgets as Purl.
• MediaMath: MediaMath is a programmatic omnichannel DSP with OOH integrations via third-party supply partners. It is a broader incumbent competing for the same OOH planning/buying workflows at large agencies.

Direct peers

• VIOOH: VIOOH is a programmatic OOH marketplace, backed by JCDecaux, focused on automated buying of DOOH inventory. It is a direct competitor in the OOH trading/buying category Purl serves.
• Place Exchange: Place Exchange operates a programmatic OOH supply-side platform connecting media owners with omnichannel DSPs. It competes with Purl on the trading and buying side of OOH media.
• Hivestack: Hivestack is a programmatic DOOH ad exchange and SSP with global supply coverage. It is a direct competitor in OOH campaign buying and reporting.
• Adomni: Adomni operates a programmatic OOH marketplace for SMB advertisers, combining self-service buying with planning tools. It competes with Purl in the SMB/agency OOH buying workflow.
• Vistar Media: Vistar Media is a programmatic OOH (DOOH) ad server and SSP that enables planning, buying, and measurement of out-of-home campaigns. It is the closest direct competitor to Purl in OOH campaign workflow software.
• Moving Walls: Moving Walls provides an OOH planning, execution, and analytics platform used by agencies and media owners across emerging markets. It overlaps directly with Purl's campaign planning and reporting capabilities.

Emerging players

• Broadsign: Broadsign provides a DOOH CMS and supply-side platform for media owners, with growing campaign-management features for agencies. It is adjacent to Purl on the media-owner side and partially overlapping on agency planning.
• Blis: Blis is a location-powered advertising platform with DOOH capabilities layered onto its planning and activation tools. It is an emerging player with partial overlap with Purl's OOH campaign workflow.

Market position

Strengths3 records

Weaknesses4 records

Key risks4 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purl