PROADAM INC.

What PROADAM INC. does

PROADAM INC. is a family-owned residential renovation contractor headquartered in Ottawa, founded in 2018 by Nabil Mas. The company serves homeowners across the Ottawa Census Metropolitan Area, with active service coverage spanning Orleans, Downtown Ottawa, Westboro, Nepean, Barrhaven, Kanata, Stittsville, Manotick, and Greely. Its core service lines are kitchen remodeling, bathroom remodeling, and basement finishing, supplemented by cabinet painting/refinishing, countertop installation, and interior painting. Project price points are anchored by published floors of approximately $15K for bathrooms, $25K for kitchens, and $55K for basement finishing, positioning PROADAM in the mid-market residential renovation segment.

The business operates an owner-led, sales-driven go-to-market model in which Nabil Mas personally conducts in-home consultations, and the firm has accumulated a 4.9-star average across 71+ Google reviews, indicating a reputation-driven conversion mechanism rather than paid acquisition at scale. PROADAM maintains supplier and channel partnerships with Zenith Quartz Surface (showroom), Sherwin-Williams (paint), and Bonds Decor Paint Store (paint), which support material procurement and a physical display venue for surface selection. The company is privately held with no disclosed outside funding and no parent entity, and functions as a single-location operator.

Revenue mechanics are project-based and episodic, with each engagement scoped, quoted, and delivered individually rather than via recurring contracts or subscriptions. End customers are individual residential homeowners, and there is no enterprise or commercial customer concentration. Operating leverage is constrained by trade labor capacity and the founder's direct involvement in sales, which simultaneously functions as a quality control mechanism and a key-person dependency risk.

Name

PROADAM INC.

Legal name

Proadam Inc.

Website

https://proadaminc.ca

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

PROADAM INC. is a family-owned Ottawa residential renovation contractor founded in 2018, serving homeowners across the Ottawa CMA with kitchen, bathroom, and basement remodeling, cabinet refinishing, and interior painting on a project-based, in-home consultation sales model.

Ownership category

akta.pro rank

Headquarters

HQ city

Orleans

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Renovation Services: One-time project-based revenue from residential renovation services including kitchen remodeling, bathroom remodeling, basement finishing, cabinet work, countertop installation, and interior painting. Pricing is quote-based following in-home consultations, with milestone payments tied to completed project stages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

PROADAM INC. is a family-owned home renovation contractor based in Ottawa, Canada, founded in 2018 by Nabil Mas. The company provides residential renovation services including kitchen remodeling, bathroom remodeling, basement finishing, cabinet painting/refinishing/installation, countertop installation, and interior painting for individual homeowners.

Product overview

PROADAM INC. is a family-owned Ottawa renovation contractor (since 2018) offering a portfolio of home renovation services as a unified offering. The company's core services include Kitchen Remodeling, Bathroom Remodeling, Basement Finishing, Cabinet Painting/Refinishing/Installation, Countertop Installation, and Interior Painting. These services are offered as integrated renovation packages where the company handles planning, materials, and execution from start to finish, with a free in-home design consultation, milestone-based payment structure, and 2-year workmanship warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling
• Bathroom Remodeling
• Basement Finishing
• Cabinet Painting, Refinishing & Installation
• Countertop Installation
• Interior Painting

Quantifiable outcome

• Most kitchens completed in ~3 weeks
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zenith Quartz SurfacecoreChannel Partner/ Reseller/ DistributorPartner showroom arrangement where Zenith Quartz Surface provides retail showroom space in Nepean for Proadam customers to view countertop slabs, cabinet samples, and finish options. Over 400 countertop colours and extensive material selection available. Showroom visits are arranged through Proadam consultations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Others

• HomeStars: Canadian home-services marketplace that connects homeowners with local contractors and publishes verified reviews. Sits as an enabler/threat to ProAdam — a discovery and reputation channel that influences the same Ottawa homeowner decisions and is part of how ProAdam's review reputation is surfaced.

Direct peers

• Handyman Connection: Multi-service residential renovation and handyman franchise handling kitchens, bathrooms, basements, and interior upgrades. Comparable to ProAdam on breadth of renovation services offered to homeowners through a single branded contractor.
• Kitchen Magic: Direct-to-homeowner kitchen remodeling specialist with an in-home consultation, customized quotes, and milestone-based project execution. Closely comparable to ProAdam on the kitchen side of the portfolio, on customer segment (residential owners), and on sales motion (consult-to-install).
• Kitchen Tune-Up: Kitchen renovation franchise offering cabinet refacing, cabinet painting, and new cabinet installation alongside countertop updates. Highly comparable to ProAdam's cabinet painting/refacing and kitchen remodel offerings on product scope and target customer.
• Bath Fitter: National direct-to-homeowner bathroom renovation brand specializing in tub/shower replacement and full bath remodels with in-home consultations. Comparable on product (bath remodel), customer (residential homeowners), and bundled-pricing sales motion.
• Re-Bath: Bathroom-remodeling franchise network serving homeowners with quote-based projects and licensed installers. Operates in the same product category, customer segment, and direct-sales funnel as ProAdam's bathroom remodeling service.

Broad incumbents

• Lowe's Installation Services: Major North American home-improvement retailer offering kitchen, bath, and interior renovation installation services through a national installer network. Competes for homeowner renovation spend with ProAdam, leveraging brand and marketing budget ProAdam cannot match.
• Home Depot Installation Services: National home-improvement retailer that connects homeowners to installation and renovation pros for kitchens, bathrooms, flooring, and painting. Competes with ProAdam for the same Ottawa homeowner demand but as part of a broader retail/installation portfolio.
• RONA: Canadian home-improvement retailer with installation and renovation services across kitchens, bathrooms, and painting. Comparable on Canadian homeowner target market and on renovation service offering, though operating at much larger scale and broader scope.
• Mr. Handyman: Established North American home-repair and small-renovation franchise serving residential customers across many trades. Comparable on target customer and service breadth, but typically scoped to smaller repairs rather than full ProAdam-sized kitchens/basements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/proadamstone.ca
• LinkedInlinkedin.com/company/proadam-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROADAM INC.