The Flower Power Foundation

Name

The Flower Power Foundation

Legal name

Flower Power Foundation

Website

https://flwrpwr.org

Company type

Private

Founded year

2023

Operating status

Operating

Ownership category

akta.pro rank

Product category

Nonprofit Subscription Fundraising

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAKAA

Private Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

SECONDARYBPAGAKAN

Social Justice & Human Rights Grantmaking Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Flower subscription service
• Nonprofit fundraising
• Mental health advocacy
• Charitable flower delivery
• Subscription donations

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Technology or R&D, Others, Personnel

Revenue model

1. Flower Subscription Service: Subscription-based flower service delivering 6 handmade bouquets annually near major holidays (Thanksgiving, Christmas, Valentine's Day, St. Patrick's Day, Memorial Day, Fourth of July). Priced at $9.99/month. All proceeds from subscriptions and donations go to Mental Health America for mental health advocacy.
2. Donations: Tax-deductible donations accepted through PayPal. Donations help cover startup costs, website fees, and other operational expenses. Donations are 100% tax-deductible as the organization is a 501(c)(3) public charity.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

The Flower Power Foundation is a 501(c)(3) nonprofit charity that sells an annual flower subscription ($9.99/month plus tax) delivering six handmade bouquets per year near major holidays to subscribers in the greater Sacramento area. All subscription profits and donations are passed through to Mental Health America to support mental health equity and advocacy for underserved communities.

Product overview

Flower Power Foundation operates as a single-product non-profit organization offering a subscription-based flower delivery service. The Flower Subscription is the organization's sole product and primary fundraising mechanism, delivering six handmade arrangements per year near major holidays. All subscription profits are donated to Mental Health America to support mental health advocacy and services for underserved communities. Subscribers can also gift their subscriptions to others within the greater Sacramento delivery area.

Differentiator

Problem solved

Functional benefit

Brands

• Blooms for Change: Program/initiative name used on the website representing the organization's charitable mission.

Products and services

• Flower Subscription Subscription-based flower delivery service priced at $9.99/month plus tax that delivers six handmade bouquets to subscribers' homes throughout the year near major holidays (Thanksgiving, Christmas, Valentine's Day, St. Patrick's Day, Memorial Day, and Fourth of July). Flowers are handcrafted and sourced from local wholesalers who traditionally supply major Sacramento florists. Subscribers can also gift subscriptions to others within the greater Sacramento delivery area. The monthly subscription is a purchase of goods and is not tax-deductible. All subscription profits are donated to Mental Health America.
• Tax-Deductible Donations Voluntary charitable contributions accepted through PayPal donate buttons on the Flower Power Foundation website. Donations help cover startup costs, website and hosting fees, transaction fees, licensing fees, and other operational expenses. All donations are 100% tax-deductible under IRC Section 170 because the organization is a registered 501(c)(3) public charity, and the foundation provides written acknowledgment of each donation.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Mental Health AmericacoreStrategic or Co-development PartnerAll proceeds from Flower Power Foundation subscriptions and donations go to Mental Health America, the nation's largest non-profit agency supporting mental health equity and advocacy. Mental Health America advocates for closing the mental health equity gap through public education, direct services, tools, and research. Their 'State of Mental Health in America Report' is one of the most widely respected health reports in the nation.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• The Bouqs Co. Direct-from-farm flower subscription and delivery company with monthly/weekly plans. Closely comparable subscription mechanics, gifting use cases, and emphasis on handcrafted arrangements sourced through wholesale supply chains.
• BloomsyBox: Subscription-based flower delivery service offering recurring bouquet plans shipped nationwide. Most directly comparable on the recurring-flower-subscription business model that Flower Power Foundation uses as its sole revenue mechanism.
• NAMI (National Alliance on Mental Illness): Large U.S. mental health advocacy nonprofit raising awareness and supporting individuals with mental illness. Comparable mission-aligned peer that also competes for the same mental-health-cause donor dollars FPF is cultivating.
• Farmgirl Flowers: Handcrafted, locally sourced bouquet delivery service with strong brand identity and gifting focus. Comparable on handcrafted quality positioning, direct-to-consumer subscription ethos, and curated bouquet offering.
• UrbanStems: Direct-to-consumer flower delivery brand with curated bouquets and subscription options. Comparable on modern DTC floral brand positioning, subscription pricing tiers, and emphasis on design-forward arrangements for gifting.

Broad incumbents

• FTD (Florists' Transworld Delivery): Established floral delivery network with national reach and subscription/gifting offerings. Comparable as a wholesale-florist-driven delivery competitor with the geographic footprint FPF currently lacks.
• 1-800-Flowers.com: Large public flower and gifting retailer with national fulfillment and broad holiday gifting programs. Comparable on the consumer flower gifting category but at vastly greater scale and with full national delivery that FPF lacks.
• Mental Health America: Nation's largest community-based mental health nonprofit and FPF's exclusive programmatic partner. Comparable as a peer in mental-health advocacy and grantmaking but at substantially larger scale, representing both FPF's most strategic ally and a potential bypass for major donors.
• Teleflora: Florist network connecting customers to local florists for hand-arranged deliveries. Comparable on the local-wholesaler-to-florist supply model FPF uses in Sacramento, but with thousands of affiliated florists nationwide.
• ProFlowers: Long-standing online flower delivery brand offering subscriptions and one-off gifting bouquets nationwide. Comparable on subscription/holiday gifting mechanics but operates at substantially larger scale and broader product range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/flowerpowerfoundationsac

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flower Power Foundation