Purple Haze Studio

What Purple Haze Studio does

Purple Haze Studio is an India-based direct-to-consumer fashion e-commerce retailer founded in 2020, operating a Shopify-hosted storefront with a small team of 1-10 employees. The company sells primarily womenswear, with extensions into menswear and accessories, covering a price range of Rs. 599 to Rs. 9,099. Its assortment is organized around themed collections — including Metallics, Corset Looks, Flower Power, and Luxe — and the company has invested in an inclusive sizing proposition extending up to 6XL in womenswear, a meaningful differentiator in the Indian D2C segment.

The business model is a classic Shopify-native D2C retail play: the company sources and curates fashion product, lists it on its own storefront, and sells directly to consumers without disclosed marketplace or offline distribution. Go-to-market is single-channel (owned Shopify site), and monetization is unit-level gross margin on apparel sales. A notable commercial-mechanic is the "Wearable Video shopping" feature, which enables a video-format product discovery flow on the storefront in lieu of standard product imagery. No funding rounds, leadership disclosures, or revenue figures are publicly available, and the company has not disclosed any AI, ML, or data-driven capabilities underpinning merchandising or personalization.

Name

Purple Haze Studio

Legal name

Purple Haze Studio

Website

https://purplehazestudio.co.in

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Purple Haze Studio is an India-based D2C fashion e-commerce retailer founded in 2020, selling womenswear, menswear, and accessories through a Shopify storefront. It serves Indian consumers with themed collections, inclusive sizing up to 6XL, and a wearable video shopping feature.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Direct Retail Sales: One-time product sales through owned e-commerce storefront. Revenue generated from individual garment and accessory purchases. Price points range from Rs. 599 to Rs. 9,099 per item. Discounts of 7-70% offered through clearance sales and promotional campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Purple Haze Studio is a direct-to-consumer Indian fashion e-commerce retailer that designs and sells its own line of womenswear, menswear, and fashion accessories (dresses, co-ord sets, jumpsuits, tops, bottoms, shirts, jackets, corsets, and accessories) through a Shopify-based online storefront with COD and prepaid payment options. It differentiates via body-positive inclusive sizing (XS to 6XL), themed curated collections for occasions such as party, evening, and cottagecore, and an interactive "Wearable Video" shopping experience that lets customers buy items directly from product videos.

Product overview

Purple Haze Studio is a fashion e-commerce retailer operating on a Shopify platform, offering a unified online store experience. The portfolio spans two main customer segments: women's wear and men's wear, organized into product sub-categories including dresses, co-ord sets, jumpsuits, tops, bottoms, shirts, and accessories. The store features themed collections such as Corset Looks, Metallics, Flower Power, and Luxe. Products are available in extended sizes up to 6XL to support body positivity. The business model includes direct-to-consumer sales with COD and prepaid payment options, and offers promotions like seasonal discounts (WINTER10) and free shipping thresholds.

Differentiator

Problem solved

Functional benefit

Products and services

• Womenswear collection Women's fashion apparel including dresses, tops, jumpsuits, co-ord sets, shirts, bottoms, accessories, jackets, and corsets in sizes XS through 6XL for casual, party, formal, and brunch occasions.
• Menswear collection Men's fashion apparel including co-ord sets, shirts, t-shirts, shorts, trousers, and jackets for casual and semi-formal occasions.
• Clearance Sale Discounted items collection across womenswear and menswear with up to 70% off and free shipping on orders over Rs. 999.

Quantifiable outcome

• Multiple trending fashion styles available at 7-70% discount

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OCM (OnChairMarketing)minorOthersWebsite design and development partner responsible for the Shopify e-commerce store design and development. The website footer credits 'Designed and Developed by OCM'.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ASOS: Global online fashion retailer targeting 18-40 year olds with extensive third-party and own-brand assortments, frequent promotions, and occasion-driven collections. Comparable on target demographic, e-commerce-only model, and trend-led discounting strategy.
• Tata CLiQ: Tata Group's online multi-category retail platform with a substantial fashion vertical. Comparable on women's and men's fashion assortment but operates as a broader marketplace with much larger scale and capital backing.
• SHEIN: Global fast-fashion e-commerce giant offering trendy, low-priced women's apparel with massive catalog depth and aggressive digital marketing. Historically a direct competitor in the Indian market; a benchmark for the price-and-trend model Purple Haze operates in.

Direct peers

• Voonik: Indian online fashion marketplace historically focused on women's apparel with budget-friendly pricing. Directly comparable on target customer (women 18-45), pricing tier, and D2C-style discovery experience.
• Limeroad: Indian social-commerce-led fashion marketplace focused on women-centric discovery and boutique-style assortments. Highly comparable in product breadth and target consumer demographic.
• Ajio: Reliance-owned online fashion retailer with curated womenswear, menswear, and accessories. Competes head-to-head with Purple Haze on trendy, budget-friendly apparel across similar occasion-driven collections.
• Bewakoof: Indian D2C fashion brand selling casual apparel and accessories online with a strong youth, social-media-led GTM. Comparable in scale, channel strategy, and customer demographic.
• The Souled Store: Indian D2C fashion and lifestyle brand operating exclusively online with themed collections, pop-culture merchandise, and casual-to-formal apparel. Closely comparable in e-commerce-only model and collection-driven merchandising.
• Urbanic: India-based women's fashion brand offering trendy, occasion-based apparel at accessible price points through an online storefront. Comparable on core demographic, trend-led merchandising, and budget price band.
• Myntra: India's largest online fashion marketplace, offering womenswear, menswear, and accessories across thousands of brands with similar occasion-based merchandising and aggressive discounting. The most direct competitor in target customer and product mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/purplehazestudio.co.in
• Instagraminstagram.com/purplehazestudio_official
• LinkedInlinkedin.com/company/the-boho-factory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Purple Haze Studio