Changeflow
- Company typePrivate
- Founded2011
- HeadquartersIpswich, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Changeflow firmographics
Firmographics- Name
- Changeflow
- Legal name
- Changeflow Ltd
- Website
- https://changeflow.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Changeflow is headquartered
LocationHeadquarters
- HQ city
- Ipswich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Changeflow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- Subscription SaaS: Monthly or annual subscription tiers (Plus, Business, Enterprise) with increasing page limits and feature sets. Revenue generated through recurring subscription fees billed monthly or annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Plus - Entry tier for individuals and small teams starting with change detection |
| Subscription | Annual | Plus Annual - Discounted annual rate for Plus tier |
| Subscription | Monthly | Business - Mid-tier for teams needing more pages and advanced features |
| Subscription | Multi-year contract | Enterprise - Full-featured tier for large organizations |
| Freemium | Monthly | Free Plan - Limited free tier for evaluation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Changeflow product offering
Product offeringCore offering
Changeflow is a SaaS platform that monitors any web page for changes and delivers AI-filtered, natural-language summaries of what changed and why it matters. Users describe in plain English what they want to track, and an AI agent sets up and maintains monitoring automatically across websites, PDFs, authenticated pages, RSS feeds, and JSON/CSV sources. The platform then notifies users via email, webhooks, Slack, Teams, API, or RSS feeds.
Product overview
Changeflow is an automated web intelligence platform that monitors web pages for changes and delivers AI-filtered, summarized alerts. The core product consists of the Changeflow Platform with three pricing tiers (Plus at $14/mo for 20 pages, Business for teams, Enterprise with unlimited pages and 10-minute checks). The platform offers vertical solutions including Regulatory Intelligence, Competitor Intelligence, Compliance Monitoring, Banking Intelligence, Media Monitoring, Investment Intelligence, and Horizon Scanning. Key features include an AI Agent for natural language setup, Chrome Extension for browser-based tracking, Page Actions for automated interactions, Custom JavaScript for advanced control, Manual Area Selection for precise monitoring, Tags with Tag Defaults for organization, and My Interests for global AI settings. The product includes team collaboration features and a Visual Diff Viewer with Site Version Control (Time Machine navigation). API products include a REST API (available on all plans), Model Context Protocol (MCP) server for AI tool integration, Webhooks for real-time notifications (Business+), and RSS/JSON/CSV feeds for programmatic consumption.
Differentiator
Problem solved
Functional benefit
Products and services
- Changeflow Platform Automated web intelligence platform that monitors any URL for changes and delivers AI-filtered summaries. For business users who need to track updates across websites without manual checking.
- Changeflow Chrome Extension Browser extension for Chrome and Chromium-based browsers (Edge, Brave, Opera, Vivaldi, Arc) that lets users subscribe to any web page without leaving the site. Click the icon, describe what to watch for, and start tracking immediately.
- Regulatory Intelligence Solution Pre-configured solution for regulatory compliance teams to track proposed rules, exposure drafts, and consultation papers across multiple agencies with AI-powered filtering for specific regulatory topics.
- Competitor Intelligence Solution Pre-configured solution for strategy and market intelligence teams to track competitor websites, product launches, pricing changes, career pages, blog posts, and marketing campaigns with AI identification of meaningful strategic changes.
- Compliance Monitoring Solution Pre-configured solution for ongoing compliance monitoring to ensure organizations stay current with regulatory requirements across multiple agency sources.
- Banking Intelligence Solution Pre-configured solution for financial institutions to monitor banking regulations, OFAC sanctions, FinCEN advisories, and other financial regulatory changes with filtered daily digests.
- Media Monitoring Solution Pre-configured solution for PR teams and communications professionals to track media coverage across news sites and industry publications with AI summarization of relevant articles.
- Investment Intelligence Solution Pre-configured solution for investment professionals to monitor investor relations pages, SEC filings, earnings announcements, M&A activity, and other market-moving corporate information.
- Horizon Scanning Solution Regulatory horizon scanning software that monitors thousands of government sources and filters them through AI against compliance briefs. Tracks 240+ regulatory sources including FDA, SEC, OFAC, FinCEN, DOJ/FCPA, FINRA, CFPB, plus state-level agencies, and covers 50 states with feeds into GRC tools via API and webhooks.
Quantifiable outcome
- Healthcare compliance team reduced Federal Register review time from 10 hours/week to 30 minutes (96.7% reduction)
- +3 more outcomes
Companies that use Changeflow
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Changeflow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability10 records
Feature10 records
Changeflow partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- HubSpotcoreHubSpot integration allows Changeflow to automatically create tickets in HubSpot accounts when changes are detected. Each ticket includes a note with AI summary, link to source page, link to full diff, and screenshot. Requires Tickets and CRM contacts write permissions. Connection is shared across team workspaces on team plans.
- ZapiercoreWebhook-based integration allowing Changeflow change notifications to trigger Zapier workflows. Users can push notifications to Slack, Teams, Discord, update databases, trigger automated workflows, or integrate with CRM and project management tools.
- Anthropic (Claude)coreChangeflow provides a built-in Model Context Protocol (MCP) server compatible with Claude. Users can connect via Claude.ai, Claude Desktop, or Claude Mobile (Pro plan+) to search changes, list sources, and manage monitoring through conversation.
- OpenAI (ChatGPT)coreMCP server integration with ChatGPT (Business, Enterprise, or Edu plans). Admin configures once in Workspace Settings, then all team members can access Changeflow capabilities through ChatGPT conversations.
- StripecorePrimary payment processor for subscription billing. Stripe handles payment card processing with PCI-DSS compliance.
- RecurlycoreSubscription management platform used for recurring billing and subscription lifecycle management. Changeflow uses Recurly for payment processing.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Changeflow competitors and assessment
Company assessmentEmerging players
- Mention: Mention is a media and social listening tool used by PR and communications teams for brand and competitor monitoring. It overlaps with Changeflow's media monitoring solution for PR agencies and in-house comms teams.
Broad incumbents
- FiscalNote: FiscalNote is a venture-backed regulatory and policy-intelligence platform (with products like FiscalNote Risk and FiscalNote Votetracker) that competes head-on with Changeflow's regulatory, compliance, and banking intelligence solutions at the enterprise tier.
- Quorum: Quorum provides legislative tracking, grassroots, and regulatory intelligence software used by associations and corporations. It overlaps with Changeflow's regulatory and competitor intelligence solutions for government affairs and policy teams.
- Crayon: Crayon is an enterprise competitive intelligence platform that tracks competitor moves across web, news, and review channels. It competes with Changeflow's competitor intelligence solution for strategy and market intelligence teams.
- Klue: Klue is a competitive enablement and intelligence platform that consolidates competitor insights for product marketing and sales teams. It targets the same buyer personas as Changeflow's competitor intelligence tier.
Direct peers
- Distill.io: Distill.io provides automated web page monitoring with browser-based checkers, RSS/visual diffs, and alerts across desktop and cloud tiers. Changeflow markets directly against Distill.io on its alternatives page, confirming near-identical product surface area.
- Versionista: Versionista archives and diffs versions of web pages over time, primarily serving competitive intelligence and brand-protection use cases. It overlaps directly with Changeflow's Site Version Control and competitor-intelligence solution.
- Changetower: Changetower is a website change-monitoring tool focused on content tracking, price monitoring, and SEO change alerts for marketers. Changeflow includes Changetower on its comparison pages as an alternative for similar personas.
- Hexowatch: Hexowatch offers AI-assisted website change detection with visual diffs, condition monitoring, and competitor tracking features. It competes for the same self-serve and SMB budget as Changeflow's Plus and Business tiers.
- Visualping: Visualping is one of the most widely used website change-detection tools, offering visual and text-based page monitoring for individuals and teams. It is named explicitly on Changeflow's competitor comparison pages, making it the closest like-for-like product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Changeflow social profiles
Digital presenceChangeflow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Changeflow leadership team
Management profileNumber of profiles
Profiles1 record
Changeflow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Changeflow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Changeflow
What does Changeflow do?
Changeflow is a SaaS platform that monitors any web page for changes and delivers AI-filtered, natural-language summaries of what changed and why it matters. Users describe in plain English what they want to track, and an AI agent sets up and maintains monitoring automatically across websites, PDFs, authenticated pages, RSS feeds, and JSON/CSV sources. The platform then notifies users via email, webhooks, Slack, Teams, API, or RSS feeds.
Is Changeflow a public or private company?
Changeflow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Changeflow founded?
Changeflow was founded in 2011. It employs 1 to 10 people.
Where is Changeflow based?
Changeflow is headquartered in Ipswich, United Kingdom, in the Europe region.
How does Changeflow make money?
One revenue line is on record: subscription SaaS.
Who are Changeflow's main competitors?
Mention is listed as an emerging player. Broad incumbents are FiscalNote, Quorum, Crayon and Klue. Direct peers are Distill.io, Versionista, Changetower, Hexowatch and Visualping.
Does Changeflow have an API?
Yes. REST API available at changeflow.com/api/v3 for programmatically managing sources and retrieving change data. Supports listing sources, creating new sources, updating settings, and fetching recent changes via HTTP requests. Authentication via Bearer token in Authorization header or URL token. Rate limits: 100 writes/hour (POST/PUT/DELETE) and 1,000 reads/hour (GET). Endpoints include GET /sources, GET /sources/{id}, GET /changes, POST /sources, PUT /sources/{id}, DELETE /sources/{id}, and pause/resume/check operations. Available on all plans. Developer documentation is at changeflow.com/kb/integrations/api.