What Madison Web Studio does

Madison Web Studio is a founder-led web design and SEO studio operating as a Wisconsin-focused brand under parent entity Dadhich Technologies. Founded by Rakesh Dadhich, who has over five years of professional web development experience and prior work with more than 100 global clients, the studio delivers custom website design, web development, e-commerce builds, SEO architecture, and ongoing optimization services. All builds are custom-coded from scratch with mobile-first architecture, performance optimization, technical SEO foundations (heading hierarchy, schema markup, clean URLs, Core Web Vitals), and conversion-focused UX design. The studio uses a structured four-step process (Strategy & Discovery, UX & Conversion Design, Performance-Focused Build, Launch & Growth Optimization) and positions itself against template-based competitors by emphasizing strategy-led, no-template builds.

The business operates on a dual revenue model: one-time project fees for website builds (priced $999-$4,999 across Foundation, Growth, and Scale tiers with 2-8 week timelines) and recurring monthly SEO subscriptions ($499-$1,499/month across Starter, Growth, Authority tiers). The studio serves SMBs, professional service firms (legal, accounting, consulting), home service businesses (plumbers, HVAC, contractors), healthcare/wellness providers, manufacturers, hospitality businesses, and select digital platforms across Wisconsin markets including Madison, Milwaukee, and Green Bay. Distribution is direct via website contact forms and structured proposal requests; marketing relies on organic SEO through dedicated service-area pages rather than paid acquisition. Operations are remote-first, with a +91 India contact number suggesting operational footprint in India while serving U.S. clients.

The studio is privately held, bootstrapped, and small in scale — described as a focused studio with 30+ projects delivered to date, no disclosed external funding, no disclosed full-time hires beyond the founder, and no patents, certifications, or third-party awards. Customer concentration is distributed across multiple SMB verticals rather than anchored on any single enterprise account. The competitive position rests on custom craftsmanship, local Wisconsin geographic focus, and a remote-delivery cost structure, rather than proprietary technology, brand recognition, or scale.

Name

Madison Web Studio

Legal name

Madison Web Studio

Website

https://madisonwebstudio.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison Web Studio is a founder-led web design and SEO studio operating under Dadhich Technologies, delivering custom-coded, mobile-first websites and recurring SEO services to SMBs and professional firms across Wisconsin (Madison, Milwaukee, Green Bay) on a remote-first basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Website Design & Development: One-time custom website design and development projects scoped individually, ranging from small business 1-3 page sites to complex multi-page platforms and e-commerce builds. Project-based pricing with clear deliverables defined in individual agreements.
2. SEO Services: Monthly recurring SEO services including technical SEO foundations, on-page optimization, local SEO, content strategy, and authority building. Offered in tiered packages (Starter, Growth, Authority) with month-to-month commitments and monthly reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Madison Web Studio is a remote-first web design and SEO studio that builds custom, mobile-first websites for small and local businesses in Wisconsin. The studio delivers one-time custom website design and development projects (ranging from 1–3 page sites to complex multi-page platforms and e-commerce builds) and recurring monthly SEO services covering technical foundations, on-page optimization, local SEO, content strategy, and authority building.

Product overview

Madison Web Studio offers a unified suite of website design and digital marketing services built around a single integrated methodology: strategy-led custom website design. The core offering is anchored by Custom Website Design and Web Development, supplemented by E-Commerce Websites, SEO Architecture, and Ongoing Optimization. All services are built around a 4-step process (Strategy & Discovery, UX & Conversion Design, Performance-Focused Build, and Launch & Growth Optimization) and share a common philosophy of no templates, mobile-first architecture, and conversion-focused outcomes. SEO Architecture functions as a standard-built-in capability across all website projects rather than a standalone add-on, while Ongoing Optimization provides post-launch refinement as a retained service.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Website Design Bespoke website design services creating custom interfaces from scratch, aligned with brand identity, audience psychology, and conversion goals. Includes UX-first layouts, brand-aligned UI systems, and mobile-first architecture by default for small and local businesses in Wisconsin.
• Web Development Custom-built, mobile-first websites structured around clarity, usability, and long-term scalability with clean, performance-optimized code for SMBs, professional firms, and local companies in Wisconsin.
• E-Commerce Websites Revenue-focused e-commerce experiences designed to reduce friction and increase sales, built with mobile-first and performance-focused approach for businesses selling online.
• SEO Architecture Structural SEO, performance optimization, and analytics integration delivered as a standard component of every website build. Includes technical SEO foundations, on-page optimization, local SEO, content and keyword strategy, and authority/backlink building for Wisconsin businesses seeking Google visibility.
• Ongoing Optimization Post-launch iteration, testing, and refinement based on real user behavior to ensure the website continues improving over time and supporting business growth.

Quantifiable outcome

• 30+ projects delivered with measurable results for local businesses
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Digital Silk: Custom web design and development agency serving SMB and mid-market clients with custom-built, conversion-focused websites. Directly comparable in custom-only positioning, project-based pricing, and emphasis on performance and SEO foundations.
• Lounge Lizard: Digital agency offering web design, web development, and SEO services to SMB and enterprise clients. Comparable in service bundle (custom design + dev + SEO) and project-based pricing for similar business customer profiles.
• Huemor: Custom B2B web design and development agency serving SMB and mid-market clients. Directly comparable in custom-code, no-template positioning, conversion-focused design philosophy, and project-based engagement model targeting similar buyer personas.
• SmartSites: US-based digital agency focused on custom website design, development, and SEO services for SMBs. Directly comparable in service mix (custom builds + recurring SEO), target customer (small/mid-sized US businesses), and sales-led GTM, though operating at materially larger scale than Madison Web Studio.
• OuterBox: Web design and SEO agency focused on e-commerce and B2B clients with a combined web design + SEO service offering. Comparable in dual-revenue model (project + recurring), performance-optimized build approach, and SMB/mid-market target segment.
• Blue Fountain Media: Digital agency offering custom web design, web development, and digital marketing services to SMB and enterprise clients. Comparable in full-service custom web build + digital marketing bundle and similar target customer mix.
• Clay: Global digital design and development agency offering custom UX-focused web design and branding services. Comparable in bespoke, non-template design philosophy and conversion-oriented UX approach, though serving a broader enterprise client base.

Broad incumbents

• WebFX: Established full-service digital marketing agency offering web design, SEO, and related services to SMB and mid-market clients across the US. Comparable because it sells the same combined web design + recurring SEO offering to similar SMB buyer profiles, though at significantly larger scale and broader geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Web Studio