1Oklahoma
1Oklahoma is the official membership club of Sooner Nation, offering Oklahoma Sooners fans tiered subscriptions ($10-$1,000/month) with exclusive content, NIL-connected athlete interactions, signature events, and branded merchandise, operating in affiliation with OU Athletics.
- Company typePrivate
- Founded2024
- HeadquartersNorman, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What 1Oklahoma does
1Oklahoma operates as the official membership club of Sooner Nation, providing subscription-based access to University of Oklahoma Athletics content, student-athlete interactions, merchandise, and exclusive events. The company serves passionate Oklahoma Sooners fans through seven monthly membership tiers ranging from $10 (OKLAHOMA) to $1,000 (47 CLUB), with mid and upper tiers offering NIL-related perks including custom athlete videos, 1:1 chats, exclusive events, and private facility tours. The organization is operationally affiliated with OU SSP (Sooner Sports Properties), with staff using @oussp.com email domains, evidencing close institutional ties to the OU athletic department.
The underlying technology is a Wix-hosted e-commerce and membership management platform with no proprietary technology stack or AI capabilities. Core products include the seven subscription tiers, branded merchandise (hats at $40 each, Shirt of the Month club, championship gear via OSCO), and two signature annual events: the Cedar Gate Clay Shoot and the 18th annual Sooner Open golf tournament. A network of 50+ brand partners (Academy, Sonic, Planet Fitness, OSCO, Delta Dental, Homeland, and others) supports cross-promotion and sponsorship revenue.
Revenue mechanics combine recurring monthly subscriptions, event ticket sales and sponsorship packages ($5,000-$10,000 tiers), and merchandise sales through OSCO. The go-to-market motion is direct-to-consumer via the 1oklahoma.com website, amplified by organic social media across X, Instagram, Facebook, YouTube, and TikTok, plus email newsletters and event-driven member acquisition. Founded in 2024 and based in Norman, Oklahoma, the company operates as a non-profit with 11-50 employees and has reached 1,000+ active members.
1Oklahoma firmographics
Firmographics- Name
- 1Oklahoma
- Legal name
- 1Oklahoma
- Website
- https://1oklahoma.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 1Oklahoma is the official membership club of Sooner Nation, offering Oklahoma Sooners fans tiered subscriptions ($10-$1,000/month) with exclusive content, NIL-connected athlete interactions, signature events, and branded merchandise, operating in affiliation with OU Athletics.
- Ownership category
- akta.pro rank
1Oklahoma industry classification
Industry- Product category
- Sports Fan Membership Services
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
- akta.pro secondary industry
- E-commerce & Digital Membership Clubs (CRAEADAF)
Keywords
Where 1Oklahoma is headquartered
LocationHeadquarters
- HQ city
- Norman
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
1Oklahoma business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D
Revenue model
- Subscription Memberships: Monthly recurring subscription revenue from tiered membership plans (OKLAHOMA $10, BOOMER $20, SOONER $50, CRIMSON & CREAM $100, SOONER BRED $225, SOONER BORN $500, 47 CLUB $1,000). Members receive access to exclusive content, events, merchandise opportunities, and athlete interactions based on tier level.
- Event Tickets and Sponsorships: Revenue from ticket sales to exclusive member events including the Cedar Gate Clay Shoot ($500 individual, $1,800 team of 4) and Sooner Open golf tournament ($1,000 entry fee). Additional sponsorship tiers at events (Platinum $10,000, Gold $7,500, Silver $5,000, etc.).
- Merchandise Sales: Sales of branded merchandise including hats ($40 each), Shirt of the Month club, commemorative items, and exclusive giveaways. Members receive early access to merchandise drops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | OKLAHOMA tier - $10/month basic membership |
| Subscription | Monthly | BOOMER tier - $20/month with event access |
| Subscription | Monthly | SOONER tier - $50/month enhanced benefits |
| Subscription | Monthly | CRIMSON & CREAM tier - $100/month popular tier |
| Subscription | Monthly | SOONER BRED tier - $225/month with athlete interactions |
| Subscription | Monthly | SOONER BORN tier - $500/month premium NIL experience |
| Subscription | Monthly | 47 CLUB tier - $1,000/month top-tier elite membership |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
1Oklahoma product offering
Product offeringCore offering
1Oklahoma operates a tiered monthly subscription membership club ($10 to $1,000 per month) that gives fans of the University of Oklahoma Sooners exclusive access to OU student-athletes through content, meet-and-greets, autograph opportunities, NIL activations, and signature on-campus events such as the Cedar Gate Clay Shoot and the Sooner Open golf tournament. The club also sells branded merchandise (hats priced at $40) and offers brand sponsorship packages that connect paying partners with student-athletes.
Product overview
1Oklahoma is a subscription-based membership club serving as the official fan club of Sooner Nation (Oklahoma Athletics). The platform offers a tiered membership structure ranging from $10/month (OKLAHOMA) to $1,000/month (47 CLUB), providing access to exclusive content, events, merchandise, and NIL opportunities connecting fans with OU student-athletes. The product portfolio includes seven membership tiers, branded merchandise (headwear including Offroad, Air Flow, Highpoint, and Road Runner hats at $40 each), and signature experiences such as the 2026 Cedar Gate Clay Shoot and 2026 Sooner Open golf tournament.
Differentiator
Problem solved
Functional benefit
Products and services
- 1Oklahoma Membership Club Tiered subscription membership program ($10-$1,000/month) for Oklahoma Sooners fans, providing progressively richer access to exclusive content, direct OU student-athlete interactions, behind-the-scenes access, live Q&A sessions, autograph opportunities, custom athlete videos, 1:1 chats, private facility tours, and members-only signature events.
- 1Oklahoma Branded Hats Branded headwear sold at $40 per unit, available in Offroad, Air Flow, Highpoint, and Road Runner design styles; distributed via the 1Oklahoma website and partner Oklahoma Shirt Company (OSCO).
- 2026 Cedar Gate Clay Shoot Members-only signature sporting clays event on July 18, 2026 at The Cedar Gate in Kingfisher, Oklahoma, where fans compete alongside OU student-athletes. Individual tickets from $500; team of four at $1,800; sponsorship packages from $500 to $10,000.
- 2026 Sooner Open Golf Tournament 18th annual golf tournament at Jimmie Austin OU Golf Club on November 13, 2026, paired with 'A Night with the Sooners' celebration and an Oklahoma Football game on November 14, 2026. Entry fee of $1,000 per participant.
- NIL Partnership Program Brand partnership program connecting paying brand sponsors (50+ partners including Academy Sports + Outdoors, Sonic Drive-In, Planet Fitness, Delta Dental, Homeland, and others) with OU student-athletes for endorsements, content creation, social media campaigns, event activations, and commercial appearances.
Quantifiable outcome
- Direct NIL support to student-athletes through membership fees and fan engagement
Companies that use 1Oklahoma
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
1Oklahoma technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
1Oklahoma partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Academy Sports + OutdoorsminorNational sporting goods retailer partner with 1Oklahoma. Brand logo featured on partner page suggesting marketing collaboration and potential merchandise retail partnership.
- Sonic Drive-InminorMajor Oklahoma-based fast food chain partnering with 1Oklahoma. Brand logo displayed on partner page indicating marketing and brand collaboration.
- Planet FitnessminorNational fitness chain partner. Brand logo featured suggesting fitness-related promotions or member benefits.
- Oklahoma Shirt Company (OSCO)corePrimary merchandise partner for 1Oklahoma branded products including the Shirt of the Month club and Championship gear. OSCO operates the official merchandise store referenced on 1Oklahoma website.
- HomelandminorOklahoma-based grocery chain partner. Brand logo displayed on partner page.
- Delta DentalminorDental insurance provider partnering with 1Oklahoma. Brand logo featured on partner page.
- B&H BoringminorOklahoma-based business partner. Brand logo displayed on partner page.
- Dynamic Wound CareminorHealthcare company partner. Brand logo featured on partner page.
- Fowler AutominorOklahoma automotive dealer partner. Brand logo displayed on partner page.
- OKC ProtonminorOklahoma-based healthcare partner. Brand logo displayed on partner page.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
1Oklahoma competitors and assessment
Company assessmentEmerging players
- Stack Sports: Sports technology platform serving governing bodies, leagues, and athletic organizations. Comparable as an enabling platform for collegiate sports operations, with overlap in athlete engagement and event tooling relevant to 1Oklahoma's member experience.
Direct peers
- MOGL: Marketplace connecting athletes, brands, and NIL collectives for paid engagements. Comparable as both compete to be the connective layer between brands and collegiate athletes, an adjacency where 1Oklahoma's brand-partner network lives.
- Opendorse: NIL marketplace and athlete-monetization platform connecting collegiate athletes with brand deals. Comparable to 1Oklahoma as both operate in the collegiate NIL/fan-engagement stack and serve the same athlete and brand-partner audiences.
- INFLCR (Teamworks): Athlete personal-brand and NIL content platform now part of Teamworks. Comparable to 1Oklahoma's NIL content and athlete-engagement offerings and shares the same university-athletics distribution channel.
- 12th Man+ Foundation (Texas A&M): University-affiliated fan membership and NIL funding organization for Texas A&M Athletics. Direct peer in the school-specific fan membership / NIL collective category, operating with the same tiered membership and donor model.
- Tiger Athletic Foundation (LSU): LSU Athletics' primary fundraising and membership foundation. Comparable in that it monetizes fan affinity via tiered memberships, events, and donor benefits tied to a single SEC athletic program.
- Crimson Tide Foundation (Alabama): Official Alabama Athletics fundraising and fan engagement arm. Comparable as a single-school fan/donor membership operation tied to a major SEC athletic brand, the same structural slot 1Oklahoma occupies within Oklahoma.
Others
- Front Office Sports: Business-of-sports media and events company covering NIL, athlete economics, and the sports business landscape. Comparable as a thematic adjacent in the NIL and fan-economy information ecosystem where 1Oklahoma also operates.
Broad incumbents
- Fanatics: Dominant licensed sports merchandise and fan-engagement platform. Comparable as a fan-merchandise and engagement incumbent whose product set (drops, exclusives, fan memberships) overlaps with 1Oklahoma's merch and membership business, though at vastly greater scale.
- Teamworks: Operating system for sports organizations covering operations, content, and athlete workflows. Comparable in that it houses NIL (via INFLCR) and broader athlete-experience tooling that overlaps with 1Oklahoma's membership and content stack, but at a much broader portfolio level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
1Oklahoma social profiles
Digital presence1Oklahoma financial estimates
Financial estimateRevenue estimate
Valuation estimate
1Oklahoma leadership team
Management profileNumber of profiles
Profiles8 records
1Oklahoma funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
1Oklahoma M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 1Oklahoma
What does 1Oklahoma do?
1Oklahoma operates a tiered monthly subscription membership club ($10 to $1,000 per month) that gives fans of the University of Oklahoma Sooners exclusive access to OU student-athletes through content, meet-and-greets, autograph opportunities, NIL activations, and signature on-campus events such as the Cedar Gate Clay Shoot and the Sooner Open golf tournament. The club also sells branded merchandise (hats priced at $40) and offers brand sponsorship packages that connect paying partners with student-athletes.
Is 1Oklahoma a public or private company?
1Oklahoma is a private company. It is classified as unknown and is currently operating.
When was 1Oklahoma founded?
1Oklahoma was founded in 2024. It employs 11 to 50 people.
Where is 1Oklahoma based?
1Oklahoma is headquartered in Norman, United States, in the North America region.
How does 1Oklahoma make money?
Three revenue lines are on record. Subscription Memberships are the primary driver. The others are event Tickets and Sponsorships and merchandise Sales.
Who are 1Oklahoma's main competitors?
Stack Sports is listed as an emerging player. Direct peers are MOGL, Opendorse, INFLCR (Teamworks), 12th Man+ Foundation (Texas A&M), Tiger Athletic Foundation (LSU) and Crimson Tide Foundation (Alabama). Front Office Sports is listed as an others. Broad incumbents are Fanatics and Teamworks.
Does 1Oklahoma have an API?
No public API is recorded for 1Oklahoma.
What industry is 1Oklahoma in?
1Oklahoma's product category is Sports Fan Membership Services. Its primary akta.pro industry code is CRAEADAI, Specialty Membership Clubs (Category-Focused), with a secondary code of CRAEADAF, E-commerce & Digital Membership Clubs. Its NAICS code is 71121 and its SIC code is 7997.