nFuse.ai
nFuse.ai is a Sofia-based B2B SaaS platform founded in 2025 that uses AI to convert text, voice, and image inputs from WhatsApp, Viber, and SMS into structured FMCG orders integrated with SAP, Dynamics, and Oracle ERPs, targeting distributors, manufacturers, and HoReCa operators across Europe, EMEA, and the Americas.
- Company typePrivate
- Founded2025
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What nFuse.ai does
nFuse.ai (legal entity nFuse Intelligence DPK, UIC 208370480) is a Sofia, Bulgaria-based B2B SaaS company founded in 2025 by former Coca-Cola executives Stoyan Ivanov and Stefan Radov. The company operates a single unified AI-powered ordering automation platform that enables FMCG distributors, manufacturers, and HoReCa operators to capture retail orders through WhatsApp, Viber, iMessage, SMS, and email — channels retailers and sales reps already use — eliminating the app-download and portal-login friction that has historically limited B2B ordering platform adoption to roughly 15%. The platform's AI processes multimodal inputs (text, voice messages, and shelf photos) into structured orders and connects them via API to enterprise ERP systems (SAP, Microsoft Dynamics, Oracle), typically achieving go-live within one week versus the 12–18 months required by legacy systems. Reported deployed outcomes include 70%+ retailer adoption rates, 15–30% revenue uplift per outlet, sub-$1 cost per order, 90% reduction in order errors, and reactivation of up to 40% of dormant outlet bases within 90 days.
The business model is usage-based, charging approximately $1 per order processed, with pilots offered at cost for ROI validation before full rollout. The go-to-market combines direct enterprise field sales with a digital demand-generation engine spanning paid Meta, Google, and LinkedIn advertising plus HubSpot CRM-driven lead capture. Distribution itself is product-led: retail outlets self-place orders through messaging channels without any installed application, which functions as both the value proposition and the primary acquisition mechanism at the outlet level. The company has disclosed five named enterprise customers across beverages, food, frozen goods, pet care, and multi-brand FMCG distribution, and reports more than €50 million in cumulative orders processed through the platform. In April 2026, nFuse closed a €1.7 million (~$2 million) seed round led by Eleven Ventures and LAUNCHub Ventures to fund geographic expansion into EMEA and the Americas and to build out payments and predictive demand intelligence features.
Customer concentration is a material risk: a small number of named enterprise case studies anchor the revenue base, and there is limited evidence of contract-level diversification beyond the disclosed logos. The AI capability is central to the product but applied rather than frontier — multimodal order interpretation is the core feature, yet no proprietary models, patents, or research output are disclosed, leaving the company exposed to replication by CRM/ERP incumbents. Expansion signals are positive and recent: the seed round explicitly funds multi-region expansion (Europe, MEA, Americas) plus product extension into payments and predictive analytics, and the messaging-first architecture is well-suited to emerging markets where WhatsApp-based commerce is already normalized.
nFuse.ai firmographics
Firmographics- Name
- nFuse.ai
- Legal name
- nFuse Intelligence DPK
- Website
- https://nfuse.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- nFuse.ai is a Sofia-based B2B SaaS platform founded in 2025 that uses AI to convert text, voice, and image inputs from WhatsApp, Viber, and SMS into structured FMCG orders integrated with SAP, Dynamics, and Oracle ERPs, targeting distributors, manufacturers, and HoReCa operators across Europe, EMEA, and the Americas.
- Ownership category
- akta.pro rank
nFuse.ai industry classification
Industry- Product category
- B2B Sales Automation Software for FMCG Distribution
- NAICS
- Software Publishers (51321)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where nFuse.ai is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
nFuse.ai business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Per-order transaction fees: Value-based pricing model where nFuse charges approximately $1 per order processed through the platform. This usage-based approach aligns revenue with customer value delivery and scales with order volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Per-order processing at ~$1 per order |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
nFuse.ai product offering
Product offeringCore offering
nFuse.ai is an AI-powered B2B ordering automation platform that lets FMCG retailers and HoReCa operators place orders through WhatsApp, Viber, iMessage, SMS, email, voice, or photo without downloading new apps. The platform's AI interprets unstructured inputs (text, voice messages, shelf photos) and converts them into structured orders that flow directly into enterprise ERP systems such as SAP, Microsoft Dynamics, and Oracle via API. Deployments go live in approximately one week, with pricing at approximately $1 per order processed on a usage-based model.
Product overview
nFuse operates as a single unified B2B ordering automation platform rather than a modular product suite. The core nFuse platform enables FMCG retailers and HoReCa operators to place orders through familiar messaging channels (WhatsApp, Viber, iMessage, email) using text, voice, or images. The platform's AI processes unstructured inputs and converts them into structured orders that integrate with enterprise ERP systems. Key value propositions include up to 30% revenue uplift per outlet, sub-$1 cost per order, and deployment within one week without requiring ERP replacement.
Differentiator
Problem solved
Functional benefit
Products and services
- nFuse B2B Ordering Platform AI-powered B2B ordering automation system for FMCG distributors, CPG manufacturers, and HoReCa operators that converts text, voice, and photo inputs from messaging channels (WhatsApp, Viber, iMessage, SMS, email) into structured orders integrated with enterprise ERP systems (SAP, Microsoft Dynamics, Oracle) via API. The platform achieves 70%+ retailer adoption rates and targets sub-$1 cost per order with deployments going live in approximately one week.
Quantifiable outcome
- 70%+ retailer adoption rate vs 15% industry average for traditional B2B ordering platforms
- +7 more outcomes
Companies that use nFuse.ai
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
nFuse.ai technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability6 records
Feature5 records
nFuse.ai partnerships and signals
Strategic signalScale indicators7 records
Recent moves8 records
Expansion highlights5 records
nFuse.ai competitors and assessment
Company assessmentBroad incumbents
- Salesforce: Largest enterprise CRM and commerce platform, with B2B Commerce, Sales Cloud, and Einstein GPT capabilities that overlap nFuse's ordering, CRM, and AI-agent workflows. Competes from a portfolio-bundled position rather than FMCG-specialized.
- SAP: ERP and B2B commerce vendor with native order-management capabilities and embedded AI (Joule) that competes with nFuse at the integration layer where nFuse currently partners. Broad incumbent position across the same FMCG customers.
- Microsoft Dynamics 365: Enterprise ERP/CRM suite with Commerce and Field Service modules addressing B2B ordering and field-sales workflows. Competes with nFuse in the same customer base via bundling, Copilot AI roadmap, and existing enterprise contracts.
Emerging players
- Cloudapps: AI-driven sales-performance and activity-capture platform for B2B sales teams. Overlaps with nFuse's process-automation and predictive-analytics capabilities for sales operations, though focused on broader B2B rather than FMCG specifically.
Direct peers
- Repsly: B2B field-sales execution and retail-merchandising platform for FMCG and consumer-goods companies. Targets the same distributor and CPG buyer and addresses similar merchandising/order-capture pain points, though it is mobile-app based rather than messaging-channel based.
- Beatroute: AI-driven retail-execution and field-sales platform for FMCG distributors and manufacturers. Direct overlap on FMCG distributor pain points and AI-driven order capture, though Beatroute emphasizes image recognition and rep workflows over messaging channels.
- Pepperi: B2B ordering, catalog, and sales-rep platform purpose-built for FMCG/CPG brands and distributors. Highly comparable to nFuse in target customer, business model, and core workflow, though Pepperi relies on a mobile app for reps versus nFuse's messaging-first architecture.
- StayinFront: Retail-execution and B2B ordering platform serving global CPG/FMCG manufacturers and distributors. Comparable in target customer (FMCG field sales), enterprise go-to-market, and ERP integration depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
nFuse.ai social profiles
Digital presencenFuse.ai compliance and trust
Trust signalCompliance1 record
nFuse.ai financial estimates
Financial estimateRevenue estimate
Valuation estimate
nFuse.ai leadership team
Management profileNumber of profiles
Profiles3 records
nFuse.ai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nFuse.ai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nFuse.ai
What does nFuse.ai do?
nFuse.ai is an AI-powered B2B ordering automation platform that lets FMCG retailers and HoReCa operators place orders through WhatsApp, Viber, iMessage, SMS, email, voice, or photo without downloading new apps. The platform's AI interprets unstructured inputs (text, voice messages, shelf photos) and converts them into structured orders that flow directly into enterprise ERP systems such as SAP, Microsoft Dynamics, and Oracle via API. Deployments go live in approximately one week, with pricing at approximately $1 per order processed on a usage-based model.
Is nFuse.ai a public or private company?
nFuse.ai is a private company. It is classified as venture growth investor backed and is currently operating.
When was nFuse.ai founded?
nFuse.ai was founded in 2025. It employs 11 to 50 people.
Where is nFuse.ai based?
nFuse.ai is headquartered in Sofia, Bulgaria, in the Europe region.
How does nFuse.ai make money?
One revenue line is on record: per-order transaction fees.
Who are nFuse.ai's main competitors?
Broad incumbents on record are Salesforce, SAP and Microsoft Dynamics 365. Cloudapps is listed as an emerging player. Direct peers are Repsly, Beatroute, Pepperi and StayinFront.
Does nFuse.ai have an API?
No public API is recorded for nFuse.ai.
What industry is nFuse.ai in?
nFuse.ai's product category is B2B Sales Automation Software for FMCG Distribution. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAAAFAC, Conversational AI Platforms (chat/voice bots, orchestration). Its NAICS code is 51321 and its SIC code is 7372.