Cloudapps
Cloudapps is a UK-based B2B SaaS company that combines proprietary deep learning AI with behavioural science to deliver revenue intelligence software — deal health, pipeline forecasting, next-best-action guidance, and gamification — to enterprise sales, marketing, and operations teams.
- Company typePrivate
- Founded2009
- HeadquartersOxford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Cloudapps does
Cloudapps (legal entity CloudApps Ltd) is a UK-headquartered private SaaS company founded in 2009 that builds AI-powered revenue intelligence software for B2B sales, marketing, and operations teams. The platform combines a proprietary Deep Learning engine with behavioural science to deliver deal health scoring, pipeline forecasting, churn prediction, next-best-action guidance, behavioural tracking, gamification, and KPI dashboards, with claimed accuracy of 95% for predictions and up to 99% for forecasting. Its product portfolio is organized around two core platforms: Predict AI (predictive analytics with sub-products covering Sales, Marketing, and Demand forecasting) and Perform (execution layer with Next Best Action, Behavioural Intelligence, Gamification/Sumo, and KPI Boards), delivered as a cloud-based subscription service.
The company sells primarily to enterprise sales and revenue operations leaders through a direct field-sales motion, augmented by a self-serve plug-and-play tier (Predict AI Sales Today) deployable within an hour and supported by a 30-day free trial. Named customers include Vodafone, IRIS Software Group, EG, Aviva, Adecco, SUSE, LexisNexis, and Hauser, spanning telecom, insurance, software, legal, staffing, real estate, and professional services. Cloudapps operates as an official Salesforce partner and in November 2024 announced a co-development partnership with Ice Blue Sky to launch Blue Cloud AI, an AI managed service targeting B2B marketing applications.
Cloudapps has 11-50 employees and is registered in Winnersh, Berkshire (with a city listing of Oxford in firmographic data). The company has not publicly disclosed revenue, ARR, or detailed ownership; a single early-stage funding round from Molten Ventures was recorded in June 2011, with no subsequent funding rounds disclosed. Marketing is content-led through a blog, case studies, the 'Winning with AI' podcast, and the State of Sales 2025 research report. The company holds no patents or trademarks disclosed in source data and operates in compliance with GDPR under UK jurisdiction.
Cloudapps firmographics
Firmographics- Name
- Cloudapps
- Legal name
- CloudApps Ltd
- Website
- https://cloudapps.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cloudapps is a UK-based B2B SaaS company that combines proprietary deep learning AI with behavioural science to deliver revenue intelligence software — deal health, pipeline forecasting, next-best-action guidance, and gamification — to enterprise sales, marketing, and operations teams.
- Ownership category
- akta.pro rank
Cloudapps industry classification
Industry- Product category
- Revenue Intelligence Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Cloudapps is headquartered
LocationHeadquarters
- HQ city
- Oxford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Cloudapps business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Predict AI & Perform): Cloudapps operates as a SaaS revenue intelligence platform offering subscription-based access to its AI-powered products. Customers pay for access to Predict AI (sales forecasting, pipeline health, churn prediction, cross-sell/upsell identification) and Perform (behavioural intelligence, next best action, gamification, KPI boards). The platform is offered as a cloud-based service with implementation options ranging from plug-and-play (1-hour setup) to more comprehensive enterprise deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Predict AI Sales Plug & Play - Entry-level out-of-box solution |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Cloudapps product offering
Product offeringCore offering
Cloudapps sells a SaaS revenue intelligence platform that combines a proprietary Deep Learning AI engine with Behavioural Science to help B2B sales organizations analyze historical CRM data and predict deal outcomes, pipeline health, and revenue forecasts. The platform is organized into two product lines—Predict AI (deal health, sales forecasting, pipeline health, churn prediction, cross-sell/upsell identification, ICP scoring, demand forecasting) and Perform (next best action guidance, behavioural intelligence, gamification, KPI boards). It integrates natively with Salesforce CRM and is offered in tiered deployment options including a one-hour Plug & Play configuration and full enterprise rollouts.
Product overview
Cloudapps offers a unified Revenue Intelligence Platform built around two core product lines: Predict AI (predictive AI engine) and Perform (performance optimization). Predict AI provides 95% prediction accuracy through its Deep Learning engine, offering sub-products for Sales (Deal Health, Sales Forecasting, Pipeline Health), Marketing (ICP scoring, Churn Prevention), and Demand (Revenue Forecasting). Perform complements this with sub-products for Sales and Onboarding teams, providing Next Best Action guidance, Behavioural Intelligence, Gamification, and KPI Boards. The platform is delivered as SaaS with System Integration and Security & Trust infrastructure components.
Differentiator
Problem solved
Functional benefit
Brands
- Predict AI: AI-powered prediction engine for sales, marketing, and demand forecasting with up to 95% prediction accuracy
- Perform
- Predict AI Sales
- Predict AI Sales Today
- Predict AI Marketing
- Predict AI Demand
- Perform Sales
- Perform Onboarding
- Perform AI Sales
Products and services
- Predict AI AI-powered prediction engine for B2B sales, marketing, and demand forecasting that analyzes historical sales data and activities to deliver up to 95% prediction accuracy and up to 99% forecasting accuracy across deal health, pipeline health, sales forecasting, cross-sell/upsell identification, and churn prediction. Built for B2B sales leaders, revenue operations teams, and sales operations professionals running on Salesforce CRM.
- Perform Performance optimization platform that helps B2B sales teams improve execution and accelerate onboarding of new hires through Next Best Action guidance, Behavioural Intelligence tracking, Gamification (Sumo), and KPI Boards. Designed for sales leaders, sales operations, and individual sales representatives.
- Predict AI Sales Sales-focused prediction module within Predict AI providing Deal Health monitoring, Sales Forecasting, Pipeline Health analysis, Cross-sell and Upsell identification, and Churn Prediction for B2B sales teams using Salesforce CRM.
- Predict AI Sales Today (Predict AI Sales Plug & Play) Out-of-the-box, plug-and-play version of Predict AI Sales featuring Deal Health, Pipeline Health, and Sales Forecasting, designed to be deployable within an hour and offered with a 30-day no-obligation trial. Targeted at B2B sales teams that want rapid time-to-value on Salesforce CRM.
- Predict AI Marketing Marketing-focused prediction module within Predict AI providing Ideal Customer Profile (ICP) scoring, Cross-sell and Upsell identification, Churn Prevention, and Opportunity Scoring for B2B marketing leaders.
- Predict AI Demand Demand forecasting module within Predict AI providing Production Forecasting and Revenue Forecasting for B2B organizations seeking demand-side predictive analytics.
- Perform Sales Sales-focused module within Perform providing Next Best Action guidance, Behavioural Intelligence, Gamification, and KPI Boards to improve B2B sales team execution and process adoption.
- Perform Onboarding Onboarding optimization module within Perform providing Next Best Onboarding Action guidance, Behavioural Intelligence, Gamification, and KPI Boards to accelerate the ramp time of new sales hires.
Quantifiable outcome
- 21% increase in revenue reported by customers
- +7 more outcomes
Companies that use Cloudapps
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Cloudapps technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Cloudapps partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Ice Blue SkycoreJoint development partnership with Ice Blue Sky to launch 'Blue Cloud AI', an AI Managed Service. The partnership combines Cloudapps' predictive AI capabilities with Ice Blue Sky's AI managed services expertise. Beginning with a proof of concept for B2B Marketing, the project aims to predict which customer segments will respond to specific marketing activities, leading to improved marketing conversions and better-focused marketing budgets.
- SalesforcecoreOfficial Salesforce partner. The Salesforce Partner Logo is displayed on the Cloudapps website indicating certification and integration partnership. Cloudapps integrates with Salesforce CRM to provide revenue intelligence, behavioural tracking, and deal health analysis directly within the Salesforce environment.
Scale indicators12 records
Recent moves5 records
Expansion highlights5 records
Cloudapps competitors and assessment
Company assessmentDirect peers
- Clari: Clari provides AI-driven revenue forecasting, pipeline management, and deal inspection tools. Its focus on revenue operations and forecasting overlaps closely with Cloudapps' Predict AI Sales offering.
- Aviso: Aviso offers AI-powered revenue forecasting, pipeline management, and deal intelligence for B2B sales. Its focus on predictive forecasting and deal health mirrors Cloudapps' Predict AI capabilities for enterprise revenue teams.
- Salesloft: Salesloft (now part of Drift/Drift joint operations) delivers sales engagement, conversation intelligence, and revenue forecasting. Its integration with Salesforce and forecasting focus positions it as a peer to Cloudapps' Salesforce-anchored stack.
- Outreach: Outreach is a sales execution platform combining sales engagement with AI-driven deal insights and forecasting. Its next-best-action and pipeline analytics capabilities overlap with Cloudapps' Predict AI and Perform product lines.
- Revenue.io (formerly ringDNA): Revenue.io combines sales engagement with conversation intelligence and AI-driven next-best-action guidance. Its behavioural analytics and sales coaching overlap with Cloudapps' Perform Sales offering.
- Gong.io: Gong is a revenue intelligence platform that captures sales conversations and activities to deliver deal health, pipeline visibility, and forecasting. It is the most directly comparable peer to Cloudapps in revenue intelligence for B2B sales teams.
Broad incumbents
- HubSpot Sales Hub: HubSpot Sales Hub bundles CRM, sales engagement, forecasting, and conversation intelligence into a broad platform. It targets the same B2B sales leader buyer as Cloudapps but with a wider, integrated portfolio.
- Salesforce Einstein: Einstein is Salesforce's native AI layer offering forecasting, predictive lead scoring, and next-best-action within the CRM. As Cloudapps' distribution partner, Einstein is simultaneously the channel and the most credible competitive threat.
- Microsoft Dynamics 365 Sales: Dynamics 365 Sales includes AI-driven lead scoring, forecasting, and relationship insights through Copilot. As an enterprise CRM incumbent with embedded AI, it competes for the same revenue operations buyer that Cloudapps targets.
Emerging players
- BoostUp: BoostUp provides AI-driven sales forecasting and pipeline health analytics. It is a smaller, focused competitor in the same revenue intelligence niche as Cloudapps' Predict AI Sales.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cloudapps social profiles
Digital presenceCloudapps compliance and trust
Trust signalCompliance1 record
Cloudapps financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cloudapps leadership team
Management profileNumber of profiles
Profiles6 records
Cloudapps funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cloudapps M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cloudapps
What does Cloudapps do?
Cloudapps sells a SaaS revenue intelligence platform that combines a proprietary Deep Learning AI engine with Behavioural Science to help B2B sales organizations analyze historical CRM data and predict deal outcomes, pipeline health, and revenue forecasts. The platform is organized into two product lines—Predict AI (deal health, sales forecasting, pipeline health, churn prediction, cross-sell/upsell identification, ICP scoring, demand forecasting) and Perform (next best action guidance, behavioural intelligence, gamification, KPI boards). It integrates natively with Salesforce CRM and is offered in tiered deployment options including a one-hour Plug & Play configuration and full enterprise rollouts.
Is Cloudapps a public or private company?
Cloudapps is a private company. It is classified as venture growth investor backed and is currently operating.
When was Cloudapps founded?
Cloudapps was founded in 2009. It employs 11 to 50 people.
Where is Cloudapps based?
Cloudapps is headquartered in Oxford, United Kingdom, in the Europe region.
How does Cloudapps make money?
One revenue line is on record: saaS Subscription (Predict AI & Perform).
Who are Cloudapps's main competitors?
Direct peers on record are Clari, Aviso, Salesloft, Outreach, Revenue.io (formerly ringDNA) and Gong.io. Broad incumbents are HubSpot Sales Hub, Salesforce Einstein and Microsoft Dynamics 365 Sales. BoostUp is listed as an emerging player.
Does Cloudapps have an API?
No public API is recorded for Cloudapps.
What industry is Cloudapps in?
Cloudapps's product category is Revenue Intelligence Software. Its primary akta.pro industry code is HDAEAFAI, CRM Analytics, Revenue Intelligence & Forecasting, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 513210 and its SIC code is 7372.