Willie's Remedy+

What Willie's Remedy+ does

Willie's Remedy+ is a hemp-derived THC-infused beverage brand launched in March 2025 as a joint venture between Willie Nelson and JuneShine Brands, operating under the legal entity JS-WR JV LLC and headquartered in Austin, Texas. The company sells low-dose cannabis beverages positioned as alcohol alternatives for adults aged 21 and older, with a portfolio spanning 750ml social tonics (5mg and 10mg THC), 2oz single-serving THC shots, and ready-to-drink 12oz seltzer cans in Black Cherry Lime and Strawberry Watermelon flavors. All products use a consistent functional blend of THC, CBD, CBG, and L-Theanine enabled by proprietary nano-emulsification technology that delivers onset in 15-30 minutes and a 1-1.5 hour duration — a profile engineered to mimic the cadence of social drinking rather than traditional edibles.

The company operates a dual-channel go-to-market model combining direct-to-consumer e-commerce at drinkwillies.com, which ships to 37+ U.S. states and offers a 20% subscription discount, with a national retail rollout through Total Wine, Binny's Beverage Depot, TXB, and Lowe's executed via JuneShine Brands' distribution infrastructure in 2026. Pricing is premium, ranging from $56 for a 12-pack of seltzers to $89.99 for a 10mg spirit bottle, supported by bundles (e.g., the $169.99 High Road Bundle) and a growing branded merchandise line. Within its first year, Willie's Remedy+ reportedly achieved an $80 million revenue run rate and surpassed 1 million bottles sold, becoming the #1 THC beverage sold online and securing $15 million in Series A funding led by Left Lane Capital in February 2026.

Name

Willie's Remedy+

Legal name

JS-WR JV LLC

Website

https://drinkwillies.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Willie's Remedy+ is an Austin-based joint venture between Willie Nelson and JuneShine Brands that sells hemp-derived THC-infused spirits, shots, and seltzers as low-dose alcohol alternatives to adults 21+ in 37+ U.S. states, achieving an $80M run rate in its first year.

Ownership category

akta.pro rank

Product category

Cannabis Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

akta.pro secondary industry

Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)

Keywords

• Hemp-derived THC beverages
• Alcohol alternative drinks
• Cannabis infused seltzers
• Functional wellness beverages
• THC social tonics

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel

Revenue model

1. Direct-to-Consumer E-commerce: Online sales through drinkwillies.com with subscription and one-time purchase options. Products shipped to 37+ U.S. states for adults 21+. 20% discount for subscribers with free shipping.
2. Retail Distribution: Sales through retail partners including Total Wine, Lowe's, Binny's, and TXB. National retail rollout planned for early 2026 with a 10-SKU portfolio across spirits, seltzers, and shots.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Willie's Remedy+ manufactures and sells hemp-derived THC-infused beverages, including 750ml social tonics, 2oz shots, and 12oz ready-to-drink seltzers, formulated as low-dose (5mg or 10mg THC) alcohol alternatives. Products combine THC, CBD, CBG, and L-Theanine using nano-emulsification for fast-acting, short-lasting effects and are sold direct-to-consumer online and through retail partners to adults 21+.

Product overview

Willie's Remedy+ is a THC-infused beverage brand offering a portfolio of hemp-derived cannabis drinks positioned as alcohol alternatives. The product line centers on three core formats: THC Social Tonics (750ml bottles in 5mg and 10mg doses), THC Shots (portable 2oz single servings in 5mg and 10mg doses), and Willie's & Soda (ready-to-drink seltzers in 12oz cans available in Black Cherry Lime and Strawberry Watermelon flavors). All products share a consistent functional nootropics stack combining THC, CBD, CBG, and L-Theanine for a fast-acting (~15 minutes), short-lasting (~1-1.5 hours) buzz. The brand also offers a High Road Bundle for savings and branded merchandise. Products are compliant with the 2018 Farm Bill (containing no more than 0.3% Delta-9 THC by dry weight) and are distributed through the company's joint venture with JuneShine Brands, with retail availability expanding nationally in 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• THC Social Tonic - 5mg A 750ml hemp-derived THC-infused social tonic with 5mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine per 1.5oz serving, designed as a low-dose alcohol alternative with fast-acting (~15-45 minute onset) and short-lasting (~1-1.5 hour) effects for adults 21+.
• THC Social Tonic - 10mg A 750ml hemp-derived THC-infused social tonic with 10mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine per 1.5oz serving, providing a more pronounced euphoric experience while preserving the fast-acting, short-lasting profile.
• THC Shots - 5mg A single 2oz hemp-derived THC shot containing 5mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine, offering the same functional blend as the 750ml bottles in a convenient ready-to-drink format.
• THC Shots - 10mg A single 2oz hemp-derived THC shot containing 10mg THC, 2mg CBD, 2mg CBG, and 200mg L-Theanine, sold in 12-packs for $84.00.
• Willie's & Soda - Black Cherry Lime THC Seltzer A ready-to-drink 12oz hemp-derived THC-infused seltzer available in 5mg and 10mg THC doses with 2mg CBD, 2mg CBG, and 200mg L-Theanine, in a Black Cherry Lime flavor; vegan, gluten-free, and keto-friendly, sold in 8, 12, 16, or 24-can packs.
• Willie's & Soda - Strawberry Watermelon THC Seltzer A ready-to-drink 12oz hemp-derived THC-infused seltzer in Strawberry Watermelon flavor, available in 5mg and 10mg THC doses with the same functional nootropics stack (CBD, CBG, L-Theanine); vegan, gluten-free, and keto-friendly.
• High Road Bundle A curated bundle including two 750ml 10mg THC Social Tonic bottles, four 10mg THC shots, two custom shot glasses, and free shipping, priced at $169.99 (22% off the combined $217.99 value).
• Willie's Remedy+ Branded Merchandise Branded merchandise including apparel (Drink Willie's Tee, Head Honcho Tee), hats (Head Honcho Snapback, Legendary Trucker), bandanas, work shirts, glassware (2oz Shot Glass, Rocks Glass), and coasters.

Quantifiable outcome

• Over 1,000,000 bottles sold in under one year
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• JuneShine BrandscoreStrategic or Co-development Partner · 1 March 2025Joint venture partner providing sales, marketing, and distribution for Willie's Remedy+. JuneShine co-founder describes the brand trajectory as outperforming projections with strong unit economics. Discussions began end of 2024.
• Total WinemajorChannel Partner/ Reseller/ DistributorMajor retail partner for national rollout in early 2026. Product was top-selling THC-infused spirit at Total Wine during limited retail test phase.
• Binny's Beverage DepotmajorChannel Partner/ Reseller/ DistributorSpecialty beverage retailer included in 2026 national retail expansion plans with 10-SKU portfolio across spirits, seltzers, and shots.
• TXBmajorChannel Partner/ Reseller/ DistributorRetail partner included in national expansion plans for 2026 rollout.
• Lowe'smajorChannel Partner/ Reseller/ DistributorMajor retail partner included in national expansion plans for 2026 product rollout.
• Farm Aid FoundationminorOthersCompany donated $40,000 to Willie Nelson's Farm Aid Foundation to support small American farmers. Aligns with brand mission of sourcing from USA-grown hemp and giving back to farming communities.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Artet: Artet is a cannabis-infused botanical aperitif/spritz brand, directly comparable to Willie's Remedy+ on the alcohol-substitute, mixology-forward positioning and dose-controlled format.
• Wunder: Wunder produces cannabis-infused beverages with low-dose THC/CBD profiles aimed at social drinking occasions, placing it in the same functional alcohol-alternative category as Willie's Remedy+.
• Cann: Cann is a leading low-dose THC-infused social tonic brand and arguably the closest direct competitor to Willie's Remedy+, targeting the same alcohol-alternative occasion with similar fast-acting, low-dose positioning and broad DTC distribution.
• Cycling Frog: Cycling Frog manufactures hemp-derived THC seltzers and beverages with comparable low-dose, social-occasion positioning, competing for similar shelf space and DTC audiences.
• JuneShine Brands: JuneShine is Willie's Remedy+'s joint venture partner providing sales, marketing, and distribution, and itself a producer of cannabis-infused sparkling beverages — overlapping directly in product format, channel, and consumer.
• Lagunitas Hi-Ball: Heineken-owned THC sparkling water brand positioned in the same low-dose alcohol-alternative occasion; comparable in dose, format, and retail distribution strategy to Willie's Remedy+.

Emerging players

• Kin Euphorics: Kin Euphorics is a functional non-alcoholic beverage brand targeting the same 'mindful drinking' consumer with adaptogen/nootropic formulations; overlapping on use occasion but without THC.
• De Soi: De Soi is a non-alcoholic functional aperitif brand built around adaptogens, comparable to Willie's Remedy+ on the alcohol-alternative, wellness positioning though not a THC product.
• Recess: Recess produces CBD/adaptogen sparkling waters targeting the wellness and calm-and-focus occasion, adjacent to Willie's Remedy+ on functional-beverage positioning but without THC.

Broad incumbents

• Heineken: Heineken, owner of Lagunitas Hi-Ball, is a broad incumbent in the beverage alcohol space and a strategic threat as it expands into THC beverages, comparable to Willie's Remedy+ in distribution scale and category ambition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/results?search_query=drinkwillies
• Instagraminstagram.com/drinkwillies
• Xx.com/drinkwillies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willie's Remedy+