Storymakers
Storymakers is a Spain-based SaaS platform that connects small and mid-sized brands with content creators to run user-generated content and co-branding campaigns, managing matching, contracts, payments, and analytics through tiered subscriptions.
- Company typePrivate
- Founded2023
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Storymakers does
Storymakers is a Spain-based SaaS platform, founded in 2023 and headquartered in Mataró (Barcelona province), that connects small and mid-sized brands with content creators — branded as "Makers" — to run user-generated content (UGC) and co-branding marketing campaigns. The platform manages end-to-end campaign workflows, including creator discovery and matching (with a stated 48-hour turnaround), contract handling, payment processing, physical product delivery logistics, and performance analytics, exposing views, engagement, likes, comments, shares, and reposts in tiered reporting dashboards. The company is privately held by co-founders Martina Díaz Vélez (CEO) and Carles Rigat i Almansa (CTO), with a small team of approximately five spanning design, full-stack development, and community management.
The business model is a combination of tiered recurring subscriptions and transaction-based creator commissions. Three pricing tiers — Free, Marca at €390/month, and Agencia at €790/month — are differentiated by campaign volume, user and brand limits, reporting depth, and commission rates (20%, 15%, and 8% respectively). Annual billing offers a 20% discount and quarterly 10%. Distribution is product-led growth through self-serve registration on the website, supplemented by a direct-sales motion via a multi-country contact form (covering more than a dozen markets across Europe, the Americas, Asia-Pacific, the Middle East, and Africa) for enterprise inquiries. Marketing relies on a public Case Studies gallery showcasing transparent campaign metrics and organic social presence.
The company is GDPR-compliant, legally domiciled as Storymakers Studio S.L. (NIF B22797633), and has raised a single disclosed round of €88,249 from ENISA on 2026-04-20. There is no evidence of institutional venture capital, no patents, no API or third-party integrations, no AI/ML capabilities, and no disclosed revenue. Customer traction to date is concentrated in Spain with seven named SMB case-study accounts across food, retail, events, home decor, photography, fashion, and wellness verticals.
Storymakers firmographics
Firmographics- Name
- Storymakers
- Legal name
- Storymakers Studio S. L.
- Website
- https://storymakers.es
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storymakers is a Spain-based SaaS platform that connects small and mid-sized brands with content creators to run user-generated content and co-branding campaigns, managing matching, contracts, payments, and analytics through tiered subscriptions.
- Ownership category
- akta.pro rank
Storymakers industry classification
Industry- Product category
- Influencer/UGC Marketing Platform
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Software Publishers (513210), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Storymakers is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Storymakers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Tiered monthly subscription model (Free, Marca 390€/month, Agencia 790€/month) with add-on pricing for additional users and brands. No commitment required - can pause subscription anytime.
- Creator Commission: Platform takes commission from creator earnings: 20% for Free tier, 15% for Marca, 8% for Agencia. Commission deducted from creator payouts for facilitated collaborations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier - 1 campaign, 1 creator, no reports |
| Subscription | Monthly | Marca - Unlimited campaigns and creators, basic reports |
| Subscription | Monthly | Agencia - Advanced features for teams with multiple brands |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Storymakers product offering
Product offeringCore offering
Storymakers is a self-serve SaaS platform that connects brands and agencies with content creators ("Makers") to run user-generated content (UGC) and co-branding campaigns end-to-end. The platform handles creator discovery and matching, campaign creation, contracts, payments, product deliveries, and performance analytics (views, engagement, likes, comments, shares, reposts) within a single workflow, monetised via tiered monthly subscriptions (Free, Marca at €390/month, Agencia at €790/month) and a commission on creator payouts.
Product overview
Storymakers is a single unified UGC platform that connects brands with content creators (Makers) for co-branding campaigns. The core platform encompasses creator discovery, campaign creation and management, contract and payment handling, physical product delivery logistics, and performance analytics. The product portfolio consists of the core Storymakers Platform itself, a Case Studies gallery showcasing real campaign metrics, and three paid subscription tiers (Free, Brand at €390/month, and Agency at €790/month) differentiated by campaign volume, creator limits, reporting depth, and commission rates. Supporting onboarding modules serve both brand/agency and creator user types.
Differentiator
Problem solved
Functional benefit
Products and services
- Storymakers Platform Web-based SaaS platform that connects brands and agencies with content creators ("Makers") to run user-generated content and co-branding campaigns end-to-end. Includes creator discovery and matching (promised within 48 hours), campaign creation, contract handling, payment processing, physical product delivery logistics, and performance analytics (views, engagement, likes, comments, shares, reposts) within a single workflow. Targets independent brands, marketing agencies and creators in Europe.
Quantifiable outcome
- El Dulze × Rolser campaign achieved 33,343 views and 11.97% total engagement rate with 3 UGC videos
- +2 more outcomes
Companies that use Storymakers
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Storymakers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Storymakers partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Storymakers competitors and assessment
Company assessmentEmerging players
- Modash: Emerging creator discovery and analytics platform with overlap in brand-creator matching and campaign workflow. Comparable to Storymakers' discovery-and-campaign-management wedge.
- Billo: Emerging player focused on UGC video creation and matching between brands and creators. Comparable to Storymakers' video-first case studies, with overlap on creator marketplace mechanics.
- Influencer.com: Emerging creator marketing platform offering campaign management, marketplace matching, and analytics for SMB and mid-market brands — comparable feature surface and target buyer to Storymakers.
Direct peers
- Aspire (formerly AspireIQ): Direct peer offering a creator marketplace and campaign-management SaaS connecting brands with influencers/UGC creators. Comparable product surface (matching, contracts, payments, analytics) and similar SMB-and-up target market.
- Insense: Direct peer offering a UGC and influencer marketing platform with creator marketplace, brief workflow, and analytics. Closely comparable product and SMB-mid-market positioning.
- Grin: Direct peer providing creator marketing platform with workflow, payments, and analytics tools for brand-creator collaborations. Competes for the same UGC/influencer marketing buyer.
- CreatorIQ: Direct peer in the enterprise creator marketing space with end-to-end campaign workflow. Comparable to Storymakers' 'all-in-one' positioning but at much larger enterprise scale.
- Collabstr: Direct peer operating a marketplace connecting brands with UGC creators, with transparent pricing and SMB-friendly onboarding — directly comparable self-serve GTM motion.
Broad incumbents
- LTK (formerly rewardStyle): Broad incumbent in the creator monetization and brand partnership space, with a large global creator network and brand platform. Comparable category, but at significantly larger scale and broader scope than Storymakers.
- Brandconnect (by Amazon): Amazon-operated creator marketing platform that connects brands with creators at scale. Overlaps with Storymakers' brand-creator matching and campaign facilitation functionality, with a much broader backing and distribution.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Storymakers social profiles
Digital presenceStorymakers compliance and trust
Trust signalCompliance2 records
Storymakers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storymakers leadership team
Management profileNumber of profiles
Profiles5 records
Storymakers funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storymakers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storymakers
What does Storymakers do?
Storymakers is a self-serve SaaS platform that connects brands and agencies with content creators ("Makers") to run user-generated content (UGC) and co-branding campaigns end-to-end. The platform handles creator discovery and matching, campaign creation, contracts, payments, product deliveries, and performance analytics (views, engagement, likes, comments, shares, reposts) within a single workflow, monetised via tiered monthly subscriptions (Free, Marca at €390/month, Agencia at €790/month) and a commission on creator payouts.
Is Storymakers a public or private company?
Storymakers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Storymakers founded?
Storymakers was founded in 2023. It employs 1 to 10 people.
Where is Storymakers based?
Storymakers is headquartered in Barcelona, Spain, in the Europe region.
How does Storymakers make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are creator Commission.
Who are Storymakers's main competitors?
Emerging players on record are Modash, Billo and Influencer.com. Direct peers are Aspire (formerly AspireIQ), Insense, Grin, CreatorIQ and Collabstr. Broad incumbents are LTK (formerly rewardStyle) and Brandconnect (by Amazon).
Does Storymakers have an API?
No public API is recorded for Storymakers.
What industry is Storymakers in?
Storymakers's product category is Influencer/UGC Marketing Platform. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its NAICS code is 711410 and its SIC code is 7311.