Converted
Converted is an AI-powered adtech platform serving 8,000+ businesses across Egypt, Saudi Arabia, and UAE with a unified suite spanning ad operations, payments (Converted Pay), AI creative (Flyerz), lead generation (Leads), and sales attribution (Orders) integrated with Google, Meta, and TikTok.
- Company typePrivate
- Founded2018
- HeadquartersNew Castle, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Converted does
Converted is an AI-powered advertising technology company founded in 2018 that operates a unified growth platform for emerging markets, primarily serving businesses across Egypt, Saudi Arabia, and UAE. Headquartered in New Castle, USA with primary operating hubs in Cairo and Riyadh and an additional office in Dubai, the company reports serving over 8,000 businesses across the MENA region. Its core proposition is bridging ad operations, payments, and lead generation into a single platform that addresses structural gaps in emerging-market digital advertising — including fragmented payments, weak local tax/invoicing support, and limited qualified-lead pipelines.
The platform is built as four integrated product modules: Converted Pay (ad credit and payment processing with local invoicing, tax compliance, and managed spend policies), Converted Flyerz (an AI-powered ad design and launch tool usable from mobile without requiring a social page), Converted Leads (an AI-driven media buying platform with CRM integration and real-time campaign analysis), and Converted Orders (a 2026 product that links ad spend directly to verified sales outcomes). Underlying AI capabilities span generative creative, real-time optimization, predictive analytics, and behavioral recommendation (e.g., named segments such as Loyal Customer, Midnight Shopper, High Value Customer). Native integrations cover Google Ads, Meta Ads, and TikTok Ads, and the system combines subscription SaaS, usage-based ad spend management, and transaction-based order verification revenue streams.
Converted runs a sales-led go-to-market with 'Talk to Sales' and 'Book a Call' CTAs targeting enterprises and agencies, complemented by self-service templates for SMBs and media buyers. Pricing is usage-based on ad spend budget tiers (up to 250K+) and is not publicly disclosed. Primary customer segments are restaurants, real estate, fashion/retail, agencies, and media buyers; named customers include Chefaa, eParkville, Swimming Store, Tmarat, and Natavis, with documented outcomes such as revenue increases of 200% and ROAS improvements from 5x to 10x. The March 2026 acquisition of Egyptian e-commerce platform Mitcha and the appointment of founder Hilda Louca as Partner and Executive Director extend Converted into e-commerce merchant relationships and underpin the Converted Orders launch.
Converted firmographics
Firmographics- Name
- Converted
- Legal name
- Converted
- Website
- https://convertedin.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Converted is an AI-powered adtech platform serving 8,000+ businesses across Egypt, Saudi Arabia, and UAE with a unified suite spanning ad operations, payments (Converted Pay), AI creative (Flyerz), lead generation (Leads), and sales attribution (Orders) integrated with Google, Meta, and TikTok.
- Ownership category
- akta.pro rank
Converted industry classification
Industry- Product category
- Marketing Technology / Adtech Platform
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where Converted is headquartered
LocationHeadquarters
- HQ city
- New Castle
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Converted business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform SaaS/Subscription: Unified growth platform providing ad operations, payments, and lead generation tools on a subscription or usage basis
- Ad Spend Management: Facilitates ad spend across Google, Meta, and TikTok platforms with integrated payment processing and credit management
- Order Verification & Processing: Converted Orders product linking advertising to verified sales with payment processing integration
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Enterprise/Budget-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Converted product offering
Product offeringCore offering
Converted is a unified AI-powered adtech platform that combines ad operations, payments, and lead generation for businesses in emerging markets. Its product suite includes Converted Pay (ad credit and local payment processing), Converted Flyerz (AI-driven ad design and launch), Converted Leads (AI media buying and lead generation with CRM integration), and Converted Orders (linking ad spend directly to verified sales outcomes). The platform integrates natively with Google, Meta, and TikTok advertising ecosystems and is used by 8,000+ businesses across Egypt, KSA, and UAE.
Product overview
Converted is a unified growth platform for emerging markets operating as a platform-plus-modules architecture. The core product suite includes four integrated modules: Converted Pay (ad payment processing and credit management), Converted Flyerz (AI-powered ad creation and launch), Converted Leads (AI-driven lead generation and media buying), and Converted Orders (advertising-to-sales attribution linking ad spend directly to verified orders). These modules work together to provide streamlined ad operations, compliant payments, and high-impact lead generation across Google, Meta, and TikTok advertising platforms, serving over 8,000 businesses across Egypt, Saudi Arabia, and UAE.
Differentiator
Problem solved
Functional benefit
Brands
- Converted Pay: Ad credit and payment processing platform integrated with digital marketing platforms
- Converted Flyerz
- Converted Leads
- Converted Orders
Products and services
- Converted Pay Converted Pay is a unified ad payment platform that streamlines ad credit purchases and payments across digital advertising platforms, with local invoicing, tax compliance, and managed spend policies for businesses operating in emerging markets.
- Converted Flyerz Converted Flyerz is a mobile-first advertising tool that uses AI-powered creative generation to design and launch professional ads, including for businesses without a social media page.
- Converted Leads Converted Leads is an AI-powered media buying platform for lead acquisition with CRM integration, hyper-targeted campaign execution, real-time data-driven insights, and AI optimization for qualified order delivery.
- Converted Orders Converted Orders is a targeted advertising product that links digital ad spend directly to verified sales outcomes, integrating advertising campaigns with payment processing and order verification in a single platform.
Quantifiable outcome
- Revenue increased by 200% for e-commerce customers
- +3 more outcomes
Companies that use Converted
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Converted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability7 records
Feature5 records
Converted partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MitchacoreConverted acquired Mitcha, one of Egypt's leading e-commerce platforms supporting local fashion designers. Mitcha founder Hilda Louca joined as Partner and Executive Director to lead strategic partnerships and regional expansion. The acquisition integrates Mitcha's designer network to support launch of Converted Orders, combining targeted advertising, payment processing, and order verification.
- GooglecorePlatform integration with Google advertising ecosystem for campaign management and ad operations
- Meta (Facebook/Instagram)corePlatform integration with Meta advertising ecosystem for campaign management and ad operations across Facebook and Instagram
- TikTokcorePlatform integration with TikTok advertising ecosystem for campaign management and ad operations
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Converted competitors and assessment
Company assessmentBroad incumbents
- Skai (formerly Kenshoo): Enterprise-grade omnichannel marketing platform covering paid search, social, and retail media with advanced attribution. Overlaps with Converted's full-stack approach but at much larger enterprise scale and global footprint.
- AdRoll: Multi-channel digital advertising platform specializing in retargeting, display, and email for SMBs and mid-market. Comparable to Converted's SMB-focused self-service motion across ad creation, targeting, and cross-channel campaign management.
- Criteo: Global commerce media and retargeting platform with deep performance-marketing heritage. Adjacent competitor in performance ad delivery, audience targeting, and closed-loop commerce measurement at global scale.
Regional players
- ArabyAds: MENA-focused digital advertising network and adtech platform offering programmatic, social, and performance marketing solutions. Most direct regional competitor to Converted in the MENA SMB and agency segments.
Emerging players
- TripleWhale: DTC-focused ad analytics, attribution, and creative intelligence platform. Comparable to Converted's analytics and attribution layer (Orders) with a strong focus on measurable business outcomes for direct-to-consumer brands.
- Celtra: Creative automation and ad production platform for brands and agencies with AI-driven dynamic creative optimization. Comparable to Converted Flyerz's AI creative generation capabilities and module-level design automation.
- Northbeam: Cross-channel attribution and marketing intelligence platform for ecommerce brands. Overlaps with Converted Orders' attribution-to-sales value proposition and serves a similar function in the ad-to-revenue measurement stack.
- Hunch: AI-powered ad creative production and performance optimization platform for performance marketers. Directly comparable to Converted Flyerz and the creative-generation side of Converted Leads' automation stack.
Direct peers
- Marin Software: Cross-channel paid search and social advertising management platform with bid optimization and unified reporting. Comparable to Converted's unified ad operations, budget management, and ROAS optimization across Google, Meta, and other channels.
- Smartly.io: Social ad automation and creative management platform serving multi-channel advertisers and agencies. Directly comparable to Converted's Leads, Flyerz, and Orders modules with AI-driven campaign optimization and cross-channel execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Converted social profiles
Digital presenceConverted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Converted leadership team
Management profileNumber of profiles
Profiles2 records
Converted subsidiaries and ownership
Company hierarchySubsidiaries5 records
Converted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Converted M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Converted
What does Converted do?
Converted is a unified AI-powered adtech platform that combines ad operations, payments, and lead generation for businesses in emerging markets. Its product suite includes Converted Pay (ad credit and local payment processing), Converted Flyerz (AI-driven ad design and launch), Converted Leads (AI media buying and lead generation with CRM integration), and Converted Orders (linking ad spend directly to verified sales outcomes). The platform integrates natively with Google, Meta, and TikTok advertising ecosystems and is used by 8,000+ businesses across Egypt, KSA, and UAE.
Is Converted a public or private company?
Converted is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Converted founded?
Converted was founded in 2018. It employs 101 to 250 people.
Where is Converted based?
Converted is headquartered in New Castle, United States, in the North America region.
How does Converted make money?
Three revenue lines are on record. Platform SaaS/Subscription is the primary driver. The others are ad Spend Management and order Verification & Processing.
Who are Converted's main competitors?
Broad incumbents on record are Skai (formerly Kenshoo), AdRoll and Criteo. ArabyAds is listed as a regional player. Emerging players are TripleWhale, Celtra, Northbeam and Hunch. Direct peers are Marin Software and Smartly.io.
Does Converted have an API?
No public API is recorded for Converted.
What industry is Converted in?
Converted's product category is Marketing Technology / Adtech Platform. Its primary akta.pro industry code is BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 54181 and its SIC code is 7371.