Fix-It Group
Fix-It Group is a privately held home services roll-up platform founded in 2017 that acquires and operates residential HVAC, plumbing, and electrical service brands across 10+ U.S. markets, serving homeowners through locally branded subsidiaries under centralized corporate support.
- Company typePrivate
- Founded2017
- HeadquartersGolden, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Fix-It Group does
Fix-It Group, LLC is a privately held home services roll-up platform founded in 2017 by CEO George Donaldson in Golden, Colorado. The company acquires and partners with established local residential HVAC, plumbing, and electrical service brands — typically those with $5M-$20M in annual revenue and at least 10,000 existing customers in major U.S. markets — and operates them under their original brand identities while providing centralized strategic marketing, HR, finance, IT, and operational support. The portfolio currently spans roughly ten market locations across Colorado (Denver, Colorado Springs), South Carolina (Charleston), Texas (Dallas), Arizona (Phoenix, Tucson), Washington (Seattle), California (Riverside), Florida (North Port/B radenton/Sarasota), and Illinois (Chicago), with sub-brands including Fix-It 24/7, On Time Experts, Emergency Air, Cool Willy's Air & Plumbing, Ballard Natural Gas Service, Magnolia Heating & Cooling, Sergeant's Electric, 888 Heating, DRING Heating and Air, and Oasis Plumbing, Heating & Cooling. Former owners typically remain shareholders post-acquisition, preserving local leadership continuity.
Revenue is generated through residential service delivery on a quote-based, pay-as-you-go basis, supplemented by preventative maintenance programs and recurring membership plans (e.g., On Time Experts' A/C and furnace maintenance program). The customer base is entirely B2C residential homeowners across the portfolio's geographic footprint. Fix-It Group does not operate a unified technology platform in the software sense; rather, it functions as a brand-and-operations aggregator with centralized marketing technology, CRM, and field service infrastructure supporting local service operations. The company reports revenue growth from approximately $1.7 million at founding to $90-100 million+ in under a decade, with a stated goal of reaching $1 billion by 2030.
Fix-It Group firmographics
Firmographics- Name
- Fix-It Group
- Legal name
- Fix-It Group, LLC
- Website
- https://thefixitgroup.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Fix-It Group is a privately held home services roll-up platform founded in 2017 that acquires and operates residential HVAC, plumbing, and electrical service brands across 10+ U.S. markets, serving homeowners through locally branded subsidiaries under centralized corporate support.
- Ownership category
- akta.pro rank
Fix-It Group industry classification
Industry- Product category
- Residential Home Services (HVAC, Plumbing, Electrical)
- NAICS
- Personal and Household Goods Repair and Maintenance (8114)
- SIC
- Services-Miscellaneous Repair Services (7600)
- akta.pro primary industry
- HVAC Installation, Service & Repair (IMAIABAA)
- akta.pro secondary industries
- HVAC Diagnostics, Troubleshooting & Repair (HSAOAHAB), HVAC System Replacement & Change-Outs (HSAOAGAB)
Keywords
Where Fix-It Group is headquartered
LocationHeadquarters
- HQ city
- Golden
- HQ country
- United States
- HQ region
- North America
Offices10 records
Markets served
Fix-It Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Residential Home Services: Fix-It Group generates revenue through residential HVAC, plumbing, and electrical services including maintenance, repairs, and installations. Services are delivered through owned subsidiary brands across multiple U.S. markets. The company emphasizes preventative maintenance programs and membership models that generate recurring revenue from homeowners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for residential HVAC, plumbing, and electrical services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Fix-It Group product offering
Product offeringCore offering
Fix-It Group operates a multi-brand home services platform that delivers residential HVAC, plumbing, and electrical maintenance, repair, and installation services through a portfolio of locally-branded subsidiary companies across major U.S. markets. The company acquires and partners with established local service businesses (typically $5M-$20M revenue with 10,000+ customers) and provides strategic marketing, operational, and capital resources while preserving each brand's local identity and leadership.
Product overview
Fix-It Group is a home services platform that operates as a multi-brand portfolio rather than a single unified product. The company acquires and partners with established local HVAC, plumbing, and electrical service brands, maintaining their local leadership and identity while providing strategic marketing, operational support, and resources for growth. The portfolio includes Fix-It 24/7 (Denver, Colorado Springs, Charleston), On Time Experts (Dallas), Emergency Air (Phoenix), Cool Willy's Air & Plumbing (Tucson), Ballard Natural Gas Service (Seattle), Magnolia Heating & Cooling (Riverside, CA), Sergeant's Electric (North Port, FL), Oasis Plumbing (Chicago), 888 Heating, and DRING Heating and Air. Each brand operates as a distinct sub-brand offering residential home services (HVAC, plumbing, electrical) under Fix-It Group's umbrella.
Differentiator
Problem solved
Functional benefit
Brands
- Fix-It 24/7: Flagship brand offering HVAC, plumbing, and electrical services with 24/7 availability
- Emergency Air
- On Time Experts
- Cool Willy's Air & Plumbing
Products and services
- Fix-It 24/7 Flagship home services brand offering residential HVAC, plumbing, and electrical services with 24/7 availability across Denver, Colorado Springs, and Charleston markets. Known for preventative maintenance programs.
- On Time Experts HVAC and plumbing services brand serving the Dallas, Texas market with a signature A/C and furnace maintenance program focused on preventative care.
- Emergency Air HVAC and plumbing services brand serving the Phoenix, Arizona metro area, known for tagline 'The Difference is We Care' and commitment to service excellence with a 4.9-star customer rating.
- Cool Willy's Air & Plumbing HVAC and plumbing brand serving the Tucson, Arizona market with a 4.9-star Google rating, known for fast and expert service.
- Ballard Natural Gas Service Residential HVAC provider serving the Seattle market, founded in 1993. Specializes in heating and air conditioning maintenance, repairs, and installation with family values and community trust.
- Magnolia Heating & Cooling Established HVAC company serving Riverside, Southern California since 1951. Known for 4.9-star rating across 1,300+ customer reviews and community impact.
- Sergeant's Electric Residential electrical services company serving North Port, Bradenton, and Sarasota communities in Florida, built on quality workmanship, customer trust, and team-first culture.
- 888 Heating Residential HVAC services brand founded in 2015, bringing nearly a decade of expertise in HVAC services to the Fix-It Group portfolio.
- Oasis Plumbing, Heating & Cooling Home services brand serving the Chicago, Illinois market, offering residential plumbing, heating, and cooling services.
- DRING Heating and Air HVAC services company in North Texas serving the DFW area, known for outstanding customer service and expert technicians, operating under the On Time Experts name.
- Colorado Discount Heating and Air Heating and air services provider in the Denver area, now operating under the Fix-It 24/7 brand.
Companies that use Fix-It Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Fix-It Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fix-It Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Sergeant's ElectriccoreFix-It Group partnered with Sergeant's Electric, a residential electrical services company serving North Port, Bradenton, and Sarasota communities in Florida. Founded in 2017 by Travis and Crystal Howett, Sergeant's Electric will continue operating under existing leadership with support from Fix-It Group to accelerate growth and expand career opportunities.
- Ballard Natural Gas ServicecoreFix-It Group acquired Ballard Natural Gas Service, a residential HVAC provider in Seattle founded in 1993 by Landis Kappen and now led by his son Neil Kappen. Ballard will retain local leadership and brand identity while gaining access to expanded resources, strategic marketing, and operational support. The partnership reflects Fix-It Group's strategy of partnering with established local businesses to build a national network of best-in-class home services providers.
- Magnolia Heating & CoolingcoreFix-It Group acquired Magnolia Heating & Cooling, one of Southern California's most established HVAC companies founded in 1951 and led by Eric and Brenda Smith. The company maintains a 4.9-star rating across more than 1,300 customer reviews. Magnolia will continue operating under its trusted name and local leadership while gaining access to expanded resources and operational support.
- Cool Willy's Air & PlumbingcoreFix-It Group acquired Cool Willy's Air & Plumbing, a local powerhouse in Tucson with a 4.9-star Google rating. Cool Willy's will benefit from the full support and scale of Fix-It Group while maintaining its local brand and reputation for fast, expert service.
- DRING Heating and AircoreDRING Heating and Air joined the On Time Experts family and Fix-It Group umbrella. DRING has been known for outstanding customer service, expert technicians, and commitment to doing things right. DRING will transition to operate under the On Time Experts name while maintaining familiar faces and trusted service.
- 888 HeatingcoreFix-It Group acquired 888 Heating, bringing nearly a decade of expertise in residential HVAC services. Founded in 2015 by Garrett Weiler, 888 Heating is committed to unparalleled service and customer satisfaction, marking Fix-It Group's fifth market addition.
- Colorado Discount Heating and AircoreFix-It 24/7 Denver acquired Colorado Discount Heating and Air, a provider of heating and air services in the Denver area. Colorado Discount now operates under the Fix-It 24/7 brand with dedication to excellence ensuring uninterrupted service for loyal customers.
- On Time ExpertscoreOn Time Experts is a Dallas-based HVAC and plumbing company founded by Randy Kelley. Under Fix-It Group partnership, On Time Experts grew from $12 million to $40 million while retaining local leadership. Randy's family members continue working and advancing within the company post-sale.
- Emergency AircoreEmergency Air is a Phoenix-based HVAC and plumbing company. Under Rick Cubas' leadership, the company transformed from a lower-tier service provider to a top-tier industry leader with a 4.9-star customer rating. Rick Cubas was promoted from General Manager to Regional Vice President.
- Fix-It 24/7coreFix-It 24/7 is the flagship market for Fix-It Group, with locations in Denver, Charleston, and Colorado Springs. The Denver location grew from $1.7 million to over $50 million. The Charleston location (formerly Air Max) was acquired in 2022 with former owner Medd Box's son Rudy continuing to work with the group.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Fix-It Group competitors and assessment
Company assessmentDirect peers
- Authority Brands: Rollup of home services franchises including One Hour Heating & Air, Benjamin Franklin Plumbing, Mr. Rooter Plumbing, and Mr. Sparky Electric. Closest direct competitor — same residential HVAC/plumbing/electrical focus delivered through a multi-brand portfolio.
- Roto-Rooter: Largest residential plumbing and drain services provider in North America. Directly comparable in residential plumbing services, customer base, and multi-market operating model.
- One Hour Heating & Air: Residential HVAC services franchise now under Authority Brands. Competes directly with Fix-It 24/7, Emergency Air, On Time Experts, and Cool Willy's for residential HVAC customers.
- ARS (American Residential Services): National residential HVAC, plumbing, and electrical services provider (owner of Rescue Rooter). Directly comparable in services, customer segment, and multi-market operating model.
- Neighborly: Owner of home services franchise brands including Mr. Handyman, Mr. Electric, Rainbow Restoration, and Aire Serv. Directly comparable as a multi-brand residential home services platform; CMO Brian Best previously served as CMO at Neighborly.
- Aire Serv: Residential HVAC services franchise under Neighborly. Direct competitor in residential HVAC service, repair, and installation; same horizontal customer segment and quote-based pricing model.
Broad incumbents
- ServiceMaster Brands: Large franchise platform in home services including Terminix, Merry Maids, ServiceMaster Clean, and Furniture Medic. Operates in adjacent home services categories at much greater scale, with overlapping residential homeowner customer base.
- HomeServe USA: Provider of home repair service plans and warranties serving residential customers across North America. Adjacent business model — recurring relationships with homeowners for HVAC, plumbing, and electrical repair coverage.
- Ferguson Home Services: Residential HVAC, plumbing, and electrical services arm of Ferguson Enterprises. Comparable residential services offering with the backing of a major building products distributor.
Regional players
- Parker and Sons: Regional residential HVAC, plumbing, and electrical services provider in Arizona. Directly comparable services and customer profile; multiple Fix-It Group executives previously worked at Parker and Sons.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Fix-It Group social profiles
Digital presenceFix-It Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fix-It Group leadership team
Management profileNumber of profiles
Profiles19 records
Fix-It Group subsidiaries and ownership
Company hierarchySubsidiaries11 records
Fix-It Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fix-It Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fix-It Group
What does Fix-It Group do?
Fix-It Group operates a multi-brand home services platform that delivers residential HVAC, plumbing, and electrical maintenance, repair, and installation services through a portfolio of locally-branded subsidiary companies across major U.S. markets. The company acquires and partners with established local service businesses (typically $5M-$20M revenue with 10,000+ customers) and provides strategic marketing, operational, and capital resources while preserving each brand's local identity and leadership.
Is Fix-It Group a public or private company?
Fix-It Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fix-It Group founded?
Fix-It Group was founded in 2017. It employs 251 to 500 people.
Where is Fix-It Group based?
Fix-It Group is headquartered in Golden, United States, in the North America region.
How does Fix-It Group make money?
One revenue line is on record: residential Home Services.
Who are Fix-It Group's main competitors?
Direct peers on record are Authority Brands, Roto-Rooter, One Hour Heating & Air, ARS (American Residential Services), Neighborly and Aire Serv. Broad incumbents are ServiceMaster Brands, HomeServe USA and Ferguson Home Services. Parker and Sons is listed as a regional player.
Does Fix-It Group have an API?
No public API is recorded for Fix-It Group.
What industry is Fix-It Group in?
Fix-It Group's product category is Residential Home Services (HVAC, Plumbing, Electrical). Its primary akta.pro industry code is IMAIABAA, HVAC Installation, Service & Repair, with a secondary code of HSAOAHAB, HVAC Diagnostics, Troubleshooting & Repair. Its NAICS code is 8114 and its SIC code is 7600.